• 한국의상디자인학회지
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• 제17권4호
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• pp.117-129
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• 2015

This study is to find out the changes and features of male consumers' life style and purchase tendency according to the change of Korean fashion market, and based on which to suggest the design for the 20s men as well as a proper distribution channel for it. Documentary research and investigation were done together for the study. By reviewing documents focused on previous studies and declaring the change of men's fashion shopping tendencies and the following changes and features of their fashion sense and styles a conceptional frame for a design suggestion was presented. Ways to investigate were men's wear collection research, Q-technique. First of all, they tend to boldly reduce unnecessary purchases and do not hesitate to focus on the wanted item, expanding the trend of 'value purchase.' Secondly, men's wear use various design elements with feminine images, while the materials, colors and design expressive techniques that have been exclusively used for women's wear, began to be applied to men's one, turning them into gentle styles with womanhood is stressed. Thirdly, Korean distribution channel is rapidly diversified from departments to new-concept ones such as multi-brand stores. Especially, displaying and selling various optional products, multi-brand stores lead such diversification of fashion distribution channel. Fourthly, features of the drapery types favored by the 20s men are that they like no-chromed dark or blackish colors with fixed structure and partially-applied drapery on the clothes. Fifthly, it turns out that men in their 20s set a premium on design and price while they buy clothes. In addition to that, they buy clothes mainly during discount period and displayed much bigger satisfaction for the purchase on discounted price that those on normal price.

• 대한가정학회지
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• 제28권1호
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• pp.157-183
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• 1990

This study is proposed to research the rural clothing, dietary and housing style of living in order to adapt a basis which is supposed to improve the quality of rural life. The sample in this research comes from Daehang 1 Li, Bubuk Myun, Miryang Gun, Kyungnam, and the results are as following; Generally rural housewives are unconcerned with fashion or its information, instead, they care for the casual wear which represents economic and active life style. Because of their financial problems, inpurchasing, they spend only a small money without plan. When they launder Clothes, they use washing bat and pannel which is easy to break fabrics, and they ineffectively use to dry it by hands twisting. The total food intake per person in a day is 1170.6gram, and all nutrients intakes except fat and calcium exceed the recommended dietary allowances. But 90.3% of the food intakes are plant food, and the average food items taken per day per househod is 11.9items which are not so various, which represents the shortage of the nutrient quality. Both the nutrition knowledge score and the food habit score are very low. Therefore, in order to enhance the quality of clothing and diet in rural life, they need to learn clothing and nutrition management for their enlightment. The most comprehensive type of farmhouse site plan take the shape of ㄱ and ㄴ, and for the most part main building is the floor plan which includes 3-4 spans in front of the change from the type of traditional house, throught the revised one, to the type of newly built house. In main building of the farmhouse, kitchen, Kunbang and Chakunbang are extended to their real space, and both utility and the bathroom are added to build, and Malu is transformed into the living space.

• 한국콘텐츠학회논문지
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• 제14권8호
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• pp.406-415
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• 2014

본 연구는 급성장하고 있는 외식업체 배달서비스 시장에 관한 연구로, 배달서비스 품질의 차원을 도출하고, 소비자의 식생활 라이프스타일 따라 외식업체 음식 배달서비스 품질에 대한 차이가 있는지를 실증 분석하고자 하였다. 식생활 라이프스타일에 대한 요인분석 결과 '건강추구형', '유행 추구형', '미각 추구형', '안전 추구형', '편의 추구형'의 5개 요인이 추출되었고, 군집분석 결과 '맛 추구형', '식생활 고관심형', '편의 추구형'으로 분류되었다. 배달서비스 품질은 '음식품질', '경제성', '주문 편의성', '직원품질', '위생', '주문 품질'로 6가지 요인이 도출되었는데 그 중 '음식품질'과 '경제성'에서 소비자 유형별 유의한 차이를 보였다, 또한 '주문 품질', '음식 품질', '위생' 등의 순으로 만족도에 미치는 영향력의 정도가 큰 것으로 나타났다.

