• Title/Summary/Keyword: Exploratory Study

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Review of Confirmatoty Data Analysis and Exploratory Data Analysis in Statistical Quality Control, Design of Experiment and Reliability Engineering (SQC, DOE 및 RE에서 확증적 데이터 분석(CDA)과 탐색적 데이터 분석(EDA)의 고찰)

  • Choi, Sung-Woon
    • Proceedings of the Safety Management and Science Conference
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    • 2010.04a
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    • pp.253-258
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    • 2010
  • The paper reviews the methodologies of confirmatory data analysis(CDA) and exploratory data analysis(EDA) in statistical quality control(SQC), design of experiment(DOE) and reliability engineering(RE). The study discusses the properties of flexibility, openness, resistance and reexpression for EDA.

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Study on the Policy of Supporting University Students in the Beauty Field through Social Big Data Analysis: Based on exploratory data analytics (소셜 빅 데이터 분석을 통한 미용분야 대학생 창업지원 정책에 관한 연구 -탐색적 데이터 분석법을 기반으로-)

  • Mi-Yun Yoon;Nam-hoon Park
    • Journal of the Korean Applied Science and Technology
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    • v.39 no.6
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    • pp.853-863
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    • 2022
  • In order to revitalize start-ups in the beauty field, this study attempted to derive characteristic patterns of changes in demand and differences in emotions and meaning for 'beauty start-ups' by dividing the period by year from 2019 to 2021 based on exploratory data analysis (EDA). Most of the search terms related to the keyword "beauty start-up" showed more interest in institutions or certificates that can learn beauty skills than professional start-up education, which still does not recognize the importance of start-up education, and as an alternative, it is necessary to develop customized start-up education programs for each major. We establish hypotheses through exploratory data analysis and verify hypotheses by combining traditional corroborative data analysis (CDA). There has never been an exploratory data analysis method for beauty startups, and rather than mentioning the need for formal start-up education, analyzing changes in interest in beauty startups and the requirements of prospective start-ups with exploratory data will help develop customized start-up programs.

Use of Emoji as a Marketing Tool: An Exploratory Content Analysis

  • Mathews, Stanley;Lee, Seung-Eun
    • Fashion, Industry and Education
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    • v.16 no.1
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    • pp.46-55
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    • 2018
  • The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

Development of a Professionalism Measurement Scale for Clinical Nurses (임상간호사의 전문성 측정도구 개발)

  • Kim, Jeonghyun;Lee, Hyesoon;Pang, Yanghee
    • Journal of Korean Clinical Nursing Research
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    • v.29 no.2
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    • pp.186-197
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    • 2023
  • Purpose: The purpose of this study was to develop a scale to measure professionalism of clinical nurses and evaluate the reliability and validity of the scale. Methods: DeVellis's scale-development eight steps were applied. The initial items were developed through a literature review and discussion with investigators, and the content validity was verified by seven experts. The data were collected from 250 hospital nurses for exploratory factor analysis and 217 hospital nurses for confirmatory factor analysis. Exploratory and confirmatory factor analyses were utilized to assess the construct validity. Cronbach's ⍺ was used to test the internal consistency reliability. Results: The results of the exploratory and confirmatory factor analyses showed that the scale comprised four factors: professional skill(eight items), sense of ethics (five items), knowledge-seeking activities (four items), and autonomy(three items). The four-factor structure was validated (x 2 =600.85 p<.001, GFI=.88, CFI=.84, RMSEA=.07), and Cronbach's ⍺ for the total scale was .84. Conclusion: The study results showed satisfactory reliability and validity of the professionalism measurement scale for clinical nurses. This scale has potential as an appropriate instrument for measuring clinical nurse professionalism.

A Study on Road Characteristic Classification using Exploratory Factor Analysis (탐색적 요인분석을 이용한 도로특성분류에 관한 연구)

  • Cho, Jun-Han;Kim, Seong-Ho;Rho, Jeong-Hyun
    • Journal of Korean Society of Transportation
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    • v.26 no.3
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    • pp.53-66
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    • 2008
  • This research is to the establishment of a conceptual framework that supports road characteristic classification from a new point of view in order to complement of the existing road functional classification and examine of traffic pattern. The road characteristic classification(RCC) is expected to use important performance criteria that produced a policy guidelines for transportation planning and operational management. For this study, the traffic data used the permanent traffic counters(PTCs) located within the national highway between 2002 and 2006. The research has described for a systematic review and assessment of how exploratory factor analysis should be applied from 12 explanatory variables. The optimal number of components and clusters are determined by interpretation of the factor analysis results. As a result, the scenario including all 12 explanatory variables is better than other scenarios. The four components is produced the optimal number of factors. This research made contributions to the understanding of the exploratory factor analysis for the road characteristic classification, further applying the objective input data for various analysis method, such as cluster analysis, regression analysis and discriminant analysis.

