• 대한인간공학회지
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• 제26권4호
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• pp.135-142
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• 2007

Icon conveys symbolic information which they have become ubiquitous as main element of GUI. However, users often cannot intuitively understand its functional meanings. Icon has to be designed for users to easily understand functional meanings. In order to evaluate icon, the spreading activation model can be used to effectively understand the process of information retrieval. In asymmetric spreading activation model is that in the two nodes the degree of spreading activation is different according to direction. Thus, asymmetric spreading activation theory was performed evaluating the strength of association when users see visual image to associate their verbal meaning (visual image - verbal meaning pair) and users see verbal meaning to associate their visual image (verbal meaning - visual image pair). According to the direction, this study hypothesizes that the well-designed icons have symmetric relationship rather than asymmetric relationship between the two pairs. The strength of association is measured through the reaction time and the accuracy rate. In performing SAT (spreading activation test), the ten icons were selected as word processing software icons. After first SAT, newly designed icons were developed based on Korean mental model, and second SAT was conducted using them. The results showed that the accuracy rate of newly designed icon has been improved. Also there is significant difference of reaction time between current icons and newly designed icons. Well-designed icon is confirmed that the strength of association relationship arises symmetrically rather than asymmetrically between the two pairs. User centered icons could be designed by improving the strength of association between the two pairs. Asymmetric SAT evaluates the strength of the association between the visual image and the verbal meanings to contribute to the development of icon which it related to human's association structure.

• International Journal of Human Ecology
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• 제2권1호
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• pp.57-75
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• 2001

Since the Korean economic crisis in 1997, consumers are selecting goods that are more economical and more reasonably priced. Markets for wealthy people, however, have seldom been influenced by economic conditions. Consequently, 'noble marketing' is a new term that marketers should become acquainted with (Kim, 1998). The continuously expanding 'noble market' that generates high profit for marketers needs to be explored, especially the men's wear market. This study adopted a qualitative method (i.e., in-depth interview) with 16 male consumers each. These men who spent more than 3,600,000 won on apparel goods in 2000 and each man had purchased at least one item-suit, jacket, trousers, or coat-from a list of high-priced brands that were selected by the researcher. Findings imply that material or functional benefit of the high-priced apparel were not a critical determinant for choosing the brand. Rather, a socially well-established image for the brand name, especially in terms of psychological/symbolic appeal, played a more important role. This finding supported previous studies. Therefore, for high-priced men s wear, the role of promotion, including advertising or word of mouth, is critical; the image that advertisers should promote is one that characterizes the clothing, and ultimately the wearers, as dignified, legitimate, traditional, and upper class.

• 한국의류학회지
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• 제25권7호
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• pp.1203-1214
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• 2001

This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.

• 한국의류학회지
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• 제28권6호
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• pp.842-853
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• 2004

This research was conducted to develop uniform designs as a part of CIP(Corporate Identity Program) for Corporate Identify of G College. A uniform is the dress of a distinctive design or a fashion worn by members of a particular group. Therefore, the uniform should provide the user with pride and distinction for a company or a college in wearing the uniform. The method and procedure of this research was as follows: First]y, we examined CIP(Corporate Identity Program) expressing 'visual Image' of G College such as symbolic marks and colors and logos and investigated the actual conditions of G College uniform and the others. Secondly, we decided the direction of the design concept to reflect the investigated results. Thirdly, we designed the new uniforms by the design process considering of the essential factors of a uniform. for example functional, beautiful, symbolic aspects.

• 복식
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• 제59권6호
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• pp.82-93
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• 2009

