• Journal of the Ergonomics Society of Korea
• /
• v.30 no.1
• /
• pp.187-193
• /
• 2011

Objective: The aim of this study was to investigate the association between conceptual metaphors of affect and physical dimensions. Background: The evidence that affect is unconsciously linked to physical dimensions(e.g., position and color) has been obtained in western cultures. However, in eastern cultures, especially, in Korea, it has been seldom tested. It is indispensable to examine whether or not cultural differences exist for better understanding of the conceptual metaphors. Method: 50 positive and 50 negative words were adopted from previous studies in order to determine the relationship between physical domains and abstract affect. Three hypotheses were tested in this study: (1) Good is up. (2) Good is bright. (3) Good is right(for right-handers). The automatic association between valence(positive vs. negative) and vertical position (up vs. down) was investigated in experiment 1, in which 100 words were randomly presented on either the top or the bottom of a LCD screen and the evaluation time of the presented word was recorded. The unconscious association between valence and color(white and black) was examined in experiment 2, where each word was randomly presented in either white or black. Lastly, we tested whether right-handers tend to associate rightward space with positive ideas and leftward space with negative ideas. Results: Reaction time was faster when words were presented in metaphor congruent domains(e.g., 'positive words on the top, in bright color, and on right space vs. negative words on the bottom, in dark color, and on left region) than when they were shown in metaphor incongruent domains. Conclusion: The results might give the groundwork for various directions in further understanding perception, emotion, and behavior. Application: This study may provide useful points to GUI designers and service developers if further studies enhanced in validity and reliability are followed.

• The Journal of Society for e-Business Studies
• /
• v.22 no.1
• /
• pp.123-146
• /
• 2017

The information that consumers share in the SNS (Social Networking Service) has a great influence on the purchase of consumers. Therefore, it is necessary to pay attention to new research methodology and advertising strategy using Social Big Data. In this context, the purpose of this study is to quantitatively analyze customer value through Social Big Data. In this study, we analyzed the value structure of consumers for the three smartphone brands through text mining and positive/negative image analysis. Analysis result, it was possible to distinguish the emotional aspects (sensitivity) and rational aspects (rationality) for customer value per brand. In the case of the Galaxy S7 and iPhone 6S, emotional aspects were important before the launch, but the rational aspects was important after release date. On the other hand, in the case of the LG G5, emotional aspects were important before and after launch. We can propose two core advertising strategies based on analyzed consumer value. When developing advertising strategy in the case of the Galaxy S7, there is a need to emphasize the rational aspects of product attributes and differentiated functions. In the case of the LG G5, it is necessary to consider the emotional aspects of happiness, excitement, pleasure, and fun that are felt by using products in advertising strategy. As a result, this study will provide a good standard for actual advertising strategy through consumer value analysis. Advertising strategies are primarily driven by intuition or experience. Therefore, it is important to develop advertising strategies by analyzing consumer value through social big data analysis.

• Korean journal of applied entomology
• /
• v.23 no.2 s.59
• /
• pp.89-95
• /
• 1984

Sixty isolates of Dendrophoma obscurans isolated from 19 important strawberry growing areas of Korea were tested in vitro for resistance to thiophanate-methyl and iprodione. Naturally-occurring thiophanate-methyl-resistant isolates were about 43 percents of isolates tested, whereas iprodione-resistant isolates were 10 percents. All these resistant isolates except SU 1 and SU 2, which were highly resistant to thiophanate-methyl, showed a week level of resistance. Iprodione-resistant isolates were readily obtained in vitro, when mycelial disk of the fungus was incubated on PDA media containing iprodione at the concentrations of $1{\mu}g/ml\;and\;10{\mu}g/ml$, but no thiophanate-methyl-resistant isolate from the mycelia with or without UV irradiation. All these artificially-obtained iprodione-resistant isolates were showed a high degree of resistance. On the strawberry leaves, thiophanate-methyl and iprodione were no longer effective to all resistant isolates at the recommended concentration, and the protective value to highly resistant isolates was much less than that of weakly resistant isolates. Isolates resistant to thiophanate-methyl were also resistant to benomyl but iprodione-resistant isolates did not show cross-resistance to thiophanate-methyl, benomyl, captan and zineb. Captan controlled both thiophanate methyl-resistant and iprodione-resistant isolates as effectively as sensitive isolates.

