• 한국의류산업학회지
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• 제16권4호
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• pp.580-587
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• 2014

This study demonstrates how the composition of VM based on regulatory focus influences shopping value and how shopping value influences shopping satisfaction. A survey form was developed and 90 copies were used for analysis. SPSS 19.0 for Windows Package was used to perform frequency analysis, factor analysis, and regression analysis. The results of the study were: First, convenience of VM had a significantly positive (+) influence on utilitarian shopping value. Second, both utilitarian shopping value and hedonic shopping value had a statistically significant influence on shopping satisfaction. Third, in terms of promotion focus, suitability, fashionableness, reconcilability, and attractiveness of VM had a significantly positive (+) influence on the hedonic shopping value. In terms of preventive focus, convenience and reconcilability of VM had a significantly positive (+) influence on utilitarian shopping value, and convenience, suitability, and fashionableness had a significantly positive (+) influence on hedonic shopping value. In the promotion focus, both utilitarian shopping value and the hedonic shopping value had a significantly positive (+) influence on shopping satisfaction. In the preventive focus only the utilitarian shopping value had a significantly positive (+) influence on shopping satisfaction.

• 한국의류산업학회지
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• 제24권6호
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• pp.707-718
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• 2022

The metaverse is emerging as the next digital environment for people not only to interact and collaborate with others, but also to have virtual consumption experiences. In this study, virtual fashion items for the consumer's digital self are deemed significant products with consumption value. Drawing from the regulatory focus theory, this study examines how consumers' promotion and prevention focus influence value perception and buying behaviors of virtual fashion items in the metaverse context. The data were collected through an online survey. A total of 546 consumers in their twenties who are aware of the metaverse responded to a self-administered questionnaire. The results showed that promotion focus influenced all the perceived consumption values of virtual fashion items such as the economic, visual authority, hedonic, and social value, whereas prevention focus influenced only the visual authority value. Visual authority value negatively affected both purchase intention and willingness to pay premium price, while others had a positive effect. The findings provide theoretical evidence that consumers' regulatory focus is critical in buying virtual fashion items and suggest that marketers devise effective strategies to stimulate consumers' regulatory focus and to emphasize the economic, hedonic, and social value of the items in the metaverse context.

• 한국병원경영학회지
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• 제16권3호
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• pp.115-132
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• 2011

Prior research in medical service field have mainly focused on service quality, satisfaction, and choice attributes of hospital. However, a little research has been done on "Which service quality attributes are more preferred by customer motivation(customer regulatory focus)". This study examines how regulatory focus affects the structural impact relationships of service quality and emotion(quiescence) on perceived value in medical service context. Especially, this research draws the moderating effects of regulatory focus between medical service quality, emotion, and perceived value. The Results were summarized as follows: The relative impacts of medical service quality on customer emotion are different depending upon the regulatory focus. Hospital reputation is shown to be more important factors in prevention-oriented customer, while physical environment is the case in promotion-oriented customer. The relative impacts of medical service quality and emotion on perceived value are different depending upon the regulatory focus. Hospital reputation, convenience, and accessibility are shown to be more important factors in promotion-oriented customer, while physical environment is more important in prevention-oriented customer. Also, emotion has a positive influence on perceived value in prevention-oriented customer, whereas the effect of emotion is not significant in promotion-oriented customer.

• 경영과정보연구
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• 제30권4호
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• pp.73-92
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• 2011

명품브랜드의 대중화는 소비자가 명품브랜드를 이용하는 방식과 소비하는 목적과 동기가 다양해진다는 것을 의미한다. 명품브랜드 시장을 보다 잘 이해하기 위해서는 차별화된 다양한 접근법이 필요하다. 본 연구는 명품 브랜드의 가치와 브랜드 선호도간 관계에서 조절초점 조절효과를 검토하는데 목적이 있다. 명품 브랜드에 대한 지각된 가치는 소비자의 조절초점성향에 따라 브랜드 태도에 미치는 영향에 차이가 있는지를 분석하였다. 분석결과, 품질가치와 경제적 가치는 향상초점 소비자집단보다 예방초점 소비자 집단에서 더 높게 나타난 반면에 심리적 가치는 예방초점 소비자 집단보다 향상초점 소비자집단에서 높게 나타났다. 또한, 향상초점 소비자일수록 과시적 가치와 감정적 가치가 명품브랜드 태도에 더 큰 영향을 미치는 반면, 예방초점 소비자일수록 품질가치와 경제적 가치를 더 중시하는 것으로 나타났다.

