• 품질경영학회지
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• 제39권4호
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• pp.486-499
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• 2011

Now, the Korean consumer market enters into the stage of the advanced country type's mature consumption, totally different from the consumption of the past, and among these changes, the quality enhancement and bipolarity of the consumption show clearly the rising trends together with the popularization of the Masstige Brand due to the big expansion of the quantity. Unlike the old luxury brands, available only to the rich people in the past, the Masstige Brands are tagged with reasonable and affordable prices and provide the consumers with the good quality and convenient sensibilities as good as the old famous brands, which have become new high-class brands for the middle-income class. As the middle-come people get more income and are eager to live a better life, the Masstige Brands rise fast. Therefore, the study is aimed at examining the consumer-related factors affecting the purchase of the Masstige Brands on the basis of the fashion brands. In other words, the factors affecting the formation of the positive purchasing intentions of consumers will be verified by examining the influence of such factors, as the consumer value, brand charisma, attitude and loyalty, the variables affecting the purchasing intentions of the Masstige Brands, which are found out through the proceeding researches. As the result of the verification on the assumption, it is found out that the consumer value has a positive influence on the brand charisma. Also, it is found out that the consumer value has a positive influence on the brand attitude. And, it is discovered that the brand charisma has a positive influence on the brand loyalty. It is shown that the brand attitude has a positive influence on the brand loyalty. Lastly, it is indicated that the brand loyalty has a positive influence on the purchasing intention of consumers.

• 복식문화연구
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• 제15권3호
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• pp.420-430
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• 2007

Noting that there is an increasing trend of the so-called 'neo-single life style' among women these days, this research aims to make a product development for these neo-single women in this era of families of a single member by analyzing their concepts and characteristics. We payed a particular attention to the data from such sources as newspapers, magazines or the articles in the Internet. The essence of our research lies in the analysis of target market, in the suggestions in the brand planning and product development and in the designs of fashion and interior products for them. The result of this research is as follows. First, it turns out that these neo-single women enjoy a kind of multi-mixing code lifestyle rather than showing a preference for a particular brand. For this reason, we have decided to pursue a multi-concept brand fonn as a right direction for brand planning for them. Second, as for a philosophy behind the brands, we suggest a concept of 'small utopia' for neo-single women and express such as new aristocracy, happiness and pleasure. Third, we adopt 'YOU' as the name of the brand as it reflects their various life styles and characteristics. Fourth, as for the product development of F/W in 2007, we have decided on 'Minimal Natural' as it mixes up the concepts of the controlled beauty of sophistication and multi-functional elements and 'Modern Primitive' as it expresses the ethnic elements on modern images having craft factors and modern images. We have performed concrete tasks in creating images, coloring, making fabrics for each theme. Fifth, we have chosen and suggested other products that are suitable for these neo-single women who seek for multi-functional but simple kinds after surveying a wide range of products in magazines or in the Internet.

• 복식
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• 제59권7호
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• pp.65-76
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• 2009

Korea has established a code for the economic and cultural industry that covers a wide range of classes unlike the old information era which was limited to the simple knowledge, technology, tools, morals, and customers that had been established in our society. On the other hand, 'culture marketing' is a series of marketing activities in which value-added items are created and shared. The combination of business management and culture seemed pretty awkward considering how rapidly the world was changing, however, the nature of today's culture has changed and the economic nature of culture products has resulted from those changes. In this paper, two authors who expressed the cultural identity in the culture products are studied through a comparison analysis; the author Min Yeongsoon expressed the identity confusion that she experienced in a foreign country and how she overcame homesickness in her work; and the author Kim Ata expressed his confidence in Asia and used his clear and loud voice to express the culture in his work. In addition, today's culture products are affected by the surrounding cultures such as the member's traditional society, environmental culture, and individual's culture. It is a good source for good works of art. In this study, the efforts of seeking the cultural identity, structuring the concept, seeking a new market and possibilities are used to make a consistent process in order to make a series of the systems required for planning and developing culture products.

