• 한국철도학회:학술대회논문집
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• 한국철도학회 2004년도 추계학술대회 논문집
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• pp.1566-1574
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• 2004

This study tried to find out alternatives adjusting basic fare using customer survey. But it merely verified that train fare decision is made by government's role and market status. Also, it has a limitation deciding resonable fare of KTX that average cost and marginal cost calculation is impossible because Korean National Railroad does not follow 'Activity Based Costing'. It is rational fare decision that performing survey to railroad experts and general customers, and compare two results. Summarizing results of this study, 1. The hypothesis 'Experts' perceived fare level of KTX is higher than that of general customer. 'is carried. It suggests that following experts' opinion with general customer's is very rational method to decide fare level. 2. The hypothesis 'Experts expect lower level of fare discount rate than general customer.' is carried. 3. It is hard to decide priority among many kinds of discount for difference of two group's preference. However, following recent research project is maximized by discounting fare 30$\%$ on 40$\%$ of total passenger and expand number of discount kinds step by step are desirable.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2007년도 추계학술대회 논문집
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• pp.758-762
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• 2007

Revenue management is a new approach method to solve the problem of supply and demand, and one of fields which is diffused quickly at the service enterprise to use perishable-asset like the transportation business. It is based on multiple fare policy that discount charge reservation should be received if the benefit value of current discount fare is more than expected profit of the normal fare reservation it will be able to occur in future when suitable goods is sold to the customers at discount fare, at the time they want, and at assigned seat by controlling supply and demand from market. In this research, I will review on initial operation case for special class goods that the seat which is limited is assigned at some of train and portion of KTX for demand dispersion and new demand creation at peak time, put a limit in purchase conditions, and provides discounted fare. I will also try to find implication for strategic operation.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2003년도 춘계학술대회 논문집
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• pp.216-221
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• 2003

This study is to investigate what are major determinants to decide the level of HSR(High-Speed Railroad)'s fare rate in Korea. The study suggests that for the independent operation of the HSR, the fare rate be charged based on the profitability and for the increase in the demand, various discount programs be needed. In addition, in order to operate HSR independently, the HSR fare rate must be charged in the deregulation of the government.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 춘계학술대회 논문집
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• pp.1064-1072
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• 2005

Since July 1st of 2004, a transit fare system of Seoul metropolitan area has been changed. The distinguished characteristics of the system can be described as two issues that can be summarized by distance based fare for Seoul metropolitan area and fare discount between bus and transit in Seoul city area. In Seoul city area, some existing subway users, however, complained the raised fare compared to previous fare system. An alternative, season ticket was introduced by Seoul local government in July 15th of 2004. Due to the ticket, even though periodic subway users could reduce average subway costs, the benefit of the season ticket was very limited to subway users in Seoul city area. Therefore, this study proposes a methodology to enlarge the benefit of the existing season ticket in Seoul metropolitan area.

• 한국ITS학회 논문지
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• 제18권1호
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• pp.1-13
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• 2019

대도시화 및 자동차의 급격한 증가에 따라 발생하는 교통문제를 해결하기 위한 대안으로 Mobility as a Service(이하 Maas)의 개념이 도입되고 있으며, 유럽을 중심으로 관련한 연구와 파일럿 프로그램 등이 추진 및 운영되고 있다. 그러나 국내의 경우 MaaS의 개념 및 도입에 대한 정성적 연구가 주로 수행되고 있으나 도입을 위한 실증적 분석연구는 미흡한 실정이다. MaaS는 다양한 교통정보를 활용해 개인별로 최적화된 이동계획을 제공하여 교통수단의 대기 시간을 줄이고 이용수요를 증가시키며 요금을 일정 수준 할인해도 수입을 줄지 않는다는 특징이 있다. 본 연구의 목적은 수도권에서 MaaS의 도입으로 이동수단의 통행시간 및 비용이 변하면 이용수요 및 수입금에 미치는 영향을 분석하고, 더 나아가 도입 타당성을 확보하기 위한 적정 요금 할인율 수준을 도출하는데 있다. 분석을 위해 KTDB의 전국 여객 기종점 통행실태 조사 전수화 자료를 활용하였고, 점진적 로짓모형을 활용해 MaaS 시행 전후 수담분담률 및 수입금을 산출하였으며 최적화를 통해 적정 할인율을 산정하였다. 분석결과, 통행비용 및 통행 시간 감소 시 각각 비승용차 수단으로 전환수요가 발생하는 것으로 분석되었으며, 통행비용에 비해 통행시간 감소에 따른 이용수요 증진효과가 큰 것으로 나타났다. 또한 통행시간 감축으로 인한 수입금 증가로 인해 손실이 발생하지 않는 최적 요금할인율 수준이 2.56%로 도출되었다. MaaS는 개인화된 교통정보를 활용하여 통행시간 감소 및 수요 증진 등 긍정적인 효과를 보이며, 현 정책 대비 대중교통 수요증진 측면에서 보다 높은 경쟁력을 확보 할 수 있을 것으로 기대된다.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2003년도 추계학술대회 논문집(II)
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• pp.365-371
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• 2003

