• 동아시아식생활학회지
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• 제11권2호
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• pp.151-159
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• 2001

This study was conducted to determine the image of functional foods and the meal patterns for health behavior of 242 persons in Daegu area. Anthropometric data showed that female and male were 38, and 204 respectively. The most BMI group was standard group(55.4% )The most eaten functional foods were Lactobicilli goods while the lowest functional foods were Taurine goods. The highest functional food image score on the basis of Likert's 5 scales was 3.89(expensive) and the lowest score was 2.98 (experienced in eating functional food). Accepted food groups were significantly associated with eating rate of protein food and age(p < 0.01),eating rate of cabohydrate foods and sex(p < 0.05), eating rate of mineral foods and monthly average income, eating rate of vitamin foods and sex.

• 한국의류학회지
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• 제39권2호
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• pp.257-270
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• 2015

This study investigates the effect of perceived value on attitude and purchase intention of upcycling fashion goods. The study also examines the effect of perceived value on attitudes according to fashion innovativeness. The qualitative data analysis results from NVivo 10.0 showed that consumers paid attention to the creative design value, environmental value, scarcity value of upcycling fashion goods. Next, 201 effective questionnaires were analyzed using SPSS 22.0 and AMOS 20.0. The results are as follows. First, there were 5 factor solutions for the perceived value of up-cycling fashion goods: environmental value, creative design value, functional value, emotional value, and self-expression value. Second, environmental value, functional value, and self-expression value positively affected attitude; however, creative design value and emotional value did not affect attitude. Third, attitude positively influenced purchase intention of upcycling fashion goods. Fourth, there was a significant difference in the magnitude of the effect of self-expression value on attitude according to fashion innovativeness. The results of this study provide useful information for marketers or managers interested in upcycling fashion goods.

• 대한가정학회지
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• 제44권1호
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• pp.159-168
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• 2006

The purpose of this study was to analyse the types of expression of fashion magazine advertising using the Foote, Cone and Belding(FCB) GRID model. Consequently, this study examined the presentation of fashion magazine advertising. The fashion magazine advertising(771 cases in women's magazines, 120 cases in men's magazines) was classified according to the FCB GRID model. The fashion magazine advertising was categorized into high involvement-feeling goods(jewelry, accessories, bags, shoes, perfumes, men and women dresses, jeans, bathing suits etc.), low involvement-feeling goods(casual wears, imitation accessories etc.), high involvement-thinking goods(cosmetics, underwears, sports shoes etc.) and low involvement-thinking goods(hair goods, sports wears, undergarments etc.). A great of the fashion advertising consisted of photography and the emotional approach. Thinking goods placed emphasis on the functional value, whereas high involvement-feeling goods placed emphasis on the emotional value and low involvement-feeling goods on the fashionable value.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.165-176
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• 2021

The primary purpose of this study is to identify determinants influencing Vietnamese consumers' purchase intention towards Japanese convenience goods. The research model consisting of six factors affecting the dependent variable is proposed based on the Theory of Consumption Values and Theory of Perceived Value of purchase. This study employs a survey method in a convenient sampling method to collect data of target respondents. Data consisting of 180 samples was collected and analyzed using the SMARPLS3 software. The measurement model is assessed to confirm the validity and reliability of the construct, then hypotheses testing is performed with Bootstrapping analysis. The results demonstrated that five factors affect Vietnamese consumers' purchase intention towards Japanese convenience goods, including the price of the product, quality of the product, functional value, emotional value, and conditional value. Major findings of this study suggest that the functional value that consumer perceives about Japanese convenience goods has the most significant relationship with their purchase intention, followed by the quality of the product and the price of the product. Besides, emotional value and conditional value have a moderate influence on consumers' purchase intention. Whereas the influence of the epistemic value of the product on consumers' purchase intention is insignificant in this presented study.

• 대한한방내과학회지
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• 제29권2호
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• pp.311-317
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• 2008

Objective : To build a basis of patent analysis for development of Korean ginseng as a competitive medical product in the world market. Methods : Survey of all patents related to ginseng or ginseng products in Korea and other rival countries such as the USA, Japan or EU, using KIPRIS. Results : Korea has more patents of ginseng itself , however has fewer patents related to functional goods, higher value-added businesses or medical technologies using ginseng than rival countries. Conclusion : The Oriental medical world should make more effort to verify the pharmacological effects of ginseng, develop high value-added functional products or medical technologies using ginseng and apply for more patents in such fields.

