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The Influence of Food Image Presentation on Purchase Intention With the Use of Augmented Reality: The Mediation Effect of User Engagement (증강현실(AR)을 활용한 음식 이미지 제시가 구매 의사에 미치는 영향: 사용자 참여의 매개효과를 중심으로)

  • Kong, Hae-In;Han, Kwang-Hee
    • Science of Emotion and Sensibility
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    • v.22 no.3
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    • pp.65-76
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    • 2019
  • Augmented reality (AR) is the technology in which a virtual image made by computer is integrated with the real world. Food is one of the most popular products purchased online. In this study, we investigated how the presentation of food images with AR affects purchase intention and user engagement. We hypothesized that purchase intention was increased more by AR food images than by static food images. We also examined whether user engagement mediates the relationship between image presentation format and purchase intention. To test this hypothesis, participants in one group saw AR food images, and participants in another group saw static food images on an iPad. All participants then answered questions about user engagement and purchase intention. As predicted, participants who saw an AR food image reported higher user engagement and higher purchase intention than did those who saw a static food image. The indirect effect of user engagement was also significant, and the link between image presentation format and purchase intention was fully mediated by user engagement. We also found that aesthetic appeal, one of the sub-factors of user engagement, fully mediated the link between image presentation format and purchase intention. Thus AR images of food images were aesthetically more appealing, which led to higher purchase intention. These findings suggest that AR technology can be used effectively as a way to advertise food.

A Study on Migration Strategy for Long-term Preservation of Electronic Records (전자기록물 장기보존을 위한 마이그레이션 전략에 관한 연구)

  • Kwon, Do-Yun;Kim, Heesop;Oh, Sam-Gyun
    • Journal of Korean Society of Archives and Records Management
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    • v.9 no.2
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    • pp.19-40
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    • 2009
  • In this study, we proposed some fundamental considerations in application of a migration strategy for long-term preservation of electronic records. It also reviewed the notion of migration and various data migration strategies such as DPT and CAMiLEON through the literature survey.

Acute Angle Etching of silicon Dioxide Layer (이산화실리콘 층의 예각부식)

  • 최연익
    • Journal of the Korean Institute of Telematics and Electronics
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    • v.22 no.4
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    • pp.84-91
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    • 1985
  • Acute angle etching Process of thermally grown silicon dioxide layer has been Proposed by depositing a thin layer of silicafilm on the thermal oxide layer. As densification temper-ature of silicafilm is varied from 175$^{\circ}C$ to 1,15$0^{\circ}C$, taper angles from 3$^{\circ}$ to 40$^{\circ}$ are ob-tained. Analytical model of the acute angle etching process has also been presented and etched profile equations of the silicon dioxide layer have been derived using format's principle of lease time. Etched profiles obtained from scanning electron microscope analysis show good agreement with the theoretically calculated profiles.

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Healing of STEP AP214 Automotive CAD Data (STEP AP214 자동차 설계 데이터 정리 시스템)

  • 양정삼;한순흥
    • Korean Journal of Computational Design and Engineering
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    • v.7 no.3
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    • pp.170-176
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    • 2002
  • To exchange CAD data between heterogeneous CAD systems, we generally use a neutral format especially STEP, which is the international standard (ISO-10303) for product model data exchange. AP214 (Application Protocol) for the automotive industry not only takes into account geometry and organizational data, but also provides a classification mechanism for product modeling. When reading a STEP file during a design process that is exported from other CAD systems, it is a burden to a designer to go through the tedious process of removing duplicate or non-manifold entities, adjusting parts, and rearranging text. We analyze the structure of AP214 and develop a healing tool to solve the following problem. Without the assembly information in the Master workspace of CATIA, or to read a STEP file from Pro/Engineer, a designer should do a repetitive process of disintegrating an assembly into parts one by one. We have developed a post-processing tool for STEP AP214 that separates out a part from an assembly model and adjusts superfluous or useless entities using the ACIS kernel.

A Comparison of Multivariate R-Techniques in SAS, SPSS, Minitab and S-plus (SAS, SPSS, MINITAB, 5-PLUS에서 다변량 R-기법의 비교)

  • 최용석;문희정
    • The Korean Journal of Applied Statistics
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    • v.17 no.1
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    • pp.153-164
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    • 2004
  • In this study, we compare multivariate R-techniques in the up-to-date versions of SAS, SPSS, Minitab and S-plus. The direct input method by typing in command is considered for SAS, while the menu-driven method is considered for SPSS, Minitab and S-plus. Comparison was made in terms of input data format, input option, charts and outputs.

