• Management & Information Systems Review
• /
• v.32 no.5
• /
• pp.193-231
• /
• 2013

As developed IT, Word-of-Mouth(WOM) used varied terms as buzz marketing and viral marketing, and impressed that importance. Despite introduced new marketing tool on managers and professionals, online word-of-mouth including SNS lack of study on social network what based viral in marketing. In social network, patterns of relationship between individuals influence each other individual behaviors. Therefore this research grouped friendship-network and advice-network by characteristics, studied on trust of information source that antecedents of word-of-mouth in network. This study examined that affect- and cognition based trust affect WOM acceptance as WOM behaviors and examined effect of type of product as moderating variable. Additional this literature studied that WOM acceptance affect WOM recommend. To find the Influence of Trust on Word-of-Mouth Behaviors, a survey has done 206 samples(undergraduate students). The results of this study are as following : First, type of trust different friendship network and advice network. Affect-based trust is outstanding in friendship network than in advice network, while cognition-based trust stands out in advice network than another. Second, affect- and cognition based trust positive affect WOM acceptance. Contrary to expectations, what is preconceived trust in network have a similar effect for WOM acceptance regardless of type of trust. Third, WOM acceptance positive affect WOM recommend. Fourth, affect based trust affect WOM acceptance of hedonic product rather than utilitarian product. Upon especially in friendship network terms, affect-based trust has a more effect on WOM acceptance than cognition-based trust. This study has many implications. First, it is important that trust what have an influence WOM acceptance grouped affect- and cognition based trust. Second, it confirmed that trust is antecedents of positive WOM. Third, it is important that network grouped friendship network and advice-network by trust. Fourth, it gave managerial implications that they have to supply WOM through which network by type of product. We This study classified network and trust based on previous study. Then it examined relations between WOM behaviors. Further research could do enrich various things for example various age group, valence of message, quality of information.

• The monthly packaging world
• /
• s.84
• /
• pp.89-97
• /
• 2000

• The monthly packaging world
• /
• s.90
• /
• pp.125-135
• /
• 2000

• The monthly packaging world
• /
• s.82
• /
• pp.117-121
• /
• 2000

• Cross-Cultural Studies
• /
• v.41
• /
• pp.477-484
• /
• 2015

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.9 no.3
• /
• pp.31-38
• /
• 2013

The evolution of the Web from Web 1.0 to Web 2.0 has brought up new platforms as SNSs(Social Network Service) that are used by users to articulate and manage their relationships. SNSs are an online phenomenon which has become extremely popular. A SNS essentially consists of a representation of each user, his/her social links, and a variety of additional services. SNSs are increasingly attracting the attention of academic and industry researchers. What makes SNS unique is that they have a relationship with friends. The friend recommendation is one important feature of social networking services. People tend to trust the opinions of friends they know rather than the opinions of strangers. In this paper, we propose an efficient data processing method for social data. We study previous researches about social score in social network service. Our ESS(Efficient Social Score) is computed by both friendship weight and score of a document that was tagged by a user's friends. Our experimental results also confirm that our method has good performance.

• Journal of Integrative Natural Science
• /
• v.8 no.1
• /
• pp.56-59
• /
• 2015

To explore effects on each friendship, family, romance, and community in sub-variables of loneliness on academic achievement in science for Y-middle school students, multiple regression analysis is carried out by stepwise method. As the results, I found the following facts. Academic achievement in science for the students was expressed by the following equation. Academic Achievement=48.765+4.012${\times}$[Family](t=2.082, p=.039)-3.957${\times}$[Romance](t=-3.147, p=.002)+5.281${\times}$[Community](t=2.965, p=.003). And each variable value of the explanatory power affecting academic achievement in science for the students is presented in order of community (12.0%), family (6.6%), and romance (6.3%). But the friendship variable is not significant in affecting academic achievement in science.

• Korean Journal of Child Studies
• /
• v.28 no.3
• /
• pp.19-44
• /
• 2007

This study used the hypothetical path model to investigate individual traits(attachment, reciprocal relationship, and self-esteem), situational evaluation(justification, and intention) and jealousy level in adolescents. Subjects were 853 7th, 9th, 11th grade students in the city of Daegu. Results showed that scores of girls were higher than boys on self-reported and peer-reported jealousy level, attachment, reciprocal relationship, adaptive expression and non-adaptive expression. Scores of boys were higher than girls for self-esteem, justification. Self-reported jealousy level was affected by situation evaluation(justification and intention) and attachment. Peer-reported jealousy level was affected by reciprocal relationship. Jealousy expression modes were affected by self-reported jealousy level and attachment.

• Journal of Fisheries and Marine Sciences Education
• /
• v.27 no.6
• /
• pp.1665-1675
• /
• 2015

The purpose of this research is to describe the experiences of friendship in male nursing students. This study was based on the phenomenological method described by Colaizzi(1978). To collect qualitative data, 21 personal interviews were conducted from June to August 2014. Four theme clusters emerged from the data as follows: They experienced as a small fringe group; Female students' world they hardly understood; They conflicted with the different female world; They endeavored to company with female students. The results of this study could guide nursing faculties to understand male nursing students' experience as different from female ones, and to support them to realize their full potential to develop into good nurses.

• Journal of Families and Better Life
• /
• v.27 no.6
• /
• pp.13-20
• /
• 2009

This study investigates the effects of individual and classroom variables on peer victimization through the use of multi-level models. The participants were 297 preschool children recruited from preschools. Teachers completed rating scales that assessed peer victimization, aggression, and prosocial behaviors. Peer nomination was used to measure social preference and friendship. The results showed that the aggression level of classrooms as well as social preference and friendship were associated with peer victimization. The findings imply that the individual as well as the social context should be considered before preventive intervention programs for peer victimization are implemented.