• Journal of the Korean Society of Costume
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• v.59 no.2
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• pp.87-100
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• 2009

This study examines black images as 'the other' in history and aims to analyze images of black female fashion models which have been changed in modern society, particularly in $21^{st}$ century post-modern world. Black images, established historically as illustrated on the paintings in $19^{th}$ century, were disseminated in $20^{th}$ century throughout the world especially by way of TV and movies as several typical images such as 'Coon' the clown as the object of entertainment, 'Buck' wild and resistant black rascal, and 'Mammy' obedient and fat black woman servant. The result of image analysis of black female fashion models, can be summarized as following five images. The first is the image of 'powerful'. Black female models frequently represent healthy image which reflects black people's excellence in sports and also the traditional Image of black skin color as strength. The second is the image of 'sexy'. They are adored as having perfect ideal body shape. They show off their sex appeal with their body. The third image is 'multicultural'. Black models represent cultures besides the western. The fourth is the image of 'fantastic'. In contrast to the real, resonable things, black female models represent wild, fancy, ghost things. The fifth is the image of 'racial discrimination' By arranging them in contrast to whites, a metaphoric image of racial discrimination can be displayed. The result shows that tome of racial images still remain on the other way.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.75-92
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• 2001

The purpose of this study was to investigate the grandparents' clothing image perceived by adolescents. Self-administered questionnaires were distributed and collected from 547 middle school and high school students from March to April in 2000. Frequencies, percentages, mean. and standard deviation were calculated. χ²-test, t-test, F-test, and ANOVA were used for group differences, and Duncan's multiple range test was used. The results were as follows : 1. Grandparents' clothing images were classified into four images of elegant, comfortable, fashionable and active. 2. Adolescents in middle school, in high economic status, in higher academic achievement, and who pursuited fashion perceived favorable grandparents' clothing images as more favorable. Adolescents perceived clothing images of younger grandparents with higher economic status, or grandmother as more favorable. Adolescents who had a good affection and a good-cognition to their grandparents perceived their clothing images as more favorable. Adolescents perceived their mother-side-grandparents clothing images as more favorable. 3. Grandparents were segmented into 3 groups of the fashion pursuit, the utility pursuit, and the stagnated according to their adolescents' clothing image perception. The adolescents in higher economic status, who pursuited fashion, and had a favorable cognition to their grandparents tended to perceive their grandparents as the fashion pursuit. Adolescents who had a high affection to their grandparents tended to Perceive their grandparents as the utility pursuit. Adolescents perceived their mother side grandparents as the utility pursuit.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.47-62
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• 2018

This study examined recycled fashion design utilizing natural images for application to recent trends. This study is significant in that it presents the possibility of the development of recycled women's wear design by reflecting the characteristics and expressions of natural images and using denim material, which is the most common clothing material for everyday life. The results of this study are summarized as follows. First, five types of women's clothing was produced, pursuing a natural design with a soft and feminine silhouette. Second, the colors used were blue and white, which could represent nature. Third, as for materials, this study used clothing that was to be thrown away: four pairs of denim pants and two denim dresses. This study chose denim cloth, with its great value for reuse, because of the characteristics of the strong and durable fiber, because everyone has more than one article of clothing made from denim and because it can be easily sourced. Fourth, for textile motifs, this study expressed a peaceful natural scenery with tropical animals and plants. In addition, this study further emphasized natural images using transfer media printing. This study has significance in that it presented the possibility of recycled fashion design and expanded the range of utilization using transfer media printing, a dyeing treatment to reduce the environmental burden.

• Fashion & Textile Research Journal
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• v.13 no.5
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• pp.695-704
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• 2011

This study is an attempt to explore the expressive techniques and characteristics of tie-dye shown in the contemporary fashion. In doing so, the study conducted a literature review and analyzed the works show cased for 2001S/S through 2010F/W, especially from the "big four" collections in Paris, Milan, New York and London. In the contemporary fashion, tie-dye techniques such as tying, folding and sewing are used in an independent or combined manner to express unique images. They also highlight decorative images in combination with a variety of decorative techniques including draping, pleating, beading. In light of its characteristics, tie dye expresses unique formative aesthetics with diverse patterns and creates more gorgeous images than when many different colors are used for dyeing. The dyeing process works as a critical factor influencing the overall image of design, as it is expressed as a pattern by being applied on the whole of an item rather than in part of clothes. The characteristics of tie-dye techniques used in the contemporary fashion are associated with the expressions of natural beauty, abstract decorative beauty, and dynamic rhythmical beauty.

• Journal of Fashion Business
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• v.6 no.2
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• pp.17-28
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• 2002

With the most popular and beloved Verdi's "La Traviata" as the subject in the year 2001, which is the 100th anniversary of his death, the present study discusses the arias by the main character "Violetta" and the characteristics, images, clothes and their symbolism expressed through and stage costumes of major performances shown in Korea and abroad. Furthermore, the purposes of the present study are to propose a new fashion brand image called "Violetta look" by incorporating this image into current fashion to join fashion and stage, and to actually design and producing these clothes. Therefore, stage costumes of characters shown in the limited space called stage were connected with the study of characters' images and applied into the current fashion as a brand image, and from the industrial aspect, a high value added fashion brand image was created.

