• Journal of the Korean Society of Costume
• /
• v.66 no.7
• /
• pp.154-170
• /
• 2016

The female leadership styles in the 21st century have been established as a major axis. Especially, the fashion of female politicians being exposed to the public during political activities has become a main element of a measure displaying visually female leadership styles in the 21st century and image making as well. Consequently, this study conducted qualitative research through the interview method to figure out regular voters' thoughts in depth about images being required for female political leaders and the fashion maximizing those images, and drew the detailed design elements. Suggesting the clothes design reflecting those elements for female political leaders by 3D virtual clothing works emerging as a new market creating profits related to fashion. The images which female political leaders have to have and were extracted through the interviews in this study, showed as feminine, strong leader, honest, and intelligent images, and also it was shown that female political leaders displaying proper images depending on the circumstances and using those images in politics rather than sticking to a fashion identity were favored by interviewees. The present study intends to contribute to being used as basic data of various research and fashion items of virtual reality and establishment of successful fashion strategy for female political leaders.

• The Journal of the Korea Contents Association
• /
• v.17 no.12
• /
• pp.247-256
• /
• 2017

21st century has become an era can design human's image. By designing the each human's images it is possible to express the hidden abilities of their mind. Modern society changes rapidly where the elements such as consideration, sympathy, understandings, and female leadership of communication emerge as a spur rather than speediness or complexity.In a lot of global conglomerates, it is very common for women to be selected as CEO, and even more, the rate of woman who are the member of Congress is almost 40%. The fashion of female leader has come to the fore with an improvement of female leadership, and the fashion colour which is suitable to P.O has been developed as a significant image strategy. I am going to conduct the research and analyse the fashion of a female political leader through the colour image which is equivalent to a visual image and sensitive language. I will analyze the human image which female leaders present through fashion colors.

• Journal of Agricultural Extension & Community Development
• /
• v.13 no.1
• /
• pp.209-225
• /
• 2006

According to shift of the political focus from agricultural productivity to social development, it has been increased importance of local leader in rural society. Especially rural women leader's role has been increased not only in agricultural business but also in social activity of locality. Although a lot of leadership study related to rural community development, it has been very scarcely study about leader's action in pattern or doing in style based on psychological scale. Therefore this a kind of pilot study on that. For this data, it was gathered from 24 female farmer leaders of a federation group in 2005. In this study, to define the action in pattern or doing in style of leader, it was adopted to Ozasz Yoshihisa's scale which is consisted of 40 items into 8 types. From analysis of female farmer leader's action in pattern or doing in style, most of them were belong to volunteer type, generalist type, farmer type. This menas most of them were head toward maintenance of the present status, keeping one's balance, adaptation oneself to new environment, or acceptance the logic of events, not trying to innovate. But it was not clear that any variable has a relation in the action in pattern or the doing in style, for definition of variables, it should be more detailed study.

• The Research Journal of the Costume Culture
• /
• v.19 no.1
• /
• pp.104-118
• /
• 2011

Since Sirimavo Bandarinaike became the first female prime minister in 1960, women all over the world has been trying to break the highest glass ceiling. In a place where men had been dominating throughout history, women political leaders had to find a way to look the part by wearing power suits. Feminity was out of the question until the digital era of 21st century started. The world has evolved into a place where feminity could be strength instead of weakness. Now women political leaders are showing body curves, cleavage, using vivid and pastel colors, soft fabrics, elaborate details, accessories, long and curly hair. The padded shoulders of dark coloured power suits were replaced by soft colorful flowing feminine suits. Yulia Tymoshenko of Ukraine is the best example of 21st century woman political leader using feminity in her fashion style while enacting her role. When she first started politics in 1990's, she wore dark colored power suits like all other women political leaders did with short dark hair. As time passed her suits became more feminine with light colors and elaborate details. She has changed her hair into a neat braid, based on a traditional Ukrainian hair style. She used orange color for the Orange Revolution and white for pure image. Yulia Tymoshenko's fashion style as a way of role enactment showed professionalism, feminity, integrity, and ethnicity.