• Science of Emotion and Sensibility
• /
• v.12 no.3
• /
• pp.267-278
• /
• 2009

Today an embodied agent generates a large amount of interest because of its vital role for human-human interactions and human-computer interactions in virtual world. A number of researchers have found that we can recognize and distinguish between various emotions expressed by an embodied agent. In addition many studies found that we respond to simulated emotions in a similar way to human emotion. This study investigates interpretation of mismatched emotions expressed by an embodied agent (e.g. a happy face with a sad voice); whether audio-visual channel integration occurs or one channel dominates when participants judge the emotion. The study employed a 4 (visual: happy, sad, warm, cold) $\times$ 4 (audio: happy, sad, warm, cold) within-subjects repeated measure design. The results suggest that people perceive emotions not depending on just one channel but depending on both channels. Additionally facial expression (happy face vs. sad face) makes a difference in influence of two channels; Audio channel has more influence in interpretation of emotions when facial expression is happy. People were able to feel other emotion which was not expressed by face or voice from mismatched emotional expressions, so there is a possibility that we may express various and delicate emotions with embodied agent by using only several kinds of emotions.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2003.11a
• /
• pp.91-97
• /
• 2003

본 연구는 온라인 게임공간에서 게이머들이 어떻게 서로 다른 가치관과 행동 패턴을 드러내는지를 확인하고 이를 통해 온라인 게임세계의 문화를 이해하고 분석하기 위해 실시되었다. 전 세계에서 가장 많은 게이머들이 활동하고 있고, 한국과 일본에서 동시에 서비스되고 있는 온라인 게임인 〈리니지〉의 게이머들을 대상으로 온라인 설문조사를 실시하여 '라이프 스타일' 분석틀을 이용해서 이들이 게임공간에서 보이는 행동을 분류하였다. 글 결과 한국과 일본의 리니지 사용자들에게서 거의 유사한 세 가지 라이프스타일 패턴이 추출되었으며 한국과 일본에서 라이프스타일에 따른 행동 패턴이 일관적으로 나타나고 있음을 확인하였다. 도한 한국과 일본의 문화적 차이는 각 라이프스타일 프로파일의 극단성과 분포비율에 의해 반영되는 것으로 확인되었다. 일본의 탈사회적 게이머는 한국의 그것에 비해 더 극단적인 반면 전체 응답자 중에서 차지하는 비율이 적었고 게임 세계에서의 사회 경제적 위치도 낮았으며 한국에서는 비교적 적은 비율을 차지하던 싱글 플레이어 유형이 일본에서는 가장 많은 비중을 차지하는 것으로 나타났다. 또한 일본의 게이머들은 라이프스타일에 상관없이 대부분이 게임 공동체에 가입하는 반면 한국의 게이머들은 라이프스타일에 따라 공동체 참여율이 달랐지만 전체적인 참여율은 일본에 비해 높았다. 이러한 차이는 일본 게임세계에서 공동체 참여는 기본적인 의무인 반면 한국에서는 현실적인 이익과 직결된 활동임을 시사한다. 또한 게임몰입수준은 한국보다 일본의 리니지 게이머들이 높았다. 아시아 각 국에 한국에서 개발한 동일한 온라인 게임이 확산되어 있는 현황을 고려할 때, 온라인 게이머의 라이프스타일 척도는 한국과 일본뿐만 아니라 대만과 중국, 홍콩, 그리고 미국과 같은 리니지 게임이 서비스되는 모든 국가의 문화적 차이를 이해하고 과학적으로 분석할 수 있는 방법이 될 수 있을 것으로 기대된다. 의미를 되새기는 것으로 짧은 연구를 시작하겠다. 등은 활성 값이 70% 이상으로 퇴적물 독성이 상대적으로 낮았다. 이중나선 DNA 함량은 28.4 % - 49%로 대조군에 비해서 감소가 크다. 대부분의 정점이 대조군의 30% 내외로 정점 간의 차이는 크지는 않다. 그러나 다른 측정자료와 같이 정점 22에서 18%로 최소치를 나타내고, 정점 2, 12에서 20% 내외의 값을 보인다. 종합적으로 볼 때 오염물질의 유입이 크고, 광양제철 인근 정점 들이 모두 다른 정점에 비해서 낮아서, 퇴적물 독성이 높은 정점으로 조사되었다.hiwo의 광합성 능력은 낮은 농도들에서는 대조구와 유사하였으나, 5 $\mu\textrm{g}$/l의 높은 농도에서는 초기에 매우 낮은 광합성 능력을 보이다가 시간이 경과하면서 대조군보다 더 높은 경향을 나타냈다. 이러한 결과는 식물플랑크톤이 benso[a]pyrene의 낮은 농도에서 노출될 때는 이 물질을 탄소원으로 사용할 가능성이 있음을 시사한다. 본 연구의 결과들은 연안해역에 benso[a]pyrene과 같은 지속성 유기오염물질이 유입되었을 때 내정여부에 따라 식물플랑크톤 군집내 종 천이와 일차생산력에 크게 영향을 미칠 수 있음을 시사한다.TEX>5.2개)였으며, 등급별 회수율은 각각 GI(8.5%), GII(13.4%), GIII(43.9%), GIV(34.2%)로 나타났다.ments of that period left both in Japan and Korea. "Hyojedo" in Korea is supposed to have been influenced by the letter design. Asite- is also considered to have been "Japanese Letter Jobcheso." Therefore, the purpose of this study is to look into

