• 제목/요약/키워드: Forecast method of future demand market

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미래 수요시장의 예측 방법론 (Forecasting methodology of future demand market)

  • 오상영
    • 디지털융복합연구
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    • 제18권2호
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    • pp.205-211
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    • 2020
  • 미래 예측의 방법은 기술적 특성 또는 기술적 성능으로 예측이 가능할 수 있다. 그러므로 기술예측은 경제적, 사회적 이익을 산출해 낼 수 있는 전략적 연구 분야에서 활용되고 있다. 본 연구에서는 이러한 기술적 특성으로 미래를 예측하는 방법의 연구를 통하여 미래 시장을 예측하였다. 특별한 제품의 수요 욕구에 따라 시장을 점유하는 시점의 예측을 통해 미래 예측 방법을 연구하였다. 시장수요 예측을 위하여 대표적인 계량적 분석 방법인 연평균성장률(CAGR) 모형, BASS 모형, Logistic 모형, 곰페르츠 성장모형(Gompertz Growth Curve) 등의 비교를 통해 미래시장의 수요예측 모형을 제안하였다. 본 연구는 Rogers의 혁신확산 이론을 접목하여 제품이 시장에 확산되는 시점을 예측하였다. 연구결과로 특별한 제품이 시장을 점유하기 위한 다양한 요인들의 확산 시점을 통해 특별한 상품이 미래 시장에서 성숙하는 시점을 예측할 수 있는 방법론을 개발하였다. 그러나 시장을 예측하기 위한 전문가 판단에 대한 오류를 줄이는 것은 한계점이 있다.

시스템다이내믹스 기반의 다세대 확산 수요 예측 : 이동통신 가입자 수요 예측 적용사례 (Forecasting Multi-Generation Diffusion Demand based on System Dynamics : A Case for Forecasting Mobile Subscription Demand)

  • 송희석;김재경
    • Journal of Information Technology Applications and Management
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    • 제24권2호
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    • pp.81-96
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    • 2017
  • Forecasting long-term mobile service demand is inevitable to establish an effective frequency management policy despite the lack of reliability of forecast results. The statistical forecasting method has limitations in analyzing how the forecasting result changes when the scenario for various drivers such as consumer usage pattern or market structure for mobile communication service is changed. In this study, we propose a dynamic model of the mobile communication service market using system dynamics technique and forecast the future demand for long-term mobile communication subscriber based on the dynamic model, and also experiment on the change pattern of subscriber demand under various scenarios.

설문자료를 이용한 국내 PCS 재판매 서비스 수요예측 (Forecasting Demand for the PCS Resale Service with Survey Data in Korea)

  • 전덕빈;박명환;안재현;김계홍;김선경;박대근;박윤서;차경천;이정진
    • 산업공학
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    • 제13권4호
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    • pp.619-626
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    • 2000
  • In this paper, we place the focus on suggesting a method of forecasting demand for PCS resale service with survey data in Korea. It is important for the service provider to forecast the diffusion process when designing marketing strategies and analyzing the costs and benefits. For the reason, we conduct a survey of three groups composed of non-subscribers, cellular subscribers, and PCS subscribers in order to forecast the demand according to several possible scenarios and business strategies. We consider the survey item that is measured by multiple point scales in response to a question if he would subscribe to the mobile telephone service in the future. We propose a method to forecast the size of market potential by classifying each individual into the two extreme groups, that is, yes or no. Then, by integrating survey data and historical data, we forecast the demand for PCS resale service that varies according to scenarios and strategies. From the results, we can find several implications for the provider of PCS resale service.