In this study, market strategies for the HSR's fare system are suggested for successful operation of high speed train opened in April 2004. For price strategies, we suggested HSR's fare system considered competition with other transportation modals are supposed to be charged and some discount-fare policies compared to service distances are needed for the successful operation of high speed train after the train open. In addition, this study concludes that for non-price strategies, various services for customers driving for enough demand can provide the base for stable operation of high speed train in Korea by making balances or profitability.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회 2003년도 추계학술대회 및 정기총회
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• pp.239-242
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• 2003

The supply chain of the airline industry includes multiple airline companies, travel agencies and customers. Various air fares are offered by travel agencies. The travel agencies grant deposit to the airline company in advance and preoccupy seats with deep discount, which called group-discount-ticket. The group-discount-ticket offers the lowest air fare but it does not base on real demand. So the information flow generated by group-discount-ticket can cause the information distortion in airline supply chain. This study analyzes the bullwhip effect in the airline industry. A mathematical model is formulated and managerial suggestions is provided.

• 유통과학연구
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• 제12권10호
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• pp.123-128
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• 2014

Purpose - The purpose of the study is to reexamine the price fairness as practiced by low cost airlines, as a consumer has to experience such inconveniences as inferior airport transportation, extra fees on in-flight meals, and non-negotiable seats, and consumers evaluate such experiences keeping in mind their total costs. This evaluation includes price fairness and allows a reasonable and overall consideration of factors of low cost airlines. It tries to set up a measurement of the indicators consumers' perceptions of price fairness academically as it adapts price fairness to airline services which are renowned for price volatility. Research design, data, and methodology - The research proposes an alternative pricing strategy for the long term profit of low cost airlines after going over conflicts between the traditional theory of consumers' price perception mechanism and flexible fair policy of low cost airlines. It was meaningful when it relates to the early stage of the business, while it enhances the risks relating to the long term survival of low cost airlines. In addition, it is significant as it highlights the negative influences on consumers' perceptions of price fairness, as low cost airlines run on extremely low cost perspectives. Results - The results of the research provide insight into four perspectives, as consumers' perceptions of price fairness are influenced by the frequency and range of price changes and services. The first perspective is that it would lead to positive price evaluation when a low cost airline cuts prices frequently with little changes than one big change. It also would lead to the same result when it comes to necessary services. The second perspective is that one big increase of price would rather undermine the negative aspects of price changes than those of several smaller ones. The third perspective is that additional services would be good to consumers' perceptions of price fairness as compared to discount benefits with respect to the cost. Finally, a low cost airline should consider that consumers will change airlines or defer their flight schedule if the flight fares increase beyond their limits. Conclusions - Low cost airlines should reconsider their pricing policies for services that were provided free earlier. A consumer would not like discount benefits when made to pay for services that were, for long, free of charge. If a low cost airline can provide services with no charge, it should improve volumes if the costs are standardized and, moreover, should consider the charging fees. Alternatively, a consumer can choose between services and fair discount. Low cost airlines are implementing sales promotion strategies, as the competition is more intense than it used to be. In these days, they should regard services over sales promotion, as consumers may prefer to spend money on good premium services. Some differentiation in services could create a good market position for the airlines and, hence, good financial performance.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2005년도 추계학술대회 논문집
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• pp.1287-1292
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• 2005

With opening of KTX, Korea Railway have carried out a variety of marketing strategies unprecedented, which have brought successful results for dramatical increasing passengers in KTX from 72 thousand passengers per day in 2004 to 85 thousand passengers per day in 2005. These marketing strategies for Korea Rail to use in increasing passengers for KTX are the following: special discount fare system for non-season to penetrate into transport market in the first time, fare system reform considering to customers' willing to pay, new item development by each specific market like contracting transport, YMS(Yield Management System) by stages, Home-ticket-and-e-ticket and tele-marketing service, and wide range covering sales network making it comfortable for users in KTX. This paper discusses these successful marketing strategies and its performance and finally suggests strategic implications for KTX growth.

• 대한토목학회논문집
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• 제37권6호
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• pp.1009-1015
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• 2017

대부분의 도시철도 운영기관은 지방자치단체가 설립하고 운영함에 따라 공공성이 우선시 되고 있으므로 개별 법령에 근거하여 무임승차를 시행하고 있다. 우리나라의 경우 인구 고령화 사회에 접어들면서 도시철도 노인 승객의 증가에 따른 도시철도 운영기관의 재정 적자의 큰 부분으로 경로우대 무임승차가 대두하고 있다. 그러나 현재 경로우대 무임승차에 관한 선행연구가 많이 이뤄지지 않은 실정이며, 특히 민간 투자사업에 대한 무임승차 연구가 필요한 실정이다. 신분당선 무임수송 개선 대안으로 전액 유료화, 70세 미만(65세~69세)유료화, 별도운임 유료화(900원)로 대안을 설정하였다. 별도운임만 유료화(900원)하는 대안이 신분당선(주)의 자체 별도운임으로 연락운임 정산이 필요 없고 정부에서 손실보전을 할 수준이 아니므로 최적의 대안으로 분석되었다.