• Korean Management Science Review
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• v.20 no.2
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• pp.197-204
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• 2003

Comparison challenge approach is proposed as a form of challenger-activated. just-in-time Internet advertising. To develop a framework for a comparison challenge, we propose a theory of comparison value. A comparison is regarded valuable if a comparison opportunity is available and if the comparison is relevant and informative, has an appropriate level of detail, and is advantageous and trustworthy. Based on this theory, the CompareMe and CompareThem strategies are devised, and comparable objects are classified in terms of price and performance dominance as well as the scope of proximity. The idea is demonstrated with a comparison of PCs from five leading manufacturers. To assist in the planning of the comparison challenge, a mathematical programming model was formulated to maximize the value of comparison under the constraints of the comparison opportunity and budget. The model is applied to eight scenarios in terms of the range of comparing objects. The models under various scenarios are tested and contrasted with the real-world example of PCs. We found the ad effect of comparison challenge to be substantially better than banners (4.75 times) and similarity-based comparisons (2.77 times), providing customers with better performance and reduced prices.

• Korean Institute of Interior Design Journal
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• v.22 no.3
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• pp.43-51
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• 2013

The purpose of this study is analysing the characteristics of interior space aiming for the exterior space in mixed-used development. The range of this study is limited as passage, department store, shoppingmall and Mixed Use Development. The method of this study is as follows. First, analysing the 7 samples of the interior space aiming for the exterior space in MXD through the framework of public character categorized as 5 factors, accessibility, openness, comfort properties, connectivity, convenience in use. Second, drawing a conclusion from the precedent step. The result of this study is as follows. First, the interior space has become bigger with time. And the public character is expanded with having the same structure of the city space. Second, the interior space solves the problem of the exterior space of city but prefers the same factors with the exterior space. Third, the street in the interior space has the characteristics of openness and comfort properties through diversification. And the open space is planned in various parts of the MXD and has the character of accessibility and connectivity.

• Architectural research
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• v.8 no.1
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• pp.25-36
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• 2006

Campus core is an essential element in a university's physical environment for symbolic importance of high educational philosophy as well as hierarchical significance of campus structure. Yet, as modern expansion develops into and out of campus core, a challenging design and planning problem for a growing university is how to integrate a new development into the existing core structure and how to expand the fast-growing development beyond the core while maintaining a symbiotic harmony between the campus core and the modern expansion. Such challenge addresses four design frameworks for symbiotic development of the campus core and the modern expansion: (1) building grouping with territorial proximity; (2) building design rules for form and texture; (3) open space network with pedestrian walkway; (4) use-programming for on-campus student community. This study aims to explore these issues with in-depth case study of the Princeton University campus in Princeton, New Jersey in the United States. The study concludes that the Princeton campus is a result from successful synthesis of all the complex design elements, especially in relationship between the old and the new; and adds further that the development of a modern university campus requires a comprehensive plan that takes into account the older buildings when conceiving the new in symbiotic relationship along with open space network as well as functional program distribution.

• Journal of Wetlands Research
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• v.7 no.1
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• pp.93-106
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• 2005

This article is based on the findings of problems and limits in implementing integrated coastal management strategy in Shihwa Lake area to develop management framework, mechanisms and processes that insure the participation of various stakeholders in making decisions for sustainable development of reclaimed land. The project performance of the Shihwa Comprehensive Management Plan for Water Quality and Environment Restoration formulated in 2001 was evaluated and reviewed to give some valuable guidance for reducing the wide gap between integrated planning and implementation. Managing inter-sectoral conflicts among future land uses in Shihwa reclaimed area is one of the most important issues to make progress in integrated coastal management. There is a urgent need of developing scientific decision-supporting tools for evaluating the alternative scenarios as well as capacity building programs for local stakeholders.

• Journal of Technology Innovation
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• v.13 no.2
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• pp.133-155
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• 2005

After the publication of the competitive advantage of nations by Porter in 1990, the competitiveness of regional concentrations of industries has been often explained by the cluster concept. There are many definitions of clusters, but they mainly boil down to a geographically proximate group of interconnected companies and associated institutions in a particular field, linked by commonalities and complementarities. The shipbuilding industry in Korea can for sure be regarded as a competitive industry, as the spectacular rise of its world market share from 2% in the early 1970s to the current 38% impressively testifies, but can it be considered a cluster? Based on an analytical framework consisting of a typology of clusters and a context-sensitive evolutionary approach, the paper will show that over the last thirty years Korea's shipbuilding developed from a mere number of isolated, large shipyards (cathedrals in the desert) established by large conglomerates (chaebol) in close collaboration with the central government into an innovative cluster. The cluster is on the one hand characterised by a strongly developed supply industry and specialised universities and research institutes, but on the other hand by a weak, yet increasing role for local and regional institutions The specific and context-dependent characteristics of this innovative cluster are more important explanations for its competitiveness than the financial interventions by the central government, which are repeatedly put forward by European policy-makers in their trade war with Korea.

