• 제목/요약/키워드: Firm Leading Community

검색결과 6건 처리시간 0.02초

기업주도형 커뮤니티의 성공요인에 관한 탐색적 연구: 커뮤니티 운영자 관점에서 (An Exploratory Study on the Success factors of the Firm Leading Community in the Point of Community Operator)

  • 전병호;김경미;강병구
    • 지식경영연구
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    • 제9권2호
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    • pp.15-34
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    • 2008
  • The firm leading community that is built to achieve firm's ad hoc purpose has two interested parties, operator and user. The success of the firm leading community, therefore, can be driven by meeting the needs of both parties. Most studies of the community, however, have focused not on operator but on user so far. This study identifies two variables-operating activities and organizational support-as success factors of firm leading community based on prior studies and analyzes them in term of the operator of firm leading community through 2nd in-depth interview. The result of study shows that organizational support affects operating activities and then both operating activities and organizational support affect the success of the firm leading community.

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Road to Community Sustainability: Development of Community-based Housing for Rural Elderly

  • Lee, Hyun-Jeong
    • Architectural research
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    • 제13권4호
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    • pp.43-51
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    • 2011
  • Community-based housing is widely recognized as one unique mode of affordable housing provision discussed in the agenda of urban housing policy in the midst of global economy. While economic development of rural communities are severely blocked by many factors, the local housing needs at grass roots level are addressed in the response to the growing number of the elderly and shortage of adequate housing to accommodate the group, and the availability of affordable housing is primarily seen as a viable option to the sustainability of rural community. This research study is to examine the case study of community-based housing development in rural areas, and to explore the drives and hurdles that influence the success of each development. The on-site visits and in-depth interviews with community leaders were employed to meet the research goals. The findings show that the driving factors making the successful housing development include the firm commitment to the importance of affordable and adequate housing, strong leadership of community leaders, public support, well-advised dispersion of public resources and strong bond between the public sector and local people. In spite of all the contributing factors, the unfamiliarity of collective ownership is the leading hurdle to proceed the development in a timely manner.

Marketing to Competitors' Customers using Agent based Modelling and Simulation Driven Strategy

  • Beyari, Hasan
    • International Journal of Computer Science & Network Security
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    • 제21권7호
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    • pp.297-304
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    • 2021
  • In a duopoly situation, one firm can gain competitive advantage by attracting the price-sensitive customers from its competitor leading to higher profits through higher sale revenue for the competing company. A simulation study in which there are two electric car manufacturers with agent based modelling was conducted in order to verify this contention. The first step consisted of defining the baseline. Simulations of 1000 times and agent-based modelling were conducted with the assumption that company 1 reduced its price to the maximum of 20% thereby contributing to the switch-over of a maximum of 40% of the price sensitive customers of company 2. The results of 1000 simulations and agent-based modelling highlighted that price reduction by company 1 resulted in a significant increase in the number of customers, presumably due to switch-over from company 2 and there was a corresponding increase in revenues from both of the sales avenues. Thus, Company 1 achieved competitive advantage by marketing its cars to the customers of Company 2 using price reduction strategy to attract them. This study has ramifications for companies that aim to sway the price sensitive customers from a competitor.

보건소 간호사의 COVID-19 팬데믹 근무 경험 (Experience of COVID-19 Pandemic Working in Public Health Center Nurses)

  • 김하정;전은정
    • 한국응용과학기술학회지
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    • 제40권6호
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    • pp.1475-1487
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    • 2023
  • 본 연구는 COVID-19 팬데믹 상황에서 보건소 간호사로 근무한 경험을 심층적으로 이해하고, 본질을 규명하고자 시도되었다. C도의 3개 군 보건소에서 COVID-19 팬데믹 기간 동안 1년 이상 근무한 경험이 있는 대상자를 연구참여자로 선정하여 Colaizzi가 제안한 현상학적 방법에 따라 분석하였다. 연구결과 'COVID-19에 대한 부정적 감정', '직업적 소명의식 고취', '신종 감염병 대응 체계 구축에 앞장'의 3가지 주제모음이 도출되었다. 이를 바탕으로 간호사들을 위한 심리적 문제 지원 강화, 편중된 업무의 개선, 전문 인력 지원, 체계적 교육 지원, 적정 수준의 보상체계 마련 등의 필요성을 확인하였다. 따라서 본 연구결과를 토대로 보건의료 체계 내 주요 인력인 간호사의 지지체계를 마련하고, 효율적인 감염병 대응 전략을 마련하기 위해 다각도의 관심을 가지고 활발한 논의가 이루어져야 할 것이다.

