• Title/Summary/Keyword: Extension of knowledge

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A Study on the Influence of 8rand Image Consistency towards Brand Extension (상표이미지 일치가 상표확장 태도에 미치는 영향 연구 -인지도가 높은 여성의류상표를 중심으로-)

  • 임숙자;이지형
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.6
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    • pp.959-969
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    • 1997
  • This research is intended to help the development of new products and marketing strategies studying consumers' knowledge level and attitude towards original brand and the extension attitude related to the brand image. The detailed purposes of this study are as follow: First, it is to measure consumers' knowledge and attitude towards original brand. Second, it is to clarify the dimensions of the image about the original brand and extended brand product which is perceived by the consumer. Third, it is to meassure image consistency and product similarity between the original brand and extended product. The sample group consisted of female college students 393 in Seoul. Stratified sampling, based on major and grade of sturients and the structure of the college they were attending was used as sampling method. Questionnaires, which were selected from literature and proceeding researches published in Korea and abroad, were modified for this study, SAS Package was used for data analysis. The results observed in this study were as follow: 1. Consumers' knowledge level about original brand showed high among students majoring in clothing-related subjects and their general attitude proved to be positive. 2. Image factors of original brand were classified to dignity factor, personality/modernity factor, femininity factor, and ornamentation factor. Lipstick is considered to have high image consistency and product similarity. 3. Comparing the attitude before and after extension, extension to lipstick which showed high image consistency and product similarity received more positive reactions than one to bed cover sheet. 4. It was founded that although knowledge and attitude towards original brand with image consistency had no influence on the extension attitude, knowledge and attitude without image consistency influence the extension attitude.

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Division of Role Between Central and Local Government on Agricultural Extension Service (농촌지도사업에 대한 국가와 지방자치단체간의 역할분담)

  • Yoon, Yeo-Hak
    • Journal of Agricultural Extension & Community Development
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    • v.4 no.2
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    • pp.399-406
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    • 1997
  • Extension service in Korea has radical changes in accordance with local autonomy acts, 1994, and reformed rural development acts, 1995. According to these acts, the role of the central government is to arrange local extension service carried out by local extension office, to present basic plans on technical knowledge diffusion or farmers training to local government, and so on. Local extension office is a part of local government, and extension service is commited to the local government.

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The Factors to Promote Internet Knowledge Sharing: Based on Social Capital Theory and Self-Expression Concept (인터넷 지식공유에 영향을 미치는 요인 연구: 사회적 자본 이론과 자기표현욕구를 중심으로)

  • Han, Jin-Woo;Yoo, Chul-Woo;Choe, Young-Chan
    • Journal of Agricultural Extension & Community Development
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    • v.16 no.1
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    • pp.153-180
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    • 2009
  • The previous researches about knowledge sharing were proceeded in terms of KMS (Knowledge Management System) in center. However, knowledge sharing is recently applied to Internet space, which is open to every users, as well as KMS, which is qualified for restricted people. For example, some portal sites, such as Naver, the most popular portal in Korea, have virtual spaces to share users' knowledges and it is common that many users use the spaces. Knowledge sharing online, compared with KMS, will be more advanced to promote intention for knowledge sharing because of the character of Internet space that is open to all users. Nevertheless, there are few researches about knowledge sharing in the Internet. Considering this situation, this study is attempted to figure out the factors to promote Internet knowledge sharing, based on social capital theory and self-expression concept. A survey of experienced Internet user and PLS (Partial Least Square) were utilized for analysis. The test of this study reveals that social capital and self-expression are significant factors to influence knowledge sharing intention, and that also personal innovation and self-efficacy are significantly related to the self-expression. However, personal innovation does not have significant impact on social capital. According to the result, self-expression, as well as trust and system itself, has significantly effect on knowledge sharing intention in order to promote knowledge sharing in the Internet.

