• Title/Summary/Keyword: Exploratory Usage

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Impacts of Fashion Curation Users' Shopping Orientation, Usage Motives and Preferred Image Types on Fashion Product Purchase Intentions (패션 큐레이션 서비스 이용자의 쇼핑성향, 이용동기 및 선호 이미지 유형이 패션제품 구매의도에 미치는 영향)

  • Kim, Ji U;Jung, Hye Jung;Kim, Young Sam;Oh, Kyung Wha
    • Journal of the Korean Society of Clothing and Textiles
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    • v.41 no.5
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    • pp.796-808
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    • 2017
  • This research shows how fashion curation service consumers (both fashion and image consultants) reveal different aspects towards a preferred image type among the correlation of fashion curation service usage motivation and fashion shopping propensity. These preferences also included the purchase intentions for fashion display service products. This study surveyed 300 men and women between the ages of 20-30 who were the main consumers of fashion curation services. 'Convenience, fashion trend, and exploratory' increased purchase intentions for fashion shopping propensity, 'information search for utility, entertainment, and personal expression' increased purchase intentions for fashion curation services and 'brand identity, consumer lifestyle, and product information' increased factors for the fashion curation service preferred image type. Consumer preferences varied according to different fashion curation service image type; however, all consumer group syndicated a difference in fashion curation service actions. For instance, fashion curation service consumers preferred a consumer lifestyle image, convenience, hedonic shopping orientation, and personal expression motivation had a positive influence on product purchase intention. However, the shopping orientation of 'fashion trend, practical information exploration, and entertainment motivation' had an optimistic influence on product purchase intentions for fashion curation service consumers who preferred a brand identity image and a product information image.

An Exploratory Study on Smart-Phone and Service Convergence (스마트폰과 서비스 컨버전스에 대한 탐색적 연구)

  • Rho, Mi-Jung;Kim, Jin-Hwa;Lee, Jae-Beom
    • The Journal of Society for e-Business Studies
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    • v.15 no.4
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    • pp.59-77
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    • 2010
  • The purpose of this study is to examine the relationship between the smart-phone and the existing service convergence to find out the future direction in convergence pattern in e-business. To analyze the data and to derive the result, the association rules are applied. As a result, the findings are as followings. Firstly, it is observed that the usage patterns of smart-phone and the existing service convergence are very similar. This means that the convergence of smart-phone can be predicted through the usage pattern of the existing users. Secondly, through the analysis on the convergence patterns of smart-phone usages and the existing services, the smart-phone's link to home networking and office equipments can significantly conform to the user's requirements. It is meaningful that this research has newly approached to the future direction of e-business and the future convergence paradigm by analyzing the relationship between the usage patterns of smart-phone users and the existing service convergence.

An Exploratory Study on Experience of Luxury Brand Virtual Fashion Show (럭셔리 패션 브랜드 가상패션쇼 경험에 대한 탐색적 연구)

  • Hyojo Jung;Eunju Ko
    • Journal of Fashion Business
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    • v.27 no.2
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    • pp.70-87
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    • 2023
  • Today, VR, AR, and MR technologies that travel between real world and virtual world are rapidly developing. These technologies are adopted in luxury fashion brands for virtual fashion shows and runways, virtual retail shops and virtual fitting services. Despite its growth potential and social importance, virtual fashion space has been studies insufficiently. Therefore, this study aimed to examine the consumer experience on the virtual fashion space types, components of virtual fashion space, perceived value, and continuous usage intention. Prada, one of the most active luxury fashion brands in the VR field, was selected as the stimulus for an in-depth interview. Participants experienced virtual fashion show space through VR device (Oculus Quest 2 from Meta) before responding to the questions about their experience. Results showed that material space was more like virtual whereas perceptual space felt like reality. Participants could imagine about more virtual image from material space and more real image from perceptual space elements. Moreover, perceptual space enhanced the immersion, presence, and interactivity compared to material space. Most participants perceived that the virtual fashion show was useful and playful, leading to the continuous usage intention. It implies that improvements for some technical limitation from VR device and virtual contents can provide quality consumer experience in the future. Based on results of this study, fashion companies can establish useful marketing strategies for consumers' immersive and playful experiences when introducing virtual fashion space.

An Exploratory Study on the Usage of Internet Technologies and Tools in Educational Working Environment of Developing Countries: A Case of Pokhara University in Nepal

  • Shrestha, Deepanjal;Jeong, Seung Ryul
    • Journal of Internet Computing and Services
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    • v.16 no.4
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    • pp.101-110
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    • 2015
  • $21^{st}$ century has seen a tremendous advancement in the field of Information and Communication Technology. The commercial utilization of Internet tools and technologies has brought change in the traditional working environment. The functioning in an electronic environment is far more complicated than working in traditional environment and this brings many challenges, threats and potential problems. In this paper we analyze the challenges, threats and potential problems in the working environment of Pokhara University due to application of Internet tools and technology. We have chosen four basic areas on the basis of use that include web resources, electronic mails, social sites and P2P technologies. The main focus is to analyze the impact on work place productivity, social interaction, use and abuse of technology and legal issues associated with them. We, finally summarize the findings and offer solutions and recommendations from the observed data based on direct survey conducted in Pokhara University, Nepal.