• 한국콘텐츠학회논문지
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• 제12권7호
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• pp.425-436
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• 2012

본 연구는 국내 주요 항공사 승무원을 대상으로 업무 특성상 일시적 해외 체류 시 라이프 스타일과 여가유형을 조사하는 것을 목표로 하고 있다. 본 연구에서는 선행연구를 바탕으로, 객실승무원의 근무 실정에 맞는 라이프스타일과 여가활동 내용을 발췌하여 설문항목을 작성하였다. 분석방법은 수집된 데이터를 바탕으로 내적일관성을 확인하는 신뢰도 분석과 요인분석을 실시하였으며, 라이프스타일은 문화체험 지향형, 성공 추구형, 사교성 지향형, 인간다움 추구형, 유행 추구형, 쇼핑 선호형, 건강지향형의 7개 요인이 추출되었다. 또한 여가유형은 휴식형, 스포츠형, 관광활동형의 3개 요인이 추출되었다. 라이프스타일에서 추출된 요인들을 군집 분석 한 결과, 군집1은 소극적 라이프스타일 형, 군집2는 적극적 라이프스타일 형, 군집3은 자아만족 라이프스타일 형으로 분석되었다. 항공사 객실승무원의 라이프스타일 유형분석은 직장인의 짧은 해외 출장 시 여가시간을 잘 활용할 수 있는 근간을 제시할 수 있을 것이다.

• 패션비즈니스
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• 제12권1호
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• pp.76-92
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• 2008

The purpose of this study was to analyze the general wearing attitude & brand Image Perception for Golf Wear in wearer's mind, and to investigate the brand preference on the image characteristics of golf wear, and to find out the wearer's purchasing point for golf wear, for developing the possibility and strategy of the golf wear market for the apparel marketers and manufacturers. For this study, the data obtained from 210 respondents were analyzed by the descriptive statistics, Pearson's simple correlation, Crossing Analysis, parato graph. The results from the study were as follow : The respondents who were specially wearing for golf game were 23.3%(49 persons) among the 210 respondents. The 210 respondents evaluated highly the features of golf wear, such as design(51%), quality(44.3%), materials(36.2%), color(35.2%), size(21.0%), as the purchasing point for golf shirts, otherwise, the 210 respondents evaluated lowly the social aspects of golf wear, such as, fashion conformity, brand loyalty and promotion. And the most important material features for the golf wear was the elasticity, speed dryness by the 210 respondents The most frequent brand by 207 respondents described in the free style was Daks(11.1%) and Ping(11.1%). The 205 respondents described in the free style evaluated Daks(14.6%) as the most preference brand. The reason for the most preference brand was based with the comfort and pleasure of design, quality, color, size, materials.

• 복식
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• 제48권
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• pp.197-216
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• 1999

This study reflects the aim of analyzing the formality and symbolism of the Chanel suit. Chanel had designed jersey and tweed cardigan suits in the 1910s and 1920s while her suits of the 1930s were crisply fitted. The suits of the 1950s and 960s while were comfortable and slightly boxy marked a significant step forword. Lagerfeld's mission at Chanel was to tranmute the basic elements of the Chanel style and make them contemporary. He has also introduced the contemporay wide shoulders and short tihht skirt In place of sensible knee-length skirts he offered hemlines that either grazed the ankles or exposed most of the thighs. Besides her very influential jersey and tweed cardigan suit Chanel continued to assert her considerable strength with materials often making her suits in very delicate feminizing fabrics. in place of the classic boxy tweed jacket Lagerfeld introduced jackets made of terrycloth denim and stretch fabric Many of Chanel's suits show a stylish sense of colour that would have made artist envious. Chanel and Lagerfeld chose variety of colours from beige and grey and black to blue green cerisen and red for her suits. They was completely in tune with the twentieth century understanding the changes in lifestyles of woman and also understanding how her clothes should cater to them Thus the Chanel suit is more a way of life than just a fashion and is synonymous with wealth and aritocracy. It is one of the most popular status-symbol styles of the 20th century.

