• 복식문화연구
• /
• 제25권2호
• /
• pp.206-223
• /
• 2017

This study examines the role of visual merchandising (VMD) in creating effective interior displays for fashion "select shops"(shops that carry a wide selection of brands) amid the recent changes in consumption trends, with consumer needs becoming increasingly individualized and diversified. Fashion select shop interior displays can be categorized as self-service, showcase, counter, and environmental display spaces. Regarding the VMD elements that contribute to effective interior displays, we reached the following conclusions. First, in self-service displays, in order to heighten sales efficacy, display elements should be presented in such a way as to enable customers to select products with ease by themselves. Second, the mere presence of showcase displays was found to be insufficient; if, however, select shops use showcase displays to arrange products according to the flow of customer traffic, enabling the creation of a gentrified atmosphere for products, this may contribute to a differentiated image of brands, heightening perceived product value. Third, in counter displays, having a harmonious arrangement of display and presentation elements promotes sales by inspiring customer confidence. Fourth, regarding environmental displays, it is important for stores to have attractive interior designs and decorations in order to reproduce settings in which products are actually used, as this can inspire interest in products and promote customers' purchasing intention.

• 복식
• /
• 제59권4호
• /
• pp.54-66
• /
• 2009

An empirical study was conducted on fashion cultural products with Korean image, targeting Korean and American consumers. Its purpose was to identify Korean and English consumers' attitude and purchase intention and to compare difference of its influence factor toward fashion cultural products of which design sources were derived from the Korean culture. The quantitative research using on-line questionnaires was targeted at American and Korean consumers. A total of 400 responses were used in the analysis. Results of data analyses using SPSS 13.0, are as following. First, for American consumers, uniqueness-seeking had a positive effect on attitude toward of cultural product with Korean image, followed by service of salespersons, change-seeking, and appearance of salespersons. For Korean consumers, easy accessibility was significantly related to attitude. Second, for American consumers, uniqueness-seeking and appearance of salespersons had a significant influence on the purchase intention of the cultural product with Korean image. For Korean consumers, no attributes were related to purchase intention. This research about fashion cultural products that will compete in the global market presents exploratory information targeting domestic and foreign consumers and will contribute to the strategic aspect of newly growing high-added-value industries.

• 복식문화연구
• /
• 제23권3호
• /
• pp.384-399
• /
• 2015

The purpose of this study is to empirically investigate consumers' clothes shopping orientation factors and perceived risk factors affecting the purchase intention for fashion products in social commerce. For this study, questionnaires were given to 500 adults in their 20s~30s who had experience of using social commerce related to general products or services. To analyze the results of this study, we conducted descriptive analysis, factor analysis, reliability analysis, a chi-square independence test, and hierarchical regression analysis using SPSS 18.0. The results were as follows. First, social commerce users'clothes shopping orientations were classified into the pursuit of pleasure, brand, fashion innovation, trend, and utility, and the perceived risks were classified into the risks related to products, consumer service, loss of purchase opportunity, confidence in the web site, economy, and security. Second, clothes shopping orientation factors and perceived risk factors had a somewhat significant influence on the purchase intention for fashion products. Third, there was a significant difference between sexes regarding the influences of the clothes shopping orientation factors and perceived risk factors for the purchase intention of fashion products. Finally, this study aims to provide useful information for fashion companies to enable them to establish specific strategies that can influence consumers'purchase behaviors through social commerce.

• International Journal of Costume and Fashion
• /
• 제12권1호
• /
• pp.83-95
• /
• 2012

This study aims to develop the 21st century eco design-based fashion products by examining Taller Flora products and presenting eco design approaches. Eco design terms were examined based on literature, and Taller Flora products were explored based on literature and websites. The following research issues were discussed. First, eco design terms are totally handled, thus defining the eco design. Second, eco design-oriented Taller Flora products are examined to explore design approaches. Eco design aims to conserve and heal the global environment with focus on a greater understanding of and interest in nature. As such, eco design is based on a new modern concept of aestheticism that seeks to minimize environmental damage caused by the three processes of production and distribution use and disposal, to take social and moral responsibilities for such activities, and to avoid hurting the environment. Taller Flora brands seek to produce products by keeping close ties with indigenous communities in various nations, and by emphasizing and embracing indigenous people's craftsmanship spirit and creativity Indigenous people use eco-friendly materials and produce products with craftsmanship spirit, and their cooperation by linking different cooperative networks is a good model for strengthening fair trade networks. These addresses the problem of expanding design work through traditional crafting. Therefore, the features of Taller Flora brands presented a new method to approach the eco fashion. The research findings are expected to help develop the eco design of fashion products.

• 패션비즈니스
• /
• 제7권2호
• /
• pp.97-106
• /
• 2003

The purpose of this study was to investigate Chinese men's perception and satisfaction on Korean apparel products. The 1000 Questionnaires were distributed to Chinese men, and returned 863 questionnaires were analyzed by mean and percentage with SPSS 10.0. The results of this study were as follows: Chinese men had more perception on their own brand and Italy brand than UK, Korean, and Japan brand. Over age fifties of Chinese men preferred Korean brand to the other ages. Chinese men perceived positively Korean fashion products as more trendy, very creative, high-class, qualitative, expensive and creditable, otherwise, there were little famous brands among Koran apparel products. Chinese men satisfied on Korean apparel products positively, specially, age forties and fifties, resident from Harbin, income 2 and 3 level, and young casual mild group showed higher satisfaction on Korean apparel products than the others.

