• International Journal of Contents
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• 제10권4호
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• pp.53-62
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• 2014

Although many studies have considered the outcomes and impacts of serious games, little is known about the factors which affect a user's perception or interpretation in games during the process of decision making from theoretical perspectives. This study aimed to explore the process of user perception from the perspective of construal level theory, and to suggest a theoretical design approach for the development of effective serious games. In the current study, cognitive and affective learning outcomes were articulated through literature review and synthesized into a series of assumptions with persuasive and educational aspects in serious games. Serious games reflect the potential of the game mechanism for changing players' perception, and helping with knowledge acquisition of the users. The potential to use construal level theory for effective serious games interventions was suggested, and a Serious Games Design Framework was proposed via potential outcomes from recent advanced research. Finally, implications of the application of the suggested model with various-related purposes and directions for future research were discussed. The model could be useful not only for game researchers and designers, but also for game marketers in attracting potential consumers.

• 호남수학학술지
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• 제35권2호
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• pp.225-234
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• 2013

Many studies of experimental economics have produced outcomes which contradict the predictions of Nash equilibrium, which relies heavily upon the premise of selfishness of an individual. In the games involving contexts of social conflicts represented by the prisoners' dilemma game, the experiments yields outcomes quite different from what are predicted by the conventional wisdom. In order to fill this gap between the conventional Nash Equilibrium and experimental outcomes, non-selfish (or other-regarding) motives of human behavior are introduced and then a new equilibrium concept, RAE-equilibrium is developed. It is also proved that an RAE-equilibrium exists under quite general conditions. Then it is applied to the prisoners' dilemma game that some of the experimental outcomes can be explained.

• 정보교육학회논문지
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• 제21권6호
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• pp.607-618
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• 2017

최근 디지털 네이티브 학습자를 위한 교수방법으로 게임활용학습에 대한 관심이 증가하고 있다. 이에 본 연구에서는 초등학교 역사수업에 맞추어 개발된 동작인식 게임을 활용하여 수업을 실시한 후 신체운동지능, 언어지능, 몰입, 학습성과(학업성취도, 지속의향) 간 경로분석을 실시하였다. 그 결과 신체운동지능은 몰입에 직접적인 영향을 학습성과에는 간접적인 영향을 미쳤고, 언어지능은 몰입에 직접적인 영향, 그리고 학습성과에의 간접적인 영향을 미치지 않는 것으로 분석되었다. 이 결과를 통해, 동작인식 게임활용학습은 신체운동 역량이 높은 학습자들의 학습동기 및 성과 향상을 지원할 수 있음을 기대하게 한다.

• 한국산학기술학회논문지
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• 제16권4호
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• pp.2520-2526
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• 2015

본 연구의 목적은 텔레비전을 통해 중계되는 스포츠 경기의 결과가 중간광고 회상에 미치는 영향을 확인하고, 스포츠 경기로 인해 유발되는 서스펜스의 조절효과를 검증하고자 하는 것이다. 이를 위해 2012 런던 올림픽에서 축구 경기를 시청한 257명의 시청자들을 대상으로 설문조사를 실시하여 경기결과(패배/무승부)와 서스펜스(고/저)에 따른 광고회상에 대한 분석을 실시하였다. 분석결과, 경기의 결과는 광고회상에 유의한 영향을 미치는 것으로 확인되었다. 시청자들이 지지하는 팀이 경기에서 패배한 경우에는 무승부일 때보다 광고회상이 낮게 나타났다. 그리고 스포츠 경기가 유발하는 서스펜스가 낮은 경우에는 경기결과에 따른 차이가 없는 것으로 확인되었으나, 서스펜스가 높은 경우에는 경기결과가 무승부일 때 서스펜스가 낮은 경우 보다 광고회상이 높게 나타났다. 본 연구의 결론에서는 연구결과 요약 및 시사점, 그리고 향후연구에 대한 제언을 하였다.

• Asia pacific journal of information systems
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• 제25권1호
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• pp.179-210
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• 2015

Despite the increasing adoption of gamification and its huge potential in tourism, research in gamification is still limited. As preliminary findings show that the effectiveness of gamification depends on the context of its application and the players' use of the gamified app, this paper fills in these gaps: by exploring and analysing the application of gamification in a specific e-commerce tourism context; and assessing the gamification's effectiveness by measuring the players' gamification usage and the latter's behavioural and psychological outcomes. The gamified TripAdvisor website and its Facebook enabled gamification app are used as the specific context of the study. Findings from a survey conducted on TripAdvisor users provide useful practical and theoretical implications to gamification designers and researchers alike on how game mechanics can be designed for enhancing the users' motivation, flow, task involvement and engagement with the 'play' tasks, and so, increasing the gamification's effectiveness.

