• Journal of Korean Society of Forest Science
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• v.97 no.1
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• pp.118-126
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• 2008

This research was conducted to develop pricing strategy based on understanding about customer perceived value of lodging facilities in national recreation forest. The technique known as PSM (price-sensitivity measurement) was used for analysis of price sensitivity for two kinds of lodging (log-cabin and forest-hotel) and for room sizes (4, 5, 6, 7 persons). PSM questionnaire for on-site survey were distributed to 236 customers on their visit to the six national recreation forests. The main results of this study were as follows: the price sensitivity of big size was higher then small, also, the price sensitivity of log cabin was higher then forest-hotel. Present prices were within the range of acceptable prices except prices of the use of 6 and 7 person of log-cabin. From the result of this study, it was concluded that price adjustment or price promotion strategy would effective for increase in sales and marketing strategies to enhance consumers' perceptions of value should be conducted for two room types by situations.

• Journal of Korean Society of Forest Science
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• v.109 no.4
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• pp.532-543
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• 2020

This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.4
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• pp.24-33
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• 2001

The purpose of this paper is to examine the differences of user´s satisfaction of development elements of natural recreation forest(NFR) developed by public and private bodies in order to answer the research question: What is the differences of user´s satisfaction of development elements of NFR\ulcorner After reviewing the literature, mechanism of outdoor recreation, and development elements in NRF, we constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 584 visitors at 10 of the 72 natural recreation forests in Korea in 1999. We have analyzed the data using he descriptive statistical method, the mean difference test, and logistic regression method. We have found that 1) all the development elements have turned out to be significantly different from the mean difference test, 2) the two elements of atmosphere and activity have turned out to be statistically significant in determining the difference of NFR developed by public and private body in logistic regression analysis while user´s satisfaction in recreational resources, facilities and service make no differences between public and private NRF, 3) the higher the degree of user´s satisfaction in atmosphere and activity at NFR, the more the NFR developed by private body, and 4) their relative contribution of atmosphere and activities on whether the NFR is developed by public or private body have been turned out to have 0.258 and 0.242 respectively, which have a similar importance. The research results suggest that a guideline for the creation of marketable NFR by public and private developer, and development of use-programs and recreational atmosphere be recommended in the planning and development process of NRF. The approach and anlaysis method adopted by this research is highly useful for an evaluation of NRF developed by the tow bodies and development of devices for increasing user´s satisfaction and marketing positioning of NRF by the tow developers. It is recommended that more empirical study on individual development elements affecting user´s satisfaction be performed in the future.

• Journal of Korean Society of Forest Science
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• v.85 no.2
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• pp.172-179
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• 1996

This paper described the application of fuzzy multiobjective linear programming to solving a multiple-use problem of forest resources management. At first the concepts of linear programming, fuzzy linear programming and fuzzy multiobjective linear programming were introduced briefly. In order to illustrate a role of fuzzy multiobjective linear programming in the process of multiple-use forest planning, the natural recreation forest in Mt. Yoomyung was selected for this study. A fuzzy multiobjective linear programming model is formulated with data obtained from this Mt. Yoomyumg natural recreation forest to solve the multiple-use management planning problem of forest resources. Finally, the results, which were obtained from the calculation of this model, were discussed. The maximal value of the membership function(${\lambda}$) was 0.29, when the timber production and the forest recreation function were optimized at the same time through the fuzzy multiobjective linear programming. The cutting area in each period was 102.7ha, while total cutting area was 410.8ha for 4 periods. During 4 periods $57,904m^3$ will be harvested from this natural recreation forest and at the same time total visitors were estimated to be about 8.6 millions persons.

• Journal of Korean Society of Forest Science
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• v.113 no.2
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• pp.153-163
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• 2024

Since the onset of the COVID-19 pandemic, there has been a significant shift in the lifestyle patterns of the populace across various domains. Concerns surrounding COVID-19 have emerged as pivotal catalysts of change in recreational habits with people giving a particular preference for environments with low population density and increased openness. This trend has resulted in an uptick in excursions to natural reserves, coastlines, and parks. However, during the peak of infectious outbreaks, widespread adherence to social distancing measures has precipitated a steep decline in tourist footfall across natural recreation forests, exacerbating financial deficits to a considerable extent. Thus, this research sought to compare and analyze the operational efficacy and productivity of national, public, and private natural recreation forests pre- and post-COVID-19 pandemic by utilizing non-parametric methodologies, such as data envelopment analysis and the Malmquist productivity index analysis. The objective was to identify the factors contributing to the decreases in efficiency and productivity and ultimately offer nuanced recommendations tailored to respective administrative bodies. This study's distinctive focus on the analysis of management efficiency and productivity in natural recreation forests nationwide offers significant academic and practical relevance.