• 한국의류산업학회지
• /
• 제5권4호
• /
• pp.363-371
• /
• 2003

This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers' store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores tum out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.

• 한국의류산업학회지
• /
• 제21권6호
• /
• pp.708-716
• /
• 2019

This study explored Jeju natural resources with healing function and tried mixed dyeing of Ecklonia cava and onion shell to improve dyeing. The results showed that silk dyed with a mixture of Ecklonia cava powder and onion shells rather than Jeju's individually dyed silk had better color power to develop fashion products. In addition, all friction lightning bolts, dry cleaning and sweat mining levels were excellent as well as excellent UV protection rates. The three baenaet jeogori worn during a birth anniversary and four rest suits that infants and children can wear comfortably maintained the dyeing and functioning of Ecklonia cava and onion shell mixture that was proven through abnormal experiments. For the three baenaet jeogori and two rest suits, the company has developed a fashion product recognized for high value-added merchandise using a variegation dyeing method made in a handmade style for expressing a person's natural sensibility through dyeing fabrics. Based on the results of the above research, it is expected that various fashion product developments will be possible by dyeing a mixture of functional and colorful extracts of the drug and colorful dye.

• 복식
• /
• 제58권9호
• /
• pp.142-150
• /
• 2008

A universal design means a progressive and challenging design in the 21st century which can satisfy the demands from not only aged people and disabled people but also numerous members of our society. This research aims to apply a universal design commonly used in architecture (environment) and products to costumes, so as to convert the design into a universal fashion which can meet the aesthetic values, desires, and functionality of aged people and disabled women. After applying the said five universal fashion principles and design factors, a total of 20 pieces of universal fashion prototype products are produced through functional designs and designs utilizing knit materials and health & functionality materials. In addition, a direction to develop universal fashion products is suggested for costume manufacturers, for the purpose of facilitating the practical use of a universal fashion. The present author expects that human-centered universal fashion costumes shall propose the orientation of the interest in future new designs, beyond the scope of a jump in the quality of simple functional costumes.

• 한국의상디자인학회지
• /
• 제10권1호
• /
• pp.145-159
• /
• 2008

This study has examined the shift in fashion styles in Korea by analyzing trends in fashion environment and fashion image by seasons in Korea to understand the domestic fashion flow from 2000 to 2006. Since 2000, with the well-being trend, polarization of consumption, preference in luxury orientation, and digital revolution, consumers became individualized and detail oriented. They also became smart consumers equipped with information and knowledge in making choice and purchasing products suiting their taste. To satisfy the consumer trend, fashion market also saw changes such as expansion of advanced distribution, totalization of brands, growing of on-line shopping mall, expansion of outdoor-wear market, and formation of masstage(mass+prestage) market. Fashion images in domestic women's wear since 2000 are analyzed as classic, elegant, minimalism, romantic, bohemian & vintage, ethnic, glam, girlish, kidult, sportive, femiculine, military, and lingerie image. Classic, romantic, and bohemian & vintage are the images that were popular throughout 2000 to 2006. Fashion images of domestic women's wear showed changes in three periods: Sportive image was popular in FW 2002; military image in SS 2003 to SS 2005; and femiculine, glam, and minimalism images in FW 2005 to FW 2006. Through information and detail-oriented emotion, the wide-ranging acceptance of global trends, the consumer tendency towards purchasing products quickly and conveniently, the speedy supply of trendy products both on-line and in-store, and the evolution of the fashion market towards providing one-stop shopping and a cultural space, different fashion images have all emerged at the same time in Korea. It looks like this phenomenon is set to continue for a while.

• 한국의류산업학회지
• /
• 제15권5호
• /
• pp.797-807
• /
• 2013

This study aims to provide basic information that would be useful to develop more specialized fashion design products for launching Korean Wave fashion, especially in Singapore market where Korean Wave culture has been expanding significantly. To identify recognition level of Korean Wave fashion, customer survey was conducted to females in their late 10s to early 20s. The analysis on the current fashion market also was made, which showed the result that the elegant style was dominant in the local fashion market. According to the customer survey result, K-pop was the most influential on Korean Wave. Amongst the female K-pop stars, 2NE1 was ranked the first who most of those surveyed wanted to copy her fashion style, and the ranking followed by Girl's Generation and BoA. With this result, it would be recommended to reflect K-pop star's style in designing fashion products as design and style turned out to be the most important factors that those surveyed considered upon clothing purchase. However, there should be various promotion activities in order to make Korea fashion brands known to the public because only 24.6% of those surveyed responded that they were aware of Korean fashion brands launched in Singapore market. Nevertheless, as those respondents were willing to buy Korean fashion brand products, there would be plenty of potential to succeed in Singapore market if there would be continuous efforts to raise Korean brand awareness.