• 복식
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• 제52권1호
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• pp.129-143
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• 2002

Patterns are something that comes out of necessity in human life, which is closely associated with it. Thus come the SFAA (Seoul Fashion Artists Association) collection which uses patterns varying in form, color, way of expression and material. For this research, I first categorized the patterns the SFAA designers used into: natural patterns, symmetric patterns, traditional patterns, stripe, plaid, dot and abstract patterns. As a result of the process. the designers most favored the natural patterns and symmetric patterns, and dot patterns were rarely used. The designer who most favored patterns in general was Sul Yun-hyoung, and the designer Kim Chul-ung rarely favored the surface effect. The seven kinds of patterns naturally differ according to the designer. as Park Hang-chi liked to use the plaid patterns along with yam dyeing material, whereas Jin Teok expressed stripe patterns using the yarn dyeing fabric. Natural patters were presented in a bizarre way with Lie Sang-bong. who took the motives appearing in Eastern ceramic and paintings into the clothes, using the print method. The symmetric patterns, which the SFAA designers most preferred. was used evenly among designers like Chang Kwang-hyo, Gee Choon-hee. Rubina, and Haneza. In contrast. Lie Sang-bong. who used abstract patterns that do not give out meaning of the actual form of the pattern. rarely used symmetric patterns. The dot patterns were most often used by Park Youn-soo. and traditional patterns were overwhelmingly chosen by Sul Yun-hyoung. Secondly. in expressing the colors, SFAA designers were much more likely to choose achromatic colors. not choosing to show off colors. This is especially apparent in works by Haneza and Lie Sang-bong. In the SFAA collections, numerous methods were used to create. For instance, Sul Yun-hyoung used the oriental embroidery method. and Rubina and Lie Sang-bong used many unique dying methods. In terms of materials, Sul Yun-hyoung preferred silk. due to her methods, and Lie Sang-bong was one of the designers that used a number of different materials such as vinyl. Jacques Mueclier of the Paris Clothes Association in France, who was invited to SFAA collection once, remarked. "While the choice of material and the actual sewing done were excellent, there lacked much difference among the designers, as most of them choose flowing silhouette In terms of composition," which is all too correct. In addition, there were cases in the collection where the inherent feelings of cultural artifacts was expressed without alteration. Summing up, the research aimed to analyze the surface expression methods, forms and color of SFAA designs. and I hope that it can open up ways for new projects in the future.he future.

• 복식
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• 제58권2호
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• pp.62-77
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• 2008

This study aims to analyze color characteristics centered by women's suit styles that represent masculinity remarkably. Through this, it figures out color's type and continuance availability as a representing tool to express masculinity to provide useful color information which can be applied effectively to various color planning. For this research, related images were collected among women's pants suits appeared in $2004{\sim}2006's$ Paris, London, New York and Milan collection F/W that are most similar to modern man's suit. Among them, the study analyzes 319 pictures where the features of masculinity were represented effectively. The referred color values were earned by converting $L^*a^*b^*$ values measured through the color extracting tool of Computer program (Adobe Photoshop CS) and color tone characteristic were analyzed by classifying 12 color PCCS and 5 achromatic colors. The result of the study are as follows: First, based on standard of color hue and tone, in terms of color hue, PB, YR, Y were frequently shown up but G, BG series were not found much after analyzing overall women's pants suit color characteristics shown in $2004{\sim}2006$ Paris, London, New York and Milan collection. Second, the color analysis about 3years of $2004{\sim}2006$ tells that achromatic colors have been most widely used in every year. In terms of color hue, PB, YR, Y series were appeared most popular and G, BG classes weren't appeared frequently. In addition, once looking at yearly color tone distribution trend, like overall color tone distribution result, Bk, w, dkg, g, p were highly used as sequential and b, v, dp, sf, ItGy series show low distribution level. And such a distribution level of low and high in frequency has been showed continuously as a similar style. Accordingly, through the study, as a tool to express masculinity in women's suit, achromatic colors like black and white series and PB, YR, Y series color were investigated as most popular uses. And as color tones, Bk, w, dkg, g, p were used frequently.

• Asia Marketing Journal
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• 제14권2호
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• pp.127-156
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• 2012

본 연구에서는 가족 내 높은 의사결정권을 가진 베이비부머세대 중년여성을 연구대상으로 선정하여 이 소비자에 대한 이해를 높이기 위해 이들이 삶에서 추구하는 가치를 질적연구방법을 통해 알아보았다. 그 결과, 시간, 관계, 젊음과 건강, 자아실현, 의식의 총 5개의 핵심가치를 도출했다. 상위범주들의 맥락적 관계를 구축하여 모형을 도출한 결과, 베이비부머세대 중년여성은 시간적 여유의 증가와 이전/이후세대와는 다른 의식을 인과적 조건으로 하여 자아실현과 타인과의 관계맺기 현상을 나타내며 이 과정에서 스트레스를 받고 있었다. 이들은 이와 같은 현상을 대처하기 위해 건강과 젊음을 위해 다양한 노력을 취하고 있었으며, 이를 통해 최종적으로 시간적 여유가 있고 경제적으로 크게 고통 받지 않는 현재의 삶에 감사하고 있다는 결론을 도출하였다. 모형을 보다 추상적인 중심현상으로 축약화하여 베이비부머세대 중년여성의 삶에 대한 이야기를 구성하였으며, 이를 통해 베이비부머 중년여성이 여러 가지 활동과 노력을 통해 추구하고자 하는 것은 '건강하고 젊고 행복한 삶'이라는 결론을 내렸다. 본 연구를 통해 도출된 실무적 시사점은 다음과 같다. 첫째, 베이비부머세대 중년여성의 삶에 가장 큰 영향을 미치는 시간을 잘 활용하도록 도와주는 상품, 서비스가 필요하다. 둘째, 자아실현 욕구가 높은 베이비부머세대 중년여성이 자아효능감을 느낄 수 있도록 이들의 감각, 능력, 인맥을 활용할 수 있는 기회를 제공해야 한다. 셋째, 이들의 집안과 외모 가꾸기는 자아실현의 방법이므로 이 시장에 대한 세분화가 필요하다. 질적인 방법으로 진행된 본 연구의 한계점을 보완하기 위해서는 다양한 지역과 소득계층을 포함하는 후속연구가 진행되어야 한다. 그리고 이상의 결과를 확인하고 보완하는 차원의 양적연구가 후속으로 진행되어야할 것이며, 이들 삶의 한 부분을 집중적으로 조명하여 더욱 깊이 있는 결과를 도출하는 후속연구가 필요하다.