• Journal of the Korean Graphic Arts Communication Society
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• 제29권3호
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• pp.31-40
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• 2011

Using of QR(Quick Response) code is dramatically extended to various marketing area; not only substitute of bar code but also new tool of PR and marketing. This research attempts to analyze brand communication effect using QR code printed on product package especially in snack product category. Findings are 1) communication effect are different according to the type of book-trailers; 2) cinematic production and animation are the most effective type of book-trailers; 3) for memory and confirmation(sharing), a)stills and straplines, Analysis result of hypothesis I showed that characters of QR code influence on brand attitude. Among dependent variables, only reliability is significant. That means reliability of company and brand using QR code influence on brand attitude. The higher reliability of QR code, the better brand attitude of the brand. Analysis result of hypothesis II found that only reliability is significant on purchasing intention. Reliability of company and product using QR code influences on purchasing intention. The higher reliability of QR code, the higher possibility of purchasing products. Therefore, company can enhance reliability of both company and its products by using QR code. Using QR code will bring high reliability and high brand attitude and purchasing intention.

• Bulletin of the Korean Chemical Society
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• 제33권10호
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• pp.3293-3297
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• 2012

The solvolysis rate constants of 5-nitro-2-furoyl chloride (5-$NO_2(C_4H_2O)$-2-COCl, 1) in 27 different solvents are well correlated with the extended Grunwald-Winstein equation, using the $N_T$ solvent nucleophilicity scale and YCl solvent ionizing scale, with sensitivity values of $1.20{\pm}0.05$ and $0.37{\pm}0.02$ for l and m, respectively. The activation enthalpies (${\Delta}H^{\neq}$) were 5.63 to $13.0kcal{\cdot}mol^{-1}$ and the activation entropies (${\Delta}S^{\neq}$) were -25.9 to $-43.4cal{\cdot}mol^{-1}{\cdot}K^{-1}$, which is consistent with the proposed bimolecular reaction mechanism. The solvent kinetic isotope effect (SKIE, $k_{MeOH}/k_{MeOD}$) of 2.65 was also in accord with the $S_N2$ mechanism and was possibly assisted using a general-base catalysis. The product selectivity (S) for solvolysis of 1 in alcohol/water mixtures was 1.2 to 11, which is also consistent with the proposed bimolecular reaction mechanism.

• Bulletin of the Korean Chemical Society
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• 제35권1호
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• pp.51-56
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• 2014

The solvolysis rate constants of 2,4-dimethoxybenzenesulfonyl chloride (1) in 30 different solvents are well correlated with the extended Grunwald-Winstein equation, using the $N_T$ solvent nucleophilicity scale and $Y_{Cl}$ solvent ionizing scale, with sensitivity values of $0.93{\pm}0.14$ and $0.65{\pm}0.06$ for l and m, respectively. These l and m values can be considered to support a $S_N2$ reaction pathway. The activation enthalpies (${\Delta}H^{\neq}$) were 12.4 to $14.6kcal{\cdot}mol^{-1}$ and the activation entropies (${\Delta}S^{\neq}$) were -15.5 to -$32.3kcal{\cdot}mol^{-1}{\cdot}K^{-1}$, which is consistent with the proposed bimolecular reaction mechanism. The solvent kinetic isotope effects (SKIE) were 1.74 to 1.86, which is also in accord with the $S_N2$ mechanism and was possibly assisted using a general-base catalysis. The values of product selectivity (S) for solvolyses of 1 in alcohol/water mixtures was 0.57 to 6.5, which is also consistent with the proposed bimolecular reaction mechanism. Third-order rate constants, $k_{ww}$ and $k_{aa}$, were calculated from the rate constants ($k_{obs}$), together with $k_{aw}$ and $k_{wa}$ calculated from the intercept and slope of the plot of 1/S vs. [water]/[alcohol]. The calculated rate constants, $k_{calc}$ ($k_{ww}$, $k_{aw}$, $k_{wa}$ and $k_{aa}$), are in satisfactory agreement with the experimental values, supporting the stoichiometric solvation effect analysis.

• Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
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• 한국윤활학회 2003년도 학술대회지
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• pp.152-157
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• 2003

This study represents the newly advanced formulation of hydraulic fluids for extended drain interval and introduces the performance results of used oil samples from various excavators. The used oil samples, in this paper show that there is a sharp change in viscosity drop and moderate additive depletion when viscosity index of hydraulic oil is very high. For the extension of hydraulic fluid life, it is necessary to improve the stability of viscosity and oxidation. New target properties from the used oil analysis were proposed for extended life. Performance of newly developed hydraulic oil based on used oil analysis is compared with previously used one. The properties of new formulation are the viscosity index of 140 and improved thermal stability consists of VHVI base oil. Field test results showed the possibility of extension of fluid life. Additionally, for development of high performance product, new required properties and performances were discussed.

