• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.11
• /
• pp.157-167
• /
• 2021

The study analyzes the factors affecting the intention and recommendation to use the mobile banking applications of 314 customers from Vietnam. The study analyzes 7 factors affecting the intention and recommendation to use the mobile banking applications of customers from Vietnam, including (i) Perceived risk; (ii) Perceived ease of use; (iii) Perceived usefulness; (iv) Attitude; (v) Perceived trust; (vi) Social image; and (vii) Innovativeness. Besides, the study also analyzes 4 variables that reflect the customer's demographics, including gender, age, education, and occupation, and 6 variables describing the behavior of customers using mobile banking applications. The study findings indicate that the following factors (i) Innovativeness; (ii) Attitude; (iii) Perceived risk; (iv) Perceived ease of use, and (v) Perceived trust have the most significant impact on customers' behavior of using mobile banking applications in emerging markets such as Vietnam in the context of prolonged pandemic and continuous lockdown in many provinces and cities. The study is also of great value to studies on behavior changes among customers using mobile banking applications after the COVID-19 pandemic in Vietnam. The study will provide additional empirical evidence useful to bank administrators in motivating customers to use mobile banking applications, helping develop a digital economy in Vietnam.

• The Research Journal of the Costume Culture
• /
• v.22 no.6
• /
• pp.1011-1027
• /
• 2014

The purpose of this study is to analyze the factors that lead to continuous use intention of SNS marketing. The research model was designed to investigate the SNS factors that affect use intention based on TAM (Technology Acceptance Model) suggested by Davis (1986). The survey focused on age twenties to thirties male and female who had experience in receiving fashion brands message through Facebook. 329 questionnaires were used to analyze the results of study, and SPSS 12.0 was used to conduct factor analysis, reliability analysis, and multiple regression analysis. The results of this research are as follows. First, interaction/playfulness, information, reliability, and convenience of access were extracted as the characteristics of fashion brands SNS marketing. Second, all SNS factors had significant relation on perceived usefulness. But only interaction/playfulness and convenience of access showed significant relation on perceived ease of use. Third, perceived usefulness and perceived ease of use affected continuous use intention. Forth, continuous use intention had significant relation on brand attitude and showed direct and indirect significant relation to purchase intention.

• Journal of Information Technology Services
• /
• v.13 no.2
• /
• pp.1-17
• /
• 2014

Social networking service (SNS) is a service that allows people to share information, manage relationships with others, and express themselves on the Internet. The number of SNS users have increased explosively with the growth of mobile devices such as smartphones. As the influence of SNS has grown extensively, potential threats to privacy have also become pervasive. The purpose of this study is to empirically examine the main factors that affect users' intentions to use security functions provided by their SNS. The main theories for this study include the rational choice theory and the theory of planned behavior. This study has identified the factors that affect intention to use security functions. In addition, security function awareness and information security awareness are found to be important antecedents for intention to use security functions. The results of this study implies that when SNS providers develop security policies, they should consider the ways to improve users information security awareness and security function awareness simultaneously.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.17
• /
• pp.7535-7540
• /
• 2015

Background: Early initiation of smoking and chewing of diverse forms of tobacco among youth in India is a significant driver for tobacco epidemic in India. Several socio-demographic factors are predictors of tobacco use in populations, especially among youth. Interventions which address these socio-demographic factors can help policy makers to curb new initiations and avert morbidity and mortality due to tobacco use. Objective: To study the various sociodemographic variables associated with tobacco use among youth in India. Materials and Methods: Secondary analysis of data from the Global Adult Tobacco Survey-India 2009-10 for the age group of 15-24 years was performed and predictors of smoking and smokeless tobacco were analyzed using data on occupation, education, and other sociodemographic factors. Results: In India there are a total of 51.3 million (22.1%) youth (15-24 years) tobacco users. Of these 35.1 million consumes chewable tobacco (15.1%), 16.2 million smoke (7%) and 1.6 million are dual users (3.1%). Males, urban, less educated, un-employed and those belonging to middle class preferred smoking over chewing; whereas, females, rural, students and those belonging to low socio-economic class are predictors of smokeless tobacco use. The major determinants of dual users are male sex, poor socio-economic strata and student class. The overall tobacco use was higher among males, rural populations, lower socioeconomic strata and un-employed class. Conclusions: India's youth is more susceptible to the tobacco addiction, especially of smokeless tobacco. Youth from rural India especially students, girls and those from poor socio-economic strata prefer to use smokeless tobacco products whereas urban, male and those less educated prefer smoking tobacco products. More population-based and region-focused research is needed to understand initiation patterns into tobacco use among youth so as to inform policymakers to devise new policy measures to curb the growing epidemic.

• Journal of Family Resource Management and Policy Review
• /
• v.6 no.1
• /
• pp.1-16
• /
• 2002

The purposes of this study were to explore amount of time use for house work, leisure and extracurricular lesson used by adolescents and to explain its influencing factors. Tobit model was used to analyze the factors of time use because amount of time use was a limited continuous variable. The results of this study were as follows: 1) Amount of time used for house work per day by adolescents was found to be 36min. for weekdays and 64 min. for holidays. Amount of time used for passive leisure per day by adolescents was found to be 203min. for weekdays and 375 min. for holidays. Amount of time used for active leisure per day by adolescents was found to be 74 min. for weekdays and 194 min. for holidays. Amount of time used for extracurricular lesson per day by adolescents was found to be 96min. for weekdays and 36 min. for holidays. 2) Time use for house work was found to be significantly influenced by education status, education level of mother, job status of mother for weekdays and gender, education level of mother, job status of mother, household income for holidays. Time use for passive leisure was found to be significantly influenced by education status, small children at home for weekdays and gender, education status for holidays. Time use for active leisure was found to be significantly influenced by gender, education status for holidays, while there was no influencing factors for weekdays. Finally, time use for extracurricular lesson was found to be significantly influenced by gender, education status, household income for weekdays, and age, education level of mother for holidays.

• The Journal of Information Systems
• /
• v.30 no.3
• /
• pp.137-158
• /
• 2021

Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.

• KIEAE Journal
• /
• v.13 no.1
• /
• pp.141-150
• /
• 2013

As longevity of human-beings is extended and the population of aged people increases, diverse issues related with the aged people are presented. The neighborhood space for the aged people is required to be designed based upon the understanding of such difficulties of the elderly and the public outdoor environment is an important environmental resource that can enhance the quality of life and promote the health of the elderly in underprivileged area without burdening them economically. This study aims to research the daily life of the elderly in underprivileged urban area and their utilization styles of outdoor environments in order to find out the push factors and pull factors that induce the aged people to use the outdoor environments. For this purpose, this study carried out an interview survey upon 69 elderly residents and surveyed on 363 elderly residents of low income class who are aged 60 and over and living in decaying area in Jeonju. For the analysis of the collected data, a qualitative and a quantitative analysis were accomplished. As results of study, the elderly in underprivileged area use such outdoor environments as resting facilities, exercise equipment, parks, farming gardens and waterfronts, and the push factors for them to use the outdoor environments were sordid indoor spaces, sense of isolation or loneliness, and the desire for maintaining good health. And the pull factors for them to use the outdoor environments were natural factors, opportunities for social interactions, space for exercise. The obstacles that hinder the elderly in using outdoor environments were the bad health of the elderly, lack of facilities, accessibility and weather conditions. Thus, the results of this study are expected to provide basic data for designing the outdoor environments to promote the health of the elderly in urban underprivileged area and to relieve the burdensome problems related with ageing societies.

• Proceedings of the Korea Database Society Conference
• /
• 2010.06a
• /
• pp.165-180
• /
• 2010

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading Digital converged application coupling media content with telecom, has been recently launched commercially in Korea. We created a structural model of adoption-diffusion, using the perceived ease-of-use and usefulness of TAM(Technology Acceptance Model) as mediating variables, and a structural model of use-diffusion, with the rate of use and the variety of use as mediating variables. To empirically analyze these models, non-users of IPTV were surveyed using the adoption-diffusion model to identity factors influencing their intention to subscribe to the service. Meanwhile, users of IPTV were surveyed using the use-diffusion model to determine the factors that influence their satisfaction with the service and their intention to fe-use it. Under the adoption-diffusion model, we found that trialability, household innovativeness and perceived risk were the determinants of user satisfaction with IPTV, and perceived ease-of-use, the mediating factors. Under the use-diffusion model, complementarity and communication were shown to be the determinants of users' satisfaction with IPTV, and variety of use, the mediating factor. We also found that consumers' intention to re-use IPTV was strongly influenced by its relative advantage and perceived risk.

• Korean Journal of Social Welfare
• /
• v.69 no.3
• /
• pp.165-191
• /
• 2017

The purpose of this study is to identify the major predictive factors of intention of drug users to use treatment services. The theoretical framework was used extended Behavioral Model of Health Services Use which integrates the Andersen model and the Theory of Planned Behavior. Thus, this study examined the effects of individual characteristics(predisposing, enabling, need factor) and attitude, subjective norm, perceived behavior control on drug users' intention to use treatment services. Factors with a statistically significant effect were as follows: from the individual characteristics - gender and past treatment experiences of the predisposing factors along with psychiatric diagnosis, anxiety and depression, and severity of drug abuse of need factors. From the Theory of Planned Behavior - subjective norm and perceived behavior control turned out to have impacts on their intention to use treatment services. The study emphasizes that a concern of women, increasing positive experiences of treatment, efforts to change the subjective norms and perceived behavior control of drug users to promote their determination to get treatment.

• Journal of Nutrition and Health
• /
• v.45 no.2
• /
• pp.170-180
• /
• 2012

This study was conducted to identify factors influencing Health/Functional Foods (HFFs) consumption for women in their 20's based on social cognitive theory. A total of 295 subjects participated in this study and were divided into two groups based on the experience of HFF use. This study compared their personal, environmental and behavioral factors which influence the consumption of HFFs. With regard to personal factors, the expected effectiveness for HFFs was higher in the user group than the nonuser group. For the environmental factors, the subjects' use of HFFs was critically affected by the use of HFFs regarding the family members. In terms of behavioral factors, there were no significant differences between the two groups. For the user group, it was observed that their use of HFFs was closely related to when their interests for health was high and the family's use of HFF was high. On the other hands, for the nonuser group, there were less people around them using HFFs than the user group and they did not feel that HFFs were necessary. Since non-experts including parents and close acquaintances critically affected the HFF ingestion of the subjects, it is essential to educate all citizens as well as HFFs consumers about HFFs information.