일본 중소기업의 글로벌전략과 검토 과제: 세계를 제패한 I.S.T 기업 사례 (Critical Review of Global Strategy in Japanese Small- and Medium-sized Companies: A Case of I.S.T Corporation that Dominated the Global Market)

  • 강상민;김창주;타나카 미키히로
    • Journal of East Asia Management
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    • 제1권1호
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    • pp.29-49
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    • 2020
  • In an intensively competitive global market, small-and medium-sized firms are puzzled about how to develop sustainable competitive advantages against global rivalries, thus leading satisfactory economic performance. However, despite the roles and contributions of such small-and medium-sized firms in the local community and national economies in Japan, little guidance has been offered to the practical issues related to their strategic behaviors toward global management. To fill this notable knowledge gap, this study aims to investigate the conditions in which how Japanese small-and medium-sized could dominates global market, which is one of key challenges in the literature of small business and entrepreneurship. To obtain better insights to this research area, this study undertakes an in-depth interview survey with I.S.T (Industrial Summit Technology) Corporation that shows off the highest global market share (40 per cent) with seamless polyimide tube product widely used in office automation equipment (e.g., copiers and printers). This method of survey is designed to deeply understand historical considerations about how I.S.T Corporation could dominate in the global market of such seamless polyimide tube product. Based on findings drawn from an interview, this study identifies five major factors enabling I.S.T Corporation to be a competitive global hidden company: vision sharing through founder's entrepreneurship, core competence, strategic network, risk management, and employee engagement. Specifically, to become a global hidden champion, sharing the vision motivating employees to partake in shaping company's future will be the first step on the road to global success through founder's entrepreneurship. However, in order to achieve such a vision, the importance of company's core competence cannot be overemphasized, which differentiates your customer solution with those of competitors. As such, a group of experts will be naturally formed and demonstrates your expertise in the global market, thereby building sustainable competitiveness. On the other hand, to maintain sustainable competitiveness, it is necessary to make up for the weaknesses small-and medium-sized firms suffer from competitive resources while strengthening their own strengths through strategic networks with external organizations. Here, every company has to understand the critical role of risk management, which is essential in this process of being global company so as not to lose your own strengths. Last but not least, do not forget the significant effects of employee engagement in firm performance. To enhance employees' engagement, a company has to create an ideal organization culture which fits into company's history and personality. In doing so, such organization culture can allow the vision and strategy to be implemented into detailed business tactics while facilitating employees to challenge the status quo by experimenting with creative ideas.

지역전통의 활성화와 이벤트관광 - 영암 구림리 왕인문화축제를 사례로 - (Revitalization of Local Tradition and Event Tourism - In case of Wang-In Cultural Festival in Kurim-ri, Yongam -)

  • 추명희
    • 한국지역지리학회지
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    • 제7권1호
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    • pp.67-82
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    • 2001
  • 최근 한국의 지역사회에서는 지역전통과 문화적 자산 등이 재발견되고 자원화됨으로써 이를 이벤트관광으로 활성화시키려는 노력들이 활발히 진행되고 있다. 이러한 배경에서 본 연구는 해당지역내 독특한 지역전통과 문화적 자산 등을 축제주제로 부각시켜 전남지역의 대표적인 이벤트관광으로 자리잡아 가고 있는 영암 구림리의 왕인문화축제를 사례로 초기 왕인문화축제의 추진배경과 이후 현재까지의 성장과정을 축제내용 분석을 중심으로 고찰하였다. 왕인문화축제는 1993년 제1희 왕인벚꽃축제의 5천만원 예산규모로 출발하여 2000년 현재 3억 4천 만원의 예산규모와 약 50만명이 방문하는 대형축제로 성장하였다. 이러한 규모의 성장과 함께 축제 프로그램의 구성과 내용에도 많은 변화가 있었는데, 가장 큰 변화는 1997년부터 '왕인박사춘향대제'라고 하는 유림들의 제사가 왕인문화축제의 핵심적인 프로그램으로 포함되면서부터이다. 이후 왕인박사와 관련한 축제프로그램이 급격하게 증가하였는데, 이러한 축제의 규모와 프로그램 구성에 있어서의 결정적인 변화는 왕인축제의 추진체계가 초창기(1993년${\sim}$1996년)의 군서청년회에시 1997년 영암군으로 전면 이양되면서 두드러지게 나타났다. 순수 민간주도형 지역축제로 출발했던 광인문화축제는 그러나 1997년 영암군이 강력한 주도집단으로 등장하면서 축제의 규모와 내용면에서 많은 변화를 가져온 것은 사실이지만, 축제를 통한 지역문화가 지역내로 자연스럽게 뿌리내리는데 필요한 제도적 장치나 과정이 제대로 고려되지 못한 채 현재에 이르고 있는 실정이다. 따라서 이러한 근본적인 문제점을 해결하기 위해서는 무엇보다 일년 내내 축제 개최와 관련된 준비를 하는 민간주도의 상설기구가 요구된다. 그리고 지역축제를 통해 지역의 총체적인 성장을 도모하고 지역문화환경의 내적 성장을 위해서는 지역내 역량있는 문화단체를 발굴, 육성하는 것이 필수적으로 선행되어야 할 과제로 나타났다.

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