• 제목/요약/키워드: Forming Shop

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18~19세기 의전(衣廛)의 영업 활동과 상권 변동 (The Business Activities in Ui-jeon and their Effects on Commercial Power in the 18th-19th Centuries)

  • 이주영
    • 복식
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    • 제59권8호
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    • pp.37-48
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    • 2009
  • This paper summarized the forming, structure and management of the Ui-Jeon(衣廛) in Joseon Dynasty, considered the change of the commercial power of the Ui-Jeon in the $18{\sim}19th$ centuries. The Ui-Jeon was established the early period of the Joseon Dynasty. The Ui-Jeon merchants organized the association named Dojung(都中) and were in business with facilities like Haenrang(行廊) and Doga(都家). The Ui-Jeon was mid-sized Si-Jeon, the licensed shop(市廛). The Ui-Jeon held the monopoly of clothes. The Ui-Jeon merchants sold and bought old clothes, sold new clothes, lent the wedding dress for a bridegroom. The Ui-Jeon paid taxes and supplied clothes, goods and sewing labor for the marriage, funeral ceremonies of the royal family. The commercial power of the Ui-Jeon was threatened by free merchants(私商) named old clothes mercants(破衣商). Finally the Ui-Jeon merchants lost the exclusive right to clothes in 1791. After that, the Ui-Jeon merchanrs appealed to the government to give them the monopoly. The Ui-Jeon merchants regained the sole right to sell Ju-ui(紬衣), one item only, but it was temporary. Separately The Ui-Jeon merchants acquired the rights to collect the sub-taxes(分稅) from free merchants.

시퀀스 내러티브 관점에 따른 '오설록 티하우스' 공간의 제품 전시 디자인 사례 연구 (A Case Study of Display Design of Space 'O'sulloc Teahouse' from the Point of Sequence Narrative)

  • 양현정;이현수
    • 한국실내디자인학회논문집
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    • 제23권1호
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    • pp.61-68
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    • 2014
  • Recently, there have been increasing attempts to pursue and express feelings such as sensibilities, emotions, and impressiveness in commercial spaces. One of such methods is to apply 'storytelling' to space designs. Applicability of storytelling to a space suggests that the contents of a space can be expressed through various mediums. Portraying events and situations through a single time continuity of a story is referred to as 'narrative'. The movement of users and sequence of contents are determined by a narrative. It provides different storytelling and a sense of place to each space through various roles, such as wide association, engraving, and image formation. A narrative can lead users to engage in different perceptions and behaviors even in spaces with the same content. Thus, this study is intended to examine the impact of space marketing in line with design narratives, assuming that narratives of commercial space designs will influence the formation of brand identity. The research methods are as follows. First, the definition of narratives in space design was established by examining narrative architectures. Second, design analysis tools for commercial spaces were established from the perspective of narratives through preceding studies. Third, the design narratives of different shops under the same brand were comparatively analyzed through a case study. To carry out a case study, a commercial space of 'O'sulloc' was selected, and its brand identity was studied from the narrative standpoint. The case study involved interior designs of 7 road shops of 'O'sulloc.' Among the 7 road shops, two of them with the biggest difference in design narratives were selected, and an observation survey was done on the users as a second analysis. Through the observation survey, actual design narrative experience was analyzed in 4 steps of introduction, development, turn, and conclusion. The findings are as follows. The design method of each shop varied, and different design elements were emphasized. Among various elements, the ones that reflect the brand identity of 'O'sulloc' the best were logo, product, and shape. During the process of narratives, the characteristics of each shop and user recognition and behavior varied depending on the degree of emphasis on a particular element. It suggests that space design narratives can influence the formation of brand identity. This study provides ideal directions of developing space designs necessary for forming brand identity from the standpoint of Korean traditional culture modernization. Future studies could discuss the economic feasibility of such designs.