• 복식
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• 제32권
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• pp.69-82
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• 1997

The purpose of this study was to investgate the social meaning and consumption values expressed on apparel advertisements In Teena-ger's magazines from 1976 to 1996. The results of this study were as follows. 1. As the number of the model in apparel advertisements was more than two people it was closely related to conformity and peer ac-ceptance of adolecent's developmental task. Also There were increasing number of foreign models and attractive and famous signers and talents. 2. The trend of appeals showed changing time and society. Since 1990 post-modern ap-proach has increased whereas rational and emotional approach were dominated in 1970s and 1980s. 3, The major consumption values in apparel advertisements were social value emotional value. From 1990 there were variety in consumption values related to adolescent's ap-parel advertisements. This results represented the possibility that apparel advertisements in adolescent's maga-zines not only mirror but mold change of con-sumption values and life style in adolescent. Especially to understand and predict the new generation in Korea educators and practi-tioners in Junior Fashion Market must try to study the current adolescent's life style and consumption values systematically.

• 패션비즈니스
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• 제20권3호
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• pp.43-53
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• 2016

As the quality of life has improved with development of science and technology, desire for better quality of life of disable people has also increased. Currently, prejudiced views of disabled people in South Korea are changing, but sports for all disabled people is not revitalized and social support is also inadequate. In developed countries, administration and systems for sports among people with disabilities are provided at the consumer level, and many companies willingly provide support to disabled athletes. However, in South Korea, low awareness of sports for disabled people is companied by minimal support companies. In order for South Korea to advance, support for the disable sports players is needed, especially sports-wear that fits their body conditions and differences game playing from ordinary sports players. This study specifically focused on the ice sledge hockey players, taking into account the complaints on their jersey and their special conditions through motion analysis while sleds. For the easy use of the hockey, armhole depth and sleeve breadth was reduced and sleeve hem was designed for flexibility of sleeve such that it does not slide down. Also, because only the front of the Jersey is tucked in the pants, the side vent was designed to be deep such that the back hem is prevented from being pulled. Sportswear pattern making for the players with disabilities required to account for distinct body characteristics, as compared to the ordinary players. Thus, studies that develops sports-wear design for those with disabilities contributes to the qualitative development of sports for people with disabilities.

• 복식
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• 제55권4호
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• pp.124-137
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• 2005

Foreign culture, introduced by cultural exchange, was modified and accepted into a new form and value system. Culture speaks for the characters of the period, so it is presented by the mutual actions of many factors affecting culture. Religion is the essence of human life and the source of ideas about life, the universe and existence, so they become hidden inside of the structure of culture. Dancing costumes present the process of cultural modification and acceptance more vividly than general costumes. This research shows that, among foreign cultures, it is Buddhism that most influenced Chinese dancing costume. Taoism was the Chinese native religion that played an oppositional role against Buddhism. Taoism was hidden in Chinese dancing costume in every age. Chinese dancing costume changed many times due to the import of exotic styles such as Buddhism that partially replaced the Taoistic tradition. Therefore, it is confirmed that the process of cultural importation of exotic style was different according to the social, historical, and cultural backgrounds of China during the period from the Han to the Sui and Tang dynasties.

• 복식
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• 제55권8호
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• pp.48-56
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• 2005

Foreign culture, introduced by cultural exchange, was modified and accepted into a new form and value system. Culture speaks for the characters of the period, so it is presented by the mutual actions of many factors affecting culture. Religion is the essence of human life and the source of ideas about life, the universe and existence, so they become hidden inside of the structure of culture. Dancing costumes present the process of cultural modification and acceptance more vividly than general costumes. This research shows that, among foreign cultures, it is Buddhism that most influenced Chinese dancing costume. Taoism was the Chinese native religion that played an oppositional role against Buddhism. Taoism was hidden in Chinese dancing costume in every age. Chinese dancing costume changed many times due to the import of exotic styles such as Buddhism that partially replaced the Taoistic tradition. Therefore, it is confirmed that the process of cultural importation of exotic style was different according to the social, historical, and cultural backgrounds of China during the period from the Han to the Sui and Tang dynasties.