An Exploratory Study on Future Economic Activity of Digital Convergence Generation (디지털 컨버전스 세대의 미래경제활동 특성에 관한 연구)

  • Kim, Yeon-Jeong;Park, Ki-Ho
    • Journal of Information Technology Services
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    • v.10 no.4
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    • pp.33-46
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    • 2011
  • This research focus on the economic activity as consumer and producer traits of future customers in the convergence age. We assess level of convergence for digital devices and services respectively by questionnaire survey and interview for 14 professions. And then, for evaluating convergence level and usage of digital services of each respondents, we conducted the questionnaire survey for 343 samples. Findings of our research hold that the group who showed higher level of convergence tends to use the socialized digital services more. Convergence generation were heavy users in appstore on smart-phone and wireless game and more participating. In digital service area, facebook/cyworld, twitter, UCC, portal, internet community in digital service. Convergence generation are global network communication, buying decision making activity, actively opinion expression, prosumer attitude, dependency on digital device, experience based purchase behavior, enthusiastic information sharing.

Analysis and Prototype Design for Price Comparison in China and Korea

  • Park Jong-Hoon;Kim Chul-Won
    • Journal of information and communication convergence engineering
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    • v.3 no.3
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    • pp.152-156
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    • 2005
  • Korea-China with the fastest speed Internet Broad Band, has achieved many progresses on Internet shopping. Especially, Korea has made a great effort on comparison website construction. A research prototype design and exploratory analysis are presented to assess success factors and impacts of Korea and China price comparison websites. For different user groups, the relationships between the characteristics of technology and tasks, usage, and organizational impacts were analysed. It shows us how to improve the applicability of fit-viability of the price comparison web sites in China after analysis. These results indicate a need for simple but highly functional price comparison applications. And we designed a sample model to include an interactive web service system for price comparison sites that complement existing information systems. This paper provides a basis for further research aiming to improve the design and management of business applications based on emerging technologies of web service and browser for information management.

Construction of Scientific Impact Evaluation Model Based on Altmetrics

  • Li, Jiapei;Shin, Seong Yoon;Lee, Hyun Chang
    • Journal of information and communication convergence engineering
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    • v.15 no.3
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    • pp.165-169
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    • 2017
  • Altmetrics is an emergent research area whereby social media is applied as a source of metrics to evaluate scientific impact. Recently, the interest in altmetrics has been growing. Traditional scientific impact evaluation indictors are based on the number of publications, citation counts and peer reviews of a researcher. As research publications were increasingly placed online, usage metrics as well as webometrics appeared. This paper explores the potential benefits of altmetrics and the deep relationship between each metrics. Firstly, we found a weak-to-medium correlation among the 11 altmetrics and visualized such correlation. Secondly, we conducted principal component analysis and exploratory factor analysis on altmetrics of social media, divided the 11 altmetrics into four feature sets, confirming the dispersion and relative concentration of altmetrics groups and developed the altmetrics evaluation model. We can use this model to evaluate the scientific impact of articles on social media.

An Exploratory Study on Maximizing Tendency and Continuance Intention of Web Sites

  • Lee, Gyu-Dong;Lee, Jae-Eun;Sanford, Clive
    • Asia pacific journal of information systems
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    • v.20 no.3
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    • pp.73-90
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    • 2010
  • Although research on acceptance of information systems provides useful insights in understanding users' behavior, we need to further understand factors that cause long-term or continued use. This article therefore examines the role of users' maximizing tendency (i.e., individual differences in pursuing the best option) in continuance intention of Web sites. By controlling for disconfirmation, ease of use, and product involvement, we empirically investigate the relationships between satisfaction, usefulness, and continuance intention to online bookstore Web sites. As suggested by the information technology continuance model, the effects of satisfaction to and perceived usefulness on continuance intention to Web sites are positive for individuals with low maximizing tendency (i.e., satisficers). Satisfaction and usefulness, however, are not associated with continuance intention for individuals with a high maximizing tendency (i.e., maximizers). The implications for both researchers and practitioners are discussed.

Korean EFL Writers' Composing Processes: An Exploratory Study of College Students

  • Lim, Jeong-Wan
    • English Language & Literature Teaching
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    • v.12 no.2
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    • pp.127-152
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    • 2006
  • For the past 20 years the process approach to writing has been popular in second language writing classrooms. However, there have been very few studies conducted in Korea with regard to the composing processes and the effects of proficiency on writers' usage. The present study attempts to begin to fill this gap. Three groups of college students with different writing proficiency participated in the study: the advanced group, the intermediate group, and the beginning group. The verbal protocol of their writing processes revealed that they approached writing tasks differently. While the advanced writers focused on generating texts and ideas and examined their writing at both global and local levels, the other two groups of students tended to focus on evaluating text at the local level and generated fewer ideas and less text. The findings from this study are then compared to those of some major studies of the composing process as conclusions are subsequently drawn about the specific needs of Korean college writers.

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A Study on theoretical framework of Electronic Trade (전자무역의 이론적 프레임워크에 관한 연구)

  • Jung, Jae-Woo;Hong, Yeong-Sun
    • International Commerce and Information Review
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    • v.8 no.1
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    • pp.143-163
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    • 2006
  • The terms electronic trade, electronic trading and electronic commerce are often used interchangeably, and refer to trading transactions conducted using electronic media. Electronic trade is business-to-business transactions in an industrial context, while electronic commerce refers to retailing and the consumer sector as well as mass marketing. The Electronic trade process is defined as a flow of information (documents) exchanged between enterprises and trade-related firms (shipping companies, foreign exchange banks, forwarders, etc.) in the course of implementing a series of export and import procedures. Electronic trading systems exploit information technology to improve the efficiency of communications and/or to alter the nature of inter-organizational transactions. Many studies exist about the adoption of inter-organizational systems (IOS) and electronic data interchange (EDI), but few focus on electronic trade. The literature on exporting companies's electronic trade adoption and implementation, although extensive, consists mainly of exploratory studies focusing on technological characteristics such as barriers, benefits and usage. The purpose of this study is to broaden this perspective by investigating the environmental, organizational and technological drivers of business-to-business e-commerce adoption.

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