This study is considered about the Taekwondo(跆拳道) uniform classified by period and analyzed the current Taekwondo uniform. And founded on this contents, new designs of uniform, that a functional side are considered and can symb이ize the identity of Taekwondo, are presented through this study. Ancient times to the present time, the Taekwondo uniform classified into three types according to 'Period of putting on our nation's costume'(three kingdoms${\sim}$Joseon(朝鮮) times), 'Period of confusion on uniform'(Japan's colonial rule of Korea${\sim}$-the early 1970s), 'Period of the settlement on official uniform'(the late 1970s-the present time). And besides, the shape of our nation's costume in ancient times is succeeded until Joseon times and this basic style becomes the outset on the current Taekwondo uniform. The designed uniforms are connoted the notion of the aesthetic appreciation in Korean traditional costume, that is, a symbolic, dignified, moderate appreciation with the consideration of a functional side for Taekwondo. And the contents on the presented designs are classified into 'shape, pattern, color'. First, these designs that are adapted the shape of Baji(바지) Jeogori(저고리)-belt, which have symbolized our nation's costume, and the shape of Bacja(배자) had used in Joseon times, are connoted a 'traditional appreciation with functional side'. Second, these designs, which are adapted the patterns of the active image(a bugbear, flying horse, tiger for embroidered patches, Taegeuk(太極)) in a modern style, express a 'symbolic, dignified appreciation'. Third, these designs are well-matched a black and white color with multicolored stripes(saekddong, 색동), and its ones are connoted a 'moderate and symbolic appreciation'.

• Asian Pacific Journal of Cancer Prevention
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• 제17권6호
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• pp.2917-2921
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• 2016

Background: To explore factors that influence quality of life (QOL) in patients receiving breast conserving therapy (BCT). Materials and Methods: In this sequential mixed methods study, 118 women from Songklanagarind Hospital were included. We used participants' characteristics, Body Image Scale (BIS), and Functional Assessment of Cancer Therapy with the Breast Cancer Subscale (FACT-B) for analysis. The BIS transformed into presence of body image disturbance (BID). Factors that influenced QOL were determined by stepwise multiple linear regression. Forty-one participants were selected for qualitative analysis. Our female researcher performed the semi-structured interviews with questions based on the symbolic interaction theory. Final codes were analysed using thematic analysis along with investigator triangulation methods. Results: Ninety percent had early stage breast cancer with post-completed BCT, for an average of 2.7 years. The median BIS score and FACT-B score were 2 (IQR=10) and 130 (IQR=39). In the regression analysis, an age of more than 50 years and BID were significant factors. As for the value of conserved breasts, two themes emerged: a conserved breast is an essential part of a participant's life and also the representation of her womanhood; the importance of a breast is related to age. Conclusions: Body image influenced QOL in post BCT participants. The conserved breasts also lead to positive and better impact on their body image as an essential part of their life.

• 한국의상디자인학회지
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• 제14권1호
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• pp.31-42
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• 2012

This study focuses on the establishment of the medical practitioners' brand image through uniforms design developments and the need for recognition, which follows the globalization and evolution of the medical industry. It also embodies public healthcare management services, as well as works to develop a unified design for nurse uniforms at the Gyeonggi provincial medical center in order to place it as a foothold hospital in the region. The results of the study are as follows: First, the symbols of nurse uniforms were divided into external and internal definitions. However, when comparing the uniforms of university hospitals and Gyeonggi provincial medical center, the nurses of the Gyeonggi provincial medical center preferred a uniform that had a strong symbolic meaning. Second, the functionality of nurse uniforms included management of uniforms, sewing, and measurements as important elements. Also, it was found that medical center nurses prefer materials with high functionality. Third, the aesthetics of nurse uniforms and decoration, which includes the external shape and popular influences, were displayed. Also, medical center nurses have a higher preference in external aesthetics than university hospital employees. The results of this study were used as the basis for the development of the design for the Gyeonggi provincial medical center nurse uniforms, which are as follows. First, in terms of symbolism, active application of the Gyeonggi provincial medical center's brand image and medical practitioners such as the Gyeonggi provincial medical center's logo were applied to establish a unified image. Second, in terms of functionality, consideration of the special working conditions and activities were taken into place through the use of functional materials and details to create superior application and efficient work performance. Third, in terms of beauty, bright and neat colors as well as pleasantries were emphasized to create a professional image that will reel in confidence from the patients.

