• Title/Summary/Keyword: Fun Leadership

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Moderating Effect of Playfulness and Fun Leadership on the Relationship between Job Stress and Burnout among Hospital Employees (병원 근로자의 직무스트레스와 소진의 관계에 미치는 펀 리더십과 근로자 놀이성의 조절 효과)

  • Park, Hee-Tae;Bae, Sung-Yoon;Ji, Jae-Hoon;Lee, Key-Hyo
    • The Korean Journal of Health Service Management
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    • v.5 no.3
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    • pp.25-39
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    • 2011
  • 본 연구는 병원 근로자들의 직무스트레스와 소진의 관계에 미치는 펀 리더십과 근로자 놀이성의 조절효과를 규명함으로써 향후 병원조직의 효과적인 인적자원관리에 필요한 기초자료를 제공하고자 하였다. 연구자료는 부산지역 2개 병원에 근무하는 근로자(의사 제외)를 대상으로 구조화된 자기기입식 설문지를 통하여 수집하였으며 총 230부의 설문지를 배부하여 이 중 207부의 설문을 회수하였다. 설문 문항에는 응답자의 일반적 특성, 직무스트레스 특성, 펀 리더십, 근로자 놀이성, 소진 등을 측정하는 항목들이 포함되었다. 자료 분석을 위해 SPSS WIN 18.0을 이용하여 빈도분석, 신뢰도분석, 상관관계분석과 조절회귀분석 등을 수행하였다. 주요 결과를 요약하면 다음과 같다. 첫째, 직무스트레스와 소진의 관계에서 펀 리더십은 직접 효과는 물론 조절효과도 유의하게 나타나지 않았다. 둘째, 직무스트레스와 소진의 관계에서 근로자 놀이성은 소진에 직접적인 효과를 주는 변수임과 동시에, 낮은 유의수준(p=0.053)에서지만 직무스트레스와의 상호작용을 통해 소진을 감소시키는 조절효과가 있는 것으로 나타났다. 본 연구는 병원 근로자의 업무 수행과 관련해 비교적 관심을 받지 못했던 펀 리더십이나 근로자 놀이성 등과 같은 성격적 특성이 소진을 감소시키는 유효한 조절변수가 될 수 있음을 검증해 보았다는 점에 그 의의가 있으며, 다만 후속 연구를 통해 추가적인 검증이 필요할 것으로 판단된다.

Bivalent Attributes and Dual Functions of Family Business (가족기업(Family Business)의 양가속성 및 이중기능 체계에 관한연구)

  • 김지희
    • Journal of Families and Better Life
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    • v.17 no.1
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    • pp.87-102
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    • 1999
  • The purpose of this study is to discuss Faimly Business. Family Business means a business that is owned and managed by one or more family members,. Family Business is defined as one in which at 51% of the business is owned by a single family and at least one and more family members are involved in the management activities in addition to which transfer of leadership to next generation family member is anticipated. This study is to examine a clear understanding of the relationship between family functioning and business viability in families who own and operate businesses. The Overall objectives of this study are first to introduce the Family Business in the Home Economics Consumer Studies and Family Resource Management field second to theoretically review definition of Family business and related concepts bivalent attributes of Family Business the dual relationship of the social and business functions in the Family Business the dual relationship of the social and business fun tions in the Family Business, Family Business is characterized by the dual relationship of two naturally separate functions; the social function(the family) and the business function(the family business). The family in it's social function satisfies different social and emotional needs. On the other hand the business function is result-oriented the decision -marking process and behavioral pattern must be based on an objective economic model in order for the family business to compete and survive It's important to handle the overlap between the social and the business functions of Family Business and offers some guidelines on how to address with the overlap problems This study is a useful instrument for researcher educators practitioners and policy makers.

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TONYMOLY Cosmetic Company: A Small but Smart Marketing Player

  • Song, Ji-Hee;Lee, Sungho
    • Asia Marketing Journal
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    • v.15 no.1
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    • pp.169-188
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    • 2013
  • Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

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Study of Distance Relationships among Domestic Radish (Raphanus sativus L.) by Analyzing its Anti-fungal Protein Gene. (항 곰팡이 단백질 유전자 분석에 의한 국내 무 품종간 유연성에 관한 연구)

  • Hwang, Cher-Won
    • Journal of Life Science
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    • v.17 no.9 s.89
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    • pp.1294-1297
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    • 2007
  • To define diversity of domestic radish, we analysis genetic relationship of anti-fungal protein genes from several domestic radish (Raphanus sativus L.) seeds. We have isolated from domestic radish (Baekwoon) anti-fungal protein named RAP[12]. In this report, we isolate RNAs and raw protein from radish seeds then, RT-PCR analysis was done with another known anti-fungal sequences of radish from Gene Bank/EMBL and anti-fun- gal, anti-yeast activity were done against Bot교tis cenerea, Saccharomyces cerevisiaeι Candida albicans with it's raw proteins. The anti-fungal activity was shown used all seeds but anti-yeast activity was shown only two seeds (Myungsan, Baekwoon). RT-PCR products (about 0.2 Kb) were not shown only two seeds. To identify the sequencing relationship of the domestic radish, we have cloned and sequenced RAP genes of the radish and analysis the sequence relationship with clustalw program. Thus we report the result that there are some different relationship between domestic radish and known other radish's anti- fungal protein[15].

Promoting a nursing organizational culture for Great Workplace(GWP): a Korean experience (GWP 구현을 위한 조직문화 증진활동의 효과)

  • Kim, Young-Mee;Lee, Ji-Ae;Kim, Dae-Hee;Kim, Bo-Yeoul;Lee, Soon-Hyung;Park, Hyun-Mi;Kim, Hye-Sun
    • Perspectives in Nursing Science
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    • v.6 no.1
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    • pp.21-37
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    • 2009
  • The purpose of this GWP project was two-fold:(1) to launch an organizational culture improvement for great workplace (2) to improve the perception of nursing personnel on communication and team work in a surgical nursing department of a teaching hospital in Seoul. Using one group pretest-posttest design, nursing personnel's perception on organizational culture related to communication and team work was evaluated. A 10-item, 5-point scale (1.5) survey was administered to 209 nursing personnel in January 2009 and again to 191 nursing personnel in October 2009. From January 2009, AMANNA team has taken activities focused on trust, pride, and fun. AMANNA is an abbreviation of Korean language, which means wonderful meeting and sharing in English. Monthly activities are as follows: choral concerts by nurse managers, welcome and farewell events, praising members for their services, explaining current circumstances, etc. Special activities are as follows: a New Year's greeting party, a spring picnic, beauty classes, a lecture on drug administration, cultural lectures using videos, and presentations of academic posters and another activity. The reliability of measurement was Cronbach's ${\alpha}$: 0.917(pretest), 0.954(posttest). Most nursing personnel's perception on organizational culture was improved (pretest mean=3.50 and posttest mean=3.78, p<.001). "A sense of belonging" showed the greatest improvement among the 10 items(3.18 vs. 3.56, p<.001). "Trust each other" showed the highest score (mean=3.98) in posttest. Frequency of participation and satisfaction showed a significant relationship(r=0.179, p=.021). We believe that this project has made a contribution towards a positive organizational culture. The keys to this initiative's preliminary success have been the leadership support and flexibility in implementing the interventions tailored to the hospital.

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