• 통상정보연구
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• 제7권4호
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• pp.387-407
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• 2005

This paper is to study globalization motives and strategies of Japanese and Korean industries by analyzing the causes and patterns of foreign direct investment (FDI) of the firms of the two countries during the 1980s and 1990s. First we develop a FDI function from the profit maximizing model of firms. Then we use regression analysis to determine internally driving-out factors and externally-inducing factors. Japanese FDI strategy has gone through three different stages; from natural resource-seeking investment in the 1950s and 1960s to market-expansion investment in the 1970s and 1980s and to a combination of cost-reducing (low-cost labor-seeking) investment and market-penetrating investment in the 1990s. On the other hand, Korean FDI behavior has gone through four different stages; from the learning stage with small investments in the 1970s, to natural resource-seeking investment in the early and mid 1980s, to the growth stage in the late 1980s and the early 1990s, to the maturity stage of the mid and late 1990s. The last two stages were characterized by a combination of cost-reducing investment and market-seeking investment. As a late comer, Korea began its FDI two decades later than Japan, but caught up the patterns of Japanese FDI by the mid 1990s and is in a competing position with Japan. Our findings show that both Japanese FDI and Korean FDI in Asia and other developing countries tendto be in labor-intensive sectors where their firms are losing their comparative advantages at home. The main motive for FDI into these regions is low-cost resource seeking. On the other hand, both Japanese FDI and Korean FDI in the U.S. and Europe tend to be knowledge-intensive sectors where Japanese and Korean firms attempt to internalize transaction and information costs by globalizing its production. The main motive for FDI into these regions is market-seeking. Firms in both countries have increased their investments in Mexico and Western and Eastern Europe in order to penetrate large economic blocs such as the EU and NAFTA area. Korean firms are more aggressive in expanding into new and untested markets than are their counterpart in Japan. Evidence of this can be seen in the scarcity of Japanese FDI and abundance of Korean FDI in Eastern Europe and China.

• 통상정보연구
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• 제19권1호
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• pp.127-152
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• 2017

본 연구의 목적은 비교문화 연구에 비교적 새로운 개념으로서 Earley and Ang(2003)이 도입한 문화 인텔리전스(cultural intelligence : CQ)를 적용하여 중소기업 수출담당자의 문화 인텔리전스가 해외시장정보 탐색과 해외시장정보 활용능력(마케팅적응, 관계적응) 간의 관계에 어떤 영향을 미치는지를 분석하는 것이다. 구조모형 분석방법으로서 SmartPLS가 사용되었고, 94개 수출중소기업을 대상으로 실증적으로 분석한 결과, 문화 인텔리전스는 해외시장정보탐색과 해외시장정보 활용능력에 부분적으로 조절적 역할을 하는 것으로 검증되었다. 문화 인텔리전스의 선행요인으로서는 수출담당자의 외국어유창성, 해외출장빈도, 다국어구사력, 해외출장용무, 문화선행학습, 해외체류경험 등이 유의한 요인으로 검증되었다. 연구결과에 의거하면, 해외시장정보를 습득-이해-가공하는 과정에 문화 인텔리전스의 역할이 큰 것으로 추론할 수 있다. 따라서 다차원적 성격의 문화 인텔리전스 강화를 위해 기업 및 수출지원기관의 차별화된 문화역량 교육 및 훈련프로그램 개발이 필요하다.

• 경영과정보연구
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• 제1권
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• pp.309-331
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• 1997

When the international insurance market is expected to change rapidly, the insurance barriers of some key countries in OECD have been studied. Many foreign insurers within the U.S. can enjoy national treatment in their market access, establishement and operations. but it can be viewed as an easy country to access and operate when we understand socio-cultural surroundings more deeply than their laws and regulations Japan, our neighbourhood is seeking the liberalization in the provision of international insurance services by the new insurance law in 1996. However, its main barriers are the official gazette and rules of the administrative authorities. EU, after the intergation, is running after the supervision of home country, to say nothing of the liberalization and the deregulation. The particular protectionist measure might be justified by the corresponding rationale.

• 복식
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• 제59권4호
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• pp.54-66
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• 2009

An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

• 한국의류학회지
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• 제31권5호
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• pp.670-679
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• 2007

Contemporary consumers interested in fashion develop global tastes regarding consumption and senses on how much certain products cost in the global market place. Demand for foreign brands and products produced a new type of e-tailor called surrogate Internet shopping malls. Due to the unfamiliarity of such retailers, consumers may perceive different types of risks and may show different styles of seeking informations. The research interest of this study was to investigate the differences of risk perception and information search between surrogate e-mall shoppers and general e-mall shoppers. In addition, we examined the influence of these two variables on consumer satisfaction. A survey questionnaire was developed. Measures of three types of e-shopping risks (delivery, transaction, service), information search and satisfaction were included. Data from surrogate e-mall consumers and general e-mall consumers were statistically analyzed. Surrogate e-mall shoppers showed a higher level of product delivery risk and customer service risk than general e-mall shoppers. They also spend more time in seeking information before making purchases. Regression analysis showed that perceived risk had significant influence on information search and consumer satisfaction for surrogate e-mall shoppers, whereas for general e-mall shoppers, no significant influence was detected. The findings should assist marketers and academics in their understanding of the surrogate e-shopping malls.

