• 한국의류학회지
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• 제33권4호
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• pp.655-665
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• 2009

The purpose of this study is to find out the Korean fashion brand purchasing behavior of Chinese woman college students who would be the one of major customers in Chinese market along with their preferences of Korean wave and fashion leadership. The data was collected from 379 Chinese female college students on Qingdao, China. The results based on the data analysis were as follows. 1. The students's preferences for Korean wave about Korean drama, popular song, films were relatively high. 2. Chinese female college students's evaluation of Korean fashion brand was high, especially, for the fashion trend, design/style, color, cutting and sewing, fitting, and material. However, they valued that its price was expensive. 3. The fashion leadership was classified as fashion innovation or fashion opinion leadership. 9.0% of the respondents were fashion dual leaders who were fashion innovator and fashion opinion leader. 4. The higher family income of the respondents was the better fashion leadership, preferences for Korean wave, perceived quality and attitude toward Korean fashion brand. The results showed that promotion strategy focused on keeping the Korean wave through drama, films, and popular song. And the development of high fashion brand and the word of mouth marketing through fashion dual leader were also needed in order to make inroads into China market.

• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.555-566
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• 2012

본 연구는 최근 미디어에서 동성애의 재현이 표면으로 가시화되고 있는 시점에서 주류 미디어인 지상파 방송에서의 동성애 재현이 지니는 의미를 살펴보고자 하였다. 성적 소수자로서의 동성애자에 대한 주류 미디어의 재현의 경계는 무엇인가에 대한 문제의식을 바탕으로 드라마 <인생은 아름다워>에서의 재현 전략을 분석함에 있어 동일 드라마 내에서의 이성애 커플과 동성애 커플의 갈등의 원인과 유형, 갈등의 해결과정에서의 상호작용의 재현 방식의 비교를 통하여 동성애의 재현에서 허용되고 배제된 재현 방식은 무엇인지를 규명하고 이를 통해 생산되는 담론을 분석하였다. 분석 결과 이성애 커플에서 재현되는 사회적 요인으로 인한 갈등이 동성애 커플에는 부재하는 것으로 나타나며, 동성애 커플의 경우 가족과의 심화된 대인관계 갈등 속에서 피해자로 묘사됨으로써 동정심을 유발하는 방식으로 재현되고 있다. 또한 이성애 커플은 갈등의 해결에 주체적인 것으로, 동성애 커플은 갈등은 중재자의 적극 개입을 통해 비주체적으로 재현되고 있다.

• 영어어문교육
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• 제13권1호
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• pp.67-85
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• 2007

The main concern of the study is the playwrights' perspectives toward the relationship between society and individuals rather than specific cultural or social circumstances. This study is justified in that the similarities of both playwrights not only provide an opportunity to bridge two different cultures, but they also help readers understand another culture and deepen the understanding of their own culture in the map of international literature. In their plays, both Miller and Cha express an individual's or a family's frustration, conflict, pleasure, and hope as reflected in the social circumstances. The characters take ideas and values from their social world and thrive or fail. Specifically, I have focused on three elements--obsession, generational value systems, and alienation. With three common features, I examine how closely Miller and Cha deal with ordinary people's tragedies.

• 대한영양사협회학술지
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• 제11권1호
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• pp.67-85
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• 2005

The study aimed to perform the qualitative analysis of food and nutrition informations offered in TV program by monitoring newscastings, health-related programs giving food and nutrition information, dramas for family, education programs for children, and information programs for elderly in major TV broadcasting station(KBS, MBC, SBS, EBS). In this study, statistical analysis were done for numbers of information items related to health or food and nutrition informations. Duration of program the main, subject, sources, evaluation criteria of the contents. Results of qualitative monitoring for TV program are as follows. For health-related informations major propotions of subjects for the newscastings were about diseases. Those for health information programs were about foods. Those for children-education programs were about groceries. Those for seniors’ information programs were about eating habits. The analysis of food and nutrition information sources for most of programs were interviews with specialist and normal person, and on-the-spot-investingations. For food and nutrition informations those were evaluated as inappropriate, the propotion of news was increased to 72.2% in 2003 from 49.3% in 2002. For health information programs, it was increased to 67.7% in 2003 from 54.0% in 2002. But, in drama the propotion of inappropriate scenes were decreased to 16.2% in 2003 from 63.2% in 2002. In children-education programs, it was 40.0%. In seniors’ information programs, it was 17.9% in 2002. The propotion of cases that the quantity of foods is inappropriate in the food scene of serial drama, decreased to 15.8% in 2003 from 28.6% in 2002. The rate of drinking scenes increased to 11.5% from 10.7%. The rate of smoking scenes decreased to 0.2% from 1.6% due to the broadcasting self-regulation of smoking scenes in dramas. In the newscatings and information programs, reasons of being evaluated as inappropriate was that they didn’t have any practical suggestions and proper intakes. There were also insufficient explanation for technical terminology, different comparison standard of nutritive value, and exaggeration for physiological effect of food. The drama contained a lot of unnecessary scenes of alcohol drinking, coffee drinking, midnight meal, and had more quantity of foods than the quantity needed for persons to the scene. As the result of this study, the rate of food and nutrition information were high, but the rate of information which was evaluate as appropriate was not sufficient. There are need to improve contents of information and to moniter the contents for consumer.

• 공연문화연구
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• 제20호
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• pp.95-128
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• 2010

본고에서는 "철백구" 본을 통해 청대 무대에서 공연되던 "팔의기"의 공연 특성을 살펴보는 데 목적을 두었다. "철백구" 본을 통해 에피소드 중심의 옴니버스 공연으로 특징적인 장면들을 엮어 집약적으로 보여주는 절자희 공연의 규범이 확립되었음을 볼 수 있다. 재자가인극才子佳人劇이 절대적인 수적 우위를 보이던 명청 극목 가운데서 정淨과 말末, 외外, 생生 등 남성적인 배역이 골고루 등장하여 다양한 인물 형상을 보여준 작품이다. 절자희 공연을 통해 다양한 각색의 연기가 균형적 발전을 보이게 된다. "철백구" 본 "팔의기"는 곤곡으로 연창되는 판본이다. 명 중엽 이후 곤곡 연창의 전승이 규범화되면서 여러 텍스트들이 비교적 일치된 면모를 보여준다. 그러나 일부 당시 최대의 통행본이었던 "육십종곡" 본과 차이를 보이기도 해서, 다른 성강에 비해 규범화된 곤곡도 시기적으로 변화를 피할 수 없음을 보여준다. 특히 연출본으로서 절자희 공연의 면모를 잘 보여주는 '철백구" 본의 경우, 고른 배역 운용과 생동감 있는 대사와 지문, 그리고 축의 골계 연기가 장엄한 비극을 장엄하지만은 않은 놀이로의 연극으로 만들어가는 면모를 잘 보여주고 있다.

• 한국콘텐츠학회논문지
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• 제16권9호
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• pp.679-693
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• 2016

이 연구에서는 드라마 <응답하라> 시리즈에 나타난 기억 회상 양상을 살펴보고, 이 과정에서 드러나는 시청자의 욕망을 살펴보는 것을 목표로 한다. 2010년대에 들어서면서 1980-1990년대는 회상의 대상이 되었고 향수(鄕愁)와 복고(復古)가 문화상품이 되었다. 그렇다면 그 시대를 살아가는 미성년 주인공의 순수한 사랑과 우정, 그리고 가족에 대한 사랑을 그려 내는 <응답하라> 시리즈가 시청자의 인기를 끈 이유는 무엇일까. 과거 회상과 연애, 그리고 가족애를 반복되는 패턴으로 읽은 이 연구는 해당 패턴이 시청자의 욕구를 충족하고 있다고 보았다. 따라서 드라마의 '서사'와 '인물'을 중심으로 이 드라마에 내재된 시청자의 욕구를 분석하였다. 특유의 효과음과 음악은 분절 가능한 미시서사를 구축함으로써 시청자가 손쉽게 특정 장면을 소유할 수 있게 했다. 이는 '없는' 추억을 만들어내는 역할을 한다. 둘째로 인물의 경우 로맨틱 코미디의 작위적인 인물 설정이 만드는 갈등 없고 안정적인 중산층 세계를 유지하려는 욕망, 그리고 수동적인 여성인물을 통해 신자유주의시대의 과잉 선택이 주는 피로를 줄이고 싶어 하는 시청자의 욕망을 포착하였다. 결국 드라마가 제공하는 회상은 단순한 과거 회귀를 넘어 현재의 욕구와 결핍을 채우는 것이라 할 수 있다.

• 영어영문학
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• 제55권2호
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• pp.259-292
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• 2009

When AIDS evolved into a narrative, there were lots of mythologies on AIDS. Among them, the one that AIDS is a gay plague was accepted without any special rejection. Now AIDS is no longer a gay-related disease. At the beginning of the epidemic, however, AIDS was said to be a gay plague and gays were blamed for their life styles. Although AIDS was new, it had been in the mind of people. That is, the truths about AIDS were distorted and misunderstood. The social aspects of AIDS were based not on real scientific facts but on the prejudice and the practices which heterosexual society had invented for homosexuals. Here the AIDS crisis is said to be politicized. The socio-political responses to AIDS were effected by the dominance of Reaganism. So this paper investigates the effects of AIDS on the gay community and the reactions of the Reagan administration through analyzing ten American AIDS plays. Four issues are discussed to develop the paper's main idea: the meaning of AIDS, the past to be remembered, the new family system, and the indifference of President Reagan and the silence of media. AIDS means death; the relation between homosexuality and AIDS cannot be separated. Under these social circumstances AIDS becomes a symbol for moral corruption and the person with AIDS is thought to be punished. But a gay person can overcome the fear of death through regaining promiscuous sex and confirming his identity as a gay. Also to survive in the heterosexual society a gay has to make a new family system. Finally the indifference of the Reagan administration and the virtual silence of the media make the crisis more serious. In the conclusion homosexuals are compared to the Jewish people and the responsibility of gay community is also discussed. The important thing is that facing the AIDS crisis, the gay community has spiritually grown up.

• 복식문화연구
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• 제9권2호
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• pp.259-276
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• 2001

Hitchcock, "a master of the thriller" "leading figure of thriller", was famous for his work style. He never starts filming until completing a perfect conception in his mind before shooting. He started filming after getting a perfect filming plan adding a picture even one detailed shot picture. Also the movie costumes was not an exception in his movie. He put more main object to express a symbolic meanings by recreating movie costumes which were fit to drama′s subject than function which spoke for contemporary popularity also he guides actors to put on the movie costumes examined previously to shape a definite visual character in that works. This research intends not only to look into symbolic and expressive means of dresses through the movie costumes on thriller appeared in Hitchcock′s movie, but also the comprehension width by grasping importance of the movie-costume and dress image in the movie. Hitchock made about 55 movies, mostly thriller movies, from Number 13(1922) n unfinished work to family plot(1976) ones posthumous work. This research examined his the second half of term works(after 1950) such s Rear Window(1954), Vertigo(1958), Psycho(1960), Torn Curtain(19660, Topaz(1969) and Frenzy(1972) which are generally familiar to the public. In conclusion, we can find that the thriller movie costumes as well s the other movie and appeared a character of the film′s characters, social rank, economic level, personality. But expecially, a costume of Hitchcock′s thriller movie can be contained a characteristic factor of a kind of five.

• 패션비즈니스
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• 제19권5호
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• pp.48-62
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• 2015

The purpose of the study was to investigate how the Classification of the Joseon Dynasty's Beauty characteristics were expressed in a TV documentary focusing ona Re-mediation theory. The methods of study comprised of library research, Internet search, and using TV documentary program case studies. The work this Researcher makeup in the manufacture from the documentary in which the methods the Joseon. Dynasty expressed were selected. The literature, and preceding research, were referred to as a way to help organize the Joseon Dynasty's 'gi-saeng Hwang Jin-Hee', 'woman of royal family', and way of make-up of 'sadae-bu lady'. The TV documentary programs selected were 'MBC special' and '2 parts of channel A documentary special'. First, the improvisation of nature and simultaneity expressed in the Joseon Dynasty's usage of make-up is shown through the interview form reflecting the make-up tools and age direction of the scenes or expert. Second, the interactivity and reality are well seen through the row equivalent in which the model seems to directly use the dressing demonstration of the expert and cosmetics material. Third, the cultural expandability and unexpectedness show through the production of situations which are viewed from the explanation of the narration and letter subtitles and drama.

• Human Ecology Research
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• 제51권3호
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• pp.263-273
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• 2013

The purpose of this research is to examine track suits which appear in mass media and to attempt to understand their embedded symbolism. Hence, a theoretical inquiry and case study on suit tracks were carried out. The case study was confined to the period since 2000, when sportswear emerged as a megatrend in fashion, to 2012. Occurrences of track suits in film, TV dramas, music videos, advertisements, and fashion collections were examined. Research indicated that the track suits in film or TV drama worked as items to give a change to coordination, material and decoration, so that the track suits highlighted the characters in them rather than emphasizing external factors or their own design. They were used as tools to indicate the sensual and dynamical feminine image in the rap and hip hop genres in music video. They also showed the dynamic image of modern woman via advertisements of sports brands. In the case of celebrity fashion, both inside and outside Korea, they introduced the track suits in a comfortable and sensual manner through both official and unofficial image releases. In the fashion collections, transboundary deconstructiveness was strongly expressed in terms of design, material, color, and production method. The case study in this research indicated that the symbolism in track suits was characterized as transboundary deconstruction as well as value in dynamic femininity, and products from reactionary nostalgia.