• Journal of Distribution Science
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• v.16 no.12
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• pp.23-31
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• 2018

Purpose - The purpose of this study was to set brand awareness and brand image as independent variables from Keller's (1993) definition of brand equity and to analyze whether those variables have an influence on customer satisfaction and customer loyalty with perceived quality and value as mediator variables. Research design, data, and methodology - Data is collected through questionnaires from 200 of responders. Survey respondents were young people who use convenience stores. Questionnaires were tested in October 2017. SPSS and AMOS were used for structural equation as an analysis method. Results - The analysis results specified above can be summarized as follows: 1) Brand awareness had statistically significant influence on perceived quality and perceived value; 2) Brand image had a positive (+) influence on perceived quality and had no significant influence on perceived value; 3) Perceived quality and perceived value had a significant influence on customer satisfaction, and customer satisfaction had a statistically significant influence on customers' repurchase intention. Conclusions - Brand awareness and brand image had an influence on young consumers' decision-making process for purchasing PB food products. Convenience stores have to focus on developing food products with brand awareness and brand image more suitable for satisfying consumer preferences.

• Journal of Applied Tourism Food and Beverage Management and Research
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• v.10
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• pp.203-218
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• 1999

Customer-Orientation can be referred to as the concept of creating and maintaining a superior value within the market by responding to the 'wants of the customer' in regards to the Hotel. In other words, customer-orienated hotel is forcasting a customer' response to being different from other competitors, competing with others, and winning in the market. Therefore, hotels exert their efforts in various customer-oriented activities which may result in customer satisfaction. The pruposes of this study are to find out various significant factors impinging on customer-orientation and service image in hotels. For these purposes, two hypothesis were established, and the samples of this study were 15 hotels in Pusan, KyeongJu. The verification of the proposed hypothesis showed the following results: First, service quality and customer-orientation were found to be significantly related. In detail, the employees of hotel were shown to be affected in sales management, human relationship and service quality. Second, customer-orientation and service image were found to be significantly related. namely, the customer-orientation of hotel' employee were found to be significantly related with hotel service image. The research results and suggestions of this study are as follows: First, it is necessary that provide better service/product to satisfy the customers. Second, it is necessary that the employees of tourist hotel try to resolve the complaint of customers. Third, it is necessary that the employees of hotel try to improve the image as good service.

• Journal of Distribution Science
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• v.16 no.1
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• pp.17-27
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• 2018

Purpose - The purpose of this study is to practically analyze the effect of the brand equity of Korean food companies in Vietnam on the brand attitude and purchase intention of Vietnamese consumers. Research design, data, and methodology - In total, 240 subjects were examined in this study. The collected data were analyzed using statistical programs SPSS 21 and AMOS 21. The credibility of the variables was examined using the exploratory factor analysis, and confirmatory factor analysis. The hypothesis was examined through the structural equation model analysis. Results - It is proven that brand image and perceived quality are accepted, and the brand awareness is rejected from the hypothesis that "the brand equity has a positive effect on the brand attitude". However, the brand image and brand awareness are accepted, and the perceived quality is rejected from the hypothesis that "the brand equity has a positive effect on the purchase intention". Conclusions - The following are the conclusions of the study. First, among the components of brand equity, the brand image is confirmed to positively affect both brand attitude and purchase intention. Second, high brand awareness does not necessarily lead to positive brand attitudes of the consumers. Third, The brand image appears to positively affect the brand attitude and purchase intention. However, the awareness of consumers of a brand does not directly lead to positive consumer attitudes.

