• 한국유통학회지:유통연구
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• 제1권1호
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• pp.65-81
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• 1996

Despite the impressive economic growth over the past several decades, Korea's distribution sector has remained quite underdeveloped. Until recently, management of the marketing channels also has been staying at an unsophisticated level. The Korean marketing channel system is largely characterized by 1) undifferentiated channel types among the competing manufacturers, 2) dominance by the manufacturers over the other channel members, 3) high level of conflicts among the channel members, 4) inefficient marketing information system, and 5) lack of managers properly trained in channel operation and management. Currently, major change factors emerged and has begun to directly affect the Korean marketing channel system. The most salient changes surrounding the Korean marketing channel system are 1) complete opening of the marketing channels for the foreigners, 2) emergence and spread of new types of channels 3) adoption of advanced information technology by the various channel members, 4) increase in flexibility in production and supply systems, 5) shift of power toward the retailers away from the manufacturers, 6) growing trend for cooperation and alliance among the traditional marketing institutions. To these changes the manufacturers have been reacting, rather than proacting, mostly using defensive measures. The proactive measures that are recommended on behalf of the manufacturers include 1) installation of the strategic channel management system, 2) development of the skills for efficient interorganization management, 3) investing in efficient system for marketing information and logistics management, 4) more efficient management of brands, and 5) maintenance of price-competitiveness.

• 한국IT서비스학회지
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• 제6권2호
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• pp.19-33
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• 2007

The current advance of IT and the e-commerce triggers the wide practice of dynamic pricing in all industries although the price discrimination has been very cautiously applied in the limited areas in the past. The price discrimination which offers different prices for each customer depending on their preference and buying behaviors has recently gained attention as it could provide superior benefits to sellers. The wide adoption of price discrimination, on the other hand, is reported to face buyer resistances and complaints. Our limited understanding on the perception of price fairness, which we think is key concept in the price discrimination on the Internet-enabled transactions, motives us to investigate factors that affect the perception of price fairness. This study focuses on illusion of control and lateral customer relationship to investigate their effects on price fairness in online auction and group purchase context. By conducting laboratory experiments, our study demonstrates that customers' perception on illusion of control in price determination and advantageous lateral customer relationship significantly affect price fairness perception in both online auction and group purchase environment. The findings are expected to provide researchers and managers with useful insights to develop better pricing strategies and design effective dynamic pricing mechanisms.

• 융합경영연구
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• 제10권4호
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• pp.13-24
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• 2022

Purpose: Although numerous research has covered content on trends in the adoption and use of wearable devices, their uses across several sectors such as healthcare, gaming, and fashion, there seems to be a considerable paucity with regard to empirical research focusing on the solutions for factors that undermine the effectiveness of wearable devices in healthcare. The present research aims to highlight what has been covered on wearable devices in healthcare while highlighting the limitations for future research. Research design, data, and methodology -The present authors conducted one of the most famous qualitative literature approach which has been called as PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) statement. The selecting criteria for eligible prior studies was estimated by whether studies are suitable for the current research, identifying they are peer-reviewed and issued by notable publishers between 2017 and 2022. Result - Our results indicated that (1) Increasing the Affordability and User Education on Wearable Devices in Healthcare (2) Tackling the Technological Issues in Wearable Devices to Promote Healthcare Delivery (3) Solving Security and Privacy Issues Associated with Wearable Devices (4) Promoting Standards and Appropriate Regulations for Wearable Devices. Conclusion - To add, resolving the technological issues associated with wearable devices in healthcare will ensure that the new devices in the market will have longer battery life, multiple functions, and enhanced accuracy, thus ensuring that patients receive better care. Necessary interventions are taken on time to avoid any deleterious consequences such as proliferating mortality rates among the different patient groups.

