• Title/Summary/Keyword: Fashion enterprise

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Improving Open Distance-Specific Development Project in Seongsu Handmade Shoes Street (성수동 수제화 특화 거리 조성 사업의 현황조사 및 개선 방안 연구)

  • Jeong, Jae-Chul;Park, Myung-Ja;Uh, Mi-Kyung;Choi, Hae-Min
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.3
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    • pp.193-206
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    • 2017
  • The Seongsu handmade shoes street consists of subsidiaries, leather shoe manufacturers, and shoe stores associated with the business as a domestic shoe business cluster. Since its development in the 1980s, the shoe industry has been a center of shoe manufacturing but since the 2000s, it has lacked a fully developed environment, a uniform distribution system, market-oriented brand, marketing and design, and also suffers from an aging workforce. Seoul officials and Seongsu-dong small business owners must overcome these difficulties through town enterprise development, brand creation and marketing co-promoting composition of the characterization and distance, but the situation is still insignificant. The purpose of this study is to determine the actual situation as targeted at small merchant handmade shoes Seongsu-dong Street, to determine the factors in the problem, and to propose substantial improvements for Seongsu handmade shoes street. This study was a survey of street sales outlets in Seongsu handmade shoes street in Seoul. The spatial extent of the study was to set up the scope by reference to the directions given through the Seongsu handmade shoes street site. To build infrastructure facilities and distribution systems for the betterment of handmade shoes Seongsu-dong street, it is important to gain a competitive edge through a specialized industry such as a marketing strategy to establish branding as a specialized company. Shoemakers should also seek their own activation measures in areas such as training professionals, universities and corporate projects for joint participation in the ongoing development of new content. To pioneer the domestic and international sales channels, it is important to broaden the sales infrastructure. These areas will ultimately enable a significant contribution to strengthening national competitiveness.

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The effect analysis where beauty care service's quality of perception influences to a value of perception

  • Kim, Sung-Nam;Jung, Hyun-Jin
    • Journal of Fashion Business
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    • v.9 no.6
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    • pp.39-55
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    • 2005
  • This study examines closely the relationship between beauty art service quality and value. And satisfaction and purchase action that they do perceive to customers who have beauty art service company's service use experience. Moreover, this study was achieved purposely to present service raising plan of good quality to beauty art company managers and business employees. First, to investigate the concept of beauty art service quality and special quality was with doctrines that have been presented through a virtue aspect to achieve this study. Moreover, the wave and beauty art service, human service relativity is a let down unlike manufacture enterprise. Further more, beauty art service by complex composition of existence and nonexistence style is sold, and it could be known by having personality consumed at the same time production. The concept of quality about beauty art service and quality that became perceived through virtue study of concept and measurement about value. Therefor, value was deduced, and could deduce measurement, the linear measure that is applied to measure this. Large majority virtue study found is measuring quality of service to 22 articles on PZB's theory, and this study corrects measurement, the linear measure that is applied in Morritt's study that is based in PZB matrix and supplements and attempted measurement to 22 items. The result measurement dimension is consisted of functional quality, technological quality, physical quality dimension. To measure this through virtue study about value that become perceive, could confirm that all expense and beauty art companies which the customer is paid, connect with offering general quality of service. Therefor, through measurement, 2 dimension was deduced by monetary value and the non-monetary value.

A Study on Consumer's Value, Sportswear's Benefit Sought and Attribute Evaluation (소비자 가치와 스포츠웨어 추구혜택 및 속성평가에 관한 연구)

  • Lee Hyun-Kyung;Lee Myoung-Hee
    • The Research Journal of the Costume Culture
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    • v.12 no.6 s.53
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    • pp.1031-1044
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    • 2004
  • The purpose of this study were to investigate the relationships between consumer's value and sportswear's benefit sought/attribute evaluation, and to examine how sportswear's benefit sought were influenced by consumers' value and demographic variables. Subjects were 468 males and females in their teens to 30's in Seoul. Consumer's value was classified into four dimensions by using factors analysis: materialism, achievement orientation, traditionalism, and other consciousness. The value of materialism and achievement orientation had positive relations with brand orientation, fashion, appearance attraction, enterprise image, and brand advertisement of sportswear in both male and female. Achievement orientation had, in case of the male, positive relations with economics, practicality, fabrics, and quality of sportswear. In case of the female, traditionalism had positive relations with economics and practicality, and other consciousness value had positive relations with brand advertisement. Materialism was the most important in predicting brand orientation, followed by social class in both male and female. Age was the most important in predicting practicality, followed by achievement orientation in case of the male. Materialism(-) was, in case of the female, the most important in predicting practicality, followed by traditionalism, achievement orientation, and age.