• 한국경영과학회지
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• 제39권4호
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• pp.115-136
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• 2014

The game industry has grown steadily and the online game has become one of the most attractive game segments for its remarkable growth. Customer management in the online game industry, however, has received little attention from the academic field. The purpose of this study is to analyze the drivers of customer defection in the online game setting and suggest not only theoretical but also managerial insights into increasing customer retention rates. Prior to empirical analysis, the authors hypothesized that 3 variables of interests (Learning, Playing, Achievement) would explain the customer defection according to preceeding researches. To demonstrate these hypotheses, the authors obtained data from one of the biggest game publishers in Korea, and the empirical analysis model was developed considering context of research settings. The results of analyses provide the following insights. First, the key behavioral variables of Learning, Playing, and Achievement play substantial roles in explaining the customer defection. Next, the effects of these variables vary between customer types: novice and experienced customers. The defection decisions by novice customers are predicted by all key behavioral variables and Playing serves as the most influential indicator of the defection decisions. However, experienced customers are influenced by Playing and Achievement, while Learning has no impact on the defection decisions. Finally, the authors investigated hypothetical customer retention strategies, using the empirical results. The market outcomes indicate that the customer retention strategies work well with novice customers and it is hard-to-impossible to prevent experienced customers from defection using their behavioral data. These findings together deliver several meaningful insights to management as follow. First, the management should support customers to get involved in Learning activities at the very first stage. Second, customer's Achievement and appropriate compensation for it would work as defection barriers. Last, to optimize the outcomes of firm's marketing investments, it is better to focus on retention of novice users not experienced ones.

• Journal of Information Technology Applications and Management
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• 제22권2호
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• pp.19-41
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• 2015

Many studies have focused on the influences and outcomes of online game addiction. However, few studies have investigated how the online game addiction prevention behavior differs depending on online game user. In order to fill this gap, this study attempts to classify online game users based on risk perception attitude (RPA) framework. More specifically, this research tries to show online game user can be classified into four groups based on perceived risk of online game addiction and efficacy beliefs of online game addiction protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for online game addiction prevention. For this purpose, analysis on survey data from 240 Korean college students who use online game reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for online game addiction prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of online game addiction prevention strategies and policy.

• 정보화정책
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• 제19권1호
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• pp.45-73
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• 2012

오늘날 대부분 온라인게임들은 웹사이트 인터페이스를 통해 서비스가 제공된다. 관련연구들에 의하면, 게임웹사이트의 다양한 요소들이 온라인 게임 비즈니스의 성공을 좌우하는 것으로 나타나고 있다. 본 연구는 Delone, et al.(2004)의 전자상거래 성공모델을 토대로 온라인 캐주얼게임 웹사이트의 성공에 영향을 미치는 사이트품질 관련요인들을 추출하고, 온라인 게임 웹사이트의 주요 품질요인을 탐색할 목적으로 도메인 전문가들을 대상으로 한 델파이 조사를 통해 품질요인들을 확장보완하였다. 그런 다음 실증분석을 위해 온라인게임 이용자들을 대상으로 설문조사를 실시하였다. 연구결과에 의하면, 정보품질, 서비스품질, 그리고 시스템품질 모두 사용자만족도와 양(+)의 관계가 있으며, 사용자만족도가 증가하면 고객충성도 및 비즈니스 성과 모두 증가하는 것으로 나타났다. 그러나, 게이머 충성도가 높다고 해서 반드시 비즈니스 성과가 높지는 않은 것으로 확인됐다. 본 연구는 서비스의 공급 관점에서 캐주얼게임 웹사이트의 성공측정모델을 제시했다는 점, 게임사이트 품질요인과 사용자만족도 간의 영향관계에 대한 조절변수로서 사용자유형을 조명했다는 점, 그리고 온라인게임 웹사이트도 하나의 웹기반 전자상거래시스템으로 볼 수 있으므로 게임사이트의 품질을 정보, 서비스, 그리고 시스템 차원에서 접근하여야 한다는 시사점을 제시했다는 점을 주요 기여점으로 들 수 있다.

• 대한화학회지
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• 제62권2호
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• pp.159-165
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• 2018

For the first time, the spot the differences (STD) game was employed in the teaching of basic organic chemistry course. Three sets of paired pictures associated with selected topics in organic chemistry were presented to the students and they were required to spot the differences between the two pictures. Based on the students' pre and post self-assessment, the STD game resulted in several positive learning outcomes as indicated in the students' reflective writing, including knowledge recall, deeper understanding of a subject, enhanced analytical skill, motivation and fun-filled learning, learning from peers and self-empowerment in learning. The STD game is a desirable teaching and learning tool, as learning in an entertaining and interactive way is highly sought after in today's classroom, especially to novice students. In the future, the STD game can be modified and implemented to cater the needs of different courses and topics.

• 한국시스템다이내믹스연구
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• 제16권4호
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• pp.129-153
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• 2015

Mandatory shutdown policy of the juvenile protection act was enforced in December 2011 to prevent game addiction of the youth. However, the size of game market in Korea seems to be reduced significantly after implementation of the shutdown policy. The purpose of this study is to investigate the impact of current government regulations on Korean online game market. Based on empirical evidences and results from the related literature, we developed several causal loop diagrams(CLD) and system dynamics models. The CLD include sub-diagrams of innovation processes, user commitments, and operational costs. We conducted simulation analyses under various policy scenarios, adopting Normalized Unit Modelling By Elementary Relationship(NUMBER). Our results show that first, the impact of time regulation on the number of users is greater than the impact of content regulation. Second, the quality of domestic online game appears more elastic to regulations than the quality of foreign online game. The results of this study suggest that the deregulation in Korean online game market can narrow the gap in market outcomes between domestic and foreign online games. Some recommendations for future study are suggested.