• Title/Summary/Keyword: Frame Effect

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The Relationship between Type of Ad Framing and Brand Attachment (광고 프레이밍 유형과 브랜드 애착의 관계 연구)

  • Hong, Jaewon;Park, Seungbae;Woo, Sang-Chul
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2019.01a
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    • pp.191-192
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    • 2019
  • The objective of this study is to understand the relationship between type of advertising and brand attachment. We divide advertising type into loss and gain frame and examine the effect on brand attachment, The effect of scarcity advertising on brand attachment and the effects of interaction effects on brand attachment were examined. The results showed that the effect of the loss and gain frame on brand attachment was not statistically significant. It also showed that scarcity was not emphasized or emphasized or had no effect on brand attachment. That is, the more emphasis on gain in advertising frame and the less pressure on scarcity, the more effective ad type for brand attachment.

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Effect of frame connection rigidity on the behavior of infilled steel frames

  • Emami, Sayed Mohammad Motovali;Mohammadi, Majid
    • Earthquakes and Structures
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    • v.19 no.4
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    • pp.227-241
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    • 2020
  • An experimental study has been carried out to investigate the effect of beam to column connection rigidity on the behavior of infilled steel frames. Five half scale, single-story and single-bay specimens, including four infilled frames, as well as, one bare frame, were tested under in-plane lateral cyclic reversal loading. The connections of beam to column for bare frame as well as two infill specimens were rigid, whereas those of others were pinned. For each frame type, two different infill panels were considered: (1) masonry infill, (2) masonry infill strengthened with shotcrete. The experimental results show that the infilled frames with pinned connections have less stiffness, strength and potential of energy dissipation compared to those with rigid connections. Furthermore, the validity of analytical methods proposed in the literature was examined by comparing the experimental data with analytical ones. It is shown that the analytical methods overestimate the stiffness of infilled frame with pinned connections; however, the strength estimation of both infilled frames with rigid and pinned connections is acceptable.

Time Reduction Effect Analysis of SMART Frame for Long Span and Heavy Loaded Logistics Buildings (SMART 프레임의 공기단축 효과 분석 - 대형 물류창고 사례 -)

  • Kim, Doyeong;Ji, Woomin;Lim, Jeeyoung
    • Journal of the Korea Institute of Building Construction
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    • v.22 no.5
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    • pp.519-530
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    • 2022
  • As online commerce increases, the construction of large logistics buildings worldwide is exploding. Most of these buildings have the characteristics of long span and heavy loaded and use precast concrete components, a pin joint structure, for rapid construction. However, due to construction safety and structural stability requirements, the pin joint structure has many limitations in terms of the erection of the PC member, which increases the time and cost. A structural frame connected with steel joints between precast concrete components, called a SMART frame, has been developed, which addresses these constraints and risks. However, the effect of the appllication of a SMART frame on the time aspect has not been analysed. The study is a time reduction effect analysis of a SMART frame for long span and heavy loaded logistics buildings. For this study, the authors select a case site erected using existing PC components, and compare the time reduction with the SMART frame erection simulations. Through this analysis, it was found that a time reduciton about 4 months, approximately 48% of the conventional PC installation period could be achieved. If the SMART frame is applied when carrying out future large-scale logistics building projects, it can be expected to have the effect of significantly shortening the construction period compared to the conventional method.