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The Simulation and Forecast Model for Human Resources of Semiconductor Wafer Fab Operation

  • Tzeng, Gwo-Hshiung;Chang, Chun-Yen;Lo, Mei-Chen
    • Industrial Engineering and Management Systems
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    • 제4권1호
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    • pp.47-53
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    • 2005
  • The efficiency of fabrication (fab) operation is one of the key factors in order for a semiconductor manufacturing company to stay competitive. Optimization of manpower and forecasting manpower needs in a modern fab is an essential part of the future strategic planing and a very important to the operational efficiency. As the semiconductor manufacturing technology has entered the 8-inch wafer era, the complexity of fab operation increases with the increase of wafer size. The wafer handling method has evolved from manual mode in 6-inch wafer fab to semi-automated or fully automated factory in 8-inch and 12-inch wafer fab. The distribution of manpower requirement in each specialty varied as the trend of fab operation goes for downsizing manpower with automation and outsourcing maintenance work. This paper is to study the specialty distribution of manpower from the requirement in a typical 6-inch, 8-inch to 12-inch wafer fab. The human resource planning in today’s fab operation shall consider many factors, which include the stability of technical talents. This empirical study mainly focuses on the human resource planning, the manpower distribution of specialty structure and the forecast model of internal demand/supply in current semiconductor manufacturing company. Considering the market fluctuation with the demand of varied products and the advance in process technology, the study is to design a headcount forecast model based on current manpower planning for direct labour (DL) and indirect labour (IDL) in Taiwan’s fab. The model can be used to forecast the future manpower requirement on each specialty for the strategic planning of human resource to serve the development of the industry.

소봉제품의 시장생산 모형 구축에 관한 연구 (A study on market-production model building for small bar steels)

  • 김수홍;유정빈
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 1996년도 추계학술대회발표논문집; 고려대학교, 서울; 26 Oct. 1996
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    • pp.139-145
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    • 1996
  • 소봉제품에 대한 시장생산 모형을 만들기 위하여 과거 자료에서 마련된 수량화된 기초 자료를 통계적으로 분석하고 미래의 생산량을 예측하였다. 출고량에 의한 기초 자료의 통계분석 결과에서 여러 가지 계량적 시계열 분석 방법들 중 STEPAR 방법에 의한 예측 방법이 가장 우수한 것으로 나타났다. 통계분석의 결과로 나타난 출고량에 대한 예측값은 생산량을 결정하는 데 있어서 매우 중요한 정보이다. 각 소봉제품들에 대해서 미래의 생산량에 대한 예측값을 STEPAR 방법에 의하여 얻었다. 이 예측값들의 95% 신뢰 구간의 폭이 상당히 넓게 나왔다. 이를 개선하기 위하여 체계적인 데이터 베이스 시스템을 구축하고, 수요-생산-재고의 종합적인 관리를 하며, 이를 뒷받침하기 위한 통합 전산 시스템을 구축해야 할것이다.

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System Dynamics를 이용한 원자력발전의 기술가치 평가 (A System Dynamics Approach for Valuing Nuclear Power Technology)

  • 이용석
    • 한국시스템다이내믹스연구
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    • 제7권2호
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    • pp.57-80
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    • 2006
  • Nuclear technology made a great contribution to the national economy and society by localization of nuclear power plant design, and by stabilization of electricity price, etc. It is very important to conduct the retrospective analysis for the nuclear technology contribution to the national economy and society, but it is more important to conduct prospective analysis for the nuclear technology contribution. The term "technology value" is often used in the prospective analysis to value the result of technology development. There are various definitions of technology value, but generally it means the increment of future revenue or the reduction of future cost by technology development. These technology valuation methods are widely used in various fields (information technology or energy technology, etc). The main objective of this research is to develop valuation methodology that represents unique characteristics of nuclear power technology. The valuation methodology that incorporates market share changes of generation technologies was developed. The technology valuation model which consists of five modules (electricity demand forecast module, technology development module, market share module, electricity generation module, total cost module) to incorporate market share changes of generation technologies was developed. The nuclear power technology value assessed by this technology valuation model was 3 times more than the value assessed by the conventional method. So it was confirmed that it is very important to incorporates market share changes of generation technologies. The valuation results of nuclear power technology in this study can be used as policy data for ensuring the benefits of nuclear power R&D (Research and Development) investment.

