• 동아시아식생활학회지
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• 제20권1호
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• pp.166-174
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• 2010

It is widely accepted that there are first mover advantages in various existing industries. However, few studies have been conducted to evaluate the first mover advantages shown in the foodservice industry, whether first movers practically have first mover advantages, and what effects these advantages have on foodservice enterprises. Specifically this study was designed to identify the relationship between first mover advantages and business performance in the foodservice industry. To accomplish this, questionnaires were sent to and collected from selected first movers consisting of 70 foodservice franchised enterprises. SPSS 15.0 was then employed to conduct factor analysis, reliability analysis, correlation analysis, and regression analysis. The analyses revealed that the franchised foodservice enterprises could provide several strategies that enabled them to grow quickly and to establish more shops in their market. In addition, having a greater number of shops resulted in greater advantages when compared to their competitors. Moreover, the advantages of first movers had a significant effect on their business performance. Taken together, these findings imply that if foodservice enterprises franchise their business as early as possible, they can more easily preoccupy their market and enjoy more first mover advantages. This study is meaningful and differentiated from existing studies in that it investigated first mover advantages of the foodservice enterprises in the appropriate industry.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 한국식품위생안전성학회지
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• 제35권2호
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• pp.118-124
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• 2020

서울시내에 위치한 프랜차이즈 매장과 대형마트 내 판매되고 있는 4종(후라이드, 양념, 간장, 치즈가루 치킨)의 치킨제품 123건에 대하여 당과 나트륨 검사를 실시하였다. 전체 치킨제품의 평균 당 함량은 100 g 당 4.5 g이었으며, 양념치킨(8.7 g), 치즈가루 치킨(4.3 g), 간장치킨(3.6 g), 후라이드 치킨(0.6 g) 순으로 나타났다. 평균 나트륨 함량은 전체 치킨제품의 경우 100 g 당 552.4 mg이었으며, 치즈가루 치킨(627.0 mg), 간장치킨(536.3 mg), 양념치킨(511.2 mg), 후라이드 치킨(448.0 mg) 순으로 나타났다. 프랜차이즈와 대형마트 내 판매 치킨제품을 비교하였을 때, 평균 당 함량의 경우 100 g당 대형마트 내 판매 후라이드 치킨(0.8 g)과 양념치킨(8.9 g)에서 모두 프랜차이즈의 후라이드 치킨(0.5 g)과 양념치킨(8.6 g)보다 높았으며, 프랜차이즈와 대형마트 내 판매 제품에 따른 유의적으로 차이를 보였다(P<0.05). 평균 나트륨 함량의 경우 100 g당 프랜차이즈 양념치킨(516.0 mg)과 대형마트의 후라이드 치킨(471.5 mg)이 높은 값을 보였으며, 유의적인 차이는 보이지 않았다. 포장량 전체를 섭취했을 경우, 평균 당 함량의 섭취비율은 후라이드 치킨은 모두 WHO에서 권고하는 1일 당류 섭취권고량인 50 g 이하였고, 간장치킨(47.6%)과 치즈가루 치킨(55.4%)은 절반 수준이었으나, 양념치킨은 프랜차이즈(140.4%)와 대형마트(148.8%) 제품 모두 권고량을 넘어섰다. 나트륨은 WHO의 1일 나트륨 섭취권고량인 2,000 mg 대비 섭취비율이 후라이드 치킨은 프랜차이즈(140.1%)와 대형마트(170.3%) 제품과 간장치킨(167.9%)에서 높게 나타났다. 특히, 양념치킨은 프랜차이즈(203.7%)와 대형마트(208.4%) 제품 모두와 치즈가루 치킨(202.4%)에서 섭취권고량의 2배를 넘어선 것으로 나타났다.

• 한국유통학회지:유통연구
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• 제17권1호
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• pp.37-63
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• 2012

가맹사업에 있어 배타적 영업지역보호정책의 문제는 경제학 및 경영학 분야뿐만 아니라 사회 정치적으로 매우 중요한 쟁점이다. 본 연구는 배타적 영업지역과 관련한 기존 문헌을 토대로 가맹사업에서의 효율성 관점에서 배타적 영업지역보호에 영향을 미치는 변수와 배타적 영업지역 보호가 가맹본부 및 가맹점의 성과에 미치는 영향을 분석하고 있다. 가맹점의 대부분이 중소상인들이란 점을 감안하면 유통정책적으로도 중요한 의미가 있다고 할 수 있다. 본연구는 사회적으로도 잇슈가 될 수 있는 기업의 전략을 타당성과 당위성, 그리고 논리성으로만 평가하는 것이 아니라 실제 자료를 근거로 분석하였다. 또, 정책연구들이 가지고 있는 자료와 이론의 한계를 감안한 탐색적 방법론을 활용하여 보다 실질적이고 현실적용성이 뛰어난 분석을 제안하였다. 분석 결과, 배타적 영업지역보호는 긍정적인 효과가 있기는 하지만 통계적으로 유의하지 못하였으며, 가맹점과 가맹본부간의 로얄티가 많아서 위험공유성향이 클때에는 배타적 영업지역보호를 하지 않는 것이 효과적이었고, 가맹점을 모집하기 위해 배타적 영업지역보호를 해주거나 배타적 영업지역보호를 통해서 가맹사업본부내의 효율성을 키우기 위한 경우에는 긍정적인 효과가 유의하게 나타나는 것으로 밝혀졌다. 하지만 외부경쟁으로부터 직영점을 보호하기 위하거나 시장성장을 활용하기 위한 배타적 영업지역보호는 좋은 성과를 내지 못하였다. 또한 쉽게 배타적 영업지역보호를 할 수 있기에 이런 제도를 도입하는 것도 역시 좋은 성과를 내지 못한 것으로 나타났다. 결과적으로 배타적 영업지역보호가 기업의 운영효율을 증대시키기 위하여 하는 경우는 성과가 좋으나 다른 목적을 위하여 배타적 영업지역보호를 활용하는 것은 바람직한 결과를 못내는 것으로 나타났다. 본 연구는 분석결과를 토대로 영업지역 보호를 획일적으로 활용하거나 법으로 강제하기 보다는 가맹사업본부와 가맹점의 관계 및 상황, 또 동기에 맞추어 탄력적으로 적용하는 것이 바람직하다는 제안을 하고 있으며, 이를 근거로 몇 가지 정책적 시사점을 제시하였다.