• Journal of Korean Society of Forest Science
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• v.97 no.4
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• pp.437-444
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• 2008

This study has intended to evaluate the forest recreation functions to seek methods to designate the recreational areas inside a recreation forest. This study has Mt. Chung-ok in Korea as a study area to which Quantification method II as a valuation measure was applied. This study also has chosen a degree of recreational utility as an external criterion and six factors including Forest type, Forest age, Slope, Riparian area, Road, and Facility for the 173 stands in this area. As a result, absolute discriminated success rate was obtained, so that the first and second estimated correlation ratios were 82% and 74%, respectively. Road and Slope had great influences on the potential power of recreational functions. In the category, recreational function was more influenced by the existence of road and the lower degree of slope. Also, this study has drawn an evaluation map, which displayed the potential power of recreational functions by classifying three discrimination points such as H(High), M(Medium), and L(Low) through calculating the degree of recreational utility of the recreation forest for the stands by applying an estimation formula of recreational function in the stands. This study seems to be worthwhile in terms of actual, experimental, and intuitive interpretation for the degree of recreational utility calculated by using Quantification method theory.

• Journal of the Korean Institute of Landscape Architecture
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• v.29 no.3
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• pp.19-28
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• 2001

The purpose of this paper is to examine factors affecting user´s satisfaction in development of natural recreation forest(NRF) in order to answer the research question: What is the magnitude of factors affecting user´s satisfaction in development of NRF. After reviewing the literature, mechanism of outdoor recreation, and development factors in NRF, we constructed the conceptual framework and have formulated the hypothesis of this research. we have obtained data through a questionnaire, which surveyed 625 visitors at 10 of the 72 natural recreation forests in Korea in 1999, We have analyzed the data using the mean difference test, Pearson´s correlation analysis, and multiple linear regression method. We found that 1) all the development factors except recreational resources affecting user´s satisfaction have turned out to be statistically significant at one percent level. The direction of relationship between independent variable and dependent variable is the same as that of dependent variable. 2) in bivariate analysis, the relationships between user´s satisfaction and all the development factors are fairly high and statistically significant. The higher the value of development factors, the higher the degree of user´s satisfaction. 3 in multivariate analysis, such variables as the suitability of activities level of services, atmosphere, and facility have been statistically significant at one percent level, and 4) Their relative contribution of the suitability of various recreational activities, level of atmosphere, and service on dependent variable have been turned out to have 8.167, 4.889, 3.333, and 1.611 times more importance than that of the suitabity of recreational resources, respectively. The research results suggest that a guideline for the creation of marketable NFR and development of use-programs and recreational atmosphere be recommended in the planning and development process of NRF, and excessive investment on facilities is not desirable. The approach and analysis method adopted by this research is highly useful for an evaluation criterion of NRF and development of devices for increasing user´s satisfaction in NRF. It is recommended that more empirical study on individual factors affecting user´s satisfaction be performed in the future.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.4 s.117
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• pp.48-60
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• 2006

This study was carried out to create a master plan for an urban eco-forest, including concepts of forest restoration, forest management, and nature education. The concept of an urban eco-forest is different from the original eco-forest, which pursues the conservation of native species in their habitats, using the resources of special plants, etc. The study site was a hill (128m) managed as an urban natural park. Citizens have usually used the park for fitness purposes, as a place for outdoor exercise early mornings on weekdays and holidays. The result of a questionnaire survey showed that the users knew about the eco-forest, and they wanted to participate in the nature education programs. The flora and actual vegetation were weak about conservation of native species on the site. The framework of the plan consisted of development of the ecological forest and forest restoration, and allowed for recreation and the experience of nature, according to the concepts of the urban eco-forest. The landscape was divided into the experience zone of biodiversity, the experience zone of a valley ecosystem, the forest restoration zone, and the recreation and experience zone in nature. Based on this framework, detailed programs and theme areas were planned, as were forest restoration models and planting plans.

• Journal of Korean Society of Rural Planning
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• v.22 no.2
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• pp.99-107
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• 2016

Forest service government has been prepared a Forest welfare voucher service system base on published law on th Promotion Welfare Forest. The purpose of this research is study on domestic situation and set on direction of voucher service before started it. In particular, voucher service will be implemented to Forest service government's recreation facilities area, awareness of voucher service system of its users and operators need to be reveal, and also other government's similar voucher operator's opinions also investigate. From those results, it find out introduction factors of forest welfare services voucher system. Recognition investigating survey result shows that the ordinary people are interested in programs, the forest recreation experts are interested in 'Construction and utilization of forest infrastructure', other voucher's experts are interested in 'Training', and ordinary people are interested in 'voucher programs'. So each respondents' results are different in important factors of introducing welfare service voucher system.

• Journal of Korean Society of Rural Planning
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• v.21 no.2
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• pp.51-61
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• 2015

The necessity of universal design for forestry is increasing. Although several studies applied universal design in forest site, they had been only concentrated on the barrier-free design for the limited activities rather than overall utilization for considering all visitors from the disabled, the elderly and the infirm to the baby and child. The purpose of this study is to find out the principle of the universal design within forest welfare service facilities by analysing how socially disadvantaged people perceive overall usage of natural recreation forest area. This study figures out the main principles of universal design in forest welfare through analyzing usage of children and disabilities in Yumyeongsan natural recreation forest where is one of the popular type of forest welfare area. By doing focus interviews targeted on children and disabilities, the results are analyzed through semantic network analysis, objectively. The result proves that universal design in forest welfare area contains four principles; convenience, safety, diversity and amenity. Also it confirmed that disabilities need better internal space facilities and priority care. Through those characters of universal design, forest area will be able to cover more various type of users as forest welfare area.