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A study on the evaluation of and demand forecasting for real estate using simple additive weighting model: The case of clothing stores for babies and children in the Bundang area

  • Ryu, Tae-Chang;Lee, Sun-Young
    • 유통과학연구
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    • 제10권11호
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    • pp.31-37
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    • 2012
  • Purpose - This study was conducted under the assumption that brand A, a store of company Z of Pangyo, with a new store at Pangyo station is targeting the Bundang-gu area of the newly developed city of Seongnam. Research design, data, methodology - As a result of demand forecasting using geometric series models, an extrapolation of past trends provided the coefficient estimates, without utilizing regression analysis on a constant increase in children's wear, for which the population size and estimated parameter were required. Results - Demand forecasting on the basis of past trends indicates the likelihood that sales of discount stores in the Bundang area, where brand A currently has a presence, would fetch a higher estimated value than that of the average discount store in the country during 2015. If past trends persist, future sales of operational stores are likely to increase. Conclusions - In evaluating location using the simple weighting model, Seohyun Lotte Mart obtained a high rating amongst new stores in Pangyo, on the basis of accessibility, demand class, and existing stores. Therefore, when opening a new counter at a relevant store, a positive effect can be predicted.

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경쟁체제 하에서의 발전소 건설 시스템 다이내믹스 모델 개발 (Development of System Dynamics model for Electric Power Plant Construction in a Competitive Market)

  • 안남성
    • 한국시스템다이내믹스연구
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    • 제2권2호
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    • pp.25-40
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    • 2001
  • This paper describes the forecast of power plant construction in a competitive korean electricity market. In Korea, KEPCO (Korea Electric Power Corporation, fully controlled by government) was responsible for from the production of the electricity to the sale of electricity to customer. However, the generation part is separated from KEPCO and six generation companies were established for whole sale competition from April 1st, 2001. The generation companies consist of five fossil power companies and one nuclear power company in Korea at present time. Fossil power companies are scheduled to be sold to private companies including foreign investors. Nuclear power company is owned and controlled by government. The competition in generation market will start from 2003. ISO (Independence System Operator will purchase the electricity from the power exchange market. The market price is determined by the SMP(System Marginal Price) which is decided by the balance between demand and supply of electricity in power exchange market. Under this uncertain circumstance, the energy policy planners such as government are interested to the construction of the power plant in the future. These interests are accelerated due to the recent shortage of electricity supply in California. In the competitive market, investors are no longer interested in the investment for the capital intensive, long lead time generating technologies such as nuclear and coal plants. Large unclear and coal plants were no longer the top choices. Instead, investors in the competitive market are interested in smaller, more efficient, cheaper, cleaner technologies such as CCGT(Combined Cycle Gas Turbine). Electricity is treated as commodity in the competitive market. The investors behavior in the commodity market shows that the new investment decision is made when the market price exceeds the sum of capital cost and variable cost of the new facility and the existing facility utilization depends on the marginal cost of the facility. This investors behavior can be applied to the new investments for the power plant. Under these postulations, there is the potential for power plant construction to appear in waves causing alternating periods of over and under supply of electricity like commodity production or real estate production. A computer model was developed to sturdy the possibility that construction will appear in waves of boom and bust in Korean electricity market. This model was constructed using System Dynamics method pioneered by Forrester(MIT, 1961) and explained in recent text by Sternman (Business Dynamics, MIT, 2000) and the recent work by Andrew Ford(Energy Policy, 1999). This model was designed based on the Energy Policy results(Ford, 1999) with parameters for loads and resources in Korea. This Korea Market Model was developed and tested in a small scale project to demonstrate the usefulness of the System Dynamics approach. Korea electricity market is isolated and not allowed to import electricity from outsides. In this model, the base load such as unclear and large coal power plant are assumed to be user specified investment and only CCGT is selected for new investment by investors in the market. This model may be used to learn if government investment in new unclear plants could compensate for the unstable actions of private developers. This model can be used to test the policy focused on the role of unclear investments over time. This model also can be used to test whether the future power plant construction can meet the government targets for the mix of generating resources and to test whether to maintain stable price in the spot market.

