• 경영과학
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• 제13권3호
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• pp.129-141
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• 1996

The introduction of globalization has lead the marketing information systems(MkIS) to become a competitive weapon, since the MkIS are an important vehicle in the global market that supports firms in making decisions on the management of marketing-related activities. Yet there has been little investigation in Korea on the operation of MkIS. This paper replicates the research conducted in the U.S. on the operation of MkIS in the Korean environment, after a model on this operation is developed. Data were collected from firms in Korea, and research findings based on the analysis of these data were compared with those from the U.S. research. Based on this comparison, this paper suggestes a better way to address the problems Korean firms have and generates directions on future research in the operation of MkIS.

• Asian Journal of Innovation and Policy
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• 제12권2호
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• pp.155-176
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• 2023

This paper employs datasets from the Enterprise Survey conducted by the World Bank to examine the relationship between four types of innovation defined by the Oslo Manual (OECD, 2005): product innovation, process innovation, marketing innovation, organization innovation, and the firm performance in the selected developing ASEAN economies. The main objective of this paper is to understand the characteristics of innovation activities at the firm level and how various innovation types affect firm performance. The empirical results from ASEAN manufacturing firms reveal that product innovation positively affects firms' performance, while non-technological innovations are negatively related to the performance of firms. The further employed quantile regression provides more insights into the roles of innovation types on different levels of firm performance: while product and process innovations actively contribute to the small and medium-size firms (below 25^th quantile and median), organizational and marketing innovations negatively affect them. Interestingly, the role of process innovation decreases when firm performance grows.

• 유통과학연구
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• 제11권6호
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• pp.81-89
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• 2013

Purpose - The market orientation of a manufacturer is a very critical competitive advantage factor in the development of new markets and the sustainability and maintenance of existing ones, achieved through the design of customer-oriented products. This is recognized as a virtuous circle, in which firms grow by means of promoting quality management. However, though market-oriented activities are important in management and operations, they seem to be promoted mainly by large-scale enterprises rather than by small- and medium-scale firms, the latter having invested relatively few company resources. Furthermore, few studies and analyses have examined how market orientation relates to the expansion of quality programs within organizations or with business performance; the market orientation and customer-orientation concepts are mixed together when both are used in research. Given the current market situation in which the servitization of manufacturing firms is rapidly expanding, this study's analysis of the effect on market orientation of manufacturers is a significant contribution. From this perspective, this study has several objectives. First, is to analyze and suggest the relationship between market orientation and quality management activity for manufacturers, focusing on three sub-activities: products, process, and quality management activities. Second, it is intended to identify correlation between manufacturers' market oriented activity and their management performance and then to analyze how market orientation affects business performance. The results of a number of prior studies on the correlation between market orientation and management performance have indicated that market orientation does affect management performance. Third, this study also investigates whether any differences in the relationship among market orientation, quality management activity and business performance occur according to company size. The results are used to present operational suggestions for large- and small- and medium-size firms. Research design, data, methodology - This study seeks to analyze and identify the causal features of the organic relationship among market orientation, quality management, and management performance for Korean manufacturing companies using three years (2005-2007) of market orientation, quality management, and business performance data. Subsequently, structural equation modeling was used to analyze the causal features of related factors and it aims to identify the features of market orientation, quality management, and business performance. Results - The analysis examined how market orientation affected the quality management and management performance of 159 smalland medium-size companies. In particular, enterprise quality management was analyzed in relation to management performance with a focus on activities such as leadership, measurement and improvement, quality control, cost management, and process management. Conclusions - The result of the analysis show that market orientation significantly affected all of the quality management activities and that market orientation in turn significantly affected organizational performance. The result of analysis indicate that quality management activities have a significant effect on quality control and cost management.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.129-149
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• 2013

According to the development of new Information Technologies, firms consistently invest a significant amount of money in IT activities, such as establishing internal and external information systems. However, several anti-Information activities-such as hacking, leakage of information and system destruction-are also rapidly increasing, thus many firms are exposed to direct and indirect threats. Therefore, firms try to establish information security systems and manage these systems more effectively via an enterprise perspective. However, stakeholders or some managers have negative opinions about information security systems. Therefore, in this research, we study the relationship between multibusiness firms' performance and information security systems. Information security indicates physical and logical correspondence of information system department against threats and disaster. Studies on information security systems suggested frameworks such as IT Governance Cube and COBIT Framework to identify information security systems. Thus, this study define that information security systems is a controlled system on enterprise IT process and resource on IT Governance perspective rather than independent domain of IT. Thus, Information Security Systems should be understood as a subordinate concept of IT and business processes. In addition, this study incorporates information capability to information security system literature to show the positive relationship between Information Security Systems and Corporate Performance. The concept of information capability suggested that an interaction of human, information, technical and an effect on corporate performance using three types of capability (IT Practice, Information Management Practice, Information Behaviors and Values). Information capability is about firms' capability to manage IT infrastructure and information as well as individual employees who use IT infrastructure and information. Thus, this study uses information capability as a mediating variable for the relationship between information security systems and firms' performance. To investigate the relationship between Information Security Systems and multibusiness firms' performance, this study extends the IT relatedness concept into Information Security Systems. IT relatedness provides understanding of how corporations cope with conflicts between headquarters and business units to create a synergy effect and achieve high performance using IT resources. Based on the previous literature, this study develops the IT Security Relatedness model. IT Security Relatedness is our main independent variable, while Information Capability and Information Security Performance are mediating variables. To control for the common method bias, we collect each multibusiness firm's financial performance and use it as our dependent variable. We find that Information Security Systems influence Information Capability and Information Security Performance positively, and these two variables consequently influence Corporate Performance positively. In addition, this result indirectly shows that corporations under a multibusiness environment can obtain synergy effects using the integrated Information Security Systems. This positive impact of Information Security Systems on multibusiness firms' performance has an important implication to various stakeholders. Therefore, multibusiness firms need to establish Information Security Systems to achieve better financial performance.

