• 제목/요약/키워드: Favorable image

검색결과 194건 처리시간 0.021초

보건계열학생이 인지하는 치과기공사의 이미지 조사연구 (Research on dental laboratory technician's image perceived by health allied college students)

  • 김석환;김재홍
    • 대한치과기공학회지
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    • 제35권3호
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    • pp.221-229
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    • 2013
  • Purpose: The purpose of this study was to investigate the image and the awareness of dental laboratory technicians in health allied college students. Methods: The subject of this research are 431 health-related major students who are selected by convenience sampling from Seoul, Gyeonggi-do, Chungcheong-do, Jeolla-do and Gyeongsang-do. After a survey was conducted, the answer sheets from 401 respondents were analyzed except for 30 incomplete ones. The collected data is statistically analyzed by SPSS(Statistical Packages for Social Science 12.0. SPSS Inc., Chicago, IL, USA). Results: The findings of the study were as follows: As a result of general awareness about dental laboratory technicians, the health allied college students knew 83.0% about dental laboratory technician as a job. Respondents showed high recognition about dental laboratory technician as a job($3.62{\pm}0.31$), which showed that the health allied college students took a favorable view of dental laboratory in general. There were significant difference in dental laboratory technician image with age, gender(P<.05). Conclusion: It is required to develop programs such as proactive public relations or campaign via mass media that could enhance the public recognition about dental laboratory technician up to one of professional as required. It is also necessary that dental laboratory technicians make steady efforts for self-development to enhance their own job philosophy and skills in the level of quality, while they need various educations for building up their own favorable personality and positive ideas.

비선형 영상 잡음제거 알고리즘의 통계적 접근 방법에 관한 연구 (A Study on Statistical Approach for Nonlinear Image Denoising Algorithms)

  • 한희일
    • 한국인터넷방송통신학회논문지
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    • 제12권1호
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    • pp.151-156
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    • 2012
  • 근사분산을 최대화하는 least favorable한 ${\epsilon}$-contaminated 정규분포는, 중간 영역에서는 가우시안이나 그 외의 영역에서는 라플라시안 분포를 갖는다는 사실에 근거하여 본 논문에서는 이 확률분포 하에서 비선형 잡음제거 알고리즘을 유도하고 이의 성능을 확인한다. 제안 알고리즘은 위 잡음 환경에서 MLE(maximum likelihood estimator) 이며, efficacy를 최대화한다는 기준에서 최적임을 증명한다. 또한, 유도한 필터를 미리어드 필터와 결합함으로써 임펄스 잡음을 효과적으로 제거하기 위한 비선형 필터를 제안하고 이를 이론적으로 분석한 다음 ${\alpha}$-stable 확률분포를 갖는 잡음에 열화된 이미지를 이용하여 그 성능을 확인한다.

Reversible Data Hiding Using a Piecewise Autoregressive Predictor Based on Two-stage Embedding

  • Lee, Byeong Yong;Hwang, Hee Joon;Kim, Hyoung Joong
    • Journal of Electrical Engineering and Technology
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    • 제11권4호
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    • pp.974-986
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    • 2016
  • Reversible image watermarking, a type of digital data hiding, is capable of recovering the original image and extracting the hidden message with precision. A number of reversible algorithms have been proposed to achieve a high embedding capacity and a low distortion. While numerous algorithms for the achievement of a favorable performance regarding a small embedding capacity exist, the main goal of this paper is the achievement of a more favorable performance regarding a larger embedding capacity and a lower distortion. This paper therefore proposes a reversible data hiding algorithm for which a novel piecewise 2D auto-regression (P2AR) predictor that is based on a rhombus-embedding scheme is used. In addition, a minimum description length (MDL) approach is applied to remove the outlier pixels from a training set so that the effect of a multiple linear regression can be maximized. The experiment results demonstrate that the performance of the proposed method is superior to those of previous methods.

직선성분 계수 기반 다중 인덱싱 구성 및 분석 (Composition and Analysis of Linear Component Counting based Multiple Indexing)

  • 박제호;임상민
    • 반도체디스플레이기술학회지
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    • 제9권3호
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    • pp.17-21
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    • 2010
  • As the compact and easily accessible handheld devices, such as cellular phones and MP3 players equipped with image acquisition functionality, are becoming widely available among common users, various applications of images are rapidly increasing. Image related services and software such as web-based image presentation and image manipulation for personal or commercial purpose enable users to view contents of remote image archive and to manipulate enormous amount of images in local or network based storage as well. It is necessary for users to identify the images efficiently so that the same images are perceived as one physical entity instead of recognizing them as different images as the trends are getting stronger. In order to support this environment, we propose a method that generates image identifiers or indexing for images within a solid and efficient manner. The proposed image identifier utilizes multiple index values. The integration of component index values creates a unique composite value that can be used as a file name, file system identifier, or database index. Our experimental results on generation of constituent index values have shown favorable results.

Study on Emotional Words and Favorableness Associated with the Faces of Women in Their 60s

  • Kim, Ae Kyung;Oh, Yun Kyoung
    • 한국의류산업학회지
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    • 제16권6호
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    • pp.995-1000
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    • 2014
  • This study, using the free language association method, examined the characteristics of emotional words of respondents who were exposed to facial photos of women in 60s, and favorableness and favorable styles of them. To analyze mood characteristics on the faces, they were divided into positive mood words and negative mood words. Following previous researches, they were divided into introversion, extraversion, and ambiversion. It was found that the proportion of positive emotional words respondents used was 37%, and that of negative ones was 63%, demonstrating that respondents are more likely than not to get the negative impressions from the faces of their contemporaries. The characteristics of the words consists of 38% introversion, 47% extraversion, and 14% ambiversion. And, respondents used the words like 'beautiful' and 'good-looking' to the stimuli to which they felt favorable, and 'ill-tempered' and 'stubborn' to the stimuli to which they felt unfavorable. Third, the most favorable style to both male and female respondents in 60s were sentimental and good-mannered. They generally favor women who are soft and caring, and dislike talkative, snobbish, and thick make-up women. The analysis results in this paper may help image making and personal relations. Further study needs to expand the survey area to ensure more significant influence on the social life and interpersonal relationship of senior citizens.