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부분균형모형을 이용한 전복 수급전망모형 구축에 관한 연구 (A Study of the Abalone Outlook Model Using by Partial Equilibrium Model Approach Based on DEEM System)

  • 한석호;장희수;허수진;이남수
    • 수산경영론집
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    • 제51권2호
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    • pp.51-69
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    • 2020
  • The purpose of this study is to construct an outlook model that is consistent with the "Fisheries Outlook" monthly published by the Fisheries Outlook Center of the Korea Maritime Institute(KMI). In particular, it was designed as a partial equilibrium model limited to abalone items, but a model was constructed with a dynamic ecological equation model(DEEM) system taking into account biological breeding and shipping time. The results of this study are significant in that they can be used as basic data for model development of various items in the future. In this study, due to the limitation of monthly data, the market equilibrium price was calculated by using the recursive model construction method to be calculated directly as an inverse demand. A model was built in the form of a structural equation model that can explain economic causality rather than a conventional time series analysis model. The research results and implications are as follows. As a result of the estimation of the amount of young seashells planting, it was estimated that the coefficient of the amount of young seashells planting from the previous year was estimated to be 0.82 so that there was no significant difference in the amount of young seashells planting this year and last year. It is also meant to be nurtured for a long time after aquaculture license and limited aquaculture area(edge style) and implantation. The economic factor, the coefficient of price from last year was estimated at 0.47. In the case of breeding quantity, it was estimated that the longer the breeding period, the larger the coefficient of breeding quantity in the previous period. It was analyzed that the impact of shipments on the breeding volume increased. In the case of shipments, the coefficient of production price was estimated unelastically. As the period of rearing increased, the estimation coefficient decreased. Such result indicates that the expected price, which is an economic factor variable and that had less influence on the intention to shipments. In addition, the elasticity of the breeding quantity was estimated more unelastically as the breeding period increased. This is also correlated with the relative coefficient size of the expected price. The abalone supply and demand forecast model developed in this study is significant in that it reduces the prediction error than the existing model using the ecological equation modeling system and the economic causal model. However, there are limitations in establishing a system of simultaneous equations that can be linked to production and consumption between industries and items. This is left as a future research project.

RFM 다차원 분석 기법을 활용한 암시적 사용자 피드백 기반 협업 필터링 개선 연구 (A Study on Improvement of Collaborative Filtering Based on Implicit User Feedback Using RFM Multidimensional Analysis)

  • 이재성;김재영;강병욱
    • 지능정보연구
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    • 제25권1호
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    • pp.139-161
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    • 2019
  • 전자상거래 시장의 이용이 보편화 되며 고객들에게 좋은 품질의 물건을 어디서, 얼마나 합리적으로 구매할 수 있는지가 중요해졌다. 이러한 구매 심리의 변화는 방대한 정보 속에서 오히려 고객들의 구매 의사결정을 어렵게 만드는 경향이 있다. 이때 추천 시스템은 고객의 구매 행동을 분석하여 정보 검색에 드는 비용을 줄이고 만족도를 높이는 효과가 있다. 하지만 대부분 추천 시스템은 책이나 영화 등 동종 상품 분류 내에서만 추천이 이뤄진다. 왜냐하면 추천 시스템은 특정 상품에 매긴 구매 평점 데이터를 기반으로 해당 상품 분류 내 유사한 상품에 대한 구매 만족도를 추정하기 때문이다. 그밖에 추천 시스템에서 사용하는 구매 평점의 신뢰성에 대한 문제도 제시되고 있으며 오프라인에선 평점 확보 자체가 어렵다. 이에 본 연구에서는 일련의 문제를 개선하기 위해 RFM 다차원 분석 기법을 활용하여 기존에 사용하던 고객의 구매 평점을 객관적으로 대체할 수 있는 새로운 지표의 활용 가능성을 제안하는 바이다. 실제 기업의 구매 이력 데이터에 해당 지표를 적용해서 검증해본 결과 높게는 약 55%에 해당하는 정확도를 기록했다. 이는 총 4,386종에 달하는 이종 상품들 중 한번도 이용해 본 적 없는 상품을 추천한 결과이기 때문에 검증 결과는 상대적으로 높은 정확도와 활용가치를 의미한다. 그리고 본 연구는 오프라인의 다양한 상품데이터에서도 적용할 수 있는 범용적인 추천 시스템의 가능성을 시사한다. 향후 추가적인 데이터를 확보한다면 제안하는 추천 시스템의 정확도 향상도 기대할 수 있다.