• 경영과학
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• 제25권1호
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• pp.107-121
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• 2008

As to more efficiently manage the inventory in the retail supply chain and to meet the customer demand in a timely manner, vendor-managed inventory (VMI) has been widely accepted, which manages inventory in the retail supply chain via sharing information and collaborating with the retailers. Applying VMI generates vendor-managed inventory/distribution problem (VMIDP), which involves inventory management for both the vendor and the retailers, and the design of vehicle routes for delivery, to minimize the total operating cost in the supply chain. In this paper, we suggest a mixed integer programming (MIP) model to obtain the optimal solution for VMIDP in a two-echelon retail supply chain, and develop an efficient heuristic based on the operating principles of the MIP model. To evaluate the performance of the heuristic, its solution was compared with the one of the MIP model on a total of twenty seven test problems. As a result, the heuristic found optimal solutions on seven problems in a significantly reduced time, and generated a 4.3% error rate of total cost in average for all problems. The heuristic is applied to the case problem of the local famous franchise company together with GIS, showing that it is capable of providing a solution efficiently in a relatively short time even in the real world situation.

• 한국산업융합학회 논문집
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• 제25권6_3호
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• pp.1285-1291
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• 2022

In this paper, we propose a low-cost, low-power embedded environment-based deep learning lightweight model for input images to recognize laundry management codes. Laundry franchise companies mainly use barcode recognition-based systems to record laundry consignee information and laundry information for laundry collection management. Conventional laundry collection management systems using barcodes require barcode printing costs, and due to barcode damage and contamination, it is necessary to improve the cost of reprinting the barcode book in its entirety of 1 billion won annually. It is also difficult to do. Recognition performance is improved by applying the VGG model with 7 layers, which is a reduced-transformation of the VGGNet model for number recognition. As a result of the numerical recognition experiment of service parts drawings, the proposed method obtained a significantly improved result over the conventional method with an F1-Score of 0.95.

• 한국조리학회지
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• 제19권1호
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• pp.57-69
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• 2013

본 연구는 외식프랜차이즈 관계이해 당사자들인 즉, 프랜차이저와 프랜차이지 간의 장기적인 관계형성을 통해 경쟁력을 증진시키기 위해서 선행변수로 관계규범이 프랜차이지의 지각된 공정성에 중요하다는 관점에 기초하여, 재계약 의도에 어떠한 영향을 미치고 있는지 분석 하였다. 본 연구의 설문조사는 서울, 인천, 경기지역에 있는 외식 프랜차이즈 가맹점포수 100개 이상이며 3년차를 대상으로 편의표본추출을 하였고 유효표본 515부를 분석에 사용하였다. 연구목적에 필요한 통계적인 분석을 위하여 AMOS 17.0 를 사용하여 요인분석, 신뢰성분석, 탐색적 요인분석, 확인적 요인분석, 빈도분석의 세부적인 분석들을 실시하였다. 본 연구의 목적은 서구 전형의 이론 중심의 관계마케팅에서 한국 실정에 맞는 프랜차이저와 프랜차이지 관계에서 관계규범 요인을 정리하고 지각된 공정성, 경영 성과와 관련된 변수들 간의 연관성을 파악 하여 관계를 명확히 규명하여, 미래의 더 많은 외식프랜차이즈 산업에 있어서 프랜차이저와 프랜차이지가 긍정적인 관계형성에 관한 개념적 틀을 구성하고 프랜차이저에 대한 긍정적인 관계가치 인식을 통해 프랜차이지의 만족도와 성과(재계약)를 높이고 나아가서는 한국형 외식프랜차이즈 시스템의 발전방향과 추구해야 할 방향을 모색하고 제시하는데 기여하고자 한다.

