• International Commerce and Information Review
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• v.11 no.3
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• pp.217-237
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• 2009

The purpose of this study is to measure importance and performance levels of marketing 4P components of exporting companies, to compare & analyze domestic and foreign exporters' levels and to establish marketing 4P strategies with maintaining some components, improving some marketing activities and reducing activities to enhance korean exporters' competitiveness. Korean exporters' performance is better than foreigners' in product quality, inquiry and order processing of product, product adoptions. And foreigners' performance is better than koreans' in lower price, price adoption, various ways of payments, discount prices.

• Korean Journal of Organic Agriculture
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• v.16 no.2
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• pp.151-171
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• 2008

The objective of this paper is to evaluate the feasibility of exporting Korean organic agricultural products to Japanese market. To achieve the objective, we explored the marketing trend of organic agricultural products in Japan and surveyed marketing dealers and food processors that deal with organic foods. We also analyzed Korean farmers' intention of acquiring organic Japanese Agricultural Standard(JAS) certificate in order to export organic agricultural products. The results show that mini tomato is economically feasible to acquire organic JAS certificate but other agricultural products need more attentions. The results also suggest that the education of production and safety management using the international standards such as Japanese Agricultural Standard should be strengthened by local government to promote export of organic agricultural products. The paper implies that producers acquiring organic Japanese Agricultural Standard should be systematization to get larger scale and to guarantee the stability in export supply.

• The Journal of the Korean dental association
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• v.55 no.4
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• pp.284-294
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• 2017

Recently, education is regarded as a service item and university education services are being exported abroad. In the form of educational export operations, export of educational contents and curriculum, specific consultancy projects for foreign institutes, installation of local educational facilities, or attracting foreign students are being carried out. Korea has the potential and competitiveness to export dental education. The advantages of Korea's dental education services, such as dental equipment and materials, excellent education programs, and high-quality human resources, will enable the export of education services in various ways. Establishment of educational infrastructure and educational programs for overseas dental students, export of educational consulting items, clinical training programs for foreign dentists abroad, invitation for international clinical workshops, dispatch of faculty members, exchange student programs can be considered as exporting dental education service items. Therefore, in a long-term perspective, it is necessary to establish differential and appropriate educational export plans.

• International Commerce and Information Review
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• v.8 no.4
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• pp.255-275
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• 2006

The objective of this study is to find the traits of the automobile parts industry in Korea and to analyze the performance of overseas market research. Considering the characteristics of the automobile parts industry & overseas market research, the proposed hypothesis are based on practical business in exporting & importing enterprises. A questionnaire was used to analysis the performance of overseas market research. According to the findings, first. oversea market research in the automobiles parts industry should carry out by various means because of the performance & traits differ from industry to industry. second, direct oversea market research(ex, trade exhibition) is better than indirect overseas market research due to high efficiency. finally, to support exporting company, the various data of economic, trade, international commerce should improve the quality.

• International Commerce and Information Review
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• v.9 no.1
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• pp.427-449
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• 2007

The question of what our cultural goods might have known in a major exporting market, has intrigued investigators since 2000 year. Actually, Maybe Korean cultural assets just didn't have time to get to know International or Asia market. But now, a new euphoria can be tasted, on the lips of the small but growing Korean Contents Mania, as New Korean Wave-Crust begin to welcome the priciest contents from korea. Given Asian's surging population for our entertainment contents-drama, movie, music, character, etc., and the sense of a positive response its newly international market, it is hardly surprising. Now, Korea Wave must play an important roles in our country- economy, business, specially. This paper is seeking in OSMU on Korean Contents in East-North Asian Market, and is developing about Korean Wave study model. and It also points to a different strategy for exporting cultural contents, suggesting it should be effected for model to OSMU.

• International Commerce and Information Review
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• v.12 no.4
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• pp.25-45
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• 2010

The objective of this paper is to review the mechanics of how global e-trade practices can affect a firm's performance. It is well known that the introduction of global e-trade systems can save transaction costs at the macro level. However this study is extended at micro level by determining whether global trade transaction costs influence positively or negatively in exporting firms performances at firm level. A theoretical framework is suggested for determining the usage and performance of global e-trade with the global e-trade barriers. An empirical analysis of South Korean exporting firms has been undertaken. This paper concludes that the global e-trade has yet to overcome the barriers resulting from the transaction costs and asset specificity. In this regard, appropriate action like intensive education and training program should be implemented in order to make South Korea's global e-trade more matured.

• Journal of Practical Agriculture & Fisheries Research
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• v.18 no.1
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• pp.47-61
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• 2016

Ranging from a variety that a consumer to purchase and consume, and a variety with high quality and pest resistance, sustaining biological diversity as well as hiring global experts who understand breeding policy, it tightly maintains relationship with producer, consumer, and exporter to promote superior species for customized export to exporting country. By carrying out researches on cost saving and how to shorten the period of apple to cultivate, it consolidates its stance as a competent apple exporting country of apple and pear with high competetiveness. In order to compete against apple and pear of New Zealand, farmers argue that they need budget and researchers also argue that "No money, no research." Due to certain limit of governmental budget support, it is believed that it is time to fund our own way to promote apple research center. To come up with the best apple production, all of those who associates with apple such as farmers, researchers, government, exporters, and consumer should do their best to enhance the apple and pear industry.

• Food Industry
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• s.128
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• pp.11-28
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• 1995

• Proceedings of the Korean Nuclear Society Conference
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• 1999.10a
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• pp.387.1-387
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• 1999

• International Commerce and Information Review
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• v.15 no.3
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• pp.111-133
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• 2013

The purpose of this study is to evaluate the effect that the utilization motivation of SNS (Social Network Service) marketing affects on the export performance of medium small sized exporting enterprises (MSEE) directly and indirectly. This study is to investigate the effects of the export marketing environment of MSEE onto the motivation of SNS application and then it proposes a model which evaluates the performance of SNS marketing. In this study, for data collection and analysis questionnaire, survey was conducted for MSEE participated in trade exhibitions sponsored by COEX and used TradeSOS consulting services of Korea International Trade Association. The results showed that MSEE utilized SNS for cost reduction.