• 디지털산업정보학회논문지
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• 제7권4호
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• pp.81-88
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• 2011

Mini Double Gears Frame is critical part of PDP and also produces couple hundred thousand every month. In the process of mass production, product inspection is very important process. Double Gear, one of the part of machine, was inspected by human eyes which caused mistakes and slow progress. To achieve the speed and accuracy the system was compensated by vision system which is inspecting automatically. The focus value is measured based on the fact that high contrast images have much high frequency edge information. High frequency term of the image is extracted using the high-pass filter and the sum of the high frequency term is used as the focus value. We used a Gaussian smoothing filter to reduce the noise and then measures the focus value using the modified Laplacian filter called a Sum modified Laplacian Focus values for the various lens positions are calculated and the position with the maximum focus value is decided as the focused position. The focus values calculated in various lens position showed the Gaussian distribution. We proposed a method to estimate the best focus position using the Gaussian curve fitting. Focus values of the uniform interval lens positions are calculated and the values are used to estimate the Gaussian distribution parameters to find the best focus position.

• 대한전기학회:학술대회논문집
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• 대한전기학회 1997년도 추계학술대회 논문집 학회본부
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• pp.116-118
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• 1997

The moving average filter in this paper, which has robust performance to the noise and can be easily implementable in hardware, is modified in view of real-time processing of the focus value. The simple hardware configurations are implemented to calculate the focus value in real-time. The stable controller of focus lens actuated by motors are designed. The hardware which are composed of EPLD, cheap vision chips, and CPU etc. are designed to perform the real-time calculation of focus value.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2005년도 제36회 하계학술대회 논문집 D
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• pp.3078-3080
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• 2005

본 논문에서는 AF 기능을 구현함에 있어서 2 백만 화소 카메라 모듈인 Sharp LZ0P3731의 기능, AF 모터 (VCM, Voice Coil Motor)에 작용하는 힘과 구동원리, 이를 구동하기 위한 H/W의 설계 특성, 및 DM270을 이용한 AF 제어 시 Focus Value의 특성 분석을 바탕으로 Focus Value 특성을 고려한 최적 AF 알고리즘을 개발하였다. 본 논문에서 제안한 최적 AF 알고리즘은 '최대의 Focus Value가 각 State의 Step Value 마다 각각 다른 위치에서 검출'되는 AF 모터 및 구동 H/W특성을 고려하여, 최적 AF 기능은 최대의 AF Value에 근접하는 Lens Position 제어가 가능하도록 하였다. 이를 검증하기 위한 윈도우용 S/W로 성능을 확인한 결과, 일반적인 AF 기능은 58 프레임으로 3.87초의 시간이 소요되는 반면, 제안한 AF 기능은 25 프레임으로 1.67초로 2배 이상의 빠른 AF 성능을 가졌다.

• 디지털융복합연구
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• 제14권3호
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• pp.143-150
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• 2016

본 연구는 조절초점의 조절효과를 중심으로 한 관광소셜커머스의 고객가치, 만족도, 지속적 이용의도 간의 관계를 규명한 후 고객가치와 만족도간 조절초점의 조절효과를 파악하였다. 실증분석결과로서 관광소셜커머스의 고객가치는 만족도에 부분적으로 긍정적 영향작용을 하는 것으로 나타났다. 그리고 만족도는 지속적 이용의도에 긍정적 영향을 미치는 것으로 나타났다. 조절초점의 조절효과 실증분석결과에 의거하면 고객가치와 만족도간의 조절초점의 조절효과는 부분적으로 긍정적 영향을 나타냈다. 이상과 같은 실증분석 결과에 의거하면 다음과 같은 시사점을 제시할 수 있겠다. 즉, 관광소셜커머스의 지속적 이용의도를 증진시키기 위해서는 관광객의 고객가치를 중시하고 또한 관광객의 향상초점을 촉진시켜야 할 것이다. 동시에 관광객의 예방초점에 대한 수준을 약화시킴으로써 관광소셜커머스의 지속적 이용의도를 도모하도록 하여야 할 것이다.

