• Asia pacific journal of information systems
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• v.20 no.3
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• pp.51-72
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• 2010

Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lots of psychology studies have shown that women, more than men, were influenced by affective factors, gender-affection-continuance use linkage has not been examined in the context of on-line shopping services. Therefore, the primary purpose of this paper is to seek to examine gender differences in terms of influence of affective factor in the context of IS continuance use. Meanwhile, IS continuance has been an important subject of study in the IT research area. To date, to explain why and how users are motivated to continue to use on-line shopping services, lots of theory-based research such as expectation-confirmation model (ECM) has been proposed. In particular, various affective factors have been proposed to explain continuance use of on-line shopping services recently. Affective factors have been regarded as essential factors for increasing relational strength and satisfaction. Several affective factors have been studied by prior IS adoption and continuance studies. Among them are enjoyment and anxiety. In IS continuance research, positive affect has been commonly and narrowly conceptualized and measured as the enjoyment which a person derives from using computers. Hence, in this study, we introduced intimacy factor, which was conceptually related to the quality of interactions and relationships in previous research. It also has been regarded as essential factors for strengthening human relationships. As a result, we have observed gender effect while examining intimacy-continuance bond. As expected based on the previous literatures, women seem to be more sensitive in affective factors. The contribution point here is that we find evidence in the context of on-line shopping services.

• KIISE Transactions on Computing Practices
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• v.21 no.11
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• pp.733-738
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• 2015

User demographic information is necessary in order to improve the quality of personalized services such as recommendation systems. Mobile data, especially text data, is known to be effective for prediction of user demographic information. However, mobile text data has privacy issues so that its utilization is limited. In this regard, we introduce an on-device gender prediction framework utilizing mobile text data while minimizing the privacy issue. Discriminative word and emoticon sets of each gender are constructed from web documents written by authors of each gender. After gender prediction is performed by comparing discriminative word and emoticon sets with a user's mobile text data, an ensemble method that combines two prediction results draws a final result. From experiments conducted on real-world mobile text data, the proposed on-device framework shows promising results for gender prediction.

• Korean Journal of Culture and Social Issue
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• v.10 no.1
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• pp.83-106
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• 2004

This study was conducted to explore how men's and women's self-construals do change according to gender-stereotype activation. The results showed that men have stronger gender-stereotypes and construe self more gender-stereotypic way than women. In general, women showed having less gender-stereotype but they construed self more stereotypic way. And the stereotype activation affected only on women to construe self less stereotypic way. Both men and women do accept physical appearance stereotypes more than other domains of gender-stereotype when they construe their selves. Gender-role stereotypes are more accepted by men than women, and gender-stereotypes of ability are more accepted by men but refused by women when stereotype was activated. And men accepted prescriptive gender-stereotype more than women. People of high gender-stereotype group construe self more stereotypic way than those of low stereotype group. But in low gender-stereotype group, women construe self less stereotypic way when stereotype is activated than when not. These results are taken to show, among others, that self-stereotyping of targets were different depending on whether the targets are man or woman, and that self stereotyping of an individual contributes to build a mechanism of maintaining gender-stereotype of a society to which he or she belongs.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.244-257
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• 2021

The purpose of the present study is to qualitatively explore childcare teachers' attitudes toward gender sensitivity education for early childhood. The study recruited 227 teachers and directors working in childcare centers around the Seoul metropolitan areas. The study utilised the interpretive science paradigm and visual methods for data collection, and thematic analysis examined the attitudes of 227 participants. Gender sensitivity education include gender flexibility and sexual orientation. Most participants showed positive attitudes toward the gender flexibility education. They regarded the gender flexibility as a topic socially accepted, suitable for early childhood development, and easy to implement. They also believed that the gender flexibility education would encourage the individuality of children. On the other hand, 53.3% of participants showed negative attitudes toward tolerance education regarding sexual orientation. Opponents expressed that an issue of sexual orientation did not reach a social consensus. They also worried that the topic is not developmentally appropriate for early childhood, and difficult to teach young children because of insufficient educational materials. At the same time, 40.5% of participants expected Korean society would embrace diverse sexual orientations in the future, and early childhood education would help young children adapted to changing contexts. This study discussed theoretical concepts of gender sensitivity, listened to childcare teachers' voices about education of gender flexibility and sexual orientation, and suggested more appropriate gender sensitivity education for early childhood.

