• Proceedings of the Korean Society of Computer Information Conference
• /
• 2019.01a
• /
• pp.191-192
• /
• 2019

The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

• Journal of Intelligence and Information Systems
• /
• v.24 no.2
• /
• pp.37-57
• /
• 2018

With the spread of smart phones, interest in mobile media is on the increase as useful media recently. Mobile media is assessed as having differentiated advantages from existing media in that not only can they provide consumers with desired information anytime and anywhere but also real-time interaction is possible in them. So far, studies on mobile advertising were mostly researches analyzing satisfaction with, and acceptance of, mobile advertising based on survey, researches focusing on the factors affecting acceptance of mobile advertising messages and researches verifying the effect of mobile advertising on brand recall, advertising attitude and brand attitude through experiments. Most of the domestic mobile advertising studies related to advertisement effect and advertisement attitude have been conducted through experiments and surveys. The advertising effectiveness measure of the mobile ad used the attitude of the advertisement, purchase intention, etc. To date, there have been few studies on the effects of mobile advertising on actual advertising data to prove the characteristics of the advertising platform and to prove the relationship between the factors influencing the advertising effect and the factors. In order to explore advertising effect of mobile advertising platform currently commercialized, this study defined advertising characteristics and media characteristics from the perspective of advertiser, advertising platform and publisher and analyzed the influence of each characteristic on advertising effect. As the advertisement characteristics, we classified advertisement format classified by bar type and floating type, and advertisement material classified by image and text. We defined advertisement characteristics of advertisement platform as Hedonic and Utilitarian media characteristics. As a dependent variable, we use CTR, which is the ratio of response (click) to ad exposure. The theoretical background and the analysis of the mobile advertising business, the hypothesis that the advertisement effect is different according to the advertisement specification, the advertisement material, In the ad standard, bar ads are classified as static framing, Floating ads can be categorized as dynamic framing, and the hypothetical definition of floating advertisements, which are high-profile dynamic framing ads, is highly responsive. In advertising, images with high salience are defined to have higher ad response than text. In the media characteristics classified as practical / hedonic type, it is defined that the hedonic type media has a more relaxed tendency than the practical media, and there is a high possibility of receiving various information because there is no clear target. In addition, image material and hedonic media are defined to be highly effective in the interaction between advertisement specification and advertisement material, advertisement specifications and media characteristics, and advertisement material and media characteristics. As the result of regression analysis on each characteristic, material standard, which is a characteristic of mobile advertisement, and media characteristics separated into 'Hedonic' and 'Utilitarian' had significant influence on advertisement effect and mutual interaction effect was also confirmed. In the mobile advertising standard, the advertising effect of the floating advertisement is higher than that of the bar advertisement, Floating ads were more effective than text ads for image ads. In addition, it was confirmed that the advertising effect is higher in the practical media than the hedonic media. The research was carried out with the big data collected from the mobile advertising platform, and it was possible to grasp the advertising effect of the measure index standard which is used in the practical work which could not be grasped in the previous research. In other words, the study was conducted using the CTR, which is a measure of the effectiveness of the advertisement used in the online advertisement and the mobile advertisement, which are not dependent on the attitude of the ad, the attitude of the brand, and the purchase intention. This study suggests that CTR is used as a dependent variable of advertising effect based on actual data of mobile ad platform accumulated over a long period of time. The results of this study is expected to contribute to establishment of optimum advertisement strategy such as creation of advertising materials and planning of media which suit advertised products at the time of mobile advertisement.

• 한국태양에너지학회:학술대회논문집
• /
• 2009.11a
• /
• pp.181-184
• /
• 2009

This study aimed at framing alternative urban planning scenarios reflecting urban planning factors, performing urban climate simulation and evaluating eco-friend and low energy characteristics of each scenario on the viewpoint of urban temperature and energy savings on the target of the costal city including Haeundae District in Busan The results are as follows. 1)The fact that urban higher temperature is approximately 2.5 times higher in the building constructed area than whole urban area was represented severe higher temperature phenomenon in the built-up area. Ground greening, water scenario and soil scenario could be expected peek air temperature alleviating effect in order. Especially water scenario had significant effect(maximum $2.5^{\circ}C$) on lowering of air temperature.

• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.569-579
• /
• 2016

, 2007 firm by Joe Wright, deals with tragic love of Cecilia and Robbie. While the 2001 novel of the same name focuses on Briony narrative the movie is seen through romantic relationship of two lovers. However, Briony's narrative in the movie helps to accent the two's love story. The director's emphasis on the love story is unfortunately from Briony tragic story. The continuous build up of misunderstanding and irreconcilable regrets begins to materialize and explodes in the middle of the film. The director manages to use just one day and uses the same location to illustrate the background of the characters as well as build up of the plot's misunderstanding. The study will focus on the beginning of the film that enabled the beautiful love story through effect and symbolic visual expression and techniques- especially the use of mise-en-scene, camera movement, framing, and lighting and how it emphasis and use of specific color and sound.