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Preference of Entertainer Image and Imitation Behavior on Adolescents (청소년의 연예인 선호이미지와 모방행동)

  • Lee, Su-Kyoung;Kweon, Soo-Ae
    • Korean Journal of Human Ecology
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    • v.18 no.2
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    • pp.419-429
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    • 2009
  • The purpose of this study was to research the preference for the entertainers image and imitation behavior. The research was a survey and the subjects were 1,034 middle and high school students. The collected data was analyzed using frequency, statistics analysis, t-test, crosstab, ANOVA, factor analysis and multiple regression analysis. Result were as follows; The preference for the entertainment, most of the adolescents loved the singer and the TV talent. The feminine and urban image was their favorite image for the entertainer. The favorite image was significantly different according to the gender and age. Star entertainer imitation behaviors showed the differences according as adolescent's gender and age. The unique marketing strategy is required as the job in the entertainment business, so the tend to follow up and imitate all attractive factors and favorite image of the entertainer. This study was for helping the adolescent who are very sensitive and going to set up their identification to get the role model as the fair way to be the social member, helping the one to set up the image-making way for each entertainment's job, and helping the enterprise who want to use the image of the star in their promotion.

The Roles of Organizational Learning Capability and Firm Innovation in the Relationship between Entrepreneurial Orientation and Firm Performance

  • KITTIKUNCHOTIWUT, Ploychompoo
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.651-661
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    • 2020
  • This research aims to examine the relationships among entrepreneurial orientation, organizational learning capability, firm innovation, and firm performance. To achieve a data collection, a mail survey procedure via questionnaire was implemented by using executives or managers of gems & jewelry industries, textile and clothing industries, leather and accessories, fashion apparel industries in Thailand as the key informants. Of the surveys completed and returned, 388 were usable. Hence, a model with a structural equation was used to evaluate the data survey of 388 respondents. The results reveal that, in terms of the mediating effect, organizational learning capacity and firm innovation can complement each other in order to improve entrepreneurial orientation. Findings show that entrepreneurial orientation improves firm innovation, which in turn improves firm efficiency. Firm innovation acts as a variable mediating between enterprise orientation and firm performance. Our findings contribute to the current emergence of organizational learning capacity that mediated the relationship between entrepreneurial orientation and firm performance. Entrepreneurial orientation is normally a firm performance that enterprises develop which can have use the information available and make an impact. It can be considered through the mediation of organizational learning capability, and firm innovation variable and as stated in previous literature, it can influence firm performance.

A Data Envelopment Analysis for Estimating the Efficiency of Korean Apparel Industry (한국 의류제조산업의 효율성에 관한 연구)

  • Park, Woo-Ram;Kim, Mi-Jin;Kwon, Oh-Kyoung;Kim, Mun-Young;Cho, Woo-Hyun
    • Journal of the Korean Society of Costume
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    • v.57 no.2 s.111
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    • pp.69-85
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    • 2007
  • Despite the recovery of consumer expenditure and retailing in the Korean economy after 2001, the domestic apparel industry has been aggravated by negative growth in both productivity and production. The purpose of the stud? is to diagnose the develop competitive of the Korean apparel industry and derive implications for this after estimating the efficiency of the Korean apparel companies with Data Envelopment Analysis. Data Envelopment Analysis(DEA) is a methodology based in non-parametric analysis and linear programming. It was developed for measuring the relative efficiency of a set of firms that use inputs to produce outputs. Data used fer input and output variables in the analysis are drawn from financial statement recorded by the Korean Financial Supervisory Service. The initial input data comprise the number fo the employees, fixed assets, general management and selling expenses, and cost of sales. The initial outputs are the operating profit and the gross margin. To summary the results, the efficiencies of the Korean apparel companies has increased yearly in spite of being overabundance of investment in Labour and Capital. According to correlation between input and output variables, the Korean apparel industry has been revamping gradually from labor intensive industries to the capital. The companies need to reduce costs in the results from the number of employees, fixed asset and cost of sales to transform into an efficiently enterprise. The companies owning or obtaining a brand had bitter establish an outsourcing strategic in production, while OEM corporations are called far setting up a manufactory in domestic or abroad. Although the paper is derived some implications with production efficiencies, the relation between apparel companies and brand power, consumption level of consumer, and social trend is remained on a limitation to the study. The next research necessitates a topic with Fashion industry or examining the correlation between brand value, social propensity and profit margin.

