• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.413-422
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• 2019

The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.

• Journal of People, Plants, and Environment
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• v.23 no.4
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• pp.433-443
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• 2020

Background and objective: The boom in urban agriculture has also resulted in the creation of many school gardens. With the increase in various hands-on education programs, people are interested in assessing the value of school gardens. This study was conducted to derive indicators for service value assessement of educational farming experience using school gardens. Methods: Through literature review, we selected assessment items and sub-factors. The indicators for evaluating the effectiveness of school gardens are classified using the Delphi method that involve a focus group experts. In order to increase the reliability and validity of the selected and classified items, an exploratory factor analysis was conducted. In addition, the relative importance and priority of each factor in each field were assessed using the analytic hierarchy process (AHP). Results: We classified the indicators into 4 criteria and come up with 13 items and 33 sub-factors in educational value, health value, economic value, and ecological and environmental value. Most of the items for the 4 value criteria derived were significant for assessing the value of agricultural experience services with content validity ratio (CVR) higher than 0.59 and reliability higher than .6 . In the value criteria, the experts rated educational value as the most important, followed by health value, ecological and environmental value, and economic value. In the assessment items, the most important was improvement of social functions. In the sub-factors, the most important was strengthening of ties (friendly interactions). Conclusion: Among the derived indicators assessing the value of school gardens, 4 criteria, 12 evaluation items and 29 sub-factors showed significance. The schematic index would be useful for the assessment.

• Asia pacific journal of information systems
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• v.13 no.2
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• pp.1-21
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• 2003

Although the internet community(IC) has been recognized as an increasingly important for better understanding and relationships with customers, few evidence has been accumulated what factors influence IC success. This study posits the characteristics and individual characteristics as key determinants of IC success, and related hypotheses were tested using 230 data. Using user loyalty as a surrogate of IC success, this study found that the three key characteristics of IC-focus, interactivity, and cohesion levels-significantly influence the community user's loyalty. In addition, individual characteristics including personal value propositions(e.g, challenge/ambitious value, economic/rational value) and absorption tendency(e.g., flow level) affect their loyalty levels. This study also found that the determinents of IC user's loyalty defer with different types of community such as entertainment, relationships, and information/opinion sharing communities. These findings are hopefully helpful for the successful and contingent management of IC buildings and operations.

• The Journal of Information Systems
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• v.23 no.3
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• pp.73-97
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• 2014

Internet has begun various transformation and innovation in terms of society, culture and industry. Today, Social Network Service(SNS) is an exceedingly popular and useful tool for making human relationships. Previous studies related to SNS, which based on Technology Acceptance Model(TAM), were focused on user acceptance of new technology. However, they had the limitations to focus on technology acceptance, without the consideration of the cognitive factors in using SNS. This study examined how the main factors of intention to use of SNS continuously affect perceived usefulness and ease of use through familiarity, self-expression, hedonic shopping value, utilitarian shopping value and personal relationship. The results of hypothesis testing showed that familiarity, self-expression, hedonic shopping value and personal relationship have some positive impacts on the perceived usefulness and ease of use. The practical contribution of this study is to suggest useful decision alternatives concerned to marketing strategies for acquiring and retaining long-term customers related to SNS business.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2006.05a
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• pp.181-184
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• 2006

Recently, the balance of national properties of governmental offices and departments has been in deficit. Moreover, it has been also increasing rapidly. This study focuses on postal administration business which faces the financial crisis. The purpose of our study is to show devices for value improvement of pelt office. Research was based on a domestic post office which was decided to rebuild in Incheon Bupyeong. Research on domestic and foreign cases were carried out, superior cases for benchmarking was regulated so that these can be applied to the post offices to be built or to be remodeled.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10a
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• pp.403-405
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• 2001

In an EJB 1.1 specification, every method call made to the Enterprise Java Bean, is potentially remote call. Such remote invocations use the network layer regardless of the proximity of the client to the bean, creating a network overhead. Especially. because entity bean is more notable performance fail by remote call than session bean, frequency of use on Session Bean in work-site operations is much more than Entity Bean. We focus on how to improve the performance on the entity bean with Value Object, which is one of J2EE patterns suggested by Sun Microsystems. We presents related design-issues fur performance testing, the testing results compared with original entity bean and our findings.

