• 보건교육건강증진학회지
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• 제30권5호
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• pp.189-199
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• 2013

Objectives: This paper aims to explain principles of gist-based health message design and discuss their implications for health promotion and public health education. Methods: After reviewing Reyna and Brainerd's Fuzzy Trace Theory(FTT), the authors explicate how to transform FTT into a practical guidance of health message design. Our explication is based upon FTT's reasoning that human intuition, rather than analysis, takes a primary role in message recall and comprehension, followed by judgment and decision making. We expect gist-based message design to be appropriate to serve such intuition. Results: Four principles of gist-based message design are offered: (1) provision of qualitative, as well as quantitative, information of gist, (2) inclusion of visual images corresponding to gist, (3) use of effective message formats to emphasize the gist (4) inclusion of relevant reasons and contextutal information. Conclusions: Gist-based message design has theoretical and practical implications for health promotion, specifically in the field of public health education, the press and governmental communication toward the public, and provider-patient communication in medical settings.

• 한국지능시스템학회:학술대회논문집
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• 한국퍼지및지능시스템학회 1998년도 The Third Asian Fuzzy Systems Symposium
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• pp.352-357
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• 1998

Conventional marketing research generally focuses on a single layer's benefit. A notable example is the consumer layer providing managers with partial market information to evaluate relevant strategies. As generally known, marketing management encounters complex supply and demand behaviors, thereby necessitation that a successful marketing strategy adopt multi-layer considerations, such as the consumer layer, channel-retailer layer, and marketing planner layer. In light of above situation, this study applies fuzzy theory and the analytic hierarchy process(AHP) technique to analyze the performances of marketing strategies under multi-layer benefits, In addition, conventional marketing research has difficulty in efficiently allocating the limited budget so that each desired criterion can be significantly enhanced by a group of events. Therefore, a weighting structure among the goal, layers, criteria, and strategies(i.e. a group of events) is also developed herein to trace the influential process and assist marketing managers in efficiently allocating resources(i.e.budget).

• 한국조경학회지
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• 제32권4호
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• pp.28-38
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• 2004

Korean goral (Nemorhaedus caudatus raddeanus) is one of the endangered species in Korea, and the rugged terrain of the Soraksan National Park (373㎢) is a critical habitat for the species. But the goral population is threatened by habitat fragmentation caused by roads and hiking trails. The objective of this study was to develop a potential habitat suitability model for Korean goral in the park, and the model was based on the concepts of fuzzy set theory and multi-criteria evaluation. The process of the suitability modeling could be divided into three steps. First, data for the modeling was collected by using field work and a literature survey. Collected data included 204 points of GPS data obtained through a goral trace survey and through the number of daily visitors to each hiking trail during the peak season of the park. Second, fuzzy set theory was employed for building a GIS data base related to environmental factors affecting the suitability of the goral habitat. Finally, a multiple-criteria evaluation was performed as the final step towards a goral habitat suitability model. The results of the study were as follows. First, characteristics of suitable habitats were the proximity to rock cliffs, scattered pine (Pinus densiflora) patches, ridges, the elevation of 700∼800m, and the aspect of south and southeast. Second, the habitat suitability model had a high classification accuracy of 93.9％ for the analysis site, and 95.7％ for the validation site at a cut off value of 0.5. Finally, 11.7％ of habitatwith more than 0.5 of habitat suitability index was affected by roads and hiking trails in the park.

• 한국항해항만학회:학술대회논문집
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• 한국항해항만학회 2006년도 Asia Navigation Conference
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• pp.144-153
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• 2006

In order to take TC forecasts from different observatories into consideration, and make quantitative assessment and analysis for avoiding TC routes from the view of safety and cost, a new safe-economic decision making method of TC avoidance routing on ocean was put forward. This model is based on combining forecast of TC trace based on neural networks, technical method to determine the future TC wind and wave fields, technical method of fuzzy information optimization, risk analysis theory, and meteorological-economic decision making theory. It has applied to the simulation of MV Tianlihai's shipping on ocean. The result shows that the model can select the optimum plan from 7 plans, the selected plan is in accordance with the one selected by experienced captains.

• International Journal of Internet, Broadcasting and Communication
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• 제12권4호
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• pp.71-82
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• 2020

Traffic accidents due to excessive speed frequently occur in places where traffic signal controllers are installed, places where sharp curves exist, or places where the traffic signal cycle does not match the current time. These traffic accidents cause economic loss due to the destruction of road facilities and structures, and cause a big problem of increasing the number of traffic accident deaths. When a traffic accident occurs, leaving a tire mark before or after a car crash, pre-collision speed of the car is calculated using the law of conservation of momentum or the skid mark formula. In the skip skid mark generated in ABS brake vehicles and the combshaped yaw mark generated by tire trace caused by lateral sliding, there is a difference of 30-40% in the reliability of the vehicle speed calculated by the smite mark. In this paper, we propose an algorithm that can improve the calculation reliability in vehicle speed by using skid marks in order to compensate for this problem. In addition, we present an intelligent speed calculation algorithm for traffic safety and a computer simulation in order to prevent traffic accidents by estimating the speed of a vehicle, using Skid marks, Yaw marks, and ABS brake characteristics and fuzzy rules.

• 아동학회지
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• 제18권2호
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• pp.283-297
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• 1997

This study examined the development of verbatim and gist memory, and the effects of the relevance and inferential direction of the task on the development of the verbatim and gist memory. The subjects were second, fourth and sixth grade children in elementary schools. Each age group consisted of forty children. Eight sets of inference tasks were administered to each subject. In the task, the relevent and the extraneous sentences were mixed for inferential direction. The sentences that described 'which term is more' were inserted in half of the task and the sentences that indicated the direct numbers were included in the other half of the task. The task was presented by the audio tape in which instruction was recorded by one speaker. Results showed that (1) age differences in verbatim memory were significant but age differences in gist memory were not significant. These results indicate that the processes of verbatim and gist memory are separate and independent. (2) The relevance and inferential direction of the task affect gist memory but no verbatim memory. This result also supported independence between verbatim and gist memory. It was suggested that these results can be interpreted in terms of fuzzy trace theory.

• 한국콘텐츠학회논문지
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• 제14권2호
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• pp.192-204
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• 2014

건강 관련 정보들이 범람하는 인터넷에서 핵심정보를 효과적으로 전달하는 것은 매우 중요하다. 본 연구는 웹진 건강자료에 나타난 건강 메시지의 특성을 분석하고 핵심정보를 효과적으로 전달하기 위한 디자인방법을 모색하고자 하였다. 이를 위해 식품의약품안정처에서 제공하는 총 72개 건강자료의 내용을 텍스트와 시각자료로 구분하여 '건강 메시지의 내용', '핵심정보의 빈도와 위치', '직관적 표현'을 중심으로 분석하였고, 특성에 따라 건강자료의 유형을 구분하기 위해 군집분석을 실시하였다. 그 결과 건강 관련 텍스트는 주로 사실과 방법에 관한 내용으로 구성되어 있고, 시각자료는 주로 개념에 집중되어 있는 것으로 나타났다. 그리고 텍스트와 시각자료 모두 핵심정보를 효과적으로 제시하는데 미흡한 점이 발견되었으며, 전문용어와 수량정보에 대한 직관성을 높이기 위한 방법을 모색하는 것이 필요한 것으로 나타났다. 연구결과에 기반하여 인터넷에서 효과적으로 핵심정보 중심의 건강자료를 디자인하기 위해서 고려해야 할 점을 제안하였다.