• 복식
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• 제59권7호
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• pp.65-76
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• 2009

Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.

• 패션비즈니스
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• 제24권3호
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• pp.40-50
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• 2020

The home furnishing and living market is growing because of the increasing interest of consumers in living spaces. In this trend, global fashion companies are seeking to increase sales by expanding their businesses by launching their own home lines or brands early, taking advantage of the various advantages of each brand. In response, this study was designed to examine the strategies necessary for domestic fashion brands to pursue their business in the future by conducting a case study and characteristics analysis of the living brands of foreign fashion companies in line with the trend of expanding their living-related businesses. The following is an analysis of the characteristics of the living brands of global fashion companies. First of all, utilizing the brand awareness of fashion companies; second, the strength of unique textile designs; and third, the expansion of synergy through the expansion of the business into various fields. Fourth, the lack of diversification in materials suitable for living products; fifth, the lack of information on quality; sixth, the lack of space and contents for living areas. Finally, a living brand strategy of a domestic fashion company was proposed as follows. First, it proposed collaboration with textile design companies and designers; second, it proposed exploring business models through the inclusion of brand licenses; and third, it proposed expanding the planning of living products of private brand by distribution companies.

• 통상정보연구
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• 제10권4호
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• pp.457-491
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• 2008

무대장치 및 특수조명서비스 수출시장은 대기업들로서는 관심이 소홀한 틈새시장이 될 수 있다는 점에서 중소기업에게는 유리하다는 측면이 있다. 현실적으로 글로벌 대기업들은 대형 건설 프로젝트에 관심을 집중하는 성향이었으므로 중소형 규모로 시행되는 무대장치 및 특수조명서비스 공사의 경우는 중소기업에 적합할 수 있다는 것이다. 그러나 문제는 해외의 광활한 시장에 중소기업이 뛰어들어 제조-서비스 연계형 수출을 실행할 수 있는 능력이 있는지 그 여부에 있으며, 실제 이러한 수출경험은 거의 축적되어 있지 않다는 점이 우려스러운 것이다. 한국경제의 특성상 글로벌 틈새시장 하나라도 긴요하지 않을 수 없는 것이 현실이므로 무대장치 및 특수조명서비스의 결합형 수출프로세스에 대한 지원제도 구축이 시급한 이유가 바로 여기에 있는 것이다. 본 연구는 지금까지 국내시장에 주력하고 있는 무대장치 및 특수조명서비스 관련 산업에 대하여 수출상품화의 필요성을 강조하고 우리나라의 제조업 위기를 보완할 수 있는 성장동력화의 가능성을 분석해 보았다. 현재는 한국의 수출산업이 나아가야 할 글로벌 틈새시장으로만 보이지만 소득증가에 따른 문화산업의 발전가능성이 예견되고 있으므로 이 분야의 관련 산업들은 향후 더욱 성장할 것으로 판단된다. 한국의 플랜트 수출이 현재 활황기에 있는 사례를 면밀히 분석하여, 중소기업의 해외진출 업종으로 적합한 무대장치 및 특수조명서비스를 틈새시장에서 출발하여 주력시장으로 성장시킬 수 있 도록 교훈을 얻고 제조-서비스 연계형 수출모델을 구상하여 해외진출을 추진할 필요가 있다. 이와 같은 한국경제 및 수출환경의 배경에서 본 연구는 제조-서비스 연계형 수출상품화 모델을 개발함으로써 한국수출의 한계를 극복하는 데에 도용을 줄 수 있는 대안을 모색하고자 시도되었다. 그 동안 극소수의 해외진출 중소기업이 있었으나 글로벌 시장에의 적응력 부족 및 문화적 차이의 숙지 미흡 등 이 분야의 수출산업화 경험부족으로 실패한 사례가 있다. 그러나 점점 가시화되고 있는 한국 제조업의 한계를 방치할 수는 없으므로 보완책을 마련하는 일이 시급하며, 그 대안적 역할을 수행할 수 있는 분야로 서비스수출을 제안할 수 있다. 본 연구의 결과 무대장치 및 특수조명서비스 분야의 제조-서비스 연계형 수출 모델은 마래 성장가능성이 높은 분야로 예상될뿐더러 제조부문 및 서비스부문의 시너지 효과를 기대할 수 있다는 점을 확인할 수 있었다. 또한 실행전략의 골격은 제조 및 서비스 산업의 두 축을 결합, 복합, 융합함으로써 다양한 수출상품을 파생시켜 나갈 수 있다는 강점을 기대할 수 있다는 점도 동 부문의 연계형 수출모델의 성공가능성을 높여주고 있다. 본 연구의 결과는 동 부문에 관련된 산업의 해외시장 진출 기회를 적극적으로 모색할 수 있도록 동기부여의 효과를 제공할 것으로 기대된다. 또한 글로벌 틈새시장의 해외진출을 가속화시킬 계기마련과 아울러 이 분야의 수출진흥을 위한 정책적 제도마련의 기회도 될 것으로 확신한다 또한 연구의 진행 방법과 관련하여 본 과제의 수행으로 산학협력 관계를 긍정적으로 이해하고 이를 활성화시킬 수 있는 계기가 될 수 있음을 확신한다.