• Title/Summary/Keyword: Fashion concepts

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Recurrence and Non-recurrence Appearing in Contemporary Hairstyles (현대 헤어스타일에 나타난 재현성과 비재현성)

  • Lee, Young-Mi;Kim, Sung-Nam
    • Journal of Fashion Business
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    • v.13 no.5
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    • pp.149-160
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    • 2009
  • The purpose of this research is to analyze how contemporary hairstyles are expressed based on the recurrence and non-recurrence of simulation. The results of this study can be summarized as follows : 1) Recurrence appeared as imitation which re-expresses the image of past hairstyles, change which borrows unordinary objects from previous hairstyles, and expansion which extends the volume in hairstyles. 2) For nonrecurrence, there were an absence of hairstyles which rid reality, a sub-culture as a disband of fixed perceptions, a combination with other genres, an ambiguity of hairstyles appearing as a fusion effect and a Kitsch phenomenon, an ambiguity of hairstyles where a totally different third image appears through dichotomy concepts combined.

Relationships of sensibility image of mannequin and apparel shop

  • Choi, Mi-Hwa;Yoh, Eunah
    • The Research Journal of the Costume Culture
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    • v.22 no.6
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    • pp.955-964
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    • 2014
  • This study is to explore the relationships between sensibility images of mannequins and apparel shops. A total of 113 consumers participated in experiments with photo stimuli of 2 mannequin types (realistic and semi-abstract mannequins) and 4 brand shops of women's casual wear. In results, luxurious, chic, strong, sexy, and young images were more strongly perceived from realistic mannequins than semi-abstract mannequins whereas simple and soft images were more strongly perceived from semi-abstract mannequins than realistic mannequins. Shops using realistic mannequins indicated strong images whereas shops using semi-abstract mannequins presented soft, comfortable, and feminine images. In the correlation analysis, luxurious, chic, strong, and young images of realistic mannequins were consistent with shop images using realistic mannequins. Also, luxurious, chic, soft, comfortable, and feminine images of semi-abstract mannequins were consistent with shop images using semi-abstract mannequins. In order to clearly communicate brand concepts with consumers, mannequin that is a key element of visual merchandising in the apparel shop, should be carefully selected, considering the accordance with shop image.

Semantic Characteristics of Outdoor Brand Names (아웃도어 브랜드 명의 의미론적 특성)

  • Rha, Soo-Im
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.135-147
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    • 2016
  • The purpose of this research is to study the semantic characteristics of outdoor brand names by analyzing 94 brand names in domestic market, so as to propose ways to develop strategic brand names. The results are as follows. When it comes to outdoor brand products, the emphasis is placed on their functional features. Thus, the majority of outdoor brands surveyed in this Study were using strategic descriptive brand names which clearly denote the properties and effects of the relevant products to leave lasting impressions on consumers'minds. In other words, the outdoor brands surveyed herein were using brands which inform consumers of the specific business and product categories, express the concept of the brands, and provide them with information on the features and benefits of the products such as high quality, high-class, and luxurious lifestyle. In conclusion, the components of outdoor brand names are crucial elements which symbolize the concepts, functions or features of the relevant brands. In order to develop brand names consisting of components which build brand powers and enhance brand images, it is imparetive to develop more unique and characteristic brand names.

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Expressional Characteristics of Retro Image Shown on Wedding Dresses (웨딩드레스에 나타난 레트로 이미지의 표현 특성)

  • Gai, Shunan;Yoo, Youngsun
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.103-116
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    • 2016
  • This study intends to discover characteristics and methods of retro image wedding dresses by analyzing prior studies about retro characteristics. The characteristics of retro image wedding dresses are as follows: 'Recreative Retro', Trend revival Retro', 'Nostalgic Retro' and 'Remixed Retro'. The expressional characteristics and methods of each character are as follows. The 'Recreated Retro' has been recreated in the wedding dresses worn by celebrities, actresses' wedding dresses in movies, and also in the famous designer's high end wedding dresses. These dresses do not merely duplicate the originals, but also reflect images, which were reproduced by combining modern technology. The 'Trend revival Retro' emerged as a combination of past fashion styles and new trends. It seems to stimulate the customers' reminiscence of past fashion trends and create unique designs through expressing the metaphor or the adaptation of past fashion styles. The 'Nostalgic Retro' started from the discovery of emotional values for something old or the inclination to be attracted to old styles. It has been expressed through design concepts with natural themes. The 'Remixed Retro' is from recombination of Retro elements. It is shown as a new interpretative code which explains how current time blends with different times.