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Comparative Study of Knowledge Extraction on the Industrial Applications

  • Woo, Young-Kwang;Bae, Hyeon;Kim, Sung-Shin;Woo, Kwang-Bang
    • 제어로봇시스템학회:학술대회논문집
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    • 2003.10a
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    • pp.1338-1343
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    • 2003
  • Data is the expression of the language or numerical values that show some characteristics. And information is extracted from data for the specific purposes. The knowledge is utilized as information to construct rules that recognize patterns and make decisions. Today, knowledge extraction and application of the knowledge are broadly accomplished to improve the comprehension and to elevate the performance of systems in several industrial fields. The knowledge extraction could be achieved by some steps that include the knowledge acquisition, expression, and implementation. Such extracted knowledge can be drawn by rules. Clustering (CU, input space partition (ISP), neuro-fuzzy (NF), neural network (NN), extension matrix (EM), etc. are employed for expression the knowledge by rules. In this paper, the various approaches of the knowledge extraction are examined by categories that separate the methods by the applied industrial fields. Also, the several test data and the experimental results are compared and analysed based upon the applied techniques that include CL, ISP, NF, NN, EM, and so on.

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Intelligent Methods to Extract Knowledge from Process Data in the Industrial Applications

  • Woo, Young-Kwang;Bae, Hyeon;Kim, Sung-Shin;Woo, Kwang-Bang
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.3 no.2
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    • pp.194-199
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    • 2003
  • Data are an expression of the language or numerical values that show some features. And the information is extracted from data for the specific purposes. The knowledge is utilized as information to construct rules that recognize patterns or make a decision. Today, knowledge extraction and application of that are broadly accomplished for the easy comprehension and the performance improvement of systems in the several industrial fields. The knowledge extraction can be achieved by some steps that include the knowledge acquisition, expression, and implementation. Such extracted knowledge is drawn by rules with data mining techniques. Clustering (CL), input space partition (ISP), neuro-fuzzy (NF), neural network (NN), extension matrix (EM), etc. are employed for the knowledge expression based upon rules. In this paper, the various approaches of the knowledge extraction are surveyed and categorized by methodologies and applied industrial fields. Also, the trend and examples of each approaches are shown in the tables and graphes using the categories such as CL, ISP, NF, NN, EM, and so on.

A Study of Designing the Knowledge Base System for the Query Extension by Index File (색인파일 기반의 질의어 확장용 지식베이스 구축에 관한 연구)

  • Seo, Whee
    • Journal of Korean Library and Information Science Society
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    • v.40 no.2
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    • pp.139-159
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    • 2009
  • This study is to develop knowledge base system for query extension to the user oriented information retrieval. This study has survey the theories of the concept-based information retrieval method and statistic based information retrieval method. In the construction method of knowledge base, the common hypothesis is that the emergence of related term is the frequency of simultaneous emergence of a set of documents. Using the subject index file algorithms and the 'and' operator of boolean logic based on this hypothesis, this study builds the knowledge base. In this research experiment, a subject of knowledge base is education. Using the book of the Introduction to Education, two experimental knowledge base systems is constructed by the different indexing method. One system has constructed by controlled language indexing method, and another system has constructed by natural language indexing method. The performance of two knowledge base system is evaluated.

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Comprehensive Knowledge Archive Network harvester improvement for efficient open-data collection and management

  • Kim, Dasol;Gil, Myeong-Seon;Nguyen, Minh Chau;Won, Heesun;Moon, Yang-Sae
    • ETRI Journal
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    • v.43 no.5
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    • pp.835-855
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    • 2021
  • With the recent increase in data disclosure, the Comprehensive Knowledge Archive Network (CKAN), which is an open-source data distribution platform, is drawing much attention. CKAN is used together with additional extensions, such as Datastore and Datapusher for data management and Harvest and DCAT for data collection. This study derives the problems of CKAN itself and Harvest Extension. First, CKAN causes two problems of data inconsistency and storage space waste for data deletion. Second, Harvest Extension causes three additional problems, namely source deletion that deletes only sources without deleting data themselves, job stop that cannot delete job during data collection, and service interruption that cannot provide service, even if data exist. Based on these observations, we propose herein an improved CKAN that provides a new deletion function solving data inconsistency and storage space waste problems. In addition, we present an improved Harvest Extension solving three problems of the legacy Harvest Extension. We verify the correctness and the usefulness of the improved CKAN and Harvest Extension functions through actual implementation and extensive experiments.