• 한국조리학회지
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• 제19권5호
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• pp.206-224
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• 2013

본 연구는 커피전문점 이용고객의 실질적인 장기적 몰입 상태인 반복적 이용의 형성 과정을 실증적으로 분석하기 위하여 수행되었다. 이를 위한 커피전문점에 대한 이용경험, 고객만족, 고객몰입, 반복적 이용 간의 인과관계를 분석하였으며, 연구표본은 수도권의 커피전문점을 주2회 이상 이용하는 고객들을 대상으로 하였으며, 표본 457부를 PASW 18.0과 AMOS 18.0을 이용하여 분석하였다. 분석 방법에 있어서는 신뢰성 및 타당성 검증, 탐색적 요인분석, 확인적 요인분석, 빈도분석, 구조방정식 모형검증, 매개효과분석을 실시하였다. 가설검증 결과 첫째, 커피전문점에 대한 이용경험 중 이용환경, 가격공정성, 커피상품품질이 고객만족에 유의한 정의 영향이 있었으며, 둘째, 고객만족은 고객몰입과 반복적 이용에 각각 유의한 정의 영향이 있었다. 셋째, 고객만족과 반복적 이용 간에도 고객몰입의 매개효과가 있는 것으로 나타났다. 이상의 가설검증결과를 바탕으로 커피전문점 이용고객들의 반복적 이용을 형성시키기 위한 관리적 시사점으로 커피전문점에 대한 이용경험의 제고전략과 고객몰입제고 전략을 제시하였다.

• 한국프랜차이즈경영연구
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• 제10권2호
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• pp.49-58
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• 2019

Purpose - As the growth potential of the cultural contents industry steadily grows, the cinemas industry is growing fast especially due to popularity and commerciality. The recent in the cinemas industry is evolving on multiplex cinemas that combine cultural facilities such as theaters, restaurants, and shopping centers. Due to the rapid growth of multiplex cinemas, many researchers have studied the characteristics of visiting customers in Korea. Among them, selection attribute of multiplex cinemas, including the service quality and physical environment, is important because it may examines the cause of customer 's behavior. Thus, this research focuses on the effects of the selection attributes of the multiplex cinemas on customer satisfaction and their loyalty. This research suggests the guidelines for how cinemas should manage their customers and build their customers satisfaction and loyalty that improve business performance. Research design, data, and methodology - This study tests the structural relationship between selection attributes of multiplex cinemas, customer satisfaction, and loyalty. selection attributes of multiplex cinemas divide into five sub-dimensions such as movies facility quality, services, cleanliness, accessibility, and snack bars quality. In order to examine the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 100 students in their 10-20s and were analyzed using SPSS 22.0, SmartPLS 3.0 and fsQCA program. Result - The findings of this research are as follows. First, all selection attributes except cleanliness have significant positive impacts on customer satisfaction and loyalty. Second, customer satisfaction has significant positive impact on loyalty. Third, as a result of fsQCA, high satisfaction and high accessibility were the necessary conditions on loyalty. Fourth, the necessary conditions for male and female groups were different. Conclusions - The implications of this study are as follows. Overall, multiplex cinemas should manage selection attributes basically regardless of the type of theater. Especially, cleanliness was not significant, but the customer probably consider it an essential and basic factors. Also, they are able to manage the selection attributes differently depending on the type of gender. For the male customers, it is effective that centralized strategy and for female customers, it is effective that emphasized the multiplex cinemas image.

• 한국프랜차이즈경영연구
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• 제10권4호
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• pp.19-29
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• 2019

Purpose: In beauty industry, service quality is very critical, because it impacts on the customer's positive attitude and behavior to the beauty salon or beauty brand. Thus, this research examines the effects of service attributes on customer satisfaction and loyalty in beauty salon. This research suggests the guidelines for how beauty salons should manage their physical environment, price policy, professional skills, and employees that improve management and business performance. Research design, data, and methodology: This study examines the structural relationship between service attributes, customer satisfaction, and loyalty. Service attributes divide into four sub-dimensions such as servicescape, price service, technical service, and employee service. In order to test the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and examined in previous studies. A total of 160 questionnaires were distributed and collected, and 150 were used for analysis except 10 that were unresponsive or unfaithful. The data were analyzed using SPSS 22.0 and SmartPLS 3.0 statistical package program. Result: The results of this research are as follows. First, all sub-dimensions of service attributes such as servicescape, price service, technical service, and employee service have significant positive impacts on satisfaction. Second, customer satisfaction have significant impact on loyalty. Conclusions: This study suggests an integrated model of the relationship that the characteristics of beauty salon service attributes affect customer loyalty through satisfaction, and suggests how to manage and allocate limited resources in the beauty industry. The findings of this research indicate that the level of customer satisfaction is shown to be increased by servicescape, technical characteristics, value of money, and human attributes. Thus, beauty salon management should focus on the relationship with their customers how to improve customer loyalty through satisfaction. The quality of beauty service influences customer's attitudes and behaviors toward beauty salon. Considering the beauty business, where the quality and customer satisfaction of beauty services are determined by the hairdresser's beauty skills,, the beauty salons must find ways to improve their skills and new trend of hair style. If beauty salon customers perceive the high quality of beauty service, they revisit beauty salon and recommend it to others.