• Korean Journal of Culture and Social Issue
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• v.28 no.1
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• pp.1-22
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• 2022

The purpose of this study was to explore natural groupings among adults based on gender role conflict, ambivalent sexism and aggression, and find differences in their acceptance of rape myths. 372 male and female adults in the Daegu and Gyeongsang province were surveyed and 350 were analyzed on their gender role conflict, ambivalent sexism, aggression and acceptance of rape myths. The cluster analysis divided participants into sub-groups such as 'unaggressive but conflicted about gender stereotypes', 'receptive to adaptive gender notions ' and 'compliant to aggressive gender stereotypes'. The sub-groups had differing levels of gender, age and education. There were differences in acceptance of rape myths among these groups, Post-hoc testing showed that the 'compliant to aggressive gender stereotype' subgroup showed the highest level of acceptance of rape myths, following by 'unaggressive but with gender stereotype conflicts' and 'receptive of adaptive gender notions'. Finally, needs for assessing individual characteristics according to their subgroup types and developing psychoeducational programs focused on the subgroup characteristics were addressed. Then, recommendations for future study were discussed.

• International Journal of Contents
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• v.9 no.4
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• pp.86-91
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• 2013

The Piano, directed by Jane Campion in 1993, became a sensational movie with a special theme focusing on gender and sexual identity, when it won Palme d'Or in the Cannes Film Festival at the same year. Most of the critics discuss the representation of Victorian sexual repression in the colonial setting. But the critical acclaim tends to view the existence of the Maori people and the colonial setting as the backdrop of the narrative, although this colonial background is constructed as a medium to accelerate the release of the repressed passion. Regarding the race issue as a compelling discourse that gets left out of "feminist" accounts, this paper analyzes The Piano, focusing on both how the story of colonialism is constituted in the film and how the film represents ambivalent images of the Maori people, the native of New Zealand.

• Korean Medical Education Review
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• v.13 no.2
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• pp.39-45
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• 2011

Women's educational opportunities have been increasing and women's general advancement in higher education is the underlying factor behind the increasing number of female students in medical school. A number of issues affect female students and residents, including the existence of gender bias and sexual harassment, higher stress levels and lower levels of work satisfaction, the lack of role models in academic medicine, and conflict between work and family roles, including challenges surrounding having children. To what extent female and male medical students and residents make different career and life style choices is also an important issue. The shortage of doctors in surgical departments and maldistribution among specialties are of great concern in the health care system and medicine's future. We must prepare to solve these problems. New medical policies and educational approaches are needed for the future.

• Journal of Distribution Science
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• v.8 no.1
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• pp.5-11
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• 2010

This study addresses a shift, generally positive, in the acceptance and adoption of mobile commerce. The study, based on data collected using a survey questionnaire from mobile phone users in South Korea, examined the relationships using factor analysis and multiple regression analysis methods. The results showed equal positive adoption rates across all demographics of age, education, and income, except for gender, in terms of attitudes toward mobile shopping. The rate of mobile commerce adoption was relatively stronger among females than males. This finding provides new developments to mobile service providers on the effect of demographic profile on consumers'behavior and attitudes toward mobile shopping. Based on the results of the study, practical implications for marketing strategies in mobile commerce markets are suggested.

• Fashion, Industry and Education
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• v.16 no.2
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• pp.17-29
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• 2018

In this study, it is explored whether teasing from parents and siblings about appearance of children affects body satisfaction and self-esteem of middle school students. A total of 594 adolescents participated in the survey and the causal model was tested with the data. In results, parents' and siblings' teasing was significantly correlated. Parents' and siblings' teasing significantly affected body satisfaction that showed a significant impact on self-esteem. In the mean comparison by gender, female adolescents suffered more from parents' as well as siblings' teasing on appearance than did male adolescents. Female adolescents indicated lower body satisfaction than male adolescents whereas no gender difference was found in self-esteem. In the multiple-model comparison, both the parents' and siblings' teasing about appearance affected body satisfaction of female adolescents while only siblings' teasing affected body satisfaction of male adolescents. The results indicate that female adolescents are more likely to be exposed to parents' and siblings' teasing about appearance at home than male adolescents, resulting in negative body satisfaction that is influencing self-esteem. The finding could be used as a basis for family education, calling for an attention to this issue.

• Biomedical Science Letters
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• v.12 no.3
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• pp.191-196
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• 2006

Cardiovascular disease (CVD) risk factors may be acting several decades before CVD becomes manifest. Data from young subjects may be valuable in further elucidating at this issue. We evaluated the association between baPWV (brachial-ankle pulse wave velocity) and cardiovascular risk factors in apparently healthy young adults. A total of 46 male and 91 female adolescents aged $18{\sim}25 years$ were studied. baPWV increased in a dose-responsive manner as the number of metabolic syndrome components. In both gender groups, baPWV was positively correlated with age. In males, waist, circumference total cholesterol, and LDL-cholesterol were positively correlated with baPWV, and in females, blood pressure (BP) was positively correlated with baPWV. Age, gender, mean BP, and Homeostasis model assessment insulin resistance (HOMA-IR) were found to be independent factors associated with baPWV levels. In conclusion, mean BP, age, gender, and HOMA-IR were associated with baPWV in young adults. This result suggests that multiple cardiovascular risk factors may be associated with an increased risk of arterial stiffness in young adults.