• 한국실내디자인학회논문집
• /
• 제15호
• /
• pp.3-16
• /
• 1998

Fashion specialty store is based on one theme called "Fashion", to pursue originality of facilities in one concept from merchandising, environmental planning and facilities management and satisfy consumer's urge quantitatively as well as qualitative]y also congreqation of characteristic space, distingtion from commor store, not only selling goods but also jointly owned funtiona] space such as information and culture. So this research. with the importance of image. to present the basic information of interior design, study on the analyzing the type of image and the factor of composition focused on the complex fashion specialty store in own brand. Ana]yzing thr type of image with preliminary research and the first and second questionnair, with this make a comparision between the factor of composition and image. The conclusion was summertized as follows : '||'&'||'#8226; Firstly, the interior image of complex fashion specialty store in own brand divided into ;) different images, Such as :VIodern, Semi Classic. Hi-Tech Ylodern, Natural. and casual image '||'&'||'#8226; Secondly, according to the factor of composition is as follows, Such as Architecture, Surface. Furniture, Lighting and Display, the factor of composition is as follows : Architectura] factor divided into vertical. horizental. flexibility and exterior, Surface : material. and main color, Furniture : form and material. Lighting : lighting fixture and genera] lighting system, and Display: window and interior display . '||'&'||'#8226; Third]y, make a comparision of image. simple and feminine with Hi-Tech, Semi-Classic toward natural. complicated, feminine. and Low-Tech, Hi Tech ~.Iodern image, toward modem. natural. simple feel and somehow feminine. Natrual image, toward modem. natura], simple, and Hi Tech, Casual image toward modm, simple, and Hi Tech. '||'&'||'#8226; Fourthly, with builaing up new space, alteration infashion specialty store focused on the customers seiling space with rest and resources, also huge character is found in fashion specialty store

• 한국가구학회지
• /
• 제27권3호
• /
• pp.237-245
• /
• 2016

Single households currently account for 26.5% of all households and their number is expected to continue to rise, reaching 34.5% by 2035. An analysis of the consumption trends and needs of single households shows that they are rising as a new consumer group with a focus on investment on the individual and favouring: small but high-tech products: efficient use of limited resources: safety and peace of mind: self-improvement and leisure. Products which meet such demands are having an impact on the growth of home-furnishing market. An analysis of companies in Korea's home-furnishing market, with examples like the lifestyle company IKEA, shows a variety of brands such as SPA brand, furniture specialist, distributor and character products. And yet most are OEM products which lack differentiated product lines and compete with similar display and distribution structure. We needs the Single household consumption tendency of home-furnishing market and differentiation strategy through product analysis. In order to increase the value of companies in the home-furnishing market, in addition to differentiated design, product competitiveness must aspire to higher customer satisfaction with easy assembly, innovation in logistics, innovative sales methods such as virtual-reality simulation for products and space, individually-tailored furniture for the needs of single household and products which combine smart technology. For home-grown home-furnishing brands to have competitiveness, they must leverage on the strengths of the industry, offering differentiated and competitive products in a wider range of areas with convergence functions as well as differentiation in consumer interface and application of advancing technology; in-depth product research is called for.

• 한국실내디자인학회논문집
• /
• 제18권5호
• /
• pp.156-163
• /
• 2009

Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture.

• 한국패션뷰티학회지
• /
• 제4권1호
• /
• pp.4-11
• /
• 2006

Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

• 한국가구학회지
• /
• 제22권1호
• /
• pp.63-71
• /
• 2011

Hanji has known for its high qualities for more than thousand years. Hanji is stronger, and has better durability, air permeability, flexibility, thermal insulation, soundproofs and UV absorbability. Therefore, developing industrial interior finishing materials using Hanji is replaced with the PVC (Poly-Vinyl Chloride) materials instead, it will be a new environment-friendly material and positively represents Korean brand marketing. The industrial inter-construction material is discomposed by heat or light because of material characteristics. As a result, it emits a lot of noxious substances. Hanji is essentially a neutral paper since it does not rely on any acidic chemicals of artificial bleaching methods. Hanji is also known as the living paper because of its close relation to nature. Therefore, I would like to suggest that Hanji made from alternative material as a chicken fiber. It will be a non-polluting interior finishing materials by making use of Hanji to a taste of Korean culture in the green industry around the world. Rather than PVC used commonly in construction material, kitchen and office furniture, interior materials in the subway, trains, or other vessels, credit cards, and ID cards, I created an interior construction material by using patented Hanji. This will be increased the value of usefulness in the environment-friendly green industry instead of PVC.

