• Title/Summary/Keyword: Finding Advertisement-Keyword

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Contextual Advertisement System based on Document Clustering (문서 클러스터링을 이용한 문맥 광고 시스템)

  • Lee, Dong-Kwang;Kang, In-Ho;An, Dong-Un
    • The KIPS Transactions:PartB
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    • v.15B no.1
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    • pp.73-80
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    • 2008
  • In this paper, an advertisement-keyword finding method using document clustering is proposed to solve problems by ambiguous words and incorrect identification of main keywords. News articles that have similar contents and the same advertisement-keywords are clustered to construct the contextual information of advertisement-keywords. In addition to news articles, the web page and summary of a product are also used to construct the contextual information. The given document is classified as one of the news article clusters, and then cluster-relevant advertisement-keywords are used to identify keywords in the document. We could achieve 21% precision improvement by our proposed method.