A Basic Study for Digital Archiving of Hallyu Popular Culture Contents: Based on the Current Status of Digital Archives (한류 대중문화 콘텐츠의 디지털 아카이빙을 위한 기초연구: 디지털 아카이브 현황 조사를 바탕으로)

  • Baek, Jae-Eun
    • Journal of the Korean Society for information Management
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    • v.38 no.3
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    • pp.215-238
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    • 2021
  • Hallyu pop-culture contents which has influenced the world has sufficient preservation value as a cultural asset. However, there is still a lack of awareness of long-term preservation of Hallyu pop-culture contents and digital archiving is not in full swing, too. We requires accurate understanding of the concept, characteristics, format, media, and relationship of contents for digital archiving of Hallyu pop-culture content. Thus, this study analyzed and organized the concept, characteristics, and preservation subject of Hallyu pop-culture contents, as basic study for digital archiving of Hallyu pop-culture contents. In addition, we investigated the current status of digital archives (systems/institutions) of Hallyu pop-culture contents and Hallyu pop-culture contents, and presented basic proposal based on the problem factors.

Strategy of Establishing GIS for Social Facility in Korea (한국의 사회기반시설물 GIS 구축 방안)

  • 이태식;이교선;조영준
    • Spatial Information Research
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    • v.2 no.1
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    • pp.27-38
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    • 1994
  • Due to the rapid civilization, the need for social facilities is increasing. When these facilities controlled by the integrated facility management system (GIS), various adverse situations such as emergencies, inconvenience of the public and duplication of construction cost can be improved. In this study, the types of information for GIS which may be needed by the facility management agencies are investigated and analyzed. Based on this information, major components for the integrated facility management system including standard format of digital map, basemap scales, and basemap management methods are established.

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On the Open Questions in the Elementary School Mathematics Textbooks (초등학교 3, 4학년 수학 교과서에 제시된 ''열린 질문''에 대한 고찰)

  • Hong, Gap-Ju;Park, Jeong-Ryun
    • School Mathematics
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    • v.12 no.3
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    • pp.425-438
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    • 2010
  • Wide employment of open questions is one of the notable features of Korean elementary school mathematics textbooks based on the national curriculum revised in 2007. This study closely looks into mathematics textbooks and teacher's guides for third and fourth graders in the revised curriculum, and discusses the ways those open questions are being presented and the assumed premises of the presentation. It then points out some problems associated with their contents and format, such as the problems with presentation contexts, question sentence styles, question sequences, and the like. Lastly, it summarizes the research issues for further study on open questions in terms of the meaning of open questions, guidelines for teachers, and the roles of teachers and textbooks.

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Orbit Determination of LEO Satellite using Ground Tracking Data (지상국 추적 데이터를 이용한 저궤도 위성의 궤도결정 특성 분석)

  • Jung, Ok-Chul;Choi, Su-Jin;Chung, Dae-Won;Kim, Eun-Kyou;Kim, Hak-Jung
    • Aerospace Engineering and Technology
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    • v.10 no.2
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    • pp.170-176
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    • 2011
  • This paper analyzes the orbit determination results using azimuth and elevation angle from ground tracking data, which has the standard data interface format, GEOS-C. The ground tracking data is very useful for initial orbit determination after a satellite launch. In this paper, the quality of the measurement data has been investigated using a variety of real tracking passes, compared with the high precision orbit data of KOMPSAT-2. The accumulated tracking data from consecutive satellite-ground passes is processed for orbit determination using least square method. The accuracy of orbit determination result is also presented.

The Construction and Common Use of Old Document DB in the Foreign Countries (해외 소장 고문헌의 DB구축과 공동활용 방안)

  • Kang, Soon-Ae
    • Journal of the Korean Society for Library and Information Science
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    • v.42 no.3
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    • pp.61-79
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    • 2008
  • The purpose of this paper is to investigate the three aspects of the construction and common use of old document DB in the foreign countries: i) the processing of old documents, ii) the problem and improvement of DB systems of old documents. and iii) the common use of old document DB. Results from this research are as follows: The National Library of Korea(NLK) copied old documents in the foreign countries from 1982 to 2006 and published the brief catalog. The Reogang Publishing company issued four volumes catalogs of old document in Japan. The National Research Institute of Cultural Heritage(NRICH) investigated old books and published some catalogs of several organizations in Japan. America. France. and all. The National Institute of Korean History(NIKH) investigated old archives and published some catalogs of several organizations in Japan. The characteristics of the Korean Old and Rare Collection Information System(KORCIS) of the NLK, the Old Books Cultural Heritage in Overseas System of the NRICH. and the Korea History DB System and MF Catalog/ Image System of NIKH were described in the DB systems of old documents, the problems of DB systems were checked over and some alternatives were suggested. In the common use of old document DB, KORMARC format and description rules(draft) for archives should be revised to adopt a new standard such as KS editions. and all the institutes involved should thoroughly follow the standards. when creating bibliographic records and digitizing texts. It is necessary to educate and train the specialists of old documents. A government organization should be established to supervise all the procedures of developing technology for sharing digitized resources. using contents. and cooperating with the related internationl organizations and institutes.