현대 섬유패션브랜드에 나타난 매스티지 현상 (Masstige Phenomenon Appeared on Contemporary Textiles & Fashion Brand)

  • 박옥미;이수철
    • 한국패션뷰티학회지
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    • 제4권1호
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    • pp.4-11
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    • 2006
  • Masstige goods aimed consumers who want the fame and the emotional contents with reasonable price are presented overall and around the life style, from all the fashion items like bag and apparel to car, electric household, food, sports goods, furniture, toys, pets and performance of art, etc. Masstige casual, essentially different from the passed casuals which emphasized only price strategy, appeals to teenagers and young of twenties with a definite brand concept. Therefore masstige casual might be separated from business casual of a target aged thirties. Established celebrity brands have launched masstige brands matching the popularization of prestige goods. Armani Exchange from Armani, Marc by Marc Jacobs from Louis Vuitton are representative ones. DKNY from Donna Karen, MiuMiu from Prada, Paul smith Pink from Paul Smith can be added. These are relatively inexpensive, however the quality, design and shop's atmosphere are more exclusive than general brands. Consumers are over middle class and have a pride and fidelity to those brands. Leading Masstige trend, new luxury brands put the importance to the quality and aims middle class. To succeed in this field, companies should know exactly what consumers want, considering not only functional aspect but also emotional pleasure. Even though masstige has a weakness in pricing, it has to keep brand's proper benefit. Its price range could be wide to be in great demand but has to have elasticity and not to be expanded too much. Masstige industry should do its best not to damage original brand's identity. Forming family brand, like Armani made Georgic Armani, Emporio Armani and Armani exchange, system of parent brand and sub brands would be recommendable. From the launching time, masstige needs the effects to create a sensation and bring it into vogue and offer emotional value to the consumers.

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인간중심의 제조시스템 구축을 위한 가공 및 조립시스템의 holon 설정 (The holons settlement of the processing and assembly system for the human-oriented manufacturing system forming)

  • Joung, Boum-Jin;Kim, Day-Sung;Kim, Man-Jin
    • 한국경영과학회:학술대회논문집
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    • 대한산업공학회/한국경영과학회 1996년도 춘계공동학술대회논문집; 공군사관학교, 청주; 26-27 Apr. 1996
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    • pp.639-643
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    • 1996
  • The manufacturing system has been changed from labored manual process system, which is managed and operated by managers and operators, to CIMS(Computer Integrated Manufacturing System) for integration of manufacturing, research, development and consumption in the age of diverse customer's needs[6]. However, because it involves the hierarchical system composed of many sub-systems interface and its installation & setup cost is very expensive, CIMS has many difficulties in constructing the durable optimal system that is able to adapt to rapid in-outer circumstance change. So, HMS(Holonic Manufacturing System), the new conceptual manufacturing system having the self-problem-solving and self-organization[11], is instructed to solve these difficulties that it has in these days. The system flexibility in the HMS is able to be ensured, with the integration of human's strong points into mechatronics manufacturing system to reduce interference among sub-systems. In this paper, the manufacturing process rationalization and integration of the assembly line in an automobile industry, has lots of problems in efficiency and productivity, has been studied in an early stage of converting the present state of process system to HMS, which is human-oriented processing system, to improve the line efficiency, system productivity and reliability by using human capability effectively. This paper is derived into the human-oriented & object-oriented holons settlement of the shop floor system composed of processing, assembly and material handling system for the future holonic manufacturing system, which is going to be computer supported control system.

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커피 전문점 고객 만족과 전환 비용이 고객 충성도에 미치는 영향 (Effects of Customer Satisfaction and Switching Costs on Customer Loyalty in a Coffee Chain Context)