• Journal of the Korean Wood Science and Technology
• /
• v.30 no.4
• /
• pp.96-105
• /
• 2002

Shear wall is the most important component resisting lateral loads imposed to a building by wind or earthquake. In shear walls, lateral load applied to framing is transmitted to sheathing panel through nailed joints between sheathing and framing so that the load is resisted by in-plane shear strength of sheathing. Therefore, nailed joints are the most basic and important component in the viewpoint of stiffness and strength of shear walls. In this study, stiffness and strength of single nailed joint were measured by single shear tests of nailed joints and used as input for theoretical models developed to estimate racking behavior of shear walls. And shear walls were tested to check the accuracy of theoretical models estimating racking resistance of shear walls. Stiffness of nailed joint was affected by grain direction of stud but direction of sheathing panel had little effect. Behavior of nailed joint and shear walls under lateral loads could be represented by three lines. Theoretical model II was more accurate than theoretical model I in estimating racking behavior of shear wall under loads.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.47 no.5
• /
• pp.779-803
• /
• 2023

The growth of digital news media and the stock price index has resulted in economic fluctuations in the fashion industry. This study examines the impact of fashion industry news and macroeconomic changes on the Textile & Wearing Apparel KOSPI over the past five years. An auto-regressive integrated moving average exogenous time series model was conducted using the fashion industry stock market index, the news topic index, and macro-economic indicators. The results indicated the topics of "Cosmetic business expansion" and "Digital innovation" impacted the Textile & Wearing Apparel KOSPI after one week, and the topics of "Pop-up store," "Entry into the Chinese fashion market," and "Fashion week and trade show" affected it after two weeks. Moreover, the topics of "Cosmetic business expansion" and "Entry into the Chinese fashion market" were statistically significant in the macroeconomic environment. Regarding the effect relation of Textile & Wearing Apparel KOSPI, "Cosmetic business expansion," "Entry into the Chinese fashion market," and consumer price fluctuation showed negative effects, while the private consumption change rate, producer price fluctuation, and unemployment change rate had positive effects. This study analyzes the impact of media framing on fashion industry business cycles and provides practical insights into managing stock market risk for fashion companies.

• Science of Emotion and Sensibility
• /
• v.22 no.2
• /
• pp.29-36
• /
• 2019

Previous resarch demonstrated that moral judgment is not an outcome of rational reasoning, but an independent variable determined by diverse factors. The effects of disgust on moral harshness, audience effect on moralistic punishment are some examples that support this view. The variability of moral judgment raises a question on what effects video stimuli might have on moral judgments. Although a few studies (Schnall, Roper, & Fessler, 2010) have shown that watching a prosocial video clip promote moral behavior, no research have simultaneously tested the effects of both positive and negative video clips on moral (not bahavior but) judgments. Hence, this research tested the effects of viewing videos about good and evil on moral judgments regarding the self and others. To this end, participants were asked to view a video clip depicting content of either positive or negative human behavior and required to make moral judgments on conduct described in a scenario assuming that the person committing the act was either themselves or another person. The results showed significant effects of both video contents (positive, negative) and the actor (self, others) on moral judgments, but they were qualified by the interaction between the two. In particular, participants who watched evil deed of others made harsher judgments on others' moral transgression. Theses results demonstrate that video contents influence moral judgments, and the effect depends on the actor of the immoral behavior. In general discussion, we interpreted the results based on moral disgust, framing effect, and fundamental attribution error.

• Transactions of the Korean Society of Automotive Engineers
• /
• v.16 no.5
• /
• pp.157-163
• /
• 2008

The HCCI combustion mode poses its own set of narrow engine operating by knocking. In order to solve this, inhomogeneity method of mixture and temperature is suggested. The purpose of this research is to get fundamental knowledge about the effect of thermal stratification on HCCI combustion of PRF -Air mixture. The temperature stratification is made by buoyancy effect in combustion chamber of RCM. The analysis items are pressure, temperature of in-cylinder gas and combustion duration. In addition, the structure of flames using the two dimensional chemiluminescence's images by a framing camera are analyzed. Under stratification, the LTR starting time and the HTR starting time are advanced than that of homogeneous. Further, the LTR period of homogeneous conditions became shorter than that of the stratified conditions. With the case of homogeneous condition, the luminosity duration becomes shorter than the case of stratified condition. Additionally, under stratified condition, the brightest luminosity intensity is delayed longer than at homogeneous condition.

• The Journal of the Korea Contents Association
• /
• v.19 no.9
• /
• pp.329-337
• /
• 2019

Prevention is very important in terms of the fact that the percentage of people in their 10s and 20s experience noise-prone hearing is so serious that it can lead to serious hearing later on. This study examines the effect of the hearing loss prevention public advertisement message on the hearing loss prevention intent of the acceptor according to the type of framing(positive/negative) and self-efficacy information provision (provide information/do not provide information). The perceived risk and future time orientation as individual characteristics of individual participants were set as variables that could influence the message effect. In this paper, we propose a message expression method and effective message delivery method in the aspect of message strategy and effect of execution when promoting understanding and interest in hearing loss prevention.

• Steel and Composite Structures
• /
• v.3 no.6
• /
• pp.451-474
• /
• 2003

Details are given of a cold-formed steel portal framing system that uses simple bolted moment-connections for both the eaves and apex joints. However, such joints function as semi-rigid and, as a result, the design of the proposed system will be dominated by serviceability requirements. While serviceability is a mandatory design requirement, actual deflection limits for portal frames are not prescribed in many of the national standards. In this paper, a review of the design constraints that have an effect on deflection limits is discussed, and rational values appropriate for use with cold-formed steel portal frames are recommended. Adopting these deflection limits, it is shown through a design example how a cold-formed steel portal frame having semi-rigid eaves and apex joints can be a feasible alternative to rigid-jointed frames in appropriate circumstances.