• Journal of Fashion Business
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• v.16 no.3
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• pp.45-62
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• 2012

This study aims to examine the effect of talent types on the purchasing behaviour of beauty-service products in 367 adults(female and male). The present study is the first to consider both talent types and the purchasing behaviour of beauty-service products correlates to appearance management behaviour. Frequency analysis showed that the mean of 8 talent types of 367 participants was 3.324. The highest talent type of 367 participants was interpersonal talent, the lowest talent type was logical-mathematical talent among 8 talent types. There were statistically significant relationships between the talent types(specially, bodily-kinesthetic talent and interpersonal talent) and the purchasing criteria of beauty-service products on the correlation analysis. And the effects of 8 talent types on the purchasing frequency of 4 beauty-service products were significant on the regression analysis, specifically, the results showed that the most significant among 8 talent factors was the interpersonal talent, next, the bodily-kinesthetic was. Thus, the more purchasing frequency of beauty-services products, the higher interpersonal talent were, and the better affinity with others were. As a results, the interpersonal talent factor and bodily-kinesthetic talent factor among 8 talent factors were ultimately affecting the appearance management behaviour. The higher the score, it was concluded that the subject was more active in beauty-related behavior. Conclusively, the appearance is a form of personal asset for one's self-fulfillment, and strong and beautiful appearance is a medium to improve self-esteem and dominance. It is possessing a significant influence in personal satisfaction, self-identity, and social success.

• Journal of the Korean Society of Costume
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• v.56 no.8 s.108
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• pp.123-137
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• 2006

Christian Dior has been standing to a good position in fashion and make-up for a long time, and it has been growing up continuously. The purpose of this study was to find out data that a point of view on sensibility. So first, this study analyzed image components of Christian Dior fashion, then this study examined aesthetic characters of Christian Dior fashion. For researching the image of Dior based on an historical consideration of Dior, subjects were fixed in this study. 1) Analyzing image components of Dior fashion 2) Examining image characters of Dior fashion 3) Researching consumers understand how to image of Dior fashion. The study was theoretical and established method; using more than a graduate student-major in clothing and make up, survey$(2004.5\sim6.)$ and SPSS 10 program statistics method. As the results, in Dior fashion, this study analyzed the factors of shape, color, material and texture, and that indicated character of chic, classic, gorgeous and romantic image on the foundation of elegant beauty. As consumers understood that as a same image. By analyzing the image as an emotional side, it could be fundamental data of emotional marketing for Asian.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.104-110
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• 2008

The purpose of this to study was to find out relationships between the Make-up and the Humanbeing's Eroticism. The results of this study were as follows: 1. The Make-up is the sexual display for the tribes propagation and maintain and is derived from the eroticism to seduce the opposite sex. 2. The red color of Yeonji make-up makes a great contribution to sexual sensibility and is effective to attain the solemn and original desire.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.1
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• pp.60-72
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• 2008

A midst the tendency in an attempt to rehabilitate the coexistence of values in Oriental and Western cultures, along with centripetal attention through reincarnation of the Oriental culture, the modem fashion trend is also inclusive of such Oriental flavors even in the opposite Western fashion icons with an outlook for futuristic alternative. In this regard the study is to investigate the Oriental Characteristics shown in the contemporary fashion in a more profound and right manner by evaluating its spirituality and formativeness through analytical survey on preliminary literatures, whose key words are as follows; Fist, heterogeneity inclusive of the Oriental comprehensiveness through non-periodic chaos; second, imperfection in pursue of perfection through non-perfection; third, asymmetry caused by polarized historicity together with agility in the Oriental costumes; fourth, simplicity bridging into religious naught, and; fifth, spatial comfortablity shrouded by loose design. As a result, the study demonstrates that Oriental sensitivity implicative at the modem fashion, prior to its formativeness, shed out a clue of the Oriental profound spirits in its fashion style.

• Journal of the Korean Society of Costume
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• v.38
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• pp.213-231
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• 1998

The purpose of this study is to find a root from naturalism to contribute the identity of Korean fashion design in the world which has universality and particularity. The beauty of nature has accumulated in our unconscious-ness, influenced to our unconsciousness, and contributed to make the formative sense. Our consciousness influenced by climate, for example, the sense of softness from soft curve which can feel from the sight of Korean mountain, land the sense of comfort and security from round rock formed by weathering, the sense of thick-ness from cotton to endure cold winter etc. has a tendency to thick and act by nature's law. This tendency made naturalism by Korean climate and linked to the sense of natural-istic beauty and became a important part forming the Korean fashion design. In this study, the researcher found Korean climate is a important factor acting in our consciousness, and influenced the formative sense. The concept of climate which is made our formative sense include topography, climate, soil, plant and so on. This influenced a lot to set up a foundation of Korean fashion design. And the naturalism by Korean climate newly created and developed shape, color, material and design. It is our duty to develope design based on naturalism to secure the competitive power against the world in this period of information and this design is getting important as a high value added method put into Korean culture. Therefore, developing Korean design which shapes the beauty of Korean nature and traditional culture will have a important competitive power in the world. Moreover, it will make a new tradition of Korean fashion culture stagnated by internationally universalized western fashion after the modernization. Also, it will be needed to develop a common design which can be agreed not only us but all the world for the request of these days of international. Therefore, this study contributed to find definite ours and found centripetal point to find the direction of Korean's philosophy and ideology. But this approach, we could secure the competitive power in this period of international and information and determine and develope the Korean fashion as a culture base, leading the world.