Conceptual Clothing Design Process Using Cooperative Learning Strategies: Senior Clothing Design Class

  • Sohn, MyungHee;Kim, Dong-Eun
    • Fashion, Industry and Education
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    • v.14 no.1
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    • pp.59-68
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    • 2016
  • This paper identified the source of inspiration to cooperatively design a fashion collection from US undergraduate clothing design students and addressed how to implement team-based learning strategy to conceptual clothing design in class. Data was collected from the total of 51 students in a senior clothing design course at a large 4-year university in the US. The assigned project for this class was to develop a group collection under a same theme. Each student worked with his/her team member(s) to create an outfit and the entire class worked as a group to create a cohesive collection. The study showed that the sources of inspiration for the themes/concepts came from 11categories: historic era/old Hollywood glamour, shape/line/structure/architectural, fairy tales movies, nature/abstract, circus/mysterious, occasion/place, object, designer/artist, futuristic, culture, and various movies. To implement cooperative learning strategies in the clothing design class, a total of five class presentation/discussion sessions were held for theme/concept decision, fabric decision, design decision, test garment evaluation and design modification, and final products. Throughout the design process, team-based learning strategy promoted students' engagement and participation and inspired their critical thinking skills for making decisions within a team.

Comparison of Medical Compression Garments by Manufacturing Country (의료용 화상환자 압박복의 제조 국가별 비교)

  • Cho, Shin-Hyun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.17 no.4
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    • pp.31-39
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    • 2015
  • A special medical compression garment has been developed to be worn after surgery or treatment using an elastic fiber in which the amount of compression can be adjusted to a specified targeted area to reduce the formation of hypertrophic scarring. In order to develop this medical compression garments, specialized technical skill in fiber, compression class and body measurements are needed. This study provides product survey data for the development of medical compression garments. An investigation analyzed medical compression garments of 16 brands from 6 countries sold in the Korean market & online, such as Make Me Heal, Jobst, Bio Concepts, Design Veronique$^{(R)}$ Nouvelle and Leonisa$^{(R)}$ (USA), Respire(Germany), Malcom$^{(R)}$, Holistic garments and Jobskin(UK), Technomed, kanav Healthcare and Sindhoori surgicals(India), Soo medical and C&C medical(Korea), Secondskin(Australia). The main fibers of compression garments were nylon and spandex: in addition, the fiber content was different by country and brand. The number of compression classes of products was USA(4), UK(4), and India(4). For body measurements, USA and many brands used (bust, under bust, waist, hip, thigh, knee, calf, ankle, upper arm, elbow, wrist, armhole bicep) circumference and length.

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A Study Beauty Illustration as Part of Artistic Expressions - Focusing on the Creation of Paper Sculpture Works - (예술적 표현으로서 뷰티일러스트레이션 연구 - 종이조각기법을 이용한 작품제작을 중심으로 -)

  • Kim, Jin-Hee;Jung, Yeon-Ja
    • Journal of the Korea Fashion and Costume Design Association
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    • v.15 no.1
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    • pp.47-57
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    • 2013
  • In terms of expression, beauty illustration has become more diverse and innovative. Because of continued unique creative activities, more novelty has been pursued. In this study, beauty illustration in new artistic and decorative images was used to investigate the basic concepts of art activities, illustration and beauty illustration and make up for beauty illustration which adheres to traditional and classical expressions. In this study, the following results were obtained: First, in terms of expression of beauty illustration, the work with art expressions are still poor compared to other fields such as fashion illustration. Therefore, it is necessary to attempt beauty illustration of a new image which expresses artistic emotions. Second, by using an artistic technique called 'paper sculpture', a semi-solid shape has been completed, and a decorative beauty illustration was created. People get new inspiration through beautiful and innocent art pieces, which in turn motivate to create new expression. New art activities which take a human body as an art support beauty activities through picture and more sensitive inspiration. It was attempted to express other emotion and beauty by observing a single piece of work. A new possibility in beauty illustration which is differentiated from other art activities is proposed and its domain is developed.