Exploratory Spatial Data Analysis (ESDA) for Age-Specific Migration Characteristics : A Case Study on Daegu Metropolitan City (연령별 인구이동 특성에 대한 탐색적 공간 데이터 분석 (ESDA) : 대구시를 사례로)

  • Kim, Kam-Young
    • Journal of the Korean association of regional geographers
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    • v.16 no.5
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    • pp.590-609
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    • 2010
  • The purpose of the study is to propose and evaluate Exploratory Spatial Data Analysis(ESDA) methods for examining age-specific population migration characteristics. First, population migration pyramid which is a pyramid-shaped graph designed with in-migration, out-migration, and net migration by age (or age group), was developed as a tool exploring age-specific migration propensities and structures. Second, various spatial statistics techniques based on local indicators of spatial association(LISA) such as Local Moran''s $I_i$, Getis-Ord ${G_i}^*$, and AMOEBA were suggested as ways to detect spatial dusters of age-specific net migration rate. These ESDA techniques were applied to age-specific population migration of Daegu Metropolitan City. Application results demonstrated that suggested ESDA methods can effectively detect new information and patterns such as contribution of age-specific migration propensities to population changes in a given region, relationship among different age groups, hot and cold spot of age-specific net migration rate, and similarity between age-specific spatial clusters.

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A Study on the Factors Affecting Electronic Word-of-Mouth in the Context of Social Media Environment (소셜미디어 환경에서 온라인구전(eWOM)에 영향을 미치는 요인 연구)

  • Noh, Seung Ui;Lee, Ji Eun;Son, Jung Eun;Kim, Hee-Woong
    • Knowledge Management Research
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    • v.14 no.1
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    • pp.1-19
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    • 2013
  • Consumers have collected information and sought advices from other consumer through Internet. They could collect information in virtual space (online) not real world, that is Electronic Word of Mouth (eWOM). This study focused on research the factors on effect in Electronic Word-of-Mouth (eWOM) in the open market which is mediate between individuals and online stores. This is an exploratory study for research on finding factors of effect in eWOM. First of all, 5factors are selected from interview with 31 consumers. Then online surveys are conducted and 5 factors are significantly supported. This study is academically new approach on an exploratory study and it could suggest marketers to strategically manage eWOM.

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IS Acceptance in the Perspective of the Extended TTF Theory: An Exploratory Study on Employment Insurance Systems in Korea

  • Kwahk, Kee-Young
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.11a
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    • pp.99-102
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    • 2003
  • While information technology has been advanced impressively, the issue of system underutilization has continued. Although TAM provides a theoretical and empirical model for explaining information technology acceptance, there exist some issues: lack of focusing task and organization. The present study examines the motivational factors influencing the beliefs about the system, in terms or the extended TTF (task-technology fit) model, to address the issues. For this purpose, an exploratory case study was conducted based on the data gathered from a Web-based survey. The present research proposes five propositions, based on the results of the case study and prior study findings, which can be used as a starting point fur future research.

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An Exploratory Study on the Role of Business Incubators in Supporting the Success of Startups (창업기업의 성공을 지원하는 창업보육센터의 역할에 관한 탐색적 연구)

  • Soo Kyung Kim
    • Journal of Information Technology Applications and Management
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    • v.30 no.2
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    • pp.59-66
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    • 2023
  • This study aims to find the better working environment for the start-ups by tracking and analyzing the data from the firms that have occupied in the business incubator and also the firm that already left the business incubator. To do so, a total of the sixteen firms were responded and ten out of the sixteen were the firm that have occupied in the business incubator and the rest six were the firm already left. Based on the response, the positive things that they earned from the business incubator were renting an office or higher levels of technical skills; however, the negative things were low operating profit can be negative. The results of this study can contribute to the development of the business incubator for the future. The further study regarding satisfaction survey might help to build more creative and constructive environment for the business incubator.