• Journal of Fashion Business
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• v.22 no.6
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• pp.115-130
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• 2018

This study looked at how New Zealand's national brand is expressed in fashion design. In other words, the objective of this study was to offer a research methodology about the process that the conceptual national brand materializes through design. The method used in this research was the review of previous literature and research reports for New Zealand national branding. A direct market survey on the characteristics of fashion brands in each travel destination was conducted from February 2017 to February 2018. New Zealand announced its slogan for the national brand '100% pure New Zealand' in 1999, and in 2003 it announced the slogan 'new thinking New Zealand' with the value of 'newness' and 'innovation'. It also has 'Maori branding'. The study found that the three slogans had a consistent link from keywords to associated visual images. The above results were compared to the reminiscent visual images extracted from the website contents of the fashion brand. Then, using a t-shirt as an item, the t-shirt corresponding to each group was classified, and the design element analyzed. As a result, the four groups showed images of 'New Zealand ecology image', 'ethnic & Kiwiana image', 'nostalgic travel image' and 'pop image'.

• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.1
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• pp.55-68
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• 2008

This study is aiming to set a characteristic design and a fashion trend by analyzing hat style trends and fashion images shown in fashion collections in recent seven years. Also, based on the result of the analysis on the five world's major collections, the influence and the interrelation of hat and fashion image were analyzed. The study was performed by the context analysis method and the image evaluation method. In the context analysis method, the 1,391 pictures for hat-styles which were believed to be the standard of fashion style from the S/S season of 1998 to the F/W season of 2004 were analyzed. The research is summarized as follows. Based on the result of the fashion collections, the kinds of hats came Bowler, Beret, Cloche, Capeline, Cap and Hood in order, and Casual, Feminine, Natural, Formal, Romantic, and Mannish came in order for the case of the fashion images for putting on a hat. The result of the analysis on the characteristic of fashion design according to the kinds of hats, the casual image, with highest frequency, was found from all of the kinds except Capeline. Bowler and Cloche were conspicuous in jackets/slacks, Capeline was conspicuous in one-piece shape, and cloth silhouette showed the highest frequency in H type. As for Bowler, the color of cloth and hat was mostly black, and as for Beret and Cloche, achromatic color showed the highest frequency. But as for Capeline, the cloth color, including chromatic color, was various. As for Beret, pattern and material image were various comparatively, but as for other kinds of hats, there were the materials with no pattern and with hard material image.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.198-208
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• 2008

The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies them and compares traits. The study also looks into store images of internet fashion shopping malls and differences in purchasing behaviors. The results of the study show that there are three types, namely 'self-confidence and pursuit-of-success type,'family-oriented and responsible type', and 'passive and popular-culture-consumer type'. Among the elements constituting the store images of internet fashion shopping malls, there were considerable differences between groups on 'product and information service' element and 'convenience' element. On shopping mall purchasing behavior, the study confirmed some differences on 'information source', 'product purchase amount', and 'payment method' when purchasing a product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing intention between groups by lifestyle-type.

• Journal of the Korea Fashion and Costume Design Association
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• v.1 no.1
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• pp.35-51
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• 1999

This study was aimed to analyze how images of information society were embodied in contemporary fashion design. To find out images of information society expressed in contemporary fashion design, this paper reviewed the characteristics of information society, and, found out six categories of contemporary fashion design in which the information society was expressed. Cyber environment causes techno style clothing which is characterized by the metallic or lustrous material and mechanical message. And interest in new materials increased significantly. Time-space compression makes the meaning of time and space change, therefore the past, present and future are coexist in the contemporary fashion design. The boundaries has loosed, so, heterogeneous materials and colors are used in fashion design all together. Variety and plurality affect expression of individuality and self-concept. Flexibility increased, so, soft and pliable clothing increased, too. Finally, quality of life is considered as more important value than quantity, so, luxurious look and zen style appear. Also, minimalism which is characterized as simplicity and purity affects the contemporary fashion design.

• The Research Journal of the Costume Culture
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• v.17 no.1
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• pp.40-54
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• 2009

Many studies make us difficult for understanding the specific concept of NOW avant garde by misusing avant garde or by using the over wide-ranging concept. The purpose of this study is to define the concept of NOW avant garde fashion by analyzing its fashion and its paradigm characteristics, after considering modern avant garde fashion history. This study was used with bibliographic research as well as internet search of qualitative method for analyzing fashion show clothes since 2005 women's wear. The characteristics of NOW avant garde fashion are classified into plural deconstructivism, econonism that integrates the last avant garde factors with logical economics, and the aesthetic of Tech-Human. To conclude, the concept of NOW avant garde fashion is defined as the fashion expressing either the digital-hybrid images or the deconstructive images meaning elimination, unification or confinement, being pilled up one on another, bizarre connection, transposition, and distortion.