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Knitwear design with fractal formative characteristics (프랙탈 조형특성을 적용한 니트웨어 디자인)

  • Lee, Yoon Mee
    • The Research Journal of the Costume Culture
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    • v.29 no.4
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    • pp.522-537
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    • 2021
  • The purpose of this study is to develop a knitwear design with the potential for practical use through a combination of science and design by examining the concept and formative characteristics of fractal geometry and applying them to the development of 3D virtual clothing knitwear design. This study produced five main conclusions. First, the sub-concepts of "Repeatability," "Scale variability," and "complexity," which are based on self-similarity, appear together with simple regularity in the fractal formative characteristics shown in fashion design. Second, fashion fields apply fractal geometry in three-dimensional surface textures and optical textile patterns as a method of expression. Third, it was confirmed that various expressions can be created with fractal patterns by using the SDS-ONE APEX 3-4 design system; moreover, fractal patterns are a suitable design source for the development of Jacquard knitwear patterns. Fourth, in the development of knitted jacquard fractal patterns, by arranging the patterns in perspective, the effect of emphasizing or reducing the human body by optical illusion was shown. Fifth, a knit Jacquard structure with a pattern that exhibits fractal modeling characteristics and applying it to a 3D virtual clothing sample design reduces the time required for sample production while expanding the knit design's expression area and reducing costs. Thus, the clothing sample confirmed the effectiveness of practical knitwear design development.

A Research on the Development of Design Framework through Case Analysis of Workwear (워크웨어 사례분석을 통한 디자인 프레임워크 개발 연구)

  • Huh Ga Young
    • Journal of Fashion Business
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    • v.27 no.5
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    • pp.135-145
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    • 2023
  • The purpose of this paper is to develop a workwear design framework that can be applied in workwear design. A general explorationstudy was conducted onworkwear concepts and market research to understand the importance and growth potential of workwear. Subsequently, representative brands specializing in workwear are selected, and a case analysis of workwear is conducted with a focus on jackets, pants, and overall items. As a result, four key characteristics of workwear are derived: Ergonomic Pattern-making, Certified Fabric, Specialized Color, and Customized Details. To present a model that considers the functional, expressive,and aesthetic aspects of workwear simultaneously, the 'Function Express Aesthetic' (FEA) model is utilized as the foundation. The 12 derived elements in the newly developed framework combine these four characteristics with three aspects (functional, expressive, and aesthetic), allowing for comprehensive consideration and validation of workwear conditions. The new framework will be used in subsequent research for developing workwear prototypes and is expected to enhanceworkwear production by employing a systematic approach during the design ideation and evaluation stages. By effectively integrating functional aspects with expressive-aesthetic values centered on the functionality of workwear products, this framework will provide.

A Study on the African Image Expressed in 2005 S/S Collections (2005 S/S 컬렉션에 나타난 아프리카 이미지 연구)

  • Lee, Keum-Hee;Kim, Wan-Joo;Kim, So-Ra
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.6 s.165
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    • pp.911-922
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    • 2007
  • In this study, for the purpose of correct viewing on the image of Africa and understanding of modem fashion, African image and art, the general characteristics of African costume, the background of fashion subjecting African image, and the trend according to ages were examined based on theoretical background. Then the researcher drew African image by analyzing the works in four 2005 S/S major fashion collections to designers and design factors. The ten voted designers' and brands' works in 2005 S/S collections had four concepts of African image; 'Wild Erotic', 'Abstract Primitive', 'Natural Elegant' and 'Sporty Romantic'. The viewpoint of modem fashion on African image from the aspect of design, designer and fashion trend can be examined as below. First, African costume, which was religious and ceremonial, appeared to emphasize its esthetic side with decorative details in modem fashion design and designers competed to choose a method to harmonize tradition and modem style and by adopting these from occult to decorative meaning, Second, fashion designers presented city unpolished beauty of modem women to a special style and made african image to be recognized as a code of fashion culture by integrating it with modem people's mind to go back to the past and admiration for the purity of nature. Third, thanks to the instinctive vitality hidden in the primitive life, inspiration for creative design that is found in the esthetic mind of the Indians, foreign taste emphasizing ethnic trend, and admiration to naturalism due to the increase of concern over ecology, 'African image' led the beginning of 21C trend by being settled as a in fashion trend.