• 한국의류학회지
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• 제37권4호
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• pp.618-630
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• 2013

This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to self-confidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

• 패션비즈니스
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• 제15권2호
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• pp.107-119
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• 2011

The rate of disposable diaper usage has been increased continuously from convenience of disposable diapers and increment of women's entry in workforce. However, a new perspective toward disposable diapers has been come to the fore in various sides like babies' health, environment, and cost. Furthermore, cloth diaper has started to attract more attention. Since parents and grandparents pay more attention to children as birth rate dropped, they tend to purchase expensive goods if the quality or design of the goods is worthy enough. Therefore, this study has the purpose in presenting the basic data for developing functional and pleasant cloth diaper with analyzing the consuming patterns (convergence in nature, health and technology) and cloth diaper characteristics. The research on the actual condition about children cloth diapers and environmental-friendly materials is as follows. Firstly, as a result of analyzing pros and cons about disposable diapers and cloth diapers, the cloth diapers are estimated to have better health, environment, and cost factors than disposable diapers, only excluding convenience. Secondly, as a result of examining patent registered diapers, the disposable diapers have been improved from shape-centered development to well-being material development, and the cloth diapers have mainly developed functional shape-centered. Thirdly, as a result of analyzing children's goods made with environmental-friendly materials, the children's clothes already use organics and natural resources like beans, bamboo trees, ginkgo, and chitosan. Recently, the diaper industry starts to pay attention to environmental-friendly because the skin ailment from environmental pollution has been an issue. To conclude, children's cloth diaper should be appropriate to their body shape and optimized to have convenient form and functional materials. If environmental-friendly materials are used, quality, functionality, various demands from customers and vitalization of goods industry will be all satisfied.

• 문화기술의 융합
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• 제7권3호
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• pp.321-334
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• 2021

본 연구는 굿즈의 소비가치가 기업브랜드 제품 구매의도에 미치는 영향을 분석하기 위해 굿즈를 구매한 경험이 있는 남, 여 457명에게 설문을 받아 SPSS 21.0과 Smart PLS 3.0을 활용하여 모형을 검정하였다. 굿즈의 소비가 치인 한정적, 기능적, 심미적, 쾌락적, 혁신적, 사회자아적 가치와 굿즈 만족도를 검정한 후 기업브랜드 제품 구매의도에 미치는 영향을 분석하였다. 혁신적 가치를 제외하고 모두 유의한 것으로 나타났으며, 굿즈 만족도는 브랜드 애착과 기업브랜드 제품 구매의도에 유의한 영향을 주었다. 우리는 최근, 시대적 흐름에 맞게 굿즈를 재정의하고, 굿즈의 종류를 휴먼브랜드 굿즈, 브랜드 굿즈, 관광 굿즈, 캐릭터 굿즈 4가지로 처음으로 분류한 것에 학문적 의미를 둔다. 굿즈의 종류에 따라 소비가치와 만족도에 부분적 차이가 있는 것을 확인하였다. 연구를 통해 굿즈에 대한 이해의 폭을 넓히고 타깃에 맞게 기획 및 개발 방향을 제시하여 효과적이고, 유용한 마케팅의 가능성을 시사하고자 한다.

• 한국분말재료학회지
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• 제9권6호
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• pp.409-415
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• 2002

In this review the methods for production and processing of isolated or agglomerated nanoscale metal particles embedded in organic liquids (nanosuspensions) and polymer matrix composites are elucidated. Emphasis is laid on the techniques of inert gas condensation (IGC) and high pressure sputtering for obtaining highly porous metal powders ("nanopowder") as well as on vacuum evaporation on running liquids for obtaining nanosuspensions. Functional properties and post-processing are outlined in view of applications in the fields of electrically conductive adhesives and anti-microbially active materials for medical articles and consumer goods.mer goods.

• 통상정보연구
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• 제1권2호
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• pp.145-165
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• 1999

본 연구는 B to EC에서의 쇼핑시 나타나는 소비자의 구매행태를 Physical Goods(물리적 상)와 Digital Goods(디지털 상품)로 구분하여 구매결정 및 지연 요인을 실증분석하여 B to C EC가 활성화될 수 있도록 도모함을 목적으로 한다. 연구의 결과를 종합하면 다음과 같다. 첫째로, B to C EC에서의 구매를 결정하는 요인과 구매를 지연(기피)하는 요인 다섯가지 중 제1순위 요인과 구매한 제품유형과의 교차분석 결과, 어떠한 제품유형을 구매하느냐에 따라 구매결정 요인이 달라짐을 알 수 있었다. 둘째로는, 성별, 연령별, 학력별, 직업별 등 인구통계적 특성에 따라 B to C EC에서의 행동에 차이가 나타났으며, 이는 Cyber-marketing을 구축하는데 시장세분화 전략에 중요한 시사점을 주고 있다. 이와 같은 연구결과는 Cyber-marketing을 촉진시키기 위해서 상품서비스의 개선전략과 고객 시장세분화전략 수립에 적지 않은 도움을 줄 수 있을 것이다. 상품서비스 개선 전략의 측면에서는 상품서비스의 신뢰성을 높이는 기능적 측면 즉 성능, 기술, 품질 등에 대해서 보다 많은 관심을 기울여야 할 것이다. 또한, 인구통계적 특성에 따라 쇼핑행동상에 있어서 많은 차이를 보이고 있으므로 이에 대한 적절한 대응책을 마련해야 할 것이다.