• Journal of The Korean Society of Agricultural Engineers
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• v.65 no.6
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• pp.15-22
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• 2023

In this study, We conduct a comparative study of deep learning-based classification of agricultural field attributes using Tagged Image File (TIF) and Enhanced Compression Wavelet (ECW) images. The goal is to interpret and classify the attributes of agricultural fields by analyzing the differences between these two image formats. "FarmMap," initiated by the Ministry of Agriculture, Food and Rural Affairs in 2014, serves as the first digital map of agricultural land in South Korea. It comprises attributes such as paddy, field, orchard, agricultural facility and ginseng cultivation areas. For the purpose of comparing deep learning-based agricultural attribute classification, we consider the location and class information of objects, as well as the attribute information of FarmMap. We utilize the ResNet-50 instance segmentation model, which is suitable for this task, to conduct simulated experiments. The comparison of agricultural attribute classification between the two images is measured in terms of accuracy. The experimental results indicate that the accuracy of TIF images is 90.44%, while that of ECW images is 91.72%. The ECW image model demonstrates approximately 1.28% higher accuracy. However, statistical validation, specifically Wilcoxon rank-sum tests, did not reveal a significant difference in accuracy between the two images.

• Korean journal of food and cookery science
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• v.27 no.1
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• pp.33-42
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• 2011

The purposes of this study were to understand the influence of brand personality-self image congruence in quick service restaurants on customer satisfaction and to empirically analyze whether or not customers' brand identification plays a moderating role between brand personality-self image congruence and customer satisfaction. Based on a total of 478 samples obtained from empirical research from June 10 to June 16, 2010, self-administered questionnaires were completed by patrons in a metropolitan area, and data were analyzed based on frequency, exploratory factor analysis, reliability analysis, correlation analysis, and hierarchical regression analysis. Results of the study were as follows: From the factor analysis of brand personality and self-image, 5 factors, i.e. sophistication (5 items), competence (5 items), likability (5 items), trendiness (5 items), and ruggedness (5 items) were extracted. The results show that trendiness (${\beta}$=-0.151) among brand personality-self image congruence had a significant positive effect on customer satisfaction. Further, customers' brand identification (${\beta}$=0.645) had a significant positive effect on customer satisfaction. In addition, the effect of brand personality-self image congruence (only, likability ${\times}$ brand identification; ${\beta}$=0.245) in quick service restaurants on customer satisfaction was found to be partially moderated by customers' brand identification. In other words, the findings show that customers wanted to identify with a specific brand because it provides a means to continue transactions with the brand if it corresponds with their self-image or if the overall image of the brand is favorable. Limitations and future research directions are also discussed.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.75-83
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• 2021

This study presented the analysis results and implications by identifying the structural relationship between the image of food tourism products, the long-term orientation of attachment, and the behavioral intention. The convenience sampling method of the non-probability sampling method was used, and the survey was conducted non-face-to-face due to COVID-19. This study was conducted for customers who live in Jeollabuk-do and Jeollanam-do and have experienced local traditional food. As for the survey method, the main researcher's acquaintances and related experts were consulted and utilized to select the survey subjects, and the survey was conducted by sending/returning them by mail or e-mail. Statistical processing was analyzed using SPSS 25.0 and AMOS 25.0 statistical packages. As a result of the verification, the relationship between the image and attachment of food tourism, the relationship between the long-term orientation in the attachment of traditional food, and the behavioral intention in the attachment of traditional food are significant. A significant positive (+) relationship was formed in the relationship of hypothesis setting according to the research purpose of the relationship.

• Proceedings of the Korea Hospitality Industry Research Society Conference
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• 2005.11a
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• pp.21-33
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• 2005

This study investigated of the differences of the image between the domestic and china tourist of the visiting in busan metropolitan city and their image evaluation were different according to the nationality. The attribute for the destination image types were measured using 27 items. The factors involved in the destination image were analysis and 7 factors emerged. The result are as follows. First, Between the domestic and china tourist of living appeared to statistical different of the destination image. Second, Between destination image and revisiting preference appeared to statistical difference. Third, Between destination image and revisiting preference appeared to statistical difference according to the nationality. Forth, Between destination image and revisiting preference appeared to statistical partially difference according to the nationality. Finally it is also appeared to the statistical difference on the job. ANOVA, t-test was utilized for the above analysis which revealed that a statistic partially difference exited between domestic and china tourist.