Analysis on the dynamic characteristics of RAC frame structures

  • Wang, Changqing;Xiao, Jianzhuang
    • Structural Engineering and Mechanics
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    • v.64 no.4
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    • pp.461-472
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    • 2017
  • The dynamic tests of recycled aggregate concrete (RAC) are carried out, the rate-dependent mechanical models of RAC are proposed. The dynamic mechanical behaviors of RAC frame structure are investigated by adopting the numerical simulation method of the finite element. It is indicated that the lateral stiffness and the hysteresis loops of RAC frame structure obtained from the numerical simulation agree well with the test results, more so for the numerical simulation which is considered the strain rate effect than for the numerical simulation with strain rate excluded. The natural vibration frequency and the lateral stiffness increase with the increase of the strain rate. The dynamic model of the lateral stiffness is proposed, which is reasonably applied to describe the effect of the strain rate on the lateral stiffness of RAC frame structure. The effect of the strain rate on the structural deformation and capacity of RAC is analyzed. The analyses show that the inter-story drift decreases with the increase of the strain rate. However, with the increasing strain rate, the structural capacity increases. The dynamic models of the base shear coefficient and the overturning moment of RAC frame structure are developed. The dynamic models are important and can be used to evaluate the strength deterioration of RAC structure under dynamic loading.

Interaction analysis of three storeyed building frame supported on pile foundation

  • Rasal, S.A.;Chore, H.S.;Sawant, V.A.
    • Coupled systems mechanics
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    • v.7 no.4
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    • pp.455-483
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    • 2018
  • The study deals with physical modeling of a typical three storeyed building frame supported by a pile group of four piles ($2{\times}2$) embedded in cohesive soil mass using three dimensional finite element analysis. For the purpose of modeling, the elements such as beams, slabs and columns, of the superstructure frame; and that of the pile foundation such as pile and pile cap are descretized using twenty noded isoparametric continuum elements. The interface between the pile and the soil is idealized using sixteen node isoparametric surface element. The soil elements are modeled using eight nodes, nine nodes and twelve node continuum elements. The present study considers the linear elastic behaviour of the elements of superstructure and substructure (i.e., foundation). The soil is assumed to behave non-linear. The parametric study is carried out for studying the effect of soil- structure interaction on response of the frame on the premise of sub-structure approach. The frame is analyzed initially without considering the effect of the foundation (non-interaction analysis) and then, the pile foundation is evaluated independently to obtain the equivalent stiffness; and these values are used in the interaction analysis. The spacing between the piles in a group is varied to evaluate its effect on the interactive behaviour of frame in the context of two embedment depth ratios. The response of the frame included the horizontal displacement at the level of each storey, shear force in beams, axial force in columns along with the bending moments in beams and columns. The effect of the soil- structure interaction is observed to be significant for the configuration of the pile groups and in the context of non-linear behaviour of soil.

Influence of pinching effect of exterior joints on the seismic behavior of RC frames

  • Favvata, Maria J.;Karayannis, Chris G.
    • Earthquakes and Structures
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    • v.6 no.1
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    • pp.89-110
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    • 2014
  • Nonlinear dynamic analyses are carried out to investigate the influence of the pinching hysteretic response of the exterior RC beam-column joints on the seismic behavior of multistory RC frame structures. The effect of the pinching on the local and global mechanisms of an 8-storey bare frame and an 8-storey pilotis type frame structure is evaluated. Further, an experimental data bank extracted from literature is used to acquire experimental experience of the range of the real levels that have to be considered for the pinching effect on the hysteretic response of the joints. Thus, three different cases for the hysteretic response of the joints are considered: (a) joints with strength and stiffness degradation characteristics but without pinching effect, (b) joints with strength degradation, stiffness degradation and low pinching effect and (c) joints with strength degradation, stiffness degradation and high pinching effect. For the simulation of the beam-column joints a special-purpose rotational spring element that incorporates the examined hysteretic options developed by the authors and implemented in a well-known nonlinear dynamic analysis program is employed for the analysis of the structural systems. The results of this study indicate that the effect of pinching on the local and global responses of the examined cases is not really significant at early stages of the seismic loading and especially in the cases when strength degradation in the core of exterior joint has occurred. Nevertheless in the cases when strength degradation does not occur in the joints the pinching may increase the demands for ductility and become critical for the columns at the base floor of the frame structures. Finally, as it was expected the ability for energy absorption was reduced due to pinching effect.