• Journal of Korea Multimedia Society
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• v.24 no.9
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• pp.1285-1298
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• 2021

Among the diverse apartment brand TV Ads, KCC Switzen uses a unique advertising strategy. Unlike their competitors, KCC Switzen uses a strategy without fancy rhetoric such as luxury, premium or high-tech to enhance the value of their housing. In order to define the value of contemporary housing this paper analyses the socio-cultural messaging of KCC Switzen's television advertisements using Qualitative content analysis and Floch's Semiotic Square of Consumption Values method. As a result of this analysis, KCC Switzen's advertisements are shown to contain both intrinsic values of housing and cultural humanism by asking ablout the daily lives of real families and their relationships with neighbors. This directly contrasts with the standard advertisements that focus on the investment value of residential housing. The unique KCC Switzen advertising strategies are expected to change the paradigm of residential housing.

• The Bulletin of The Korean Astronomical Society
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• v.46 no.1
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• pp.50.1-50.1
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• 2021

Gravitational instability (GI) can produce massive gas giants on wide orbits by fragmentation of protoplanetary disks (PPDs). While most previous works focus on PPDs around solar mass stars, gas giants have been observed in systems with a wide range of stellar masses including M dwarfs. We use the GIZMO code to perform global three-dimensional simulations of self-gravitating disks around low-mass stars. Our models consider heating by turbulent viscosity and stellar irradiation and the β cooling occurring over the dynamical time. We run various models with differing disk-to-star mass ratio q and disk temperature. We find that strongly gravitating disks either produce spirals or undergo fragmentation. The minimum q value for fragmentation is 0.2-0.7, with a smaller value corresponding to a more massive star and/or a smaller disk. The critical q value depends somewhat sensitively on the disk temperature, suggesting that the stellar irradiation is an important factor in determining GI. We discuss our results in comparison with previous work as well as recent ALMA observations.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.72-93
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• 2020

With the proliferation of smart devices, mobile banking has become increasingly important. Customers can manage their banking needs without desktop computers or a face-to-face meeting with bank tellers. However, contrary to expectation of wide-spread use of mobile banking, several factors restrict its adoption. The purpose of this study is to explore what factors affect positively or negatively the adoption of mobile banking from economic (operational competence, convenience, mental accounting), psychological (hope, self-efficacy, optimism, resiliency) and social perspectives (normative social pressure, embarrassment avoidance). This paper suggests that three enablers would consequently affect a customer's perceived utilitarian and hedonic value in mobile banking, followed by trust and intention to use. In testing the hypothesized research model, survey and analysis of a structural equation model using Amos are conducted. The findings emphasize that banks need to focus on perceived utilitarian and hedonic values when considering economic, psychological and social enablers most salient to customers in order to promote greater adoption of mobile banking services.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.108-115
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• 2024

Contemporary Chinese "micro-perspective" painting is an artistic phenomenon that we cannot ignore. It is the young artists who focus on themselves and their communities, record their stories and emotions in their life fragments into the coming history, and diary paintings as "micro-perspective" paintings allow "marginal people" to find their place. Based on the analysis of the aesthetic form and aesthetic characteristics of Chinese contemporary art, this paper explores the three aesthetic dimensions and their inherent aesthetic value, and explains its significance from the perspective of "micro-view" aesthetics. In the contemporary context, "micro-perspective" painting has become a unique cultural phenomenon, a consciousness situation. However, this phenomenon has a very unique artistic value and cultural value for the youth art group and even the formation of aesthetic culture and zeitgeist in China's current society.