  • 김병수
    • 한국콘텐츠학회논문지
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    • 제15권2호
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    • pp.433-443
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    • 2015
  • 최근 커피 시장은 초고속 성장을 거듭하면서 커피에 대한 소비가 증가하고 있다. 하지만 커피 전문점들이 우후죽순 생겨나면서 전문점 간 경쟁이 점점 치열해지고 있다. 그래서 커피 전문점들은 고객과의 장기적 관계를 유지하기 위해서 고객 충성도를 향상시키고자 노력하고 있다. 본 연구에서는 자의 기반 메커니즘과 구속 기반 메커니즘을 통합하여 고객들의 충성도 형성 메커니즘을 살펴보았다. 자의 기반 메커니즘으로 고객 만족을 고려하였으며, 구속 기반 메커니즘으로 전환 비용을 고려하였다. 고객 만족의 선행 요인으로 커피 품질, 서비스 품질, 가격 및 가치, 서비스 환경을 선정하였으며, 전환 비용의 선행 요인으로는 습관과 브랜드 이미지를 고려하였다. 제안한 연구 모형은 커피전문점을 방문하여 커피를 음용한 경험자 중 대학생 263명을 대상으로 검증되었다. 연구 분석 결과, 고객 만족과 전환 비용은 고객 충성도 분산의 66.1%를 설명해 주었다. 커피 전문점 품질 요인들은 모두 고객 만족에 유의한 영향을 미쳤다. 또한 습관과 브랜드 이미지는 전환 비용 형성에 중요한 역할을 담당하고 있음을 알 수 있었다.

패션 브랜드 이미지 포지셔닝의 차이지각(差異知覺)에 관(關)한 연구(硏究) (A Study on the Difference in Perception of Fashion Brands Image Positioning)

  • 백민정;김일
    • 패션비즈니스
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    • 제6권4호
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    • pp.1-16
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    • 2002
  • The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

Role of the Third Place in Building Communities and Social Capital : Contributions of Coffee Shops as Third Places in Kuwait

  • Hissah Abdullah Kandari;Abdus Sattar Chaudry
    • International Journal of Knowledge Content Development & Technology
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    • 제13권1호
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    • pp.59-74
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    • 2023
  • Third places are those that offer a space outside of work and home for people to escape the stress associated with the primary spaces of their lives. Through social interactivity these help in acquiring some emotional support provided by a close and intimate attachment. Such social support can turn into social resources for individuals and can lead to forming communities that may become incubators for social capital through regular visits to shared socializing places. This paper focuses on social interaction that takes place through the third place and the communities that are being created as a contributing factor to knowledge management. The study being reported in this paper investigated the role of coffee shops as third places in building communities and social capital in Kuwait. A mixed-method approach was used to conduct the study. These methods included qualitative methods such as extended conversations in the form of semi-structured interviews and quantitative methods of using questionnaires distributed to coffee shop staff and visitors. Results indicated that importance attached to providing facilities by coffee shops reflected that the owners perceived these as third places. The facilities attracted customers to coffee houses where interactions took place that helped to build communities. The pattern of visits by customers showed that mostly they come in groups and have meetings and gatherings that facilitated and encouraged interactions. The communities that are being built in the coffee shops are indicative of these being perceived as third places by owners, customers, and staff. This study shows the potential of coffee shops as a major sector of the food industry promising a valuable contribution in transformation and transition to a knowl- edge-based economy in Kuwait.

얀 라우어스(Jan Lauwers) 공연의 탈서사적 특징들 -<이사벨라의 방(Isabella's Room)>, <랍스터 가게(The Lobster Shop)>, <사슴의 집(Deer House)>을 중심으로- (The post-epic characteristics in Jan Lauwers' theatre -, and -)