Fashion Corporate Social Responsibility, Corporate Image, Product Preference, and Purchase Intention: Chinese Consumers' Perspectives

  • Zhang, Jian;Cui, Yu Hua
    • 패션비즈니스
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    • 제22권6호
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    • pp.14-24
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    • 2018
  • In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

남녀 대학생의 캠퍼스웨어 이미지 평가와 선호도에 관한 연구 (The Image Evaluation and Preference of the Campus Wear of College Males and Females)

  • 황미선;이명희
    • 복식
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    • 제55권1호
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    • pp.139-150
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    • 2005
  • The purpose of this study was to find out differences of image evaluation according to perceiver's gender and clothing style, and to investigate the clothing preference according to the style of campus wear. Subjects were 340 college males and females in Seoul. The image of campus wear was divided into four dimensions: neatness, polishing, potency, and activity. Gender had significant influences on the perception of neatness, polishing, and potency. Males perceived the campus wear to be neater, more polished and potent than females. There were significant differences in evaluating neatness, polishing, potency, and activity according to campus wear style. The sweatshirt was estimated low in polishing and potency but high in activity. The T-shirt${\cdot}$short pants was estimated low in polishing and neatness but high in activity. The jumper was rated high in activity, and pants suit high in neatness, polishing, and potency, but it was estimated low in activity. The skirt suit was rated high in neatness and low in activity. The knit cardigan was perceived as polished image. College students preferred knit cardigan, one-piece dress, jumper, and pants suit, however, T-shirt${\cdot}$short pants was comparatively less preferred. Males estimated the knit cardigan to be more favorable than females. Characteristics of clothing image which influenced on preference of campus wear were different between males and females.

A Study on the Women Image Expressions of Cosmetic Advertisements through the Digital Media

  • Han, Chung-Ah
    • 패션비즈니스
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    • 제8권3호
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    • pp.70-83
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    • 2004
  • The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

패밀리 레스토랑의 사회적 책임 활동이 기업 이미지, 기업 선호도, 재방문 의도에 미치는 영향에 관한 연구 - 서울 지역 대학생을 중심으로 - (The Influence of Corporate Social Responsibility of Family Restaurants on Image, Preference and Revisit Intention - Based on the University Students in Seoul -)

  • 정효선;윤혜현
    • 한국조리학회지
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    • 제14권2호
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    • pp.138-152
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    • 2008
  • This study suggested a theoretical research system on the effects of the corporate social responsibility in family restaurants upon corporate image, corporate preference and revisit intention. Based on total 342 university students from the empirical research, this study confirmed the reliability and fitness of research model and verified total 4 hypotheses with structural equation modeling(SEM) by Amos program. SEM results showed that the corporate social responsibility of family restaurants had positively significant influence on corporate image(legal and economic aspect 0.203-p<0.05; philanthropy aspect 0.318-p<0.001; ethical aspect 0.203-p<0.05), and corporate image had positively significant influence on corporate preference(0.979-p<0.001) and revisit intention(0.258-p<0.05) as well. Also, corporate preference had positively significant influence on revisit intention(0.844-p<0.001). The findings of this study verified a hypothetical ground that the corporate social responsibility of family restaurants has positive effects upon revisit intention. Additionally, regarding the activity of social responsibility in the foodservice industry, it is proved that the practices in the activities of philanthropy and contribution to society rather than the practices in the legal and economic aspect had significant relations with the customer's favorable behaviors.

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Effects of Dessert Café Environmental Characteristics on Overall Quality, Brand Image and Loyalty

  • CHO, Byung-Kwan;KIM, Sung-Hoon;LEE, Debora
    • 한국프랜차이즈경영연구
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    • 제11권3호
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    • pp.43-57
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    • 2020
  • Purpose: Along with the trend increasing dining-out and enjoying variety of menu, dessert café has been introduced as a new type of food service provider and grown up rapidly. We need to verify structural relationship that dessert café environment influences overall quality and brand image and loyalty. Research design, data, and methodology: This study seeks to understand how in-café environment influence overall quality, brand image and loyalty directly and indirectly based on SOR theory. We examine detail effect of in-café environment on overall quality and brand image and subsequently loyalty. Sample data were collected from 563 online survey panels and analyzed by using SmartPLS 3.2.9. Result: The results indicates that all sub-dimensions of in-café environment influences positively overall quality. While, menu and atmosphere make positive impact on brand image. price, food and beverage quality, employee service do not affect significantly brand image. Further, overall quality influences positively brand image and both overall quality and brand image affect positively loyalty. In addition, overall quality plays full mediator role in relationship among price, food and beverage quality, employee service and brand image. Conclusions: Dessert café should differentiate itself from competitors through physical and non-physical environments which are likely to influence overall quality. As overall quality mediates between environment and brand image and influences loyalty, dessert café is required to communicate strength of functional quality and service quality aggressively. Additionally, favorable brand image affecting loyalty is required to be dominated in advance as the market is likely to be segmented along with its growth.