Gender differences in brand extension (남녀 성차에 따른 브랜드 확장 평가에 관한 연구)

  • Rhee, YoungJu
    • The Research Journal of the Costume Culture
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    • v.24 no.3
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    • pp.301-314
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    • 2016
  • The purpose of this study was to determine the gender differences in the relationships between knowledge of, attachment with, and attitude toward a parent brand and perceived risk of, attitude toward, and purchase intension of an extended product in the case of brand extension. A total of 300 survey questionnaires were distributed to 150 male and 150 female college students, and 275 responses were used for the final analysis. The results showed that for male college students, knowledge of the parent brand had a positive relationship with brand attachment with the parent brand, which in turn had a positive relationship with brand attitude toward the parent brand. Knowledge of the parent brand had a negative relationship with perceived risk of the extended product, which again had a negative relationship with attitude toward the extended product. In addition, for male college students, knowledge of the parent brand had a positive relationship with attitude toward the extended product, which also had a positive relationship with purchase intension of the extended product. For female college students, brand attachment with the parent brand had a positive relationship with brand attitude toward the parent brand, which also had a positive relationship with attitude toward the extended product. Brand attachment with the parent brand showed a negative relationship with perceived risk of the extended product, which also had a negative relationship with attitude toward the extended product.

Present and Future Agricultural Extension System and International Cooperation Systems for Agricultural Technologies in Ghana (가나의 농촌지도사업과 국제협력사업의 현재와 미래)

  • Isaac, Ansah;Cho, Gyoung-Rae
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.2
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    • pp.143-184
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    • 2014
  • The purpose of this study is to explore the present and future agricultural extension system and international cooperation systems for agricultural technologies in Ghana. The role of agricultural extension in the next decade should be quite different from what it was 10 years ago or even now. Its role as a facilitator of agricultural knowledge system would only increase as more participants from private sector would get involved in extension. The public sector extension would still continue to be the major extension provider in most parts of the country as the private sector alone would not be able to meet even partially the varied needs of farmers. Internal reforms are thus going to be the greatest challenge for the Ghana Extension System. The cooperation systems work in partnership with other stakeholder to provide agricultural extension and advisory services to farmers. Innovations (information/knowledge) emerging from the seed industry may be seen as dynamic and systemic process which can emerge from many sources. KAFECI's interventions must be flexible to accommodate such changes if the need arises in subsequent years (year 2 & 3). The framework and tools for technology transfer and dissemination is developed on "innovation platform" where a group of stakeholders/collaborators with diverse social and economic backgrounds, work towards a common objective or challenge.

A Development of the Strategies for the Agricultural Extension Service through the Farmers' Educational Needs Assessment (농업인의 교육요구를 고려한 농촌지도사업의 발전 방향)

  • Shinn, Yun-Ho;Kim, Dae-Hee
    • Journal of Agricultural Extension & Community Development
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    • v.19 no.1
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    • pp.1-28
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    • 2012
  • The Extension Program accountability will continue to be an influential force to develop agriculture and rural area. As we incorporate new approaches into our service program and respond to new domains of knowledge, we must also consider how our assessment strategies may need to change in order to meet local and other external standards. The main purpose of the study was to be what the best way of Extension Service is set farmers' educational needs met and to be what kind of methodologies and role of Extension system should provide for their faced problem solving effectively. The major results of the study on Farmers' needs toward Korean Extension Services are summarized as follows. First, it is observed that, when the farmers' perceptions were analyzed, the most ranked by the farmers' needs was "having nice extension workers to get advice and solve their problems on the farm in all at once." Farmers had especially more positive attitudes in the categories of interest and careers in ag-technology. To do services level up, the headquarter of Rural Development of Administration must be work with local branches to effectively deliver their missions and educational objectives to target crops and farmers group. And farmers were strongly needed "a specialized service team will be organized" to work closely with operating services for ag-products processing, packing and marketing. The recommendations were made by: farmers' needs should be identified and announced by computer networking development to solve their problems faster. Also, provincial and county level service members should have a chance to working at research institute or related work places with their incentives, which system will be easer to meet farmers' needs and deal with their problems so that the systematic approaches should be managed and recorded their educational attendings, education contents and even their farming corporations. Finally, Agricultural Extension Service should be met to general ag-technology literacy and be balanced with knowledge of other industries and be competitive service with better values in non-agricultural sectors.