• The Journal of Fisheries Business Administration
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• v.42 no.1
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• pp.57-70
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• 2011

Fisheries are subject to unexpected weather condition. While some change of it may be positive for some fisheries, the current state suggests that the effects will be undesirable for many fisheries. The aim of this study is to assess the vulnerability to climate change in 11 regional fisheries of Korea using the framework of IPCC. The vulnerability assessment depends upon the interrelation of three key elements; exposure, sensitivity and adaptive capacity, which were derived from Analytical Hierarchy Process method in this study. These elements would contribute to comprehend relative importance at the regional characteristics of fisheries. We compared the vulnerability index of 11 regional fisheries so as to look for strategies and adaptation methods to the impacts of potential climate change. Jeoun-Nam, Kyeong-Nam, and Jeju are identified as the most vulnerable provinces to climate change on their fisheries because they have high level of sensitivity to predicted climate change and relatively low adaptive capacity. The relatively low vulnerability of Ulsan, Gyeonggi reflects high financial independence, well-equipped infrastructure, social capital in these regions. Understanding of vulnerability to climate change suggests future research directions. This paper will provide a guide to local policy makers and fisheries managers about vulnerability and adaptation planning to climate change.

• Journal of Environmental Science International
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• v.25 no.4
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• pp.483-490
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• 2016

On the basis of conducting a comprehensive investigation to agricultural sightseeing garden landscape resources, we established a evaluation index system of agricultural sightseeing garden landscape resources. From the perspective of experts, comparing the importance of all levels indicators, we obtained the weights of landscape resources evaluation index through using the Analytic Hierarchy Process. The result showed that the descending order of the weights of influence of agricultural sightseeing garden nineteen evaluation index is: reach ability (0.128), safety (0.083), location (0.078), participatory (0.076), cultural value (0.058), ecological conditions (0.057), scenic beauty (0.0505), environmental quality (0.051), featured properties (0.0501), environmental tolerance (0.048), reputation (0.047), environmental capacity (0.045), humanize (0.041), spots configuration (0.034), applicable travel period (0.033), scientific value (0.032), art value (0.031), holistic (0.03), suitability (0.027), it can provide a framework and basis for the planning, management, protection and exploitation of agricultural sightseeing garden landscape resources.

• Korean Journal of Construction Engineering and Management
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• v.2 no.4 s.8
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• pp.48-61
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• 2001

This study aims at improving work reliability. It proposes a way to overcome the limitations of current scheduling methods by providing a new framework, CPAM(Construction Process Analysis Model) based on the lean principles. It suggests methods which improve work reliability and production effectiveness with variability control methods. Also it suggests methods which reduce inventories of materials and equipment and WIP(Work In Process) using two techniques; Lookahead Schedule and Weekly Work Plan. The contribution of this research also includes that it assumes planning as a process of reducing uncertainty and maximizing throughput, counter-posing plan reliability to resource redundancy as alternative strategies for managing in conditions of uncertain work flow.

• Journal of Korean Academy of Nursing
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• v.44 no.5
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• pp.581-591
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• 2014

Purpose: This study was conducted to develop a self-management program using goal setting for patients after a stroke. The program was based on a theory-based Goal setting and Action Planning framework (G-AP), and the effectiveness of the program was examined. Methods: A non-equivalent control group pretest-posttest design was used. The experimental group (n=30) received the self-management program using goal setting based on the G-AP over 7 weeks. The education was delivered individually with a specifically designed stroke workbook. The control group (n=30) received only patient information leaflets about stroke. Results: There were significant differences between the two groups. Stroke knowledge, self-efficacy, and health behavior compliance were significantly higher (all p<.001), and hospital anxiety (p<.001) and depression (p<.001) were significantly lower in the experimental group compared to the control group. Conclusion: This self-management program using goal setting based on a G-AP was found to be useful and beneficial for patients in stroke rehabilitation settings.

• The Transactions of the Korean Institute of Electrical Engineers D
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• v.51 no.5
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• pp.182-189
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• 2002

This paper presents a framework of hybrid dynamic control systems for the motion control of wheeled mobile robot systems with nonholonomic constraints. The hybrid control system has the 3-layered hierarchical structure: digital automata for the higher process, mobile robot system for the lower process, and the interface as the interaction process between the continuous dynamics and the discrete dynamics. In the hybrid control architecture of mobile robot, the continuous dynamics of mobile robots are modeled by the switched systems. The abstract model and digital automata for the motion control are developed. In high level, the discrete states are defined by using the sensor-based search windows and the reference motions of a mobile robot in low level are specified in the abstracted motions. The mobile robots can perform both the motion planning and autonomous maneuvering with obstacle avoidance in indoor navigation problem. Simulation and experimental results show that hybrid system approach is an effective method for the autonomous maneuvering in indoor environments