• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.5
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• pp.753-768
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• 2018

This study reveals the aesthetic characteristics and formative characteristics of the converged images of romantic sportism by analyzing how sportism fashion and romantic images fuse together. As for research methods, this study examines the aesthetic and formative characteristics of sportism fashion and the aesthetic and formative characteristics of romantic styles after grasping the basic concept and background based on a literature study of romantic and sportism fashion. As for an empirical study, the styles of sportism fashion pictures of romantic images collected from 2010 S/S to 2016 S/S from www.vogue.com were analyzed. The study results showed that there are 4 aesthetic characteristics of romantic sportism in modern fashion that included 'non-oriented form visibility', 'non-boundary sensibility', 'multi-sense blend', and 'non-formal mixed usage'. The formative characteristics based on these aesthetic characteristics are also derived in accordance with design factors as well as analyzed through representative pictures.

• Journal of the Korean Home Economics Association
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• v.44 no.4 s.218
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• pp.133-144
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• 2006

The contemporary period is called "the age of sensibility" in which each individual consumer seeks to have her or his own products. Businesses are in need of design developments with an emphasis on customer sensitivity, and at the same time consumers must understand their own sensitivity to acquire information on designs that suit them. This research established a sensitivity and configuration database on designing men's jackets using the sensitivity engineering approach to clothing design information. The user interface was created on the Internet. Sixty-seven sensitivity terms of vocabulary appropriate for the assessment of men's jacket design were selected, and the different designs were classified into six items and 24 categories. Thirty men's jackets with different designs were produced for sensory testing and the results were analyzed in accordance with general linear I statistics. A sensitivity database was established for each category. My-sql, PHP, Java Script, and Html were used for the configuration database work. The configuration of items/categories, with the most appropriate sensitivity database information assigned to the selected sensitivity vocabulary, was programmed for display on the computer screen. The sensitivity vocabulary of a customer's choice for each factor was selected for the program to run, while the category and product configuration of the men's jacket most suitable for the search was displayed based on the user interface.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.85-98
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• 2015

Modern fashion shows the trend of various styles and the period focusing on only product functions is changed to the period focusing on consumer's sensibility. Consumers show different sensitivities and preference by individual at the stage cognizing and recognizing the stimulation of given image and the method of objective measurement based on the fashion sensible vocabularies is necessary to measure fashion sensibility. Therefore, this research is significant to examine differences of preference to classic fashion by generation and awareness for sensible vocabularies and suggest methodology of design sensible evaluation research through the quantitative evaluation objectifying subjective sensibility. For the method of research, precedent theses related to classic, concept and characteristics of classic in books and definition and characteristics by generation were examined, the best 3 domestic portal sites were selected and adjective vocabularies and images related to classic were collected from 2010 to 2014. Among the 206 adjectives collected, vocabularies whose average is more than 3.5 were drawn by 5-point Likert scale for fashion expert group. And, among the total 306 images collected, 21 representative images were selected by preliminary investigation of fashion expert group. For the classic images and vocabularies selected, frequency analysis, factor analysis and variance analysis were conducted by SPSS 19.0. The results of analysis are as follows. Preference to classic fashion image by generation was analyzed. As a result, both of two generations selected classic fashion as the most classic one. The images of the next orders were analyzed. As a result, Y generation selected basic classic fashion image which is casual with high activity as a classic one. Baby boom generation selected ancient classic fashion image, so there were differences in preference for classic by generation. As a factor analysis on classic adjective vocabularies, they could be divided into 5 factors such as basic form, attractive form, traditional form, vintage form and active form and they verified that credibility of all measuring variables for classic sensible vocabularies was achieved. Differences of classic sensible vocabularies by classic fashion image and generation were examined. As a result, generation and classic fashion image made a significant effect on five factors. Therefore, there were differences of the awareness on classic fashion images and sensible vocabularies among the generations and this thesis can be a fundamental material which objectifies subjective sensibility and suggests the methodology of new research.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.136-147
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• 2012

This study researched about gender color preference as basic data for color application of fashion shop Facade. A HUE TONE system from V(vivid) to DK(dark) was used based on 10 colors of the IRI-120 color chart, color preference according to gender was investigated through a survey on males and females of over teenage years, and it was analyzed and presented as a color matching chart. And it was suggested as a color guideline through comprehensive analysis. Few definitions can be given through the results of this study. First, the preference degree according to gender was similar but different senses were shown visually even though the same adjective expressive vocabulary of a color image was suggested. This means there is an unchanging basic conservative disposition that males and females do not have and therefore they infer different ideas according to various environments and factors. Second, females showed more sensitive response to colors than males in the gender color preference result, which confirmed the deviation of each color group that is characteristically preferred according to a category. Third, high preferred color matches according to gender were shown for each vocabulary in various senses such as similar color matching, complementary color matching, separation color matching, and accent color matching. A universal empirical theory by general sensibility was obtained as the purpose of this study. This study suggested securement of a color design planning as basic data and the extent of usability by quantitatively showing the order of priority through the survey and analysis. Thus, the results of this study will be a great help as basic data for invigoration and commercialization of a color planning for designers and users.

• Fashion & Textile Research Journal
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• v.21 no.1
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• pp.1-12
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• 2019

The purpose of this study is to examine the fashion characteristics of fashion magazine cover by comparing and analyzing the formative characteristics of fashion, visual design characteristics and illustration vocabulary on the cover of 3 fashion magazines. The data analysis criteria consisted of the formative elements of fashion (fashion design element, fashion coordination element) and visual design element (color, illustration lexical layout, model photograph type). Data analysis methods were statistical analysis, stepwise lexical analysis, and content analysis. The results of the study are as follows. First, the formative characteristics of fashion on the cover of fashion magazines show that ELLE is a feminine and elegant characteristics, VOGUE is a modern, chic and mannish characteristics, and W is avant-garde and neutral characteristics. Second, visual design characteristics on the cover of fashion magazines, ELLE and VOGUE use modern and simple modern sensibility by using monotonous background color and background color number, and W showed original image characteristic by using various colors. Third, as a result of the illustration lexical analysis on the cover of fashion magazines, 4 core keywords of trend, star, event, and life appeared in 3 magazines in common. Elle differentiates by innovation, Vogue by discrimination, W by reconstruction.