• Journal of Fashion Business
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• v.7 no.3
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• pp.54-59
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• 2003

Asia has the potential of becoming a center of power in fashion. Japan has worked hard to build images of beauty and serenity. The Chinese people already have enriched their business sense throughout history. China is considered as the next powerhouse of fashion. The Asian "mosaic" including Korea should be very colorful, deep, spiritual and beautiful. It is essential we upgrade and update the training and education of fashion leaders. It is possible to find a niche in a global market through maximizing our strength based upon a great and long history in manufacturing textiles.

• Journal of Fashion Business
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• v.13 no.1
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• pp.67-81
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• 2009

The culture of each era make their own art, and it is certain a sense of beauty is changed according to a flow of era. We can find an unique beauty in the traditional culture of one era. And it is formed by the local and climatically influences according to their own ethnic character. Furthermore, an unique beauty is became an important element in forming the culture. That is, it is the universality in general. What is important is to develop of one's tradition on the background of the past for the future. This study is focused on the personal ornaments of women's Gache among the Cyubang culture in Chosun era. Throughout the study of clothing design that applies various decorative elements like an ornamental hairpin, a chignon ornament, and ttoljam among the women's Gache, this study is proposed to internationalize of clothing design utilizing the Korean specific character. The concepts of this study are as follows : First, grasp a definition and notion about Gyubang Culture of Chosun Era. Second, consider the definition of ornamental culture and the specific characters and kinds of women's ornaments. Third, analyze the trend and examples in the modern fashion applying women's ornaments. The method of this study included national science and literature, fashion magazines, newspapers, internet, and the research of like materials, with the intent to set a foundation for understanding ornamental design. Throughout these backgrounds, I try to develop and make six modern clothing design that applies women's Gache.

• Fashion & Textile Research Journal
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• v.4 no.4
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• pp.339-346
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• 2002

This study analyzed the works, introduced in the collections of Yohji Yamamoto in an aim to identify traditional aesthetic and design concepts. As the data to study the concept and expression of the designer, fashion photographs were gathered in a focus on collections since 1990's. The traditional aesthetic expressed in the works of Yohji Yamamoto were characterized by the external aesthetics and the internal aesthetics. The traditional aesthetic of external aesthetics were classified into the plasticity and the wearing, and those of internal aesthetics were divided into the moderation, expertness and aesthetic exclusion. The plasticity was extracted into line, form and color. The wearing was presented artist of purpose through the mutual text. The moderation was based on the moral goodness and the aesthetical beauty. The expertness represented the fitting method and mutual reaction of color. through the natural beauty. The aesthetic exclusion was expressed through simplicity, loftiness, and unbalance.

• Journal of the Korean Society of Fashion and Beauty
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• v.5 no.1 s.12
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• pp.8-13
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• 2007

The purpose of the study was to analyze how to express the eroticism on the female's contemporary sportswear. Six hundred fifty few pictures in the fashion magazines such as Vogue, and Elle etc., and at the collections through the internet from 2000 to 2005, were used for the analysis. Other related books and articles were also used for the study. The eroticism on the female's contemporary sportswear was mainly expressed through two ways such as direct exposure and indirect exposure. The details of the eroticism expressed through these two ways were as follows; 1. The extent of direct exposure in bust area and leg were excessive compared to other body area specially in tennis wear, swimsuit, boxing wear and dance wear etc. 2. See-through and close adhesion were used in order to express eroticism indirectly.

• Journal of the Korean Society of Fashion and Beauty
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• v.6 no.2
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• pp.119-128
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• 2008

The surrealism art form comes from the world of unconsciousness. Based on its expression of the world of imaginary, it boldly demonstrates the arrangement and the forms of contradicted objects and the development of collage, montage, and protage techniques in the works which had a big influence on the growth of the modern art. The ideology and the modeling characteristics shown in the surrealism had various expressive forms and meanings in the modern compound expression and it grew out of the former standarlized forms and brought diversity and individuality based on the sensibility of the new avant-garde art form and showed great potential as it presented harmony in the multiple forms of art. The purpose of the research was to analyze the influences that were put on the surrealistic fashion art works and the works of the representative designer, Jean Paul Gotie. The characteristics of Jean Paul Gotie's surrealistic fashion comes from destruction, sexual image, and the mixture of heterogeneous. It is evident that the surrealistic fashion went beyond certain groups of avant-gardists' salvation of the world and were put to practice use, reaching out to the ordinary consumers. This was resulted from the revolutionary movement called, "anti-mode van fashion" led by Gotie. The surrealistic style will be led by various techniques and trends and developed through new characteristics in multiculture merged with various fashion styles.