  • 남지수
    • 한국연극학
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    • 제48호
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    • pp.447-484
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    • 2012
  • This study aims to analyze the characteristics of post-epic theatre in the Belgian theatre director Jan Lauwers' trilogy titled in "Happy Face/Sad Face": (2004), (2006) and (2008). I regard that it played a very important junction for him to create his own theatrical style compared to earlier years. From this period, Lauwers has tried to create his original plays in order to concentrate the story of our era and has showed to combine a variety of media such as dance, installation, video, singing etc. In this context, I would like to study his own theatricality from the three perspectives of dramaturgy, directing and acting largely based on Hans-Thies Lehmann's theory of post-epic theatre, who pointed out the significance of Lauwer's theatrical leading role very early. First, from the dramaturgical point of view, we need to pay attention to the theme of translunary death; where the living and the dead coexist on the stage. In fact, death is the theme that Lauwers has been struggling to research for quite long time. In his trilogy, the dead never exits the stage. The dead, who is not a representative tragic character, even meddles the things among or with the living and provide comments to people. As a consequence, it happens to reduce a dramaturgical strong tension, leads depreciation of suspense and produces humanism in a way. This approach helps to create his unique comical theatrical atmosphere even though he deals with the contemporary tragic issues such as war, horror and death. Second, from the directing point of view, it is worth to take a look at the polyphonic strategy in terms to applying various media. Among all the things, the arts of dancing and singing in chorus are actively applied in Lauwer's trilogy. The dance is used in individual and microscopic way, on the other hand, singing shows collective and is a macroscopic quality. The dance is the representing media to show Lauwer's simultaneous microscopic mise-en-scene. While main plot takes place around the center-stage, actors perform a dance around the off-centered stage. Instead of exiting from the stage during the performance, the actors would continue dance -sometimes more like movements- around the off-centered stage. This not only describes the narrative, but also shows how each character is engaged to the main plot or incident, and how they look into it as a character. Its simultaneous microscopic mise-en-scene intends to function such as: showing a variety moments of lives, amplifying some moments or incidents, revealing character's emotion, creating illusionary theatrical atmosphere and so on. Meanwhile, singing simple lyrics and tunes are an example of the media to stimulate the audiences' catharsis. As the simple melody lingers in the audiences' mind, it ends up delivering a theatrical message or theme after the performance. This message would be transferred from the singing in chorus functions as a sort of leitmotive in order to make an impression to the audience. This not only richens their emotion but also creates an illusionary effect. Third, from the acting perspective, I'd like to point out the "detachment" aesthetic which Lehmann has pointed out. The actors never go deep into the drama by consistently doing recognize a theatrical illusion. The audience happens to pay attention to their presence through the actor's deliberate gesture, business, movement, rhythm, language, dance etc. The actors are against forming closed action by speaking in various languages or by revealing deliberately stage directions or acts, and by creating expressive mise-en-scene with multiple media. As a consequent, the stage can be transformed to not a metaphoric but a metonymic place. These actions are the ultimate intention for a direct effect to the audience. So to speak, Lauwers uses the anti-illusionary theatrical method: the scenes of fantastic death, interruption of singing and dance, speaking many kinds of languages, acting in detachment-status and so on. These strategies function to make cracks in spectators' desire who has a desire to construct a linear narrative. I'd like to say that it is the numerous potentiality to let the reality penetrate though and collide the reality with a fiction. By doing so, it induces for spectators to see the reality in the fiction. As Lehmann says, "when theatre presents itself as a sketch and not as a finished painting, the spectators are given the chance to feel their own presence, to reflect on it, and to contribute to the unfinished character themselves". In this sense the spectators can perform an objective criticism on our society and world in Lauwer's theatre because there are a number of gaps and cracks in his theatrical illusion where reality can penetrate. This is also the point that we can find out the artists' responsibility in this era of our being.

온라인 쇼핑 경험과 지각된 쇼핑가치의 관계에서의 신뢰의 역할에 관한 연구 (The Power of Trust in the Relationship between Online Shopping Experience and Perceived Shopping Value)

  • 유철우;이철;최영찬
    • 벤처창업연구
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    • 제7권1호
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    • pp.47-56
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    • 2012
  • 본 연구는 쇼핑경험과 쇼핑가치 간의 관계에서 매개변수로서의 신뢰의 중요성을 파악하는 데에 주된 목적을 두고 있다. 쇼핑의 효용적 가치와 쾌락적 가치에 대한 기존 연구는 선행변수나 결과에 주로 초점을 두고 있는 것이 많다. 또한, 신뢰의 역할이 온라인 쇼핑몰에 관한 논문에서 많이 연구되어 온 것은 사실이나, 대부분 쇼핑 내지는 사용 의도와의 관계에 치중되어 왔고, 소비자가 쇼핑가치를 갖게 되는 메커니즘에 대한 연구는 그리 많지 않았다. 본 연구는 신뢰가 어떻게 쇼핑의 효용적 가치나 쾌락적 가치를 증가시킬 수 있는가에 대해 초점을 두고 있으며, 이러한 연구는 쇼핑몰에 대한 소비자의 충성도와 깊은 관련이 있는 만큼 중요한 사안이라 할 수 있다. 구조방정식 모형이 제시되었고, 서베이를 통하여 신뢰의 역할을 실증적으로 검증하였는데, 신뢰를 매개변수로 포함한 모형과 포함하지 않은 모형을 비교함으로써 매개효과를 파악하고자 하였다. 그 결과, 신뢰가 쇼핑 경험과 쇼핑 가치의 관계에 매우 강하게 매개 역할을 하고 있음을 알 수 있었다.