• Science of Emotion and Sensibility
• /
• v.14 no.3
• /
• pp.385-394
• /
• 2011

The purpose of this research is to compare and analyze visual images between the Real garment and the 3D garment simulation with the various fabrics of flare skirts and to analyze the correlation between mechanical properties and visual images. The picture images (printed on paper) of the Real garment and the 3D garment simulation of experimental flare skirts were shown to the evaluation group of women in their 20s majoring in clothing and textiles, and were evaluated by questionnaires with 32 adjectives. SPSS Version 12.0 statistics program was utilized to analyze data. Factor analysis, One Way ANOVA, T-test and Duncan test were used to investigate visual effect of the Real garment and the 3D garment simulation. As the result of conducting factor analysis on the visual appearance, the images were driven with five factors: 'drapeability', 'attractive', 'body compensation', 'bulkiness', 'activeness'. Visual images were significantly related with mechanical properties of various fabrics, and the visual images between 3D garment simulations and real garment differed with various fabrics and their mechanical properties. Visual images of silk and polyester group, cotton, linen and wool group were significantly related with weight and thickness of kinds of fabrics.

• Science of Emotion and Sensibility
• /
• v.13 no.2
• /
• pp.391-402
• /
• 2010

In this study, breathable waterproof materials were prepared by electrospinning. Five kinds of electrospun nanofiber web layered systems with different levels of nanofiber web density, as well as different substrates and layer structures were fabricated, and their mechanical properties (tensile, bending, shear, compression, surface, and thickness & weight) were measured by the KES-FB system and compared with those of conventional breathable waterproof fabrics (densely woven fabric, PTFE laminated fabric and PU coated fabric). The KES-FB measurements demonstrate that the lab-scale nanofiber web layered systems are more flexible and fuller than commercial nanofiber web layered systems, which have a more compact structure than the lab-scale nanofiber web layered systems. Densely woven fabrics and lab-scale nanofiber web layered systems showed lower values of tensile linearity (LT), bending stiffness (B), and shear stiffness (G) than those of PU coated and PTFE laminated fabric. These results indicate that they are more flexible and have less resistance to the shearing movement, corresponding to a more pliable material having a better drape, than PU coated fabrics and PTFE laminated fabrics.