• Journal of Korean Institute of Industrial Engineers
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• 제34권1호
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• pp.79-89
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• 2008

An end-of-life strategy is concerned with how to disassemble a product and what to do with each of the resultingdisassembled parts. A sound understanding of the end-of-life strategy at the early design stage could improve theease of disassembly and recycling in an efficient and effective manner. Therefore, the end-of-life decisionmaking for environmental conscious design has become a great concern to product manufacturers.We introduce a novel concept ofeco-architecture which represents a scheme by which the physical componentsare allocated to end-of-life modules. An end-of-life module is a physical chunk of connected components or afeasible subassembly which can be simultaneously processed by the same end-of-life option without furtherdisassembly. In this paper, a method for analyzing the eco-architecture of a product at the configuration designstage is proposed. It produces an optimal eco-architecture under the given environmental regulations. To dealwith the case ofa complex product, the method is extended for analyzing hierarchical eco-architecture.

• Journal of Korean Society for Quality Management
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• 제45권3호
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• pp.379-391
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• 2017

Purpose: The study proposes extended application of reviewing and developing international quality assurance system for useful and practical quality stabilization of foreign military product. There are several problems with quality assurance activities for foreign military products. To improve theses problems, this study researches measures and effects of entrustment of quality assurance activities to suppliers group abroad by utilizing the system. Methods: In order to carry out the research, consignment system for international quality assurance activity of advanced country has been analysed through this study. By applying the consignment system to the case of foreign military product, the possibility and effects of consignment is researched. Results: Through this study the procedure and substance of the international quality assurance system is verified. The quality assurance activities were consigned to suppliers group by utilizing the system, thus application basis for international quality assurace activities is established. Conclusion: Defense Import through The Quality Assurance System of trade countries using the International Quality Assurance System suggests the solution to endemic problems. The Introduction Military Product with the Quality Assurance System of Korean Government improves the competitiveness of defense export.

• Journal of the Korea Institute of Information Security & Cryptology
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• 제27권6호
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• pp.1535-1547
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• 2017

The purchase of information protection products accounts for the largest portion of corporate information protection activity budgets. However, there are no evaluation factors and evaluation models that should be applied to objectively compare information protection products, and therefore, product selection is difficult. Therefore, in this study, we study the inherent quality characteristics of information security products and select evaluation factors accordingly. The selected evaluation factors are analyzed and a quality determination model is given by weighting according to importance. The target is limited to the network information protection product and can be extended to all information protection products.

• Fashion, Industry and Education
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• 제16권2호
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• pp.30-39
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• 2018

This study investigates the importance of brand and retailer associations when consumers evaluate a product category extension in the context of brand and retailer collaborations. Although brand extensions are considered to reduce costs for introducing a new product category, limited study has focused on the role of brand and retailer associations in the context of brand and retailer collaborations. Using a total of 440 participants, a hypothesized model was tested using a structural equation modeling (SEM). The results show that brand and retailer associations influence the perceived fit between a brand and a retailer. In addition, the image fit and quality fit are significantly related to brand and retailer attitudes as well as brand extension evaluation. Since consumers may use their associations with brands or retailers when they perceive product differentiation, market position, and brand extensions, the role of brand or retailer associations is important to marketers, retailers, and consumers. Given the importance of brand and retailer collaborations as a brand positioning strategy in the global branding and retail setting, the findings of this study contribute to brand and retail management by providing empirical evidence on how consumers perceive new products from extended brands in the marketplace when a brand collaborates with a retailer.

• Bulletin of the Korean Chemical Society
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• 제33권2호
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• pp.499-504
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• 2012

The specific rates of sovolysis of 4-methylthiophene-2-carbonyl chloride (1) have been determined in 26 pure and binary solvents at $25.0^{\circ}C$. Product selectivities are reported for solvolyses of 1 in aqueous ethanol and methanol binary mixtures. Comparison of the specific rates of solvolyses of 1 with those for p-methoxybenzoyl chloride (2) in terms of linear free energy relationships (LFER) are helpful in mechanistic considerations, as is also treatment in terms of the extended Grunwald-Winstein equation. It is proposed that the solvolyses of 1 in binary aqueous solvent mixtures proceed through an SN1 and/or ionization (I) pathway rather than through an associative $S_N2$ and/or addition-elimination (A-E) pathway.

• ETRI Journal
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• 제38권3호
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• pp.529-539
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• 2016

Recently, a product-matrix (PM) framework was proposed to construct optimal regenerating codes for homogeneous distributed storage systems (DSSs). In this paper, we propose an extended PM (EPM) framework for coding of heterogeneous DSSs having different repair bandwidths but identical storage capacities. Based on the EPM framework, an explicit construction of minimum remote-repair bandwidth regenerating (MRBR) codes is presented for a specific heterogeneous DSS, where two geographically different datacenters with associated storage nodes are deployed. The data reconstruction and regeneration properties of the MRBR code are proved strictly. For the purpose of demonstration, an example implementation of MRBR code is provided. The presented MRBR code is the first optimal strict-regenerating code for heterogeneous DSSs. In addition, our proposed EPM framework can be applied to homogeneous systems also.