• 한국콘텐츠학회논문지
• /
• 제13권12호
• /
• pp.126-135
• /
• 2013

이 연구의 목적은 인테리어 분야에서 스웨덴의 현대 디자인 발전에 지대한 영향을 미친 스벤스크 텐의 철학과 인본적 기능주의 디자인의 형성과정과 특성을 알아보고자 함이다. 연구를 함에 있어 스벤스크 텐이 형성되던 동시대 건축과 가구디자인의 디자인 패러다임을 연구하고 이 고유의 브랜드가 당시 유럽의 기능주의 디자인의 흐름 속에서 어떻게 스웨디시 모던 스타일의 대표 주자로 자리 잡게 되었는지에 대한 과정을 이론적으로 분석하였다. 이를 토대로 1930년대 이후 스벤스크 텐의 독창적 정체성을 형성하는 데 결정적 기여를 한 요셉 프랭크의 가구 및 텍스타일 디자인을 동시대 스웨덴의 디자인 사례와 비교하여 스벤스크 텐이 실현하고자 한 인본적 기능주의 디자인을 형태적 재료적 측면에서 분석하고 이를 개념화하였다. 이에 대한 결론은 다음과 같다. 1)공간과 요소, 양식과 기능의 유기성, 2)아말감화를 통한 독창적 공간, 3)추상적 패턴을 통한 공간의 열린 감성, 4)공간을 파괴하지 않는 가구의 형태, 5)합리적 기능주의의 한계 극복.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2006년도 춘계학술발표대회 논문집
• /
• pp.193-196
• /
• 2006

The storage style has changed because of diversity of family types, improvement of cost of living, and increase of leisure time. In spite of this change, storage space has still caused discomfort since it did not consider residents' convenience. Therefore, in this study, Brand Apartments were selected, furniture detail drawing was analyzed by plan of housing size and zone to calculate storage area and capacity, and finally needs of storage space were analyzed using survey. Satisfaction of storage space was generally low and $20{\sim}30%$ increase of storage space was demanded. The reasons why the storage space was not satisfied are followed. First, storage space was insufficient. Second, the inner structure of storage space was unified. According to change of life style, needs have changed. To satisfy these needs, the inner division of storage space is planned with considering various items. In addition, development of hardware, flexible division, and priority of storage space with considering user's convenience are needed.

• 한국실내디자인학회논문집
• /
• 제3호
• /
• pp.64-70
• /
• 1994

The objective of this study is to provide recommendations for the interir design of motor showroom as a sales policy. ten cases of motor showrooms were selected from already observed 50 showrooms in Seoul area. findings revealed that the car industries of Korea should meet the strong needs of differentiated sales policy, and the showroom design was an important factor which influenced client's pruchasing power. From these findings and analyses, this study suggests that each brand has to represent the typical total image to appeal to the consumer strongly . Additionally each showroom should be flexible in modification to meet the diverse conditions such as the location, required function and the trend of consumers. In conclusion , researchers provided 6 types of recommendations in terms of floor plan and interior elements such as circulation path, moduled furniture and objects color and lighting variation . Hopely, this research provides more functional and comfortable environment of automobile showrooms for consumers and companies.

• 한국실내디자인학회논문집
• /
• 제20권6호
• /
• pp.244-253
• /
• 2011

Due to the development of modern society, desire for residence is not merely for the purpose of habitation. It's also used to represent the joy of living, the resident's emotional expressions, and social status. In order to express such desires, one of the most important factors used to portray them visually is the usage of color. When apartments are constructed, model houses are created to show potential tenants a sample house. The color scheme of those sample houses have been changed in accordance to the transition in the eras. Since 2000, construction companies have created their own apartment brand in order to create their own signature image. To achieve this signature image, one can alter the surface level and use other materials, and colors. I have researched the usage of colors out of the above. The criteria that need to be fulfilled to be a subject for my research are in the top 5 construction companies of the year 2010, within the metropolitan area, and open after 2009. As the result, all construction companies used colors Y and YR. An as accent colors on props such furniture and curtains, they used colors P, PB, and R. They were differences in color tones in each construction company and as the square footage increase, they used color contrasts. Hillstate and Raemian used darker shades in the larger houses. But the color tones YR and Y were used in all houses regardless of their size. E-world, Xi, and Prugio showed differences in shade and tone of colors regardless of size but rather depending on the locations of the apartments.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
• /
• pp.93-98
• /
• 2007

As coffee's taste and scent are emphasized, and interior atmosphere has changed along with sale of brand's own products, there are also epochal trend changes in interior. So, changes within the space should be focused onto open type self coffee shop, a new cultural space distinguishable from existing coffee shops. Therefore, in this study, the following results could be obtained by performing customer-centered, spatial structural characteristics research on 5 take-out coffee shops opened after 2005 that are practicing self service in Busan and Gyeongsangnam-do regions. In this study, it was shown in the above results that location of the entrance, kitchen, and condiment bar, area per person, size and positioning of furniture, area of windows and doors, etc have strong influences for self service which customers themselves carry their food. Therefore, in planning the interior of self coffee ship in the future, presentation of more effective and practical space based on this analysis will be required.