• The Korean Journal of Food And Nutrition
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• v.18 no.2
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• pp.115-126
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• 2005

This Quantitative study was investigated to examine the relationship between self-esteem on body image and disordered eating patterns in some university students. This study used a cross-sectional study design. Total 347 students participated in this study (88 male and 259 female) among three universities. The assessment of eating disorder was conducted by Eating Attitudes Test (EAT-26), a score of >or=20 identified individuals likely have an eating disorder, including anorexia nervosa and bulimia nervosa. Ideal body weight and current body weight were completed with self-evaluation. A distorted body image was independently related to the eating problem in the Logistic regression analysis. There were stronger relationships between their EAT-26 scores and their expected weight changes and weight control behaviors. Compared with the men, women showed highly wishful to loss for current body weight. In the relationship between score of EAT-26 and BMI distance by sex, levels of eating disorder showed linearly elevated toward increased BMI distance (Ideal BMI-Current BMI) (F-value=18.794, p<0.0001) in women, but there were not significant in men (F-value=2.028, p>0.05). In estimate on state-trait anxiety inventory according to quartile of BMI distance by sex, levels of state-trait anxiety were not significant difference by degree of body dissatisfaction in all sex. In addition, higher distorted body image was significantly increased numbers of weight control method and experience of side effects in female, but there were not showed significant relation between two variables in male.

• Journal of Biosystems Engineering
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• v.42 no.3
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• pp.227-233
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• 2017

Purpose: Morphological properties of soybean roots are important indicators of the vigor of the seed, which determines the survival rate of the seedlings grown. The current vigor test for soybean seeds is manual measurement with the human eye. This study describes an application of a machine vision technique for rapid measurement of soybean seed vigor to replace the time-consuming and labor-intensive conventional method. Methods: A CCD camera was used to obtain color images of seeds during germination. Image processing techniques were used to obtain root segmentation. The various morphological parameters, such as primary root length, total root length, total surface area, average diameter, and branching points of roots were calculated from a root skeleton image using a customized pixel-based image processing algorithm. Results: The measurement accuracy of the machine vision system ranged from 92.6% to 98.8%, with accuracies of 96.2% for primary root length and 96.4% for total root length, compared to manual measurement. The correlation coefficient for each measurement was 0.999 with a standard error of prediction of 1.16 mm for primary root length and 0.97 mm for total root length. Conclusions: The developed machine vision system showed good performance for the morphological measurement of soybean roots. This image analysis algorithm, combined with a simple color camera, can be used as an alternative to the conventional seed vigor test method.

• The Korean Journal of Food And Nutrition
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• v.23 no.3
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• pp.368-375
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• 2010

The purpose of this study was to provide basic informations for educating juveniles on desirable body image recognition by examining their body image recognition and comparing and finding problems according to gender and body mass index (BMI) in middle school students. The average age of the subjects was 15, their average height was 162.5 cm, their average weight was 53.5 kg, and their average BMI was $20.1\;kg/m^2$. Male students wanted to gain weight and female students wanted to lose weight. As for body shape, female students thought that they were fat more often than male students. Also the more overweight the students were, the higher their concerns and experiences toward weight control. Among weight control methods, exercise scored highest in all BMI groups. Over 80% of the respondents answered that their weight control effort were not systematic such as via professional counseling. As for the frequency of eating breakfast and dinner in female students, the more a student was overweight, the lower their frequency of eating breakfast and dinner. Many respondents answered that a typical meal time was '10~20 minutes'. The average eating habit score for all subjects was 38.0. The eating habit scores of male students were significantly higher than those of female students, and there were no significant differences among BMI groups. Eating habit score of 'I have more than two meals with rice everyday' in female overweight group was significantly higher than those of other two groups. These results indicate that the female students' degree of preference for a slim body shape were higher than those of male students. In addition, weight control by students is not systematic through professional counseling; instead they attempt to control their weight by themselves such as a meal skip, which lead to potential danger that they may lose weight carelessly. Therefore, correct body image recognition is greatly needed, and families and schools should make ceaseless efforts to help students properly control their weight and have correct eating attitudes.