Effects of Draw Ratio and Additive CaCO3 Content on Properties of High-Performance PE Monofilament (연신비와 첨가제 CaCO3가 PE 모노필라멘트의 물성에 미치는 영향)

  • Park, Eun-Jeong;Kim, Il-Jin;Lee, Dong-Jin;Kim, Jung-Soo;Lee, Young-Hee
    • Fashion & Textile Research Journal
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    • v.23 no.2
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    • pp.290-296
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    • 2021
  • The effect of draw ratio (8, 10, 12, 14 times) and additive CaCO3 content (0, 0.5, 1.0, 1.5, 2.0, and 3.0 wt%) on the properties of high-performance PE monofilament was investigated in this study. As the draw ratio increased (8-14 times), the melting enthalpy (ΔHf), crystallinity, specific gravity, and tensile strength increased significantly. However, the draw ratio had little effect on the melting temperature (Tm) and crystallization temperature (Tc). The seawater fastness (stain and fade) of the hydrophobic PE monofilament prepared in this study showed an excellent grade of 4-5 in all draw ratios. To investigate the effect of the additive CaCO3 content on the properties of high-performance PE monofilament, the draw ratio was fixed at 14 times. It was found that the tensile strength of the PE monofilament sample containing 0.5 wt% of CaCO3 was much greater compared to the sample without CaCO3, but the elongation of the sample containing 0.5 wt% of CaCO3 was much less than the sample with 0 wt% CaCO3. However, in the case of the sample containing more than 0.5 wt% CaCO3, the tensile strength slightly decreased and the elongation slightly increased as the CaCO3 content increased. The seawater fastness (stain and fade) of the hydrophobic PE monofilament showed excellent grades of 4-5, regardless of the amount of additives. From the above results, it was found that the maximum draw ratio of 14 times with an additive of 0.5 wt% CaCO3 are the optimal conditions for manufacturing high-performance marine fusion materials with various fineness (denier) with high strength and low elongation.

Measurement of size and swimming speed of Bluefin tuna (Thunnus thynnus) using by a stereo vision method (스테레오 카메라 기법을 이용한 참다랑어의 크기 및 유영속도 측정)

  • Yang, Yong-Su;Lee, Kyoung-Hoon;Ji, Seong-Chul;Jeong, Seong-Jae;Kim, Kyong-Min;Park, Seong-Wook
    • Journal of the Korean Society of Fisheries and Ocean Technology
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    • v.47 no.3
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    • pp.214-221
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    • 2011
  • This study was performed to develop a video based system which can be used to measure the averaged fish size in a non-intrusive fashion. The design was based on principles of simple stereo geometry, incorporated fish dimensions weight relationships and took into consideration fish movement to lower system costs. As the fish size is an important factor that impacts the economy of an aquaculture enterprise. Size measurements, including fork length, width or height, girth, thickness and mass, can be used to determine fish condition in the fish farm, so the averaged fish size of fish cage needs to consistently monitor in open ocean aquaculture cage. A precision of ${\pm}3%$ for replicate length measurements of a 60cm bar is obtained at distances between 2.0 and 6.0m, and the mean fork length and mean swimming speed of bluefin tuna were estimated to 48.8cm and 0.78FL/s, respectively.

A Study on the relation of Vulnerability, FTA Barrier, Origin Verification and Origin Performance in Rules of Origin (원산지제도의 취약성, FTA 장벽 및 원산지검증 수준과 원산지성과에 대한 연구)

  • Kim, Chang-Bong;Hyun, Hwa-Jung
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.295-315
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    • 2014
  • This paper attempts to reveal the relationships between vulnerability, FTA barrier, verification factors and origin performance. According to precedent studies, Our study analysed 104 cases from Korean companies which adopted a rules of origin and then developed a structural equation model. As a result of the model test, this empirical study found that vulnerability have a negatively significant influence on origin verification. Second, there was a positive relationship among origin verification and origin performance. Through the results of this study are the first company in order to enhance competitiveness, improve understanding of the rules of origin, must go to deal jointly with partner companies. Second, to establish a process for the origin of the goods to prove this systematic and should be managed in an orderly fashion. Country of origin verification system of corporate -level internal factors and external factors, separated by a study to assess the level of the enterprise for internal and external is determined that you need.

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Design and Implementation of a Hadoop-based Efficient Security Log Analysis System (하둡 기반의 효율적인 보안로그 분석시스템 설계 및 구현)

  • Ahn, Kwang-Min;Lee, Jong-Yoon;Yang, Dong-Min;Lee, Bong-Hwan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.19 no.8
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    • pp.1797-1804
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    • 2015
  • Integrated log management system can help to predict the risk of security and contributes to improve the security level of the organization, and leads to prepare an appropriate security policy. In this paper, we have designed and implemented a Hadoop-based log analysis system by using distributed database model which can store large amount of data and reduce analysis time by automating log collecting procedure. In the proposed system, we use the HBase in order to store a large amount of data efficiently in the scale-out fashion and propose an easy data storing scheme for analysing data using a Hadoop-based normal expression, which results in improving data processing speed compared to the existing system.