• 복식
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• 제61권4호
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• pp.92-102
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• 2011

This study researches the current status of shrouds and analyzes the current status of the Hanji shrouds and sets its goal on suggesting the direction for a futuristic shroud design, suitable for the changing funeral culture. For this, the characteristics of traditional shrouds were studied, standard shrouds' and Hanji shrouds' current statuses were researched and analyzed to suggest the development diretion for design of Hanji shrouds. The results of the research showed that the Hanji shrouds are superior in cremation and burial, and the design expressions were more effective. Also the previously established shrouds were shown to have an increase in value through use of different materials, changing designs through various patterns, or through the added symbolic value. Thus the direction of shroud development designs based on the advantages of Hanji have been drawn out to as follows: First, traditional shrouds used the ceremonial dresses, such as official uniforms or wedding dresses, from the Tang dynasty which made it multicolored. Afterwards colors were limited with the use of hemp clothes shrouds but with the appearance of Hanji shrouds, the possibility for mulitcolors and patterns became larger. Second, Hanji is superior in its expression of colors and patterns, making designs with symbolic sides such as religion possible, to meet the demands of the customers. Third, Hanji shrouds are more environmentaly friendly than the standard shrouds in cremation and burial, and it presents a much better image of shrouds for the future society. Such development of Hanji shrouds design developments satisfies the distinct and gentrified demands of the customers and it looks to be able to suggest an opportunity for environmentaly friendly actions while preparing itself for the chaning market demands and values.

• 한국의류학회지
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• 제32권7호
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• pp.1034-1045
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• 2008

The objectives of this study were to group female consumer types according to cosmetics benefits sought at online and off-line cosmetic shopping malls, and to investigate the differences in consumer values, cosmetic purchase behaviors, and demographic variables according to the consumer types. Subjects were 451 females residing in Seoul, of whom 212 were online shoppers and 239 were off-line shoppers. Five dimensions of cosmetics benefits sought were derived by factor analysis. These were functionality, economy, brand, fashion, and practicality. The female consumers were classified into four benefits sought types by cluster analysis of the five dimensions: T.1 'practicality sought type', T.2 'economy sought type', T.3 'brand function sought type', and T.4 'economic function sought type'. Economy sought consumers purchased cosmetics much more from online shopping malls than from off-line. The cosmetics expenses of practicality sought online consumers were low and many of them were in their 20's and middle-class. Economy sought online consumers preferred domestic brand, their cosmetics expenses were low, and many of them were career women. Practicality sought off-line consumers were high in independent value. Economy sought off-line consumers were low in independent value and social approval value, preferred domestic brand, and distributed more in college students than in career women. Brand function sought off-line consumers purchased cosmetics at department store and regarded social approval value as important. Economic function sought off-line consumers were distributed in middle-class and in diverse age range.

• 감성과학
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• 제9권4호
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• pp.377-383
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• 2006

본 연구는 섬유 소재에 IT기술을 적용하는 디지털 의류 제품 중 하나로 여성 재킷에 MP3기능을 내장시켜 상용화 할 수 있는 디자인 모형을 개발하는 것이다. 이를 위하여 선행 연구 고찰 및 5가지 MP3 기능 스마트 의류 초기 모형의 착의 평가 및 사용성 평가 결과를 반영하여, MP3 입력장치 및 모듈의 위치, 이어폰선과 신호선의 경로 등을 최적화하고 직물 기반의 신호선과 입력 장치를 이용함으로써 사용자 중심의 인터페이스와 사용성 및 동적 착용성을 갖춘 MP3 기능 스마트 재킷의 상용화 모형을 개발하였다. 이는 10대 후반부터 20대 초반까지의 여성복 시장을 겨냥한 것으로 최근의 패션 트렌드와 소비자의 감성적 만족도 그리고 디지털 의류 제품으로서의 가치를 고려해 볼 때 상품적 효용이 매우 높을 것으로 예측된다.