• 공연문화연구
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• 제37호
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• pp.365-389
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• 2018

본 연구의 목적은 그동안 이론적 또는 경험적으로만 연구되어왔던 미카엘 체홉(Michael Chekhov, 1891-1955)의 연기 테크닉을 과학적으로 탐구해 보는 데 있다. 특히 체홉 연기 테크닉의 바탕이자 핵심이라고 할 수 있는 '상상(imagination)'과 그의 독창적인 테크닉인 '심리적 제스처(Psychological Gesture)'에 대해 인지심리학의 관점에서 연구하고자 한다. 체홉이 모든 연기 작업의 기반으로 삼았던 '상상'은 현재 감각기관이 전달하지 않는 대상의 심적 표상을 의미하는 것으로 인지심리학에서는 이를 '심상(imagery)'이라고 일컫는다. 따라서 본 연구는 심상의 정의로부터 출발하여 심상의 특징과 종류를 간략하게 살펴보고, 체홉의 주장처럼 상상을 통해 연기 훈련을 하는 것이 가능한지를 과학적으로 입증해 보았다. 심상의 유효성을 입증하기 위해서 이론적 증거-기능 등가성 가설(functional equivalence hypothesis), 심리신경근 이론(psychoneuromuscular theory), 상징학습 이론(symbolic learning theory), 심리생리적 정보처리 이론(psychophygiological information processing)-와 실험적 증거-대뇌혈류(cerebral blood flow)나 사건 관련 전위(event-related potential)의 측정, fMRI(functional magnetic resonance imaging) 또는 PET(positron emission tomography)를 이용한 연구-를 모두 살펴보았다. 그 결과 심상은 지각과 기능적으로 동일하며, 심상을 이용해 인지 과제의 수행을 향상시키는 것이 가능함을 알 수 있었다. 또한 심상을 통해 신체적 변화가 심리적 변화(느낌)를 이끌어 낼 수 있다는 것을 입증하여 심리적 제스처 또한 과학적으로 유효함을 확인할 수 있었다. 이상의 연구로 미루어보아, 체홉은 그의 경험에 근거하여 연기 테크닉을 발전시켰지만, 과학적으로도 그의 테크닉은 유효성을 가진다고 판단할 수 있을 것이다. 비록 미흡하나마 본고에 의해 체홉의 연기 테크닉이 과학적으로 탐구되고 객관적 효용성이 입증되어 보다 많은 연기자 혹은 연기를 공부하는 학생들이 그의 테크닉을 '과학적으로' 이해하는 데 도움이 되길 기대해 본다.

• 디지털융복합연구
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• 제14권6호
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• pp.133-142
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• 2016

본 연구의 목적은 브랜드의 이미지 및 위조품의 진품과의 제품 유사성이 명품 위조품태도에 미치는 영향을 살펴보는 것이다. 특히 지각된 브랜드 글로벌성의 조절효과와 함께 진품에 대한 태도가 위조품 태도에 미치는 영향도 살펴보았다. 연구의 결과 첫째, 브랜드 이미지는 진품(위조품)태도 모두에 긍정적인 영향을 미치며, 상징적 브랜드 이미지가 진품(위조품)태도 모두에 더 큰 영향을 미치는 것으로 나타났다. 또한 둘째, 지각된 브랜드 글로벌성의 조절효과도 확인되었다. 즉 브랜드이미지가 진품태도에 미치는 영향은 지각된 브랜드 글로벌성에 따라 차이가 유의하지 않았지만, 위조품태도에 미치는 영향은 지각된 브랜드 글로벌성이 높은 경우에 더 선호되는 것으로 나타났다. 셋째, 위조품의 진품과의 제품유사성은 위조품태도에 정(+)의 영향을 미치는 것으로 나타났고, 지각된 품질유사성이 위조품태도에 더 큰 영향을 미치는 것으로 나타났다. 넷째, 진품태도는 위조품 태도에 정(+)의 영향을 미치는 것으로 나타났다. 이와 같은 연구결과는 진품과 위조품의 관계에서 상징적인 측면의 브랜드이미지와 기능적인 측면의 제품유사성이 위조품 태도에 미치는 영향을 종합적으로 이해하는데 이론적 기초를 제공할 것이다.

• International Journal of Costume and Fashion
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• 제6권2호
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• pp.11-27
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• 2006

The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.