• 한국의류산업학회지
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• 제23권3호
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• pp.323-336
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• 2021

This study investigated the cognitive process of fashion design images through eye activity tracking. Differences in the cognitive process and gaze activity according to image elements were confirmed. The results of the study are as follows. First, a difference was found between groups in the gaze time for each section according to the model and design. Although model diversity is an important factor leading the interest of observers, the simplicity of the model was deemed more effective for observing the design. Second, the examination of the differences by segments regarding the gaze weight of the image area showed differences for each group. When a similar type of model is repeated, the proportion of face recognition decreases, and the proportion of design recognition time increases. Conversely, when the model diversity is high, the same amount of time is devoted to recognizing the model's face in all the processes. Additionally, there was a difference in the gaze activity in recognizing the same design according to the type of model. These results enabled the confirmation of the importance of the model as an image recognition factor in fashion design. In the fashion industry, it is important to find a cognitive factor that attracts and retains consumers' attention. If the design recognition effect is further maximized by finding service points to be utilized, the brand's sustainability is expected to be enhanced even in the rapidly changing fashion industry.

• 한국멀티미디어학회논문지
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• 제24권1호
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• pp.146-154
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• 2021

Conspicuous consumption is often investigated in Korea and consumers purchase a product to publicly display economic power or social status. The existing studies argue that brand loyalty and luxury brand preferences escalate conspicuous consumption, and it is important to identify different visual perception to understand irrational consumers' behavior. Car emblem as brands' visual identity represents the brand's image, mission and message. Irrational consumers thus are expected have different visual perception to the emblem or logo. To understand the impact of irrational consumer behavior on visual perception, this study explored how brand loyalty and luxury brand preferences impact on the visual perception of car emblems between Korean domestic brand and imported brand. This study used eye tracking technology to measure the respondents' attention on an emblem of the cars. Eye tracking tools analyze fixations and measure the attention on a specific area of interests (AOI). This study explored the maintaining time and frequency on AOI, as well as explored the size of pupil to identify the respondents' attention on the AOI. In this experiment, the logos of domestic cars (i.e., Hyundai and Kia) and foreign cars (i.e., Mercedes-Benz and BMW) were swapped to see how irrational consumer behavior impact on visual perception of car emblem.

• 한국멀티미디어학회논문지
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• 제25권7호
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• pp.945-952
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• 2022

In a market situation full of brands and products, packaging requires a differentiated design that reflects the needs and trends of the times, as well as the characteristics of the product. Therefore, in this study, through literature reviews, market research methods, questionnaire surveys, eye-tracking experiments, etc., we derived related research and current status of ramen package design, and visual expression elements that induce consumers' subjective perception and interest. As a result, the ramen package design was generally simplified and tended to visualize the spicy taste. Second, consumers buy bag ramen once a week on average at a large discount mart, consider the color of the ramen package design as important, and recognize that the aesthetics of the package design can improve quality. Finally, the spicy phrases and ramen illustrations were the first visual elements of the ramen package design, and for the longest time, attention was focused on the brand name.

• 대한전자공학회:학술대회논문집
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• 대한전자공학회 2004년도 학술대회지
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• pp.857-861
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• 2004

This paper describes preliminary results we have obtained in developing a computer vision system based on active IR illumination for real time gaze tracking for interactive graphic display. Unlike most of the existing gaze tracking techniques, which often require assuming a static head to work well and require a cumbersome calibration process for each person, our gaze tracker can perform robust and accurate gaze estimation without calibration and under rather significant head movement. This is made possible by a new gaze calibration procedure that identifies the mapping from pupil parameters to screen coordinates using the Generalized Regression Neural Networks (GRNN). With GRNN, the mapping does not have to be an analytical function and head movement is explicitly accounted for by the gaze mapping function. Furthermore, the mapping function can generalize to other individuals not used in the training. The effectiveness of our gaze tracker is demonstrated by preliminary experiments that involve gaze-contingent interactive graphic display.

• 대한인간공학회지
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• 제16권3호
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• pp.1-10
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• 1997

This paper is concerned with the development and evaluation of the camera calibration method for a real-time head tracking system. Tracking of head movements is important in the design of an eye-controlled human/computer interface and the area of virtual environment. We proposed a video-based head tracking system. A camera was mounted on the subject's head and it took the front view containing eight 3-dimensional reference points(passive retr0-reflecting markers) fixed at the known position(computer monitor). The reference points were captured by image processing board. These points were used to calculate the position (3-dimensional) and orientation of the camera. A suitable camera calibration method for providing accurate extrinsic camera parameters was proposed. The method has three steps. In the first step, the image center was calibrated using the method of varying focal length. In the second step, the focal length and the scale factor were calibrated from the Direct Linear Transformation (DLT) matrix obtained from the known position and orientation of the camera. In the third step, the position and orientation of the camera was calculated from the DLT matrix, using the calibrated intrinsic camera parameters. Experimental results showed that the average error of camera positions (3- dimensional) is about $0.53^{\circ}C$, the angular errors of camera orientations are less than $0.55^{\circ}C$and the data aquisition rate is about 10Hz. The results of this study can be applied to the tracking of head movements related to the eye-controlled human/computer interface and the virtual environment.

