• Proceedings of the IEEK Conference
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• 2000.11d
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• pp.123-126
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• 2000

In this paper, the portable game machine called W"alking Beat" is designed and implemented not only to propose the new possibilities for the peripheral equipment market of portable acoustic machine but also to overcome the limitation of the acoustic simulation game machine such as the existing Beat Mania. The old game machine can be used only in a particular place, where it is installed. However, in order to get over the constraint on this space problem "Walking Beat Game Machine" is designed to facilitate the portability. In addition, the frequency analysis method using FFT algorithm is employed by regarding the music data for the portable digital acoustic machine as source so that the limitation that the existing game machine depends heavily on the previously registered game contents can be overcome. By making it possible to play games for all the music and putting an emphasis on multimedia trend only to listen to the music, it is speculated that it can contribute to the development of the new culture in the near future.

• Journal of Korea Multimedia Society
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• v.9 no.12
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• pp.1657-1668
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• 2006

The last few years have represented a boom for the online gaming industry. Internet-based online games have been an increasingly popular form of entertainment. The gaming industry estimates there will be over 26 million online gaming participants in 2002. The rapid development of online game content and related information technology will increase the size of the industry and have a profound impact on many aspects of our lives and our society. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty to a specific brand of online game. The concepts of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into the model, as the independent variables directly and indirectly affecting loyalty. Based on data collected from an online survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between loyalty and flow, word of mouth, and other independent variables. It is hoped that this result might provide useful guidelines for developing successful online game content.

• Journal of Korea Game Society
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• v.7 no.2
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• pp.73-82
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• 2007

This study deals with how computer game affects spatial-temporal capability of game users. Focusing on college students, this study shows almost the same results as 'Mozart effect' by Gordon Shaw's previously famous study for music on spatial-temporal capability. Additionally, in comparison to music and animation, on-line racing game has more positive influence on a specific spatial-temporal capability.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.07a
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• pp.299-302
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• 2019

현재 게임을 즐기는 유저의 스펙트럼은 미취학 아동부터 노년에 이르기까지 매우 넓어졌다. 반면, 온라인 게임 내의 헤이트 스피치는 최근 사회적 문제로 대두되고 있다. 헤이트스피치 문제는 점차 심각해져가고 있지만 이 문제를 개선하기 위한 가이드라인은 명확히 제시되어 있지 않다. 본 논문에서는 온라인 게임 내 텍스트와 음성 채팅을 통해 발생하는 헤이트 스피치의 현황과 문제점을 알아보고 그에 대한 해결방향을 제시한다.

• Journal of the Korea Society of Computer and Information
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• v.24 no.5
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• pp.11-17
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• 2019

In this study, we propose an ensemble engine, which is a framework for game engine optimized for visual novels genre, focusing on storytelling among various game genres. The game of Visual Nobel genre is based on multi-ending story and features branching of various scenarios according to user's choice. The proposed engine supports various multi-scenarios and multi-endings based on nodes according to the characteristics of these genres. In addition, it provides a convenient and intuitive user interface that not only enhances user immersion but also provides VR function to maximize the sense of presence. We will demonstrate the usefulness of the proposed game engine by designing the framework of a game engine suitable for this feature and actually creating variety stories automatically.

• Journal of Korea Game Society
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• v.16 no.3
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• pp.65-76
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• 2016

The paradigm of the human experience through computer as a medium is moving from cultural interface to cultural software. Mod represents this paradigm shift in digital game culture. Until now, Digital game play focused on the immersive agency in the process of achieving the goals of the game. On the other hand, In Mod, play focus on generative agency in the process of creating and solving problems in game world. Through Mod, original game perceived as transformable data and creative material. Transformation and generation of such a game content through the user's Mod presents a sustainable model of the digital game.

• Journal of Korea Game Society
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• v.21 no.2
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• pp.3-16
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• 2021

This study examined to the aspects of capital and class structure, focusing on 'Reproduction' of Bourdieu, P, through collecting the post titles of the game community of online FPS games 'Overwatch' and 'Battleground', related to keyword, 'Game Hack'. The data used in the study was collected and refined through the statistical program R and analyzed by the analysis site 'Bigkinds'. At results, we will reveal that the class structure of the online FPS gamer group is based on cultural capital and reproduction, and suggest the right direction for the Game Hack regulation policy from the point of view of the cultural capital theory.

• The International Journal of Costume Culture
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• v.7 no.2
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• pp.123-134
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• 2004

This study tried to suggest the effective future marketing strategies by analysing marketing strategies of five brands which were selected by sales amount and the growth rate among young casual brands in the L-Department store from 2001 to 2002. According to analysis, brand marketing could summarize to five marketing strategies such as culture marketing, emotion marketing, co-marketing, on-line marketing, and propose marketing. Culture marketing includes 'BB family marketing, star marketing, core marketing, experience marketing. One of the emotion marketing is 'Kidult marketing' which affects cute concept. Co-marketing includes 'Charisma marketing' that cooperates with distribute industry, 'Movata marketing' which cooperates with mobile communication industry, and 'Game marketing' which cooperates with game industry. There are some other marketing strategies such as consumer calling marketing, A.S.A. marketing which is for buyers, QR marketing for quick response, Web site's differentiate marketing and Logo marketing. The suggested marketing strategies for on-coming brands are 'distinguished strategy of the online contents', 'consumer calling strategy' and 'loyalty maximizing strategy'.

• Journal of Korea Game Society
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• v.11 no.3
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• pp.43-53
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• 2011

The purpose of this study was to enhance the factors of the purchase intention of a mobile game for applying existing. For this study, an exploratory analysis was conducted on 40 ordinary peoples to survey through open-ended questionnaires. After that, the factors was examined by 30 experts. finally, closed-ended survey was conducted to confirm the validity and Reliability Verification. As a result, the factors have been identified with 9. From among these, 2 factors were a Newly derived -The factors of a innovation service and device- Through this study, This research will be useful to provide The basis for extended studies of Marketing, Game-development, Market analysis, etc

• Journal of Korea Game Society
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• v.16 no.6
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• pp.19-28
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• 2016

Digital games are generating various types of virtual landscape and the importance of virtual landscape has been arises. However, there has not been any research done how to design the virtual landscape. To establish virtual landscape design methodology, establishing the classification system and suggesting the representative type of virtual landscape is needed. With this research, I collected the classification standard and established five standards; story, cooperation, interaction level, dimensions and shape of the space. With that system, I classified digital game and could prove the effectiveness. Also by classifying cases through 20 years of timeline, I could come out with three representative types. This result will work as a reference to the future research; establishing design methodology on virtual landscape.