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A Text Mining Analysis of Attributes for Satisfaction and Effect of Consumer Ratings to Korea and China Duty Free Stores - Focusing on Chinese Tourists - (텍스트 마이닝을 통한 한국과 중국 시내면세점 만족 속성과 소비자 평점에 미치는 영향 분석 -중국인 관광객을 중심으로)

  • Yang, DaSom;Kim, Jong Uk
    • Journal of Digital Convergence
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    • v.18 no.8
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    • pp.1-9
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    • 2020
  • This study aims to find new attributes by analyzing Korea and China duty free store online reviews and examine the influence of these attributes on star ratings(satisfaction)of duty free store. For study, we used Dazhong Dianping that largest online review site in China. Using R, we analyzed 5,659 reviews of Korea duty free store and 4,051 reviews of China duty free store. According to the analysis, Sale, Food and Membership attributes had a positive effect on star rating of Korea duty free store. Sale, Product, Airport, Food and Membership had a positive effect on star rating of China duty free store. This study has identified new factors such as food that showed the importance of providing space of restaurants while shopping at duty free store. This study has contributed to the existing literature by finding new attribute such as food. Practically, this finding will help to duty free industry workers better understand the impact of providing space of restaurants on duty free store.

A Comparative Study of Textuality in Korean-Thai Female Poems -Feminism Point of View- (한·태 여성시의 텍스트성 비교 -페미니즘적 관점에서-)

  • Lim, Myung Sook
    • The Southeast Asian review
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    • v.21 no.2
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    • pp.263-291
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    • 2011
  • The purpose of this study is to see and compare the contemporary Korean-Thai female poems from a feminine standpoint to newly clarify the textuality of their poems. The textuality defined in this manuscript is the text of Korean-Thai contemporary female poems. To newly clarify the textuality of their poems are to go against the existing discussion method and to newly read out the text as re-vision method. This discussion is to analyse deeply how the central exis composing a text which is the identity of woman in a body, appearance of uttrance, or action of abjection is exposed in gender space and to identify the poem's textuality. In other words, through in-depth analysis of the text of poems, which are very complicated as a skein of yarn, place a high value of Korean-Thai female poems. Transcending time, nations and races, if the text of female poem would not free from a biased male-dominated thinking or make a mystery of female poem textuality without critics or tend to be stereotype the text of poem as pathos of female, it would not get out from man-centered reading. To escape from the state of sexual discrimination, the new reading method was seriously analysed and found out that the female text poems not only implicate sexual discrimination but also link to expansive cultural and social structure. And for that reason, this study raise a question to male-dominant sexual discriminated norm. It is very significant that through this elaborate and in-depth text poem analysis, a creation process of female poem is traced. Eventually, the comparative study on Korean-Thai female poems is meaningful and worthy in regard to the contribution to promotion of cultural exchange between korea-Thai two nations and furthermore extend to East Asia to make a basement for the vitalization of Asia comparative literature.

Romanian-Lexicon-Based Sentiment Analysis for Assesing Teachers' Activity

  • Barila, Adina;Danubianu, Mirela;Gradinaru, Bogdanel
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.43-50
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    • 2022
  • The students' feedback is important to measure and improve teaching performance. Many teacher performance evaluation systems are based on responses to closed question, but the free text answers can contain useful information which had to be explored. In this paper we present a lexicon-based sentiment analysis to explore students' text feedback. The data was collected from a system for the evaluation of teachers by students developed and used in our university. The students comments are in Romanian language so we built a Romanian sentiment word lexicon. We used this to categorize the feeback text as positive, negative or neutral. In addition, we added a new polarity - indifferent - in order to categorize blank and "I don't answer" responses.

Text Watermarking Based on Syntactic Constituent Movement (구문요소의 전치에 기반한 문서 워터마킹)

  • Kim, Mi-Young
    • The KIPS Transactions:PartB
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    • v.16B no.1
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    • pp.79-84
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    • 2009
  • This paper explores a method of text watermarking for agglutinative languages and develops a syntactic tree-based syntactic constituent movement scheme. Agglutinative languages provide a good ground for the syntactic tree-based natural language watermarking because syntactic constituent order is relatively free. Our proposed natural language watermarking method consists of seven procedures. First, we construct a syntactic dependency tree of unmarked text. Next, we perform clausal segmentation from the syntactic tree. Third, we choose target syntactic constituents, which will move within its clause. Fourth, we determine the movement direction of the target constituents. Then, we embed a watermark bit for each target constituent. Sixth, if the watermark bit does not coincide with the direction of the target constituent movement, we displace the target constituent in the syntactic tree. Finally, from the modified syntactic tree, we obtain a marked text. From the experimental results, we show that the coverage of our method is 91.53%, and the rate of unnatural sentences of marked text is 23.16%, which is better than that of previous systems. Experimental results also show that the marked text keeps the same style, and it has the same information without semantic distortion.