• 한국게임학회 논문지
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• 제9권3호
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• pp.107-119
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• 2009

온라인게임 산업은 게임 콘텐츠라는 문화기술(CT)과 네트워크 통신망이라는 정보기술(IT)이 융합된 기술 기반의 서비스 산업이로, 최근 그 시장규모가 급격하게 증가하고 있다. 그럼에도 불구하고, 온라인게임에 대한 소비자들의 수용 요인에 대한 연구는 아직 미흡하다. 본 연구에서는 온라인게임이라는 엔터테인먼트 기반 기술의 수용이 타 기술의 수용에서 확인된 바와 같이 개인의 신념(Belief)-태도(Attitude)-의도(Intention)라는 연속적인 수용 과정임을 밝히고, 동시에 온라인게임의 경우 그 기술적 특성에 따른 쾌락적, 실용적 수용 동기가 이 수용과정에 작용하고 있음을 고찰하고자 한다. 이를 위해 본 연구에서는 기존 기술 수용 모형(Technology Acceptance Model, TAM) 연구를 바탕으로 도출된 구조화된 설문지를 통해, 온라인게임 수용에 영향을 미치는 잠재변수를 유용성, 용이성, 즐거움, 편익으로 세분화하여 측정하였다. 측정된 변수 간 구조적 연관성을 구조방정식 모형을 이용하여 측정한 결과, 엔터테인먼트 기반의 기술인 온라인게임의 수용에 있어 그 기술적 특성인 쾌락적 측면(즐거움)과 실용적 측면(자기 개발 가능성, 금전적 편익)을 나타내는 잠재변수가 이용자의 태도 및 행위의도와 유의미한 영향을 미치는 것으로 나타났다. 본 연구는 온라인게임의 수용에 영향을 미치는 주요 요인을 규명함으로써 이론적으로 엔터테인먼트 기반 기술의 수용에 영향을 미치는 잠재변수들을 파악함과 동시에 게임 기업으로 하여금 이용자의 채택 및 시장에서의 확산을 유인하는 비즈니스 모델을 설계하는데 전략적 시사점을 제공할 수 있을 것이다.

• Nuclear Engineering and Technology
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• 제7권2호
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• pp.127-133
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• 1975

3,5,3'-Triiodothyronine (T$_3$) 및 Thyroxine(T$_4$)의 요오드 동위원소 교환표지에 어서는 T$_3$:I$_2$ 또는 T$_4$:I$_2$의 몰비, PH, 반응시간 둥이 중요인자 임을 알수 있었다. T$_3$ 및 T$_4$를 평균 45%, 50%로 각각 표지할 수 있는 개량될 표지반응 조건 및 전 반응생성물을 씰리카 젤 박판과 클로로포름, 메탄올, 암모니아 둥을 전개용매로 사용하는 박층크로마토그래피로 신속 간편하게 분리, 정제하는 방법을 제시하였다.

• 한국콘텐츠학회논문지
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• 제22권3호
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• pp.17-34
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• 2022

NFT는 최근 급성장하며 주목 받고 있는 신기술임에도 불구하고, 소비자 보호와 산업 진흥을 위한 연구는 부족한 실정이다. 이에 본 연구는 통합기술수용이론에서 제시된 요인들과 NFT의 특성을 반영할 수 있는 변인들이 NFT의 수용의도에 미치는 영향을 검증하고, 이를 토대로 NFT 자산유형과 암호화폐 투자경험에 따른 조절효과를 규명하였다. 연구대상을 NFT를 사용할 것으로 기대되는 잠재적 사용자로 한정해 연구를 진행하였고, 연구 분석 결과 성과기대, 네트워크 외부성, 혁신성은 수용의도에 긍정적인 영향을 미치지만, 암호화폐 투자경험과 NFT 자산 유형에 따른 조절효과는 제시되지 않았다. 본 연구를 통해 NFT의 인식이 아직은 사회 전반에 부족하고, 기술에 대한 이해도보다는 개인적 성향이 NFT에 보다 주요한 영향을 미치고 있음을 확인할 수 있었다.

• 의학교육논단
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• 제17권3호
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• pp.110-121
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• 2015

Competency-based medical education (CBME) is an outcome-oriented curriculum model for medical education that organizes learning activities and assessment methods according to defined competencies as the learning outcomes of a given curriculum. CBME emerged to address the accountability of medical education in response to growing concerns about the patient safety in North America in the 1970s, and the number of medical schools adopting CBME has dramatically increased since 1990. In Korea, CBME has been under consideration as an alternative curriculum model to reform medical education since 2006. The purpose of this paper is three-fold: (1) to review the literature on CBME to identify the challenges and benefits reported in North America, (2) to summarize the process and experiences of planning and implementing CBME at Inje University College of Medicine, and finally (3) to provide recommendations for Korean medical schools to be better prepared for the successful adoption of CBME. In conclusion, one of the key factors for successful CBME implementation in Korea is how well an individual school can modify the current curriculum and rearrange the existing resources in a way that will enhance students' competencies while maximizing the strengths of the school's existing curriculum.