• 한국의류학회지
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• 제31권11호
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• pp.1530-1541
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• 2007

The purpose of this study is to establish a standard sizing system for Taekwondo uniforms. The sample utilized in the study consisted of 5,679 male and female subjects, obtained from Size Korea Project. Twenty three measurements were identified and selected as critical in the design and construction of Taekwondo uniforms. The results were as follows: First, it was determined that all brands used "height" as a key dimension of size designation. Two of brands added "chest girth" or "numeric numbers" to designate size in addition to "height". For example: 1) height/chest girth, 2) height/numeric number. The size pitches of all current Taekwondo uniforms in the market were 10cm of height for all brands. Second, the study showed male measurements were larger and longer than females, establishing that independent sizing specifications by sexes are needed. Third, in case of Taekwondo shirts, height and chest girth were selected as control dimensions. In case of pants, height and waist girth were selected as control dimensions. For selecting optimal sizing pitch, 2 different pitches of chest girth and waist girth(4cm pitch by KS and 8cm pitch by researchers) were compared, while height pitch was fixed at 10cm. Fourth, based on the analysis of the measurements(coverages and coverage efficiency rates), it was determined that 8cm pitches of chest and waist girth were efficient in both upper and lower Taekwondo uniforms. Fifth, subjects distribution counts and percentages were shown after analyzing coverage efficiency rates. Separate results are noted for the upper and lower Taekwondo uniforms. As previously mentioned, height pitches were 10cm and chest and waist pitches were 8cm. Finally, as a result of this research, key and referable measurements relevant to making Taekwondo uniforms were identified for male and female uniform. In case of Taekwondo shirts, 18 sizes were established for men, 16 sizes for women. Twenty five sizes for men and 20 sizes for women were presented in size tables for pants.

• 한국의류학회지
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• 제37권1호
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• pp.90-100
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• 2013

This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.

• 한국염색가공학회지
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• 제21권1호
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• pp.1-9
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• 2009

A lot of research has been made over the recent decade to develop testing packages with antimicrobial properties to improve food safety. In this study, a new method, experimental device and technology for environmental corresponding packages of polypropylene (PP) film has been developed to provide effective temperature buffering during the transport/long-term storage of grains or foodstuffs from the supplier to the market. This quantitatively optimized mixing system enabled to produce PP films with the 700$\sim$1,400d (width;1.5$\sim$3mm, thickness;0.01$\sim$0.5mm). In the whole mixing systems, the finely-granulated inorganic illite and PP virgin chip for master batch (M/B) chip was calculated by digital measurement methods, and then the M/B chip for PP film was adapted through a air jet and PP grinding method. The prepared PP film was characterized with tensile strength and elongation, far infrared radiation (FIR) emissivity, antimicrobial activity and deodorization properties. The results revealed that the two differently grain-sized illite could be show homogeneously dispersed on PP chip surface, and as the increasing of illite content, the FIR emissivity and the anion emission rate of film was increasingly improved. In both of 325 and 1,500 mesh-sized illite contained PP chip, of course the antimicrobial activity was good. But the ultimate deodorization rate for ammonia gas of PP film were found to be approximately the same.

• 한국의류학회지
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• 제36권7호
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• pp.714-726
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• 2012

The Korean wave 'Hallyu' has proliferated in China and the trend is remarkable especially in wedding photography. Korean style wedding photography has gained wide popularity among newly married Chinese couples because it is regarded as fresh and trendy. Accordingly, there is an urgent need to develop and supply dress designs for Chinese brides who want Korean style wedding photography. This study outlined the current status of Hallyu and wedding photography in China in order to analyze dresses for wedding photography. Chinese brides were analyzed to outline the features of preferred designs. The dresses preferred by Chinese brides for wedding photography included wedding dresses, evening dresses, and casuals (respectively), and partly featured traditional dresses. The preferred design elements for wedding dresses and evening dresses were ball gown silhouettes, strapless necklines, and gather detail. As for the casuals preferred by Chinese brides, the romantic style was most preferred and the skirts, dresses, T-shirts and blouse items were preferred for the romantic style. Through the analysis, dress designs for Chinese brides who want Korean style wedding photography were developed to reflect Hallyu content as well as 2012 S/S fashion trends for wedding dresses, evening dresses, and casuals. Currently Korean style wedding photography is gaining popularity in China and Hallyu content is considered a fresh and competitive item that may strongly appeal to Chinese consumers. This study focused on the development of designs for wedding photography dresses with Hallyu related content and is to be used as a reference for the development of Hallyu related wedding products as well as the proliferation of Hallyu.