• 한국컴퓨터정보학회논문지
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• 제21권10호
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• pp.11-19
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• 2016

The size of a display is large, The form becoming various of that do not apply to previous methods of gaze tracking and if setup gaze-track-camera above display, can solve the problem of size or height of display. However, This method can not use of infrared illumination information of reflected cornea using previous methods. In this paper, Robust pupil detecting method for eye's occlusion, corner point of inner eye and center of pupil, and using the face pose information proposes a method for calculating the simply position of the gaze. In the proposed method, capture the frame for gaze tracking that according to position of person transform camera mode of wide or narrow angle. If detect the face exist in field of view(FOV) in wide mode of camera, transform narrow mode of camera calculating position of face. The frame captured in narrow mode of camera include gaze direction information of person in long distance. The method for calculating the gaze direction consist of face pose estimation and gaze direction calculating step. Face pose estimation is estimated by mapping between feature point of detected face and 3D model. To calculate gaze direction the first, perform ellipse detect using splitting from iris edge information of pupil and if occlusion of pupil, estimate position of pupil with deformable template. Then using center of pupil and corner point of inner eye, face pose information calculate gaze position at display. In the experiment, proposed gaze tracking algorithm in this paper solve the constraints that form of a display, to calculate effectively gaze direction of person in the long distance using single camera, demonstrate in experiments by distance.

• 한국실내디자인학회논문집
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• 제25권2호
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• pp.21-29
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• 2016

This study has estimated the traits of conscious eye moving with the objects of the halls of subway stations. For that estimation, the observation data from eye-tracking were matched with the experiment images, while an independent program was produced and utilized for the analysis of the eye moving in the selected sections, which could provide the ground for clarifying the traits of space-users' eye moving. The outcomes can be defines as the followings. First, The application of the independently produced program provides the method for coding the great amount of observation data, which cut down a lot of analysis time for finding out the traits of conscious eye moving. Accordingly, the inclusion of eye's intentionality in the method for extracting the characteristics of eye moving enabled the features of entrance and exit of particular objects with the course of observing time to be organized. Second, The examination of eye moving at each area surrounding the object factors showed that [out]${\rightarrow}$[in], which the line of sight is from the surround area to the objects, characteristically moved from the left-top (Area I) of the selected object to the object while [in]${\rightarrow}$[out], which is from the inside of the object to the outside, also moved to the left-top (Area I). Overall, there were much eye moving from the tops of right and left (Area I, II) to the object, but the eye moving to the outside was found to move to the left-top (Area I), the right-middle (Area IV) and the right-top (Area II). Third, In order to find if there was any intense eye-moving toward a particular factor, the dominant standards were presented for analysis, which showed that there was much eye-moving from the tops (Area I, II) to the sections of 1 and 2. While the eye-moving of [in] was [I $I{\rightarrow}A$](23.0%), [$I{\rightarrow}B$](16.1%) and [$II{\rightarrow}B$](13.8%), that of [out] was [$A{\rightarrow}I$](14.8%), [$B{\rightarrow}I$](13.6%), [$A{\rightarrow}II$](11.4%), [$B{\rightarrow}IV$](11.4%) and [$B{\rightarrow}II$](10.2%). Though the eye-moving toward objects took place in specific directions (areas), that (out) from the objects to the outside was found to be dispersed widely to different areas.

• 수면정신생리
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• 제3권1호
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• pp.3-14
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• 1996

Eye movement dysfunction has been found in large numbers of schizophrenia patients and their first-degree relatives and can be studied without the interference of deficits in attention, motivation, clinical status and medication effects with relatively easy method. Eye movement dysfunction has been proposed as a useful way of expanding the schizophrenia phenotype in genetic studies. I review the literature on eye movement dysfunction with respect to syndrome and familial specificity and the quantitative assessment of eye tracking. I hope that the etiology and the pathophysiology of schizophrenia can be clarified through this eye movement study.