• 대한디지털의료영상학회논문지
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• 제9권1호
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• pp.7-15
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• 2007

고정식 초점형 격자가 적용된 비정질 실리콘 평판형 검출기에서 초점-격자간 중심변위와 두부 팬텀의 검출기내 위치 변위가 영상 특성에 미치는 영향을 조사하여, 디지털 의료영상 장비의 올바른 사용 방법을 제안하고자 한다. 고정식 초점형 격자를 적용한 비정질 실리콘 평판형 검출기에서 두부 팬텀을 사용하여 초점-격자간 중심 변위와 두부 팬텀의 위치 변위에 따라 영상을 획득 하였다. 획득된 영상을 NIH(Image J) 영상 분석 프로그램을 이용하여 동일 영역에서의 픽셀값(Pixel value), 히스토그램(Histogram), 도면형상(plot profile), 표면도(Surface plot)등을 분석하고, 표준 촬영 영상과 비교 하였다. 초점-격자간 측 방향 중심 변위와 초점-격자와 두부 팬텀의 이중 변위는 수평, 대각선으로 증가할수록 픽셀의 평균값과 표준편차값이 비례적으로 감소하였다. 또한 높은 픽셀값의 빈도수가 상당히 감소하여 영상의 대조도를 저하시켰고, 변위가 증가할수록 영상 왜곡현상도 증가하였다. 다음으로 두부 팬텀 위치 변위의 픽셀 평균값은 큰 변화가 없었으나 수평, 대각선으로 증가할수록 높은 픽셀값의 빈도수가 감소하는 양상을 보여 영상의 대조도가 저하 되었다. 디지털 검출기의 넓은 관용도와 후처리 능력은 영상의 화소 잡음이 증가하여도 방사선사들이 인지하지 못할 수 있다. 따라서 방사선사는 격자가 장착된 디지털 검출기에서 화소 잡음을 증가시키는 촬영 요인들을 정확히 인지하여 검사에 임해야 할 것이다.

• 한국프랜차이즈경영연구
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• 제10권3호
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• pp.37-52
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• 2019

Purpose - This study examined the relationship between service quality, perceived value, customer satisfaction and behavioral intention of coffee shop using CoffeeSERV scale. In this model, CoffeeSERV scale consists of fundamental characteristics, physical environment, confidence, beverage characteristics, and representation factors. In particular, this study tried to demonstrate the moderating effect of customer's regulatory focus orientation among in the relationships between service quality, perceived value, customer satisfaction and behavioral intention. Research design, data, and methodology - This study intends to expand the existing service quality research by using the coffee shop service quality measurement tool developed by domestic researchers. I wanted to find some implications for the trend. In particular, this study applied the regulatory focus theory to identify individual differences of customers regulatory focusing motivation. In order to verify several hypotheses, the data were 227 college students and analyzed with SPSS/PC 21.0 and SmartPLS 3 program. The moderating role of customer's regulatory focusing motivation was tested using multi-group analysis with SmartPLS 3 program. Results - The resutls are as follows. First, the fundamental characteristic factors only had a significant influence on the utilitarian value perception, but in the hedonic value perception, all other service factors except for the beverage characteristic had a statistically significant effect. Second, utilitarian and hedonic value had significant effects on customer satisfaction. Third, customer satisfaction had a significant effect on behavioral intention. Finally, the regulatory focus orientation played a moderating role in the relationship between beverage characteristic - utilitarian value, representation - utilitarian value, fundamental characteristic - hedonic value, physical environment - hedonic value, confidence - hedonic value, and utilitarian value - behavioral intention. Conclusions - The results of this study show that the various service quality factors that make up the CoffeeSERV scale have different effects on utilitarian and hedonic value. This means that perceived benefits from product and service experience have different impacts on the customer's experience. Therefore, marketers should identify the impacts of service quality dimension that customers who use coffee shops consider important, understand the impact process of these quality factors on experience value, customer satisfaction, and behavioral intention, and allocate limited marketing budget. The results also show that it is possible to establish differentiatied response strategies using customer's regulatory focus orientation to find ways to enhance utlitarian and hedonic value, customer satisfaction, and behavioral intention using various Coffeeshop service quality factors. At the end of this paper, some limitations and future research directions were suggested.