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국내 유통 닭고기의 미생물 수준과 위생관리기준 적합성 (Microbiological Status and Guideline for Raw Chicken distributed in Korea)

  • 김혜진;김동욱;송성옥;고용균;장애라
    • 한국가금학회지
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    • 제43권4호
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    • pp.235-242
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    • 2016
  • 본 연구는 식품의약품안전처로부터 지난 5년간 가금육(닭고기, 오리고기) 중 일반세균수 모니터링 검사 결과를 받아 분석하고, 현재 서울/경기, 충청도 및 강원도 지역 내 유통단계(식육포장처리장, 식육판매장)의 닭고기를 대상으로 미생물학적 오염도를 조사하였다. 또한, 닭가슴살의 저장기간의 따른 이화학적, 미생물학적, 관능적 특성의 변화를 분석을 통하여 적정 미생물 권장 기준에 대한 과학적인 근거를 제시하고자 하였다. 현재 국외에서는 유통단계 식육의 일반세균수에 대하여 $1{\times}10^5{\sim}10^6CFU/g$ 또는 $CFU/cm^2$ 이하로 권장 또는 규제하고 있다. 반면에, 우리나라의 권장기준치는 $1{\times}10^7CFU/g$ 이하로 국외와 비교하였을 때 완화된 권장기준치를 가지고 있다. 실제 지난 5년간 시행된 전국의 유통단계 가금육(닭고기, 오리고기) 중 일반세균수 모니터링하여 분석해본 결과, 대부분 $1{\times}10^6CFU/g$ 이하에 속하며, 권장기준 초과 건수가 1% 이내로 위생관리가 잘 이루어지고 있었다. 이를 바탕으로 현재 서울/경기, 강원도 및 충청도 지역의 유통단계 닭고기의 현장 모니터링을 실시하여 18개의 식육 판매점에서 채취된 54개의 시료 중 2건을 제외하고, 모두 국내 일반세균수 권장기준치인 $1{\times}10^7CFU/g$과 대장균수 권장 기준치인 $1{\times}10^4CFU/g$을 초과하지 않았다. 적정 미생물 권장기준에 과학적 근거 제시를 위하여 유통기간 중에 발생할 수 있는 품질적 변화를 예측하고자 닭가슴살을 저밀도 랩으로 포장하여 $4^{\circ}C$에서 저장하며, 저장기간별 이화학적, 미생물학적 및 관능학적 변화를 분석하였다. 그 결과, 현재 국내 유통단계 닭고기 중 일반세균수 권장기준치인 $1{\times}10^7CFU/g$에 근접하였을 때 pH는 5.96으로 pH 6에 가까웠고, 종합적 기호도가 5.11점으로 5점에 가까웠으며 특히 냄새가 5점 이하를 보여 이취로 인한 선호도의 저하를 나타냈다. 따라서 국내 유통 단계 식육에 대한 일반세균수 권장기준치가 국외에 비해 다소 완화된 기준이며, 심지어 권장기준치($1{\times}10^7CFU/g$ 이하) 이하에서도 관능패널들이 낮은 선호도를 보였던 점을 고려할 때, 안전성뿐만 아니라 소비자의 기호도를 동시에 만족시킬 수 있도록 유통단계 닭고기 중 일반세균수 권장기준을 $1{\times}10^6CFU/g$ 수준까지 낮추어 보다 현실적이고 적정한 권장기준에 대한 검토가 필요할 것으로 판단된다.