• 한국조경학회지
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• 제43권4호
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• pp.87-97
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• 2015

도시이미지 형성 및 지역 경제 활성화를 위해 국가 및 지자체별 야간경관계획 사업이 활발하게 추진되는 추세이지만, 현재까지 야간경관 관련 연구 부족 및 객관적인 평가 방법의 부재로 체계적인 야간경관계획이 이루어지지 않고 있다. 이에 본 연구에서는 피조사자들의 눈의 움직임 평가 및 설문조사를 통해 야간경관 특성을 분석하여, 향후 바람직한 야간경관계획에 시사점을 제공하고자 한다. 나아가 아이트래킹 기법(Eye-tracking method)이 경관 평가에 있어 객관적인 평가 방법이 될 수 있는지 검증하고자 하였다. 연구 대상지는 미국 버지니아 공과주립대 캠퍼스이며, 다양한 야간경관 이미지 중 전문가 평가를 통해 대표 야간경관을 선정하였다. 선정된 야간경관 이미지의 특성을 분석하기 위하여 사용된 변수는 선호도, 안전함(두려움), 선명도이며, 눈의 움직임 분석을 위한 변수는 고정 지속시간(fixation duration), 순간적 움직임 지속시간(saccade duration), 주사경로 길이(scan path length), 동공 크기(pupil size)이다. 분석 결과는 다음과 같다. 첫째, 다변량 분산분석(MANOVA)을 통하여 야간경관의 유형에 따라 선호도, 선명도, 안전함(두려움)의 차이가 통계적으로 유의하였으며, 상관관계 분석을 통해 선호도, 안전함, 선명도 사이에 정적인 영향관계가 있음을 도출하였다. 둘째, 야간경관의 유형에 따라 눈의 움직임 변수들(고정 지속시간, 지속시간, 주사경로 길이) 차이가 유의함을 파악하였으며, 상대적으로 오픈된 경관이 폐쇄된 경관보다 눈의 움직임 변수 수치가 낮은 것으로 조사되었다. 셋째, 눈 움직임 강도 지도(Heat map) 비교 분석에서는 피조사자들이 무의식적으로 응시한 강도 지도 결과와 선호되는 구역 및 선명하게 보이는 구역 응시를 지시했던 강도 지도 결과가 유사하게 나타나는 결과를 확인하였다. 이는 사람들이 무의식적으로 야간경관을 응시할 때, 다른 구역에 비하여 주로 선호하고, 선명하게 보이는 구역을 강하게 응시한다는 것을 의미한다. 종합해볼 때, 본 연구에서는 야간경관의 유형에 따라 전체적인 선호도, 선명도, 안전함(두려움) 등의 지각하는 특성 및 눈의 움직임 차이를 검증할 수 있었으며, 나아가 야간경관 구역별 강하게 응시하는 구역과 해당 구역이 의미하는 특성을 파악할 수 있었다. 본 연구 결과는 경관 평가에 있어 아이트래킹 기법 적용하여 환경별 유의미한 차이를 입증했다는 데에 의미하는 바가 크며, 향후 경관 평가에 시사점 제시 및 야간경관의 이용 만족도 향상을 위한 야간경관계획 시 전략적으로 참고할 수 있을 것이다.

• 한국HCI학회논문지
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• 제2권1호
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• pp.33-39
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• 2007

디지털 컨버전스 제품은 복잡한 정보 구조로 인한 인지적 과부하로 메뉴로 부터 효과적인 정보 인출의 방해를 초래하고 있다. 이러한 인지적 과부하를 완화하기 위해서 현재까지 크게 두 가지 방법(메뉴의 폭과 깊이에 관련된 물리적 방법과 메뉴 타이틀에 관련된 어의적 방법)을 사용하여 효과적인 메뉴구조를 만들기 위하여 노력하여 왔다. 본 연구는 visual search에 수반되는 Fixation과 Fixation Duration을 사용한 또 다른 어의적 방법론을 제안하여 메뉴구조 설계 방법으로서의 효능을 입증하고자 한다. 특히, Fixation은 인간의 인지 모델에 따라 자동적으로 이루어지기 때문에 Fixation을 통해 정보 구조와 인지 모델간의 일치 여부를 파악할 수 있으므로 인지적으로 잘 설계된 메뉴 구조는 Fixation 수와 Duration이 잘못 설계된 메뉴구조보다 적다는 가설이 성립된다. 이러한 가설의 검정을 위하여 본 연구에서는 Eye-Tracking 장비를 사용하여 메뉴 수정 전 후의 Fixation 수와 Duration을 측정하여 비교하였다. 그 결과 수정 후의 Fixation 수와 Duration이 유의하게 감소됨으로서 수정 후의 메뉴구조가 수정 전보다 효과적인 메뉴구조임을 알 수 있다. 다시 말해서 본 연구에서 제안한 visual search에 수반되는 Fixation과 Fixation Duration을 사용한 메뉴구조 설계 방법론이 효과적인 방법이라는 것이 증명되었다.