Effect of soil-structure interaction on seismic damage of mid-rise reinforced concrete structures retrofitted by FRP composites

  • Van Cao, Vui
    • Earthquakes and Structures
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    • v.15 no.3
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    • pp.307-317
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    • 2018
  • The current study explores the soil-structure interaction (SSI) effect on the potential seismic damage of mid-rise non-seismically designed reinforced concrete frames retrofitted by Fibre Reinforced Polymer (FRP). An 8-storey reinforced concrete frame poorly-confined due to transverse reinforcement deficiency is selected and then retrofitted by FRP wraps to provide external confinement. The poorly-confined and FRP retrofitted frames with/without SSI are modelled using hysteretic nonlinear elements. Inelastic time history and damage analyses are performed for these frames subjected to different seismic intensities. The results show that the FRP confinement significantly reduces one or two damage levels for the poorly-confined frame. More importantly, the SSI effect is found to increase the potential seismic damage of the retrofitted frame, reducing the effectiveness of FRP retrofitting. This finding, which is contrary to the conventionally beneficial concept of SSI governing for decades in structural and earthquake engineering, is worth taking into account in designing and evaluating retrofitted structures.

Reinforcing Effect of Thin-wall at Serviceability Condition (상시하중상태에서 박벽의 보강효과에 대한 연구)

  • Kim, Doo-Hwan;Yoon, Seong-Soo;Park, Jin-Seon
    • Journal of The Korean Society of Agricultural Engineers
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    • v.52 no.2
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    • pp.11-17
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    • 2010
  • For the reasonable analysis of design problems for agricultural facilities, considered the reinforcing effect of thin-wall. The most of agricultural structure is constructed small scale and have many purposes. Thus it has been designed temporary rather than permanent structure, and has relatively large slenderness ratio, small section and semi-rigid condition. Therefore many agricultural facilities are consist of relatively strong frame with weak wall at the viewpoint of stiffness and have not been reflected in the design. But the tension field influences to collapse of structure have already known. Therefore, we need quantification the effect of tension field at structural analysis. In this study, present the method of quantification the effect of tension field that came out thin-plate surrounded by high stiffness frame. The numerical results show that the effect of tension field effect for thin-wall is about 5% of the sectional area of frame in study agricultural facilities.

Comparison Study on Structural Dynamic Modelings Employing Single Reference Frame (단일 기준 틀을 사용한 구조 동역학 모델링 비교 연구)

  • Kim, Jung-Min;Yoo, Hong-Hee
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.28 no.12
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    • pp.1931-1936
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    • 2004
  • In this paper, modeling methods for the structural dynamic analysis employing single reference frame are presented and their modal and transient analysis results are compared. The geometric stiffening effects often occur when structures undergo large overall motion. These effects were considered in several structural previous modeling methods but the role of reference frame has never been scrutinized. In this study, modeling methods employing single reference frame are presented, and their numerical results are compared. The results show that discrepancy between the two modeling methods increases as the eccentricity of the structural system and the magnitude of the large overall motion increase.

Effect of Wire Bracing to Snow Load Acting on Vinyl House Frame (적설하중이 작용하는 비닐하우스 골조에 대한 강선보강효과)

  • Jung, Dong-Jo;Teng, Chhay
    • Journal of the Korean Institute of Rural Architecture
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    • v.12 no.3
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    • pp.27-34
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    • 2010
  • Unbraced vinyl house frame that is economically installed is certainly easy to collapse under the influence of excess snow load. To make it more cheaply in putting up as well as more efficiently in withstanding the applied snow load, it is essential to insert additional bracing into the existing unbraced vinyl house frame. On the other hand, there are varieties of possible bracing shapes that can be formed. However, their efficiencies are different. Therefore, it is important to identify the most effective bracing shape. In this study, 2 different kinds of bracing shapes, horizontal and inclined bracing, are used to additionally install in the ordinary single frames in order to show the effect of the bracing resisting the applied snow load and compare the bending moment, axial force, combined stress and vertical displacement of the vinyl house frame.