• Science of Emotion and Sensibility
• /
• v.22 no.3
• /
• pp.21-34
• /
• 2019

This study was an examination of the relevance and clinical significance of electroencephalographic (EEG) indexes (e.g., mental/physical stress and attention) and indexes of heart rate variability (HRV) with regard to cognitive function and physiological health conditions in elderly people. A device was used to record two-channel EEGs of the frontal lobe and a one-channel ECG simultaneously. Subjects were 76 people average aged 73. The significant findings are as follows: First, subjects whose intrinsic alpha rhythm had high amplitude, regardless of peak, showed higher resistance to mental stress and lower physical stress than did subjects with low-amplitutde intrinsic alpha rhythm. Second, HRV, SDNN, and RMSSD indexes showed strong positive correlations between the two groups of subjects regardless of the division of groups. Third, the alpha asymmetry of the left and right sides of the brain in subjects with low-amplitude intrinsic alpha rhythm was larger, and the delta/alpha ratio (reflecting physical stress) and theta/sensorimotor rhythm (SMR) ratio (showing the decline in attention) were bigger. Fourth, the subjects in whom intrinsic alpha rhythm peak occurred during slow rhythm had a higher theta/SMR ratio than did subjects whose peak occurred during fast rhythm, which was related to a steeper decline in attention. Therefore, the presence or absence of intrinsic alpha rhythm peak and amplitude on quantitative EEG may be an index reflecting the cognitive function and physiological health of elderly people.

• Korean Journal of Ichthyology
• /
• v.30 no.1
• /
• pp.55-64
• /
• 2018

Fish assemblages in a sandy shore and an eelgrass bed were compared based on monthly samples in the southern coastal water of Korea. Samples were collected by a beam trawl in the sandy shore and a surf net in the eelgrass from March to February 2012. The common fish species were Syngnathus schlegeli, Pseudoblennius cottoides, Pholis nebulosa, Favonigobius gymnauchen, Gymnogobius heptacanthus, Pseudopleuronectes yokohamae, Takifugu niphobles. Among them S. schlegeli, Urocampus nanus, P. cottoides, P. nebulosa, T. niphobles were high abundance in the eelgrass bed than in the sandy shore, whereas Acanthogobius flavimanus, Acentrogobius pflaumi, F. gymnauchen, G. heptacanthus, P. yokohamae were high in the sandy shore. Aulichthys japonicus, Hippocampus coronatus, Sebastes inermis, Lateolabrax japonicus, Siganus fuscescens were found in the eelgrass bed, and Thryssa hamiltoni, Mugil cephalus, Inimicus japonicus, Platycephalus indicus, Hexagrammos otakii, Furcina ishikawae, Liparis tanakae, Repomucenus curvicornis, and Eutaeniichthys gilli were observed in the sandy shore. Species composition and abundance varied seasonally in two habitats; The number of species and abundance was high in August and September, while biomass was the highest in April and September. Fish numbers as well as biomass were lowest in February. Number of individuals and biomass of fish in the eelgrass bed were significantly higher than those of in the sandy shore. Some fish preferred to live in the eelgrass were collected in the sandy shore, while fish preferred to live in the sandy shore were rarely collected in the eelgrass.

• Science of Emotion and Sensibility
• /
• v.19 no.1
• /
• pp.71-82
• /
• 2016

Consumers tend to perceive the shoes as just their footwear to protect and comfort foot and fashion products to decorate and express their self-images. Even though online market research analysis indicated shoes consumption is important in daily life of consumers, there is limited research that was conducted specifically on shoes e-market. The research investigates the process of shoes' e-impulse buying focusing on the effects of shopping orientation, marketing stimulus and consumers' perceived risk in shoes market at Internet. A total of 408 self-administered questionnaires were obtained from universities students, who had experienced the e-impulse buying of shoes at least once for the last six months. Results confirmed that consumers who had higher hedonic shopping orientation or brand shopping orientation were more likely to consider the marketing stimuli (e.g., promotion stimuli and product stimuli), whereas consumers who had higher economic shopping orientation were consider the lower marketing stimuli and the more perceived functional risk in the e-shopping context of shoes. For shoes, marketing stimulus had directly positive effects on e-impulse buying, while consumers' perceived risk had no significant effects on e-impulse buying. The findings suggest that the market stimulus, which is affected by consumers' shopping orientation, is an important factor in triggering e-impulse buying of shoes.