• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.537-548
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• 2016

The amount of format sales of Korean programs in China is increasing rapidly. In particular, Chinese media companies insist not only to buy format bible but also to coproduce with Korean production companies. Korean production staff also rush to go to China by calling of Chinese nig media companies. Therefore, we will study the characteristics of formar sales of Korean variety program in China. For this, we will analyse cases of format sales in China during 7 years and find out the types and process of format sales.