• 한국의류학회지
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• 제15권3호
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• pp.251-262
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• 1991

The roles of fashion merchandisers (merchandise managers) in women's apparel industry and their perceptions of the job requirements as a fashion merchandiser were investigated to understand present fashion merchandising activities in the industry and suggest desirable roles of fashion merchandiser for further development of the industry. The research questionnaires were administered to fashion merchandisers working in the ten national brand women's apparel firms. The results of the study were as follows . 1. Annual sales volumes of most surveyed firms were more than five billions won and eight out of ten surveyed firms have fashion merchandisers in their firms. 2. Fashion merchandisers worked at a specific brand merchandising division sales and operations division or merchandise planning division. A fashion merchandiser generally supervised one brand. 3. Fashion merchandiser's work experience ranged from four to fifteen years showing a great deal of experience in the apparel industry. Their majors at university were mostly business and few majored in clothing and textiles, or textiles. 4. In general, the role of fashion merchandiser was a management specialist who was responsible for identifying target markets analyzing fashion trends, planning of the merchandise development budget planning, manufacturing planning, selling, advertising and sales promotion and distributing the merchandise. At some firms fashion merchandi-sers were not responsible for advertising, display, and receiving the orders. 5. Surveyed fashion merchandisers perceived the desirable fashion merchandiser's role as a management specialist conducting overall business activities in the areas of merchandise planning, manufacturing, selling and distribution. They also mentioned the following personal characteristics such as vision leadership, and persuasion as desirable characteri-stics for those who aspire to a career in fashion merchandising. 6. Surveyed fashion merchandisers emphasized relevant and realistic experiences in fashion merchandising education. Several ways were suggested to help the educator keep in touch with business and bring reality to students. They are . field work, bringing professionals into the classroom to speak to the students, emphasizing clothing and textiles education including merchandising area, and establishing a Department of Fashion Merchandising.

• 자원ㆍ환경경제연구
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• 제17권4호
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• pp.751-774
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• 2008

본 논문은 미국의 전력산업과 천연가스산업이 본격적인 구조변화를 시작한 1999년부터 2001년까지의 자료를 사용하여 제도적인 변화가 시장가격에 미친 영향을 분석한다. 이를 위해 가격에 영향을 미치는 비용과 수요를 제어한 축약형태(reduced forms) 모형의 회귀분석을 사용하여, 본 논문은 제도적인 요소 중에서 구체적으로 어떠한 요소가 가격결정과 긴밀히 연결되어 있는지를 추정한다. 분석결과에 의하면 투자자 소유의 기업의 전력가격이 공기업에 비해서 보다 높은 것으로 추정되었다. 더불어 전기와 천연가스 2개의 상품을 공급하는 기업은 1개의 재화를 제공하는 기업에 비해서 두 재화를 보다 저렴한 가격으로 공급하는 규모의 경제를 가지고 있는 것으로 나타났다. 마지막으로 천연가스 기업간의 합병은 합병이 일어나지 않은 지역에 비해서 가스요금의 수준이 보다 높은 것으로 나타났다.

• 기술혁신학회지
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• 제12권1호
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• pp.265-289
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• 2009

지난 참여 정부에서 지역균형발전정책의 하나로 지역혁신정책을 본격적으로 추진하면서 지역혁신체제에 대한 관심이 높아져 왔다. 그러나 우리나라 지방자치단체들은 아직까지 지역혁신체제와 지역혁신역량에 대한 개념 파악이 미흡한 실정이다. 또한 지역혁신체제에 관한 논의는 많이 있었지만, 그럼에도 불구하고 개념 정립이 부족한 상태이며 학자들 사이에서도 많은 이견이 존재한다. 그리고 지금까지 혁신역량에 관한 논의 및 연구는 대부분 국가 차원에서 이루어져 왔고, 지역 차원에서의 혁신역량 분석은 매우 부족한 실정이다. 이러한 맥락 하에서 본 연구는 지역혁신역량과 기업의 기술혁신활동에 대한 분석을 통해 지역 산업발전을 위한 토대 구축에 기여하고자 한다. 이를 위해 대한민국의 중심부이며 첨단산업의 메카인 충남북부지역을 분석대상으로 선정하여 혁신 주체들이 인지하는 지역혁신역량의 구성 내용, 기업의 혁신활동과 혁신활동의 지역화 간의 관계 등에 대한 설문조사를 수행하고, 학술적 및 정책적 함의를 제시하고자 한다.

• 산경연구논집
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• 제10권11호
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• pp.49-56
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• 2019

Purpose: Corporate social responsibility is a self-regulating business model that helps a firm be socially accountable to the public. By practicing corporate social responsibility, firms can be conscious of the kind of impact they are having on all aspects of society, including economic, social, and environmental. Corporate social responsibility activities are not directly linked to increasing corporate performance and corporate value, but rather involve spending expenses. Based on these facts, this study verifies whether the effects of corporate social responsibility activities differ depending on the firm's situation. Research design, data and methodology: This study analyzed the effect of market competition on corporate social responsibility activities using logistic regression analysis on listed companies in the KOSPI and KOSDAQ for fiscal years 2014 through 2016. In this study, market competition was measured using the Herfindahl-Herschman Index(HHI). Higher HHI value can be interpreted as a lower degree of market competition. We also measured corporate social responsibility activities using the KEJI Index published by the Korea Economic Justice Institute (KEJI). If a firm-year is included in the top 200 companies of the KEJI Index, it is classified as a good corporate social responsibility activity firm. Results: We find that companies in less competitive market were not included in the KEJI Index. This result indicates that firms in the market with lower market competition perform less corporate social responsibility activities that incur costs. An additional analysis showed that there was a significant negative relationship between the market competition and the corporate social responsibility activity scores published by the KEJI Index. These result adds robustness to the result of the hypothesis that firms that have a monopolistic place in the market practice passive corporate social responsibility activities. Conclusions: The results show that managers of a firm in the lower market competition have a lower incentive to use limited resources for projects that are not directly related to revenue. The results of this study imply that corporate social responsibility activities vary according to the position of the business. Therefore, this study suggests that market investors should consider the degree of competition in the market when they evaluate corporate social responsibility activities.

• 경영과학
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• 제31권1호
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• pp.1-15
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• 2014

As the scarcity of natural resources has become apparent, the recycling industry has emerged as a promising one for its growth potential. Yet, the recycling industry still remains undeveloped and inefficient for various reasons. In this study, we focus on firms' recycling processes to understand the current status of recycling firms' value creation activities. With respect to the adopted recycling processes, we empirically investigate the differences in firm characteristics and firm performance. We use the data from Keco (Korea Environment Cooperation) which annually conducts a survey of recycling firms in Korea. We exclusively consider the whole group of plastic recycling industry in order to control for a possible bias in firm performance, stemming from the heterogeneity in processing and recycling of materials other than plastics. We review the descriptive statistics from the sample firms and conduct a series of hierarchical regression analyses. The results show that most of the firms in this industry adopt physical transformation processes with a low-level technology. These firms with physical transformation processes are smaller in size and produce entry level items which do not secure higher margins. The results indicate that the recycling industry largely comprises low value added firms which lack economies of scale and resources for R&D. For the stable growth of the industry, recycling firms must create sustainable values through implementation of technology-driven processes and improvement in product quality. In addition, the government should help build a reliable reverse logistic network, lower the entry barriers, and provide necessary funding for the SMEs in the recycling industry.

• 경제분석
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• 제25권3호
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• pp.30-69
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• 2019

본 연구는 국제무역에 참여하고 있는 우리나라의 기업들을 대상으로 수출입이 기업의 노동수요에 미치는 영향을 살펴보았다. 통계청의 기업활동조사 데이터를 이용하여 2006년부터 2014년까지 제조업 24개 업종에 속해 있는 기업들의 수출입이 노동수요에 미치는 영향을 시스템 GMM 방법을 사용하여 분석하였다. 분석 결과, 생산성이 높은 기업에서는 수출이 늘어나면서 생산 확대를 위한 노동수요가 창출되는 효과가 나타난 반면 생산성이 낮은 기업에서는 이러한 효과가 유의하게 나타나지 않았다. 그러나 기업이 오프쇼어링을 이용하여 국내업무를 해외로 재배치한 경우, 수출이 유발하는 노동수요 증가 효과가 축소되는 것으로 분석되었다. 한편, 수입증대는 기업의 노동수요를 감소시키는 것으로 나타나는 데, 이는 수입제품이 노동을 대체하는 효과 때문인 것으로 보인다. 반면 기업이 오프쇼어링을 이용하는 경우, 생산 효율성 증대로 수입의 노동수요 감소효과가 완화되는 것으로 나타났다. 본 연구의 결과는 수출입이 기업의 고용에 미치는 영향은 기업의 생산성 및 글로벌 아웃소싱 참여 여부에 따라 달라질 수 있음을 시사한다.