• Fisheries and Aquatic Sciences
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• 제26권2호
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• pp.105-116
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• 2023

Improved fish post-harvest technologies (IFPT) have been promoted as more efficient methods of fish processing, preservation, and value addition than the traditional methods prevalent in developing countries. The adoption rates, however, do not appear to be convincing. The purpose of this study was to determine the socio-demographic and psychological factors that influence intention of Kenyan farmed fish traders to use IFPT. The technology acceptance model (TAM) was used to properly explain the impact of TAM constructs such as perceived usefulness (PU), perceived ease of use (PEOU), and attitude (ATT), as well as socio-demographic factors such as gender, age, education level and fish trading experience on traders' intention to use the technologies. A cross-sectional survey was conducted to collect data using a semi-structured questionnaire from 146 traders in Busia, Siaya and Kakamega counties. At a significance level of p = 0.05, a linear regression model was used to examine the socio-demographic and psychological determinants of the traders' behavioral intention to use the improved technologies. The regression analysis revealed that PU (β = 0.443; p = 0.000), PEOU (β = 0.364; p = 0.000) and ATT (β = 0.615; p = 0.000) influence traders' intention to use IFPT, with ATT having the highest influence on intention. However, the traders' socio-demographic characteristics have no effect on their intention to use the technologies, as the coefficients for gender (β = 0.148; p = 0.096), age (β = 0.016; p = 0.882), level of education (β = -0.135; p = 0.141) and fish trading experience (β = 0.017; p = 0.869) are all insignificant. These findings show that the traders intend to use IFPT and will use them when it is in their best economic interests.

• 한국IT서비스학회지
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• 제13권3호
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• pp.51-76
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• 2014

As the smart phone devices gain popularity, companies no longer consider mobile application marketing as an auxiliary marketing tactic. The branded mobile application (branded app) becomes an important part of marketing strategies. This study is an attempt to investigate antecedents of the use intention of the branded app from the perspective of TAM (Technology Acceptance Model). This study takes a macro perspective in explaining the adoption process by incorporating a set of new, yet promising additional variables into the TAM model such as flow experience, benefits, innovation inclination, and customization features. Data were collected by using a survey research. A total of 270 responses were collected. Questionnaires from 25 individuals were removed from the data set due to the insincere responses, leaving the final sample size of 245. Findings support all but one hypotheses of the study. Both perceived utilitarian benefits and customization features of the branded app were found to have positive influences on the perceived usefulness of the branded app. Also, the innovation inclination and perceived entertainment of branded app users showed positive influences on the perceived ease of use of branded app. In addition, it was shown that the perceived usefulness about the use of the branded app influenced positively the flow experience and the users' attitudes toward branded app. Also, the ease of use perceived by branded app users had positive influences on the perceived usefulness and the user's attitude toward branded app. However, the ease of use of branded app did not have a significant influence on the flow experience among users. Moreover, the flow experience from the use of branded app users influenced positively the user's attitude toward branded app. Finally, the users' attitudes toward branded app had positive influences on their intention to use the branded app. Implications for practitioners and academicians are provided.

• 아태비즈니스연구
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• 제12권1호
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• pp.41-56
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• 2021

Purpose - This empirical study examined the influence of post-communist countries sociol-political factor of freedom of expression preconditioning, and trust in agency, mediating performance expectancy of social media users representing the citizens' behavioural intention to utilize social media in a post-communist country, the case of Mongolia. Design/methodology/approach - This research collected 403 valid survey data from citizens those who use social media in Mongolia. The study used Partial Least Squire (PLS) analysis with the research conceptual model founded on the UTAUT model. Findings - The study shown that citizens in post-communist, they strongly willing freedom of expression, which driving as a positive precondition factor, and this has an indirect positive influence, and trust in agency mediates to enhance performance expectancy. Social influence, and effort expectancy factors have direct positive influence on the intention to use of social media systems in the public sector domain of Mongolia. Research implications or Originality - This research proposed a new model to test citizens' intention to use social media as a communication tool to engage with public organizations in the pre-adoption stage of post-communist countries. Theoretically, this research builds up to the unique theoretical contribution with social media by examining a new social media-based third-party intercommunication medium, incorporating intent to utilize for citizens with government in post-communist countries. Practically, this article lays out the directions to aid social media usage for government sector with concerning citizens intentions in the post-communist situation.