• 제목/요약/키워드: Exploratory Study

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IT Infrastructure Library(ITIL) 서비스관리 시스템 구축과 효과에 관한 탐색적 사례연구 (An Exploratory Case Study on the Implementation of IT Infrastructure Library(ITIL) Service Management System)

  • 안준모;함유근;김현명
    • Journal of Information Technology Applications and Management
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    • 제15권4호
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    • pp.1-20
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    • 2008
  • Increasing number of corporations applies IT service management systems to optimize IT service delivery and support processes. For this reason, implementation experiences and effect of IT service management system are growing concerns for IT managers and researchers. This case study analyzes implementation experiences on an ITIL based service management systems in an medium sized corporation. The exploratory case analysis revealed that systems and service quality were improved from the implementation. This study will contribute to the successful implementation of IT service management system and developing a research model of IT service management process.

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소비자 반품경험에 관한 탐색적 연구 (An Exploratory Study of Consumer Return Experiences)

  • 박경애
    • 한국의류학회지
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    • 제30권6호
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    • pp.961-970
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    • 2006
  • This study attempted to understand post-purchase consumer return experiences which had not received much attention in consumer behavior research. As a first step to understand return experiences from consumers' viewpoint, the study took an exploratory approach and identified themes and patterns from subjective consumer experiences. Whenever possible, attribution theory was applied to interpret the identified patterns. A total of 99 cases were collected from an open-ended questionnaire and analyzed based on a qualitative method. The reasons of product return was classified into five groups: changing mind; product defects; unsuitable products; products not expected; and for a better deal. External attribution was observed for return decisions caused by consumers' changed mind as well as by product defects. Dissatisfaction with defected products seemed to be intensified or reduced by service failure or success in the post-purchase service encounter. Consumer expectation and situations seemed to affect this process. Overall, the study supported attribution theory in the post-purchase return experience, and insights for research questions were proposed.

디지털 저작물의 불법복제 행동에 영향을 미치는 요인에 관한 탐색적 연구 (An Exploratory Study on the Antecedent Factors to the Piracy of the Digital Copyrights)

  • 곽원일;최원일
    • 통상정보연구
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    • 제10권4호
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    • pp.47-62
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    • 2008
  • The purpose of this study is to explore the antecedent factors to the piracy of the digital copyrights in order to provide basic data for piracy prevention policy. The findings of study revealed that most respondents had experiences to copy MP3 files illegally. And many respondents answered they didn't copy pirated material by themselves but others did piracy a lot. The feeling of quilt and anxiety against piracy is shown very low level. Low copy cost and regulation level significantly impact upon the cognitive level of other's piracy. Updated contents, the higher price of authenticated materal, piracy regulation are the significant antecedent factors to the level of piracy. The level of piracy activity and anxiety against piracy are significantly different by age. The cognitive level of other's piracy, piracy activity and anxiety are significantly different by gender.

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An Exploratory Study of Immoral Consumer Behavior: Apparel Retail Salespeople's Perspectives

  • Lee, Mi-Young
    • 패션비즈니스
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    • 제13권3호
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    • pp.62-76
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    • 2009
  • The purpose of this study is to identify apparel consumers' immoral shopping behaviors from apparel retail sales associates' perspectives. As a first step to understand immoral consumer behaviors in apparel retail setting, the study took an exploratory approach using five focus-group interviews with 35 apparel salespeople. The immoral behavior of fashion (product) consumers was divided into two categories: one was the immoral behavior associated with the product, and the other was the immoral behavior relative to the consumer. The immoral behavior associated with the product was classified into three types: shoplifting, inappropriate returns, and damaging to merchandise. Immoral behavior relative to the consumer was classified into two types: abusive behavior by a consumer toward sales associates and excessive demand. Although, shoplifting was the primary immoral behavior mentioned by all interview participants, most sales associates failed to recognize shoplifting as a serious criminal behavior. Another commonly mentioned immoral consumer behaviors was retail borrowing, which may pose serious problems to the fashion industry. The findings of this study will provide a basis for approaches that may help decrease immoral consumer behavior at fashion retail stores and provide a basis for developing materials for consumer education over the long term.

A Study on the Characteristics of the Summer Olympic Games Mascots

  • Choi, Hwa Yeol;Lee, Hyuk Jin
    • Journal of Sport and Applied Science
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    • 제6권2호
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    • pp.1-7
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    • 2022
  • Purpose: This study began with an interest in the meaning and importance of Olympic mascots, and this paper aimed to analyze the types and features of mascots by comparing the Summer Olympics mascots from Munich 1972 to Tokyo 2020 and ultimately to understand the attributes of the Summer Olympic mascots. Research design, data, and methodology: The approach of this study is the exploratory approach by literature reviews. This study carried out exploratory research on thinking about understanding the characteristics of the Summer Olympic Games Mascots. Results: First, the Munich 1972 mascot, Waldi is known as the first official mascot. Second, many mascots are designed the most in animal form. But the process of change according to the material of the Olympic mascot changed from a simple animal form to a finely expressed hybrid mascot, and multiple mascots appeared in the 2000s. Conclusions: The Olympic mascot is a representative symbol of the Olympic Games, representing the identity of the host country. Five attributes of the Olympic mascots were identified: friendliness, a symbolic meaning, originality, diversity, and value. Further implications were discussed.