• Asia Marketing Journal
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• v.17 no.4
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• pp.43-61
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• 2016

This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.573-576
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• 2014

In this paper, it provides social network service using context-aware for tourism. For this the service requires Anthropomorphic natural process. The service object need to provide the function analyzing, storing and processing user action. In this paper, it provides an algorithm to analysis with personalized context aware for users. Providing service is an algorithm providing social network, helped by 'Friend recommendation algorithm' which to make relations and 'Attraction recommendation algorithm' which to recommend somewhere significant. Especially when guide is used, server analysis history and location of users to provide optimal travel path, named 'Travel path recommendation algorithm'. Such as this tourism social network technology can provide more user friendly service. This proposed tour guide system is expected to be applied to a wider vary application services.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.3
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• pp.31-38
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• 2013

The evolution of the Web from Web 1.0 to Web 2.0 has brought up new platforms as SNSs(Social Network Service) that are used by users to articulate and manage their relationships. SNSs are an online phenomenon which has become extremely popular. A SNS essentially consists of a representation of each user, his/her social links, and a variety of additional services. SNSs are increasingly attracting the attention of academic and industry researchers. What makes SNS unique is that they have a relationship with friends. The friend recommendation is one important feature of social networking services. People tend to trust the opinions of friends they know rather than the opinions of strangers. In this paper, we propose an efficient data processing method for social data. We study previous researches about social score in social network service. Our ESS(Efficient Social Score) is computed by both friendship weight and score of a document that was tagged by a user's friends. Our experimental results also confirm that our method has good performance.

• Journal of Korean Academy of Nursing
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• v.34 no.6
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• pp.954-963
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• 2004

Purpose: This study was designed to identify the variables affecting male adolescents' sexual intercourse through a comprehensive analysis of individual and environmental factors. Method: The subjects of this descriptive survey on causal relations were 462 subjects enrolled in liberal and vocational high schools selected on a convenience sampling basis. The data collected from May-July 2002 was put to logistic regression analysis to build a forecast model. Findings: 1) Individual factors such as school record, experience seeking, non-inhibition and sexual permissiveness, 2) family factors such as parental living arrangement, 3) school factors such as career tract and 4) peer factors such as having a boy/girl friend were identified as significant variables forecasting sexual intercourse. Conclusion and Recommendation: The theoretical model built on the basis of the major findings of this study will hopefully help promote a wholesome youth culture related to sexual intercourse. It is recommended that a program be developed that can help control the variables identified in this study along with a follow-up study to verify the model.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.1188-1190
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• 2011

오피니언 마이닝은 웹에 있는 문서를 분석하여 작성자의 의견을 요약된 형태로 보여주는 기술이다. 오피니언 마이닝을 이용해 문서 작성자의 주관적 의견을 알 수 있고 이를 통해 작성자의 성향이나 관심사와 같은 정보를 얻을 수 있다. 많은 네티즌들은 소셜 네트워크 서비스를 통해 자신의 의견이 담긴 글을 타인과 공유 하며 네트워크상의 인맥을 넓혀 나간다. 오피니언 마이닝을 통해 개인이 작성한 글들을 분석하여 관심사를 파악하고 비슷한 관심사를 가진 친구를 추천하는 친구 추천 시스템을 제안한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.1049-1050
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• 2023

빅데이터 시대에 추천시스템은 끊임없이 진화하고 있으며 그 중요성도 나날이 높아지고 있다. 그럼에도, 친구추천시스템은 여전히 사용자의 맥락 정보에만 의존하는 제한적인 모습을 보이고 있다. 이에 본 연구는 사용자의 대화에 드러난 관심사와 대화 만족도 등을 직접 사용자 임베딩에 활용한 Chat-Trip 모델을 제안하고, 실험을 통해 그 효용성을 입증하였다.

• Journal of Digital Contents Society
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• v.17 no.5
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• pp.307-316
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• 2016

A user usually gets the same suggesting results as everyone else in most of the multimedia social services, nowadays. To address the challenging problem of personalization in the social network, we propose a method which exploits user's activities, user's moods, and user's friend relationships from the social network to build a decision-making system. Depending on a current state of the user's mood, this system infers the most appropriated video for the user. In the system, the user evaluates a set of the given recommendation methods which extract from the user's database social network and assigns a vague value to each method by a weight. Then, we find the fuzzy collection solution for the system and classify the set of methods into subsets, and order the subsets based on its local dominance to choose the best appropriate method. Finally, we conduct an experiment using the YouTube API with a lot of video types. The experiment result shows that the channel recommendation system appropriately affords the user's character, it is more satisfying than the current YouTube based on an evaluation of several users.

• Journal of agricultural medicine and community health
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• v.29 no.1
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• pp.15-28
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• 2004

Objectives: This study was performed to examined the effectiveness evaluation of peer education program on smoking prevention and cessation for elementary school students. Methods: Data were collected from 60 students in a rural area through self-administrated questionnaires. Child-leaders participated the peer education program to assist their friend, parent, and adult in community to quit the smoking for 4 weeks. Results and Conclusions: Major conclusions were as follows : 1. The peer education program on smoking prevention and cessation for elementary school students was reinforce to increasing the tobacco knowledge and the cessation skill, learning the communication skill, and improving the empowerment. 2. Image of tobacco, intention of smoking in future, recommendation for smoking cessation, pro of smoking. con of smoking, and level of assert in post-test were higher than those in pre-test. 3. There were significant differences in image of tobacco, con of smoking, and level of assert by grade between the pre-test and the post-test of peer education program. But intention of smoking in future, recommendation for smoking cessation, and pro of smoking were not related to effectiveness of peer education program. 4. Child-leaders for smoking prevention and cessation performed the their task to 1.4 persons per student. 5. Participating students were satisfied with the contents of program, the usefulness of educational materials, and preference of parents, but they were not satisfied with the usefulness of task note, learning time, and lecture room.

• Journal of KIISE:Software and Applications
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• v.33 no.11
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• pp.953-964
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• 2006

Due to the usefulness of the collaborative filtering, it has been widely used in both the research and commercial field. However, there are still some challenges for it to be more efficient, especially the scalability problem, the sparsity problem and the cold start problem. In this paper. we address these problems and provide a novel distributed approach based on agents collaboration for the problems. We have tried to solve the scalability problem by making each agent save its users ratings and broadcast them to the users friends so that only friends ratings and his own ratings are kept in an agents local database. To reduce quality degradation of recommendation caused by the lack of rating data, we introduce a method using friends opinions instead of real rating data when they are not available. We also suggest a collaborative filtering algorithm based on user profile to provide new users with recommendation service. Experiments show that our suggested approach is helpful to the new user problem as well as is more scalable than traditional centralized CF filtering systems and alleviate the sparsity problem.

• The Journal of the Convergence on Culture Technology
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• v.1 no.4
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• pp.65-69
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• 2015

This study can read register reviews and search read information that users want by musical, drama and movie by using DB by developing App providing the newest culture view and information in android smart phone, when users want to enjoy cultural life. Also, the administrator logins as Administrator-mode and controls cultural information and makes smooth controlling by identifying user's information. In addition, the user logins as User-mode and reads cultural information and can make possible in reading and writing reviews. It makes possible to enjoy